Looker Studio vs Yellowfin comparison

Google and Yellowfin are both solutions in the Reporting category. Google is ranked #10 with an average rating of 7.8, while Yellowfin is ranked #28. Google holds a 3.1% mindshare in RT, compared to Yellowfin’s 0.7% mindshare. Additionally, 81% of Google users are willing to recommend the solution, compared to 100% of Yellowfin users who would recommend it.

Looker Studio

Read 14 Looker Studio reviews

1,842 Views
829 Comparison Views

81% willing to recommend

Yellowfin

Read 2 Yellowfin reviews

660 Views
185 Comparison Views

100% willing to recommend

Looker Studio

Yellowfin

Comparison Buyer's Guide

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Executive SummaryUpdated on Mar 4, 2025

Yellowfin and Looker Studio are business intelligence platforms that allow organizations to analyze and visualize data effectively. Yellowfin often leads due to its intuitive features and customer service, while Looker Studio offers a robust set of analytics tools, enhancing its perception as a comprehensive solution.

Features: Yellowfin has intuitive dashboards, storytelling capabilities, and automated data discovery. Looker Studio provides advanced analytics with custom applications and embedded analytics, facilitating data modeling and transformation.

Ease of Deployment and Customer Service: Yellowfin offers straightforward deployment and dedicated support resources, ensuring a hands-on approach. Looker Studio's cloud-based setup facilitates scalability but may require technical expertise to fully exploit its capabilities. Yellowfin's emphasis on service enhances its appeal for businesses needing guidance.

Pricing and ROI: Yellowfin is known for a lower initial setup cost, which appeals to smaller enterprises or those with budget constraints, providing substantial ROI. Looker Studio might require a higher initial investment justified by its extensive features and potential long-term ROI, appealing to businesses focusing on comprehensive analytics solutions.

To learn more, read our detailed Looker Studio vs. Yellowfin Report (Updated: September 2025).

Buyer's Guide

Looker Studio vs. Yellowfin

September 2025

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Helped 869,566 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Looker Studio

Ranking in Reporting

10th

Average Rating

7.8

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Yellowfin

Ranking in Reporting

28th

Average Rating

8.0

Reviews Sentiment

7.5

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (39th), Data Visualization (26th), Embedded BI (12th)

Mindshare comparison

As of October 2025, in the Reporting category, the mindshare of Looker Studio is 3.1%, up from 2.4% compared to the previous year. The mindshare of Yellowfin is 0.7%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Reporting Market Share Distribution
Product	Market Share (%)
Looker Studio	3.1%
Yellowfin	0.7%
Other	96.2%

Reporting

Featured Reviews

Vijay Subramanyam

Delivery Head at cblsolutions

The ability to perform aggregation before visualization allows for effective data slicing and dicing

Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing. The seamless integration with Excel and Google Sheets and custom filter creation features facilitate detailed trend reports and analysis. Looker has significantly improved productivity by reducing the time spent on creating summary reports from weeks to a day.

Read full review

Alex Chu

‎IS Executive at SAINS

It is a central source of up-to-date data and information, but needs more charting capabilities

Management information Reporting Statistics Data analysis It reduces sending copies of different report/spreadsheet versions over email, which makes it difficult to access the right report. It is also able to create information dashboards for various users' throughout. All management…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is free so that is a good feature."

"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."

"I would rate this solution eight or nine out of ten."

"The product's initial setup phase is very simple."

"This has improved our organization by allowing people to see their data and develop visualizations themselves."

"The ability to integrate with a great variety of data sources."

"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."

"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."

More Looker Studio pros

"It reduces time to reproduce reports, provides easy access to organisational data, and has the ability to generate a wide range of reports and analysis."

"It is able to create information dashboards for various users' throughout."

"It is a central source of up-to-date data and information."

Cons

"The tool should come up with data modeling layer features that are present in other products like Power BI."

"Other tools might be worth considering if you need more advanced features or support for a larger user base."

"It's not yet a replacement for a complete BI tool."

"The tool should improve on live data integration for quicker data reflection."

"There is a significant degree of sophistication required to compete with Tableau or Cognos."

"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."

"From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio."

"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."

More Looker Studio cons

"It needs more presentation/charting capabilities and integration with GIS."

Pricing and Cost Advice

"The tool is free."

"The product is available for free."

"The solution is free but the Google Looker is expensive."

"The cost is quite affordable based on feature analysis."

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

Information not available

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Financial Services Firm

11%

Manufacturing Company

10%

University

Educational Organization

17%

Financial Services Firm

Computer Software Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	6
Midsize Enterprise	3
Large Enterprise	6

No data available

Questions from the Community

What do you like most about Google Data Studio?

The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...

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What needs improvement with Google Data Studio?

We are aware that there are areas in Looker Studio that could be improved. Out of the box, if you don't utilize a template or create a template, which can take significant time, it's not the most u...

See all answers

What is your primary use case for Google Data Studio?

Regarding the product, I was doing research for a client in the LMS industry. I was seeing what else was out there and why certain things were pulling for certain reasons. I wouldn't say I'm techni...

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Comparisons

Amazon QuickSight vs Looker Studio

Compared 41% of the time

Microsoft Power BI vs Looker Studio

Compared 16% of the time

Tableau Enterprise vs Looker Studio

Compared 7% of the time

Qlik Sense vs Looker Studio

Compared 4% of the time

Microsoft SQL Server Reporting Services vs Looker Studio

Compared 4% of the time

More Looker Studio Competitors

Tableau Enterprise vs Yellowfin

Compared 30% of the time

Microsoft Power BI vs Yellowfin

Compared 24% of the time

OpenText Intelligence vs Yellowfin

Compared 24% of the time

Apache Superset vs Yellowfin

Compared 22% of the time

More Yellowfin Competitors

Product Reports

Buyer's Guide

Looker Studio

September 2025

Download Looker Studio product report

Buyer's Guide

BI (Business Intelligence) Tools

September 2025

Download Yellowfin product report

Also Known As

Data Studio

No data available

Overview

Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.

Google

Yellowfin offers a business intelligence (BI) platform that allows users to interact with big data in a variety of ways. Yellowfin works to provide big data access to companies of all sizes, from small business to billion-dollar enterprises. It is designed for providing data quickly and allowing users to filter for specific results, maximizing gain from big data. Yellowfin has a variety of dashboards so the user can filter, drill to detail, and have data analysis in the same browser. The data can also be easily shared with others via email, wiki embed, and reports. There is a mobile app as well, which works automatically with the desktop dashboards to allow users to access their data on the go, and alerts can be set up to notify a user via email or push to a mobile device if the data is indicating a critical event taking place. Yellowfin also can map data to locations, providing not only the what of data, but also the where. Lancashire Care NHS Foundation Trust provides its community in England with mental health and community care services. Using Yellowfin's mobile business intelligence capabilities to deliver reporting and analytics to approximately 6000 clinicians, Lancashire Care NHS Foundation Trust was able to greatly improve the quality of its patient care. Yellowfin allowed the Trust to access and share independent data from mobile devices as well as create a Balanced Scoreboard to quickly gather and report information on the company's performance to its executives, management, and directors.

Yellowfin

Sample Customers

Genesys, Shueisha

NCS, Universitat Konstanz, AT&T, PG&E, SingTel, InternetStores

Buyer's Guide

Looker Studio vs. Yellowfin

September 2025

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