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Looker Studio vs XLCubed comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker Studio
Ranking in Reporting
10th
Average Rating
7.8
Reviews Sentiment
6.6
Number of Reviews
14
Ranking in other categories
No ranking in other categories
XLCubed
Ranking in Reporting
35th
Average Rating
7.6
Reviews Sentiment
6.3
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the Reporting category, the mindshare of Looker Studio is 3.1%, up from 2.4% compared to the previous year. The mindshare of XLCubed is 0.4%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting Market Share Distribution
ProductMarket Share (%)
Looker Studio3.1%
XLCubed0.4%
Other96.5%
Reporting
 

Featured Reviews

Vijay Subramanyam - PeerSpot reviewer
The ability to perform aggregation before visualization allows for effective data slicing and dicing
Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing. The seamless integration with Excel and Google Sheets and custom filter creation features facilitate detailed trend reports and analysis. Looker has significantly improved productivity by reducing the time spent on creating summary reports from weeks to a day.
it_user1391316 - PeerSpot reviewer
Cost effective with great capability, performance, flexibility and visuals
In general, we're happy with the solution but we're always looking to see what else is out there. The thing we've struggled with is our partnership with Tagetik UK, the consultants, and the issue we had gaining access to consultants to develop the solution on our behalf. Thankfully we connected directly with XLCubed and now have a pretty close and good relationship with them so the earlier problem we had of actually getting resources to help us develop has now been solved. One of the things that we've been asking for and would like as an additional feature is a sort of benchmarking functionality. The ability to be able to benchmark, directly against the company digital corporate numbers. That said, there seems to be improved functionality within the latest release that could help us develop that further.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The product's initial setup phase is very simple."
"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."
"I would rate this solution eight or nine out of ten."
"I find it favorable regarding speed of development, ease of building, and flexibility."
"The ability to integrate with a great variety of data sources."
"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."
"Valuable features include advanced integrated analysis and easy implementation."
"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."
"Great capability, performance, flexibility, visuals, and the solution is also very cost effective."
"I am looking forward to testing their full graphics that are available, as they looked very interesting in the demo."
 

Cons

"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."
"The tool should improve on live data integration for quicker data reflection."
"Stability and scalability an be improved for a full ten."
"It's not yet a replacement for a complete BI tool."
"Other tools might be worth considering if you need more advanced features or support for a larger user base."
"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."
"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."
"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."
"There should be a better or an easier way to establish that connection to external sources."
"Would like the ability to be able to benchmark."
 

Pricing and Cost Advice

"The cost is quite affordable based on feature analysis."
"The product is available for free."
"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The solution is free but the Google Looker is expensive."
"The tool is free."
"14,000 Pounds per year for licensing."
"I am still using the two-week trial, but at first sight, the price is reasonable."
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Financial Services Firm
11%
Manufacturing Company
10%
University
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise3
Large Enterprise6
No data available
 

Questions from the Community

What do you like most about Google Data Studio?
The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...
What needs improvement with Google Data Studio?
We are aware that there are areas in Looker Studio that could be improved. Out of the box, if you don't utilize a template or create a template, which can take significant time, it's not the most u...
What is your primary use case for Google Data Studio?
Regarding the product, I was doing research for a client in the LMS industry. I was seeing what else was out there and why certain things were pulling for certain reasons. I wouldn't say I'm techni...
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Also Known As

Data Studio
No data available
 

Overview

 

Sample Customers

Genesys, Shueisha
Marshalls Ltd, BP Exploration and Production, Thorntons, Ted Baker, Bristol-Myers, Rank Group, ING Bank Genve, Cargill Value Investment, Chloride Power, Auchan, Erste, UEFA, Novartis, Porsche Informatik, Raiffeisen Bank International
Find out what your peers are saying about Looker Studio vs. XLCubed and other solutions. Updated: September 2025.
869,566 professionals have used our research since 2012.