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Looker Studio vs Yellowfin comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker Studio
Ranking in Reporting
9th
Average Rating
7.6
Reviews Sentiment
5.4
Number of Reviews
16
Ranking in other categories
No ranking in other categories
Yellowfin
Ranking in Reporting
24th
Average Rating
8.0
Reviews Sentiment
7.5
Number of Reviews
2
Ranking in other categories
BI (Business Intelligence) Tools (35th), Data Visualization (22nd), Embedded BI (16th)
 

Mindshare comparison

As of October 2026, in the Reporting category, the mindshare of Looker Studio is 2.5%, down from 3.1% compared to the previous year. The mindshare of Yellowfin is 1.8%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting Mindshare Distribution
ProductMindshare (%)
Looker Studio2.5%
Yellowfin1.8%
Other95.7%
Reporting
 

Featured Reviews

Heron Ziegel - PeerSpot reviewer
Project Engineer at Quartz Consulting Group
Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently
We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.
AC
‎IS Executive at SAINS
It is a central source of up-to-date data and information, but needs more charting capabilities
Management information Reporting Statistics Data analysis It reduces sending copies of different report/spreadsheet versions over email, which makes it difficult to access the right report. It is also able to create information dashboards for various users' throughout.  All management…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The product's initial setup phase is very simple."
"The ability to design complex data models and equations."
"This has improved our organization by allowing people to see their data and develop visualizations themselves."
"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."
"Valuable features include advanced integrated analysis and easy implementation."
"We previously used Microsoft Power BI, but Google is better."
"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."
"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."
"It is able to create information dashboards for various users' throughout."
"Yellowfin doesn’t try to do everything – it is a BI presentation and communication tool, and it does it brilliantly."
"It reduces time to reproduce reports, provides easy access to organisational data, and has the ability to generate a wide range of reports and analysis."
"It is a central source of up-to-date data and information."
 

Cons

"I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to."
"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."
"Looker Studio did not fit our needs for scalability."
"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."
"The tool should come up with data modeling layer features that are present in other products like Power BI."
"There is a significant degree of sophistication required to compete with Tableau or Cognos."
"Panels are not as easy to use as other data extraction UIs."
"From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio."
"It needs more presentation/charting capabilities and integration with GIS."
"The first release was a bit buggy, but they seem to have gotten on top of that very quickly."
 

Pricing and Cost Advice

"The solution is free but the Google Looker is expensive."
"The cost is quite affordable based on feature analysis."
"The tool is free."
"The product is available for free."
"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Manufacturing Company
10%
Comms Service Provider
8%
Computer Software Company
8%
Construction Company
18%
Educational Organization
10%
Manufacturing Company
8%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise6
No data available
 

Questions from the Community

What needs improvement with Google Data Studio?
I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization too...
What is your primary use case for Google Data Studio?
I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most of the usage of the connections because all the connections were based on flat f...
What advice do you have for others considering Google Data Studio?
I confirm that we have a call regarding my experience with Zoho. Looker Studio is a good visualization tool, but I wouldn't say there's a specific feature that stands out in terms of tracking metri...
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Comparisons

 

Also Known As

Data Studio
No data available
 

Overview

 

Sample Customers

Genesys, Shueisha
NCS, Universitat Konstanz, AT&T, PG&E, SingTel, InternetStores
Find out what your peers are saying about Looker Studio vs. Yellowfin and other solutions. Updated: September 2026.
915,325 professionals have used our research since 2012.