LeadSquared vs Pega Customer Service comparison

LeadSquared and Pega are both solutions in the CRM category. LeadSquared is ranked #31 with an average rating of 7.5, while Pega is ranked #30 with an average rating of 8.5. LeadSquared holds a 0.8% mindshare in CRM, compared to Pega’s 0.3% mindshare. Additionally, 80% of LeadSquared users are willing to recommend the solution, compared to 100% of Pega users who would recommend it.

LeadSquared

Read 4 LeadSquared reviews

524 Views
424 Comparison Views

80% willing to recommend

Pega Customer Service

Read 5 Pega Customer Service reviews

206 Views
187 Comparison Views

100% willing to recommend

LeadSquared

Pega Customer Service

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 19, 2024

LeadSquared and Pega Customer Service are competing products in the customer relationship management sector. Pega has the upper hand due to its advanced features and comprehensive CRM solutions.

Features: LeadSquared offers lead management, marketing automation, and efficient data tracking. Pega Customer Service includes AI-driven insights, advanced automation, and case management capabilities.

Room for Improvement: LeadSquared could improve in complex service automation and AI features. Pega might benefit from simplifying its deployment process and cost-effectiveness for small businesses.

Ease of Deployment and Customer Service: LeadSquared is known for rapid deployment and effective support. Pega offers strong AI integration support but may require more time for deployment due to complexity.

Pricing and ROI: LeadSquared provides a budget-friendly setup appealing to SMBs. Pega involves higher initial costs, justified by its extensive feature set and potential for enhanced returns through customer engagement and analytics.

To learn more, read our detailed LeadSquared vs. Pega Customer Service Report (Updated: July 2025).

Buyer's Guide

LeadSquared vs. Pega Customer Service

July 2025

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Helped 865,384 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

LeadSquared

Ranking in CRM

31st

Average Rating

7.6

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Marketing Automation (10th)

Pega Customer Service

Ranking in CRM

30th

Average Rating

8.6

Reviews Sentiment

6.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of August 2025, in the CRM category, the mindshare of LeadSquared is 0.8%, down from 1.0% compared to the previous year. The mindshare of Pega Customer Service is 0.3%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Kauhslendra Singh

Business Development Manager at Drishti IAs

Has an easy-to-understand user interface

We started using LeadSquared's basic functions. Currently, we are using the solution's features, such as automation, reports, automated emails, and marketing sections, which have increased our efficiency. LeadSquared has helped streamline our marketing campaigns. We initially didn't have marketing strategies or a platform with landing pages, but this changed after we started using LeadSquared. LeadSquared is a SaaS based solution. Overall, I rate the solution an eight out of ten.

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reviewer4848291

Global Head of Digital, Process Automation at a computer software company with 51-200 employees

Pega Customer Service is an AI-powered, case-centric platform that unifies channels, automates service workflows, and empowers agents to deliver fast, personalized, and consistent customer experiences

1. User Interface Flexibility The Constellation UI architecture, while modern and consistent, limits deep customization. Users want more control over layout, branding, and dynamic UI behavior. 2. Integration Complexity Integrating with non-Pega systems (e.g., legacy CRMs, third-party APIs) can require significant effort and custom development. More plug-and-play connectors would ease adoption. 3. Learning Curve for Configuration Despite being low-code, configuring complex service flows, case types, and AI rules can be challenging for new users. Enhanced guided wizards and templates could simplify setup. 4. AI and NLP Capabilities While Pega offers AI-driven Next-Best-Action, its natural language processing (NLP) for chatbots and sentiment analysis is not as advanced as some competitors. 5. Reporting and Analytics Out-of-the-box dashboards are useful but lack deep customization. 6. Mobile Experience The mobile agent experience is functional but less optimized compared to desktop. Improvements in offline capabilities and responsive design are often requested. 7. Licensing and Cost Transparency Some customers find the pricing model complex, especially when scaling across departments or adding AI features. More modular and transparent pricing would help with budgeting and ROI planning.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The initial setup is very easy."

"The most valuable feature of LeadSquared is the customization."

"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."

"The most valuable feature of LeadSquared is an easy-to-understand user interface."

"The product is scalable. It works efficiently for changing existing features."

"The most valuable feature of the solution is case management and different configurations."

"The technical support provided for all the solutions from Pega is of the same quality since they have their own internal teams and the same mechanisms, which are good for dealing with issues of different users."

"Pega Customer Service is scalable."

Cons

"The solution’s UI could be more user-friendly."

"The notifications and workflow management can be improved in LeadSquared."

"The solution can get quite expensive, especially as you add more users."

"The solution's report section is not very capable and could be improved."

"The licensing cost could also be improved."

"The only concern I have seen about the product is its prices."

"The product's pricing needs improvement."

"Pega JVM function needs to be improved."

Pricing and Cost Advice

"The license is paid yearly, and it is about 30 euros per month per user."

"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."

"LeadSquared is not as costly as other CRM solutions."

"We have an annual renewable license for LeadSquared."

"The solution provides licenses to users either based on the number of users or the number of cases that an end user creates."

"The tool's pricing is flexible, and I rate it four to five out of ten."

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Top Industries

By visitors reading reviews

Media Company

11%

Computer Software Company

11%

Financial Services Firm

Comms Service Provider

Financial Services Firm

38%

Computer Software Company

20%

Non Profit

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about LeadSquared?

The most valuable feature of LeadSquared is the customization.

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What is your experience regarding pricing and costs for LeadSquared?

Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.

See all answers

What needs improvement with LeadSquared?

The solution’s UI could be more user-friendly.

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What do you like most about Pega Customer Service?

The product is scalable. It works efficiently for changing existing features.

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What is your experience regarding pricing and costs for Pega Customer Service?

The pricing model of the solution can be divided into two parts since there are two types of licenses that users can purchase. The solution provides licenses to users either based on the number of ...

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What needs improvement with Pega Customer Service?

Pega can automate the creation of permissions. The licensing cost could also be improved. For future releases, Pega packages are coming along with AI technologies. The blueprint is already in place...

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Comparisons

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Compared 62% of the time

Zendesk vs LeadSquared

Compared 38% of the time

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Microsoft Dynamics 365 Customer Service vs Pega Customer Service

Compared 100% of the time

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Product Reports

Buyer's Guide

CRM

August 2025

Download LeadSquared product report

Buyer's Guide

CRM

August 2025

Download Pega Customer Service product report

Overview

LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.

LeadSquared

Pega Customer Service is a comprehensive platform designed to transform customer engagement through advanced automation and AI-driven solutions, tailored for knowledgeable audiences seeking efficient service management tools.

With Pega Customer Service, businesses can deliver superior customer experiences by leveraging its automation capabilities to streamline communication and processes. The platform supports dynamic case management, providing tailored services that adapt to individual customer needs, ensuring consistent, personalized interactions. Its robust system integrates seamlessly with existing infrastructures, enabling quick implementation and scalability. Room for improvement includes enhanced reporting functionalities and a more intuitive setup process to ease adoption for teams.

What are the key features of Pega Customer Service?

Dynamic Case Management: Handles complex cases efficiently with adaptable, rule-driven processes.
AI-Powered Automation: Automates routine tasks to free up agents for higher-value customer interactions.
Omnichannel Engagement: Provides consistent service across all channels, enhancing customer satisfaction.
Real-time Decisioning: Utilizes data insights to make informed, timely decisions during customer interactions.

What benefits and ROI can you expect?

Increased Efficiency: Reduces operational costs by automating repetitive tasks, boosting productivity.
Improved Customer Satisfaction: Provides personalized interactions that meet the expectations of today's customers.
Faster Resolution Times: Streamline complex cases to resolve issues swiftly and effectively.
Scalability: Easily adapts to business growth, ensuring a future-ready service environment.

Pega Customer Service is widely used across industries like financial services, healthcare, and telecommunications. It provides a flexible framework to meet regulatory demands and enhance customer engagement in these rapidly evolving sectors. Each industry benefits from tailored workflows and data management features specific to their needs, driving innovation and improved service standards.

Pega

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,

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Buyer's Guide

LeadSquared vs. Pega Customer Service

July 2025

Free Report: LeadSquared vs. Pega Customer Service

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