LeadSquared vs Pega Customer Service comparison

LeadSquared and Pega are both solutions in the CRM category. LeadSquared is ranked #33 with an average rating of 7.5, while Pega is ranked #34 with an average rating of 8.3. LeadSquared holds a 0.7% mindshare in CRM, compared to Pega’s 0.4% mindshare. Additionally, 83% of LeadSquared users are willing to recommend the solution, compared to 100% of Pega users who would recommend it.

LeadSquared

Read 5 LeadSquared reviews

991 Views
793 Comparison Views

83% willing to recommend

Pega Customer Service

Read 6 Pega Customer Service reviews

547 Views
531 Comparison Views

100% willing to recommend

LeadSquared

Pega Customer Service

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Executive SummaryUpdated on Dec 19, 2024

LeadSquared and Pega Customer Service are competing products in the customer relationship management sector. Pega has the upper hand due to its advanced features and comprehensive CRM solutions.

Features: LeadSquared offers lead management, marketing automation, and efficient data tracking. Pega Customer Service includes AI-driven insights, advanced automation, and case management capabilities.

Room for Improvement: LeadSquared could improve in complex service automation and AI features. Pega might benefit from simplifying its deployment process and cost-effectiveness for small businesses.

Ease of Deployment and Customer Service: LeadSquared is known for rapid deployment and effective support. Pega offers strong AI integration support but may require more time for deployment due to complexity.

Pricing and ROI: LeadSquared provides a budget-friendly setup appealing to SMBs. Pega involves higher initial costs, justified by its extensive feature set and potential for enhanced returns through customer engagement and analytics.

To learn more, read our detailed LeadSquared vs. Pega Customer Service Report (Updated: December 2025).

Buyer's Guide

LeadSquared vs. Pega Customer Service

December 2025

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Helped 881,114 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

LeadSquared

Ranking in CRM

33rd

Average Rating

7.8

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Marketing Automation (9th)

Pega Customer Service

Ranking in CRM

34th

Average Rating

8.6

Reviews Sentiment

6.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2026, in the CRM category, the mindshare of LeadSquared is 0.7%, down from 0.8% compared to the previous year. The mindshare of Pega Customer Service is 0.4%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
LeadSquared	0.7%
Pega Customer Service	0.4%
Other	98.9%

CRM

Featured Reviews

Manojkumar Reddy

Associate Technology Consultant at a tech vendor with 10,001+ employees

Lead management has boosted sales and automations save time in loan origination workflows

LeadSquared offers many features based on the selected pricing, whether it is a standard or premium option, allowing users to capture and manage all leads, categorize them into different segments, and ensure no lead goes unnoticed. LeadSquared helps me categorize leads by capturing them from social media or other platforms. When a lead is captured, the sales team gets in touch with the person who made the inquiry, and when they receive updates via phone call or email, they can update the lead's status automatically through automation. LeadSquared is currently working on many features including auto WhatsApp messages, chatbot messages, and reporting functionalities, integrating AI for custom reports, and allowing users to master the data and put it into tables.

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Kishore-Panathula

Sr. Architect-CLSA at Wipro Limited

Unified customer service has provided real-time insights and supports flexible, intuitive workflows

We have a customer service application for customer service in a smaller group, and for most purposes, we use the direct platform. It is a unified channel that depends upon the business. We do not use all channels, but we leverage them wherever they are applicable. The interface is intuitive and depends upon the business. Whenever there is a request for information, we come up with a design and then provide the opportunity to see if it is usable or if they would prefer it in another fashion. Out of the box, it is acceptable. It has all the features required for supporting the customer service side. Although we are not using the voice feature, it gives people the flexibility to interact and get real information. Real-time information is available. It includes both a dashboard and the customer service front desk UI.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"LeadSquared has created a positive impact on the organization as it has increased sales and customer engagement."

"The most valuable feature of LeadSquared is an easy-to-understand user interface."

"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."

"The initial setup is very easy."

"The most valuable feature of LeadSquared is the customization."

"The most valuable feature of the solution is case management and different configurations."

"Pega Customer Service is scalable."

"The product is scalable. It works efficiently for changing existing features."

"It has all the features required for supporting the customer service side, and although we are not using the voice feature, it gives people the flexibility to interact and get real information with real-time information available."

"The technical support provided for all the solutions from Pega is of the same quality since they have their own internal teams and the same mechanisms, which are good for dealing with issues of different users."

Cons

"The solution’s UI could be more user-friendly."

"The solution's report section is not very capable and could be improved."

"The solution can get quite expensive, especially as you add more users."

"The notifications and workflow management can be improved in LeadSquared."

"Improvements are always required, but at this moment, the UI is the key area that is not flexible enough for us."

"The licensing cost could also be improved."

"The product's pricing needs improvement."

"Pega JVM function needs to be improved."

"The only concern I have seen about the product is its prices."

Pricing and Cost Advice

"LeadSquared is not as costly as other CRM solutions."

"The license is paid yearly, and it is about 30 euros per month per user."

"We have an annual renewable license for LeadSquared."

"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."

"The solution provides licenses to users either based on the number of users or the number of cases that an end user creates."

"The tool's pricing is flexible, and I rate it four to five out of ten."

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

35%

Computer Software Company

17%

Performing Arts

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about LeadSquared?

The most valuable feature of LeadSquared is the customization.

See all answers

What is your experience regarding pricing and costs for LeadSquared?

Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.

See all answers

What needs improvement with LeadSquared?

The solution’s UI could be more user-friendly.

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What do you like most about Pega Customer Service?

The product is scalable. It works efficiently for changing existing features.

See all answers

What is your experience regarding pricing and costs for Pega Customer Service?

The setup cost depends upon the business. We do not use all channels, so it depends, but we leverage them wherever they are applicable.

See all answers

What needs improvement with Pega Customer Service?

Improvements are always required, but at this moment, the UI is the key area that is not flexible enough for us. From the implementation side, it is still at the higher end. However, I do not have ...

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Comparisons

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Compared 8% of the time

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Compared 8% of the time

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Microsoft Dynamics 365 Customer Service vs Pega Customer Service

Compared 61% of the time

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Compared 39% of the time

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Product Reports

Buyer's Guide

CRM

January 2026

Download LeadSquared product report

Buyer's Guide

Pega Customer Service

January 2026

Download Pega Customer Service product report

Overview

LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.

LeadSquared

Pega Customer Service is a comprehensive platform designed to transform customer engagement through advanced automation and AI-driven solutions, tailored for knowledgeable audiences seeking efficient service management tools.

With Pega Customer Service, businesses can deliver superior customer experiences by leveraging its automation capabilities to streamline communication and processes. The platform supports dynamic case management, providing tailored services that adapt to individual customer needs, ensuring consistent, personalized interactions. Its robust system integrates seamlessly with existing infrastructures, enabling quick implementation and scalability. Room for improvement includes enhanced reporting functionalities and a more intuitive setup process to ease adoption for teams.

What are the key features of Pega Customer Service?

Dynamic Case Management: Handles complex cases efficiently with adaptable, rule-driven processes.
AI-Powered Automation: Automates routine tasks to free up agents for higher-value customer interactions.
Omnichannel Engagement: Provides consistent service across all channels, enhancing customer satisfaction.
Real-time Decisioning: Utilizes data insights to make informed, timely decisions during customer interactions.

What benefits and ROI can you expect?

Increased Efficiency: Reduces operational costs by automating repetitive tasks, boosting productivity.
Improved Customer Satisfaction: Provides personalized interactions that meet the expectations of today's customers.
Faster Resolution Times: Streamline complex cases to resolve issues swiftly and effectively.
Scalability: Easily adapts to business growth, ensuring a future-ready service environment.

Pega Customer Service is widely used across industries like financial services, healthcare, and telecommunications. It provides a flexible framework to meet regulatory demands and enhance customer engagement in these rapidly evolving sectors. Each industry benefits from tailored workflows and data management features specific to their needs, driving innovation and improved service standards.

Pega

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,

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Buyer's Guide

LeadSquared vs. Pega Customer Service

December 2025

Free Report: LeadSquared vs. Pega Customer Service

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