Khoros Social Media Management vs Salesforce Marketing Cloud comparison

Khoros and Salesforce are both solutions in the Social CRM category. Khoros is ranked #7 with an average rating of 7.0, while Salesforce is ranked #4 with an average rating of 8.3. Khoros holds a 3.3% mindshare in SC, compared to Salesforce’s 6.1% mindshare. Additionally, 80% of Khoros users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

Khoros Social Media Management

Read 4 Khoros Social Media Management reviews

869 Views
643 Comparison Views

80% willing to recommend

Salesforce Marketing Cloud

Read 63 Salesforce Marketing Cloud reviews

11,199 Views
1,120 Comparison Views

98% willing to recommend

Khoros Social Media Management

Salesforce Marketing Cloud

Comparison Buyer's Guide

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Executive SummaryUpdated on Feb 8, 2026

Salesforce Marketing Cloud and Khoros Social Media Management compete in the digital engagement solutions category. Salesforce Marketing Cloud holds the upper hand due to its superior data insights and automation tools, while Khoros is favored for its social media management strengths.

Features: Salesforce Marketing Cloud offers advanced customization, customer journey mapping, and email marketing tools. Khoros Social Media Management is distinguished by its comprehensive social listening, robust engagement features, and efficient content calendar management.

Ease of Deployment and Customer Service: Salesforce Marketing Cloud has a challenging deployment process that often requires more time and resources, while Khoros Social Media Management provides a more streamlined setup experience. Salesforce provides detailed analytics support, and Khoros is known for quicker onboarding processes.

Pricing and ROI: Salesforce Marketing Cloud involves higher initial setup costs, justified by long-term gains in customer insights and automation benefits. Khoros Social Media Management offers a more cost-effective upfront solution, balancing features and pricing with a focus on swift adoption and social media engagement.

To learn more, read our detailed Khoros Social Media Management vs. Salesforce Marketing Cloud Report (Updated: August 2026).

Buyer's Guide

Khoros Social Media Management vs. Salesforce Marketing Cloud

August 2026

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Helped 909,647 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Khoros Social Media Management

Ranking in Social CRM

7th

Ranking in Social Media Management Solutions

5th

Average Rating

7.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Salesforce Marketing Cloud

Ranking in Social CRM

4th

Ranking in Social Media Management Solutions

3rd

Average Rating

8.4

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Marketing Automation (1st), Marketing Management (1st)

Mindshare comparison

As of August 2026, in the Social CRM category, the mindshare of Khoros Social Media Management is 3.3%, down from 4.6% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 6.1%, down from 12.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Social CRM Mindshare Distribution
Product	Mindshare (%)
Salesforce Marketing Cloud	6.1%
Khoros Social Media Management	3.3%
Other	90.6%

Social CRM

Featured Reviews

Jeffrey Humble

Innovation Designer & Founder at Jeffrey Humble

Real-time social curation has boosted event engagement but still needs better platform-agnostic design

I think that we weren't really good at Mass Relevance and Spredfast; we weren't really good at building a platform-agnostic software tool base. We dealt with a lot of the trends, the ups and downs of one social media platform maybe becoming more popular and trending while another one went down. I think that we probably could have designed the platform to work for any existing social media and any future social media. The security thing, I think we were pretty good about. Trying to get your social media post onto a screen when you're saying a dirty word, for instance, the company always had that security top of mind. I think we just didn't necessarily think like a software company that was going to be around for 20 years. I think there could definitely be some bot control. I'm not sure if that was something we really worked on, but that's definitely a thing to look out for now and what is true, what is verifiable?

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GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Targeted email journeys have boosted campaign insight and now need better data access and support

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS. Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The best features Khoros Social Media Management offers are the analytics, which I thought were very good, and the ability to answer any questions."

"Khoros Social Media Management has positively impacted our organization in that the community management tool has been really helpful to our customers, saving a lot of cases."

"Khoros Social Media Management impacts my organization positively by improving efficiency due to the approvals and the coordination of teamwork."

"We made all kinds of visualizations, and a lot of it was for events, so we would put tweets on TV."

"Salesforce Marketing Cloud integrates with multiple systems seamlessly, enabling effective lead management."

"The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects."

"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."

"Salesforce Marketing Cloud provides an edge for my organization by tracking the budget, how it is spent, where we stand, and how many cold calls or nurtured calls have been converted into sales."

"We have found the solution stable, the performance is good, there are no bugs or glitches, and it doesn't crash or freeze."

"Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns."

"We use Marketing Cloud for marketing campaigns and engaging customers, and it is a business-focused application for a specific area of business, which is acquiring customers."

"We have found the solution to be scalable."

More Salesforce Marketing Cloud pros

Cons

"I think that we weren't really good at Mass Relevance and Spredfast; we weren't really good at building a platform-agnostic software tool base."

"I think the main issue is Khoros Social Media Management's interface and the UX design, as it is less modern compared to other social media tools that we were using."

"Customer support has been very good earlier, but recently I feel it has degraded."

"Salesforce Marketing Cloud could improve by having more graphical options because a lot of tables are now only numbers and percentages and data. I prefer graphs, lines, and pie charts. I know there are ways to receive this from Salesforce Marketing Cloud. It doesn't play a huge role in my daily work to invest the time to figure it out. I feel that it would be time wasted. They could make the graphical options easier to find and use in the future."

"Managing large volumes of data takes too long."

"The solution can be difficult to set up for non-technical individuals."

"The response from the customer service team could be faster and the agents could be more knowledgeable."

"To improve user experience, there should be clear workflows to assist the user through the setup processes."

"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."

"The pricing is a bit high."

"The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

Information not available

"The solution is paid for monthly."

"This solution is priced in the medium to high price range."

"Licensing fees are paid on a yearly basis."

"This is a low cost solution suited to larger organizations."

"Salesforce is an expensive solution."

"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."

"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."

"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."

More Salesforce Marketing Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

17%

Construction Company

Manufacturing Company

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	15
Large Enterprise	34

Questions from the Community

What is your experience regarding pricing and costs for Khoros Social Media Management?

I liked the pricing model with the point system. I always knew we operated on the budget with points, and we would work with our vendors on what that would look like and we would always allocate fo...

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What needs improvement with Khoros Social Media Management?

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What is your primary use case for Khoros Social Media Management?

My main use case for Khoros Social Media Management when I was working there involved developing a lot of social media control tools for brands. The company that I worked at called Mass Relevance w...

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What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

Regarding areas for improvement, the realization of value from Salesforce Einstein's predictive AI features is a notable challenge. Although the implementation partner highlighted these capabilitie...

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What is your primary use case for Salesforce Marketing Cloud?

As a consultant, I partner with organizations to optimize their use of Salesforce Marketing Cloud (SFMC). My engagement often begins pre-implementation, where I lead the requirements gathering proc...

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Comparisons

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Compared 19% of the time

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Compared 13% of the time

Lithium vs Khoros Social Media Management

Compared 3% of the time

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Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 5% of the time

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Compared 4% of the time

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Product Reports

Buyer's Guide

Khoros Social Media Management

August 2026

Download Khoros Social Media Management product report

Buyer's Guide

Salesforce Marketing Cloud

July 2026

Download Salesforce Marketing Cloud product report

Also Known As

Khoros Care, Spredfast

ExactTarget

Overview

Khoros Social Media Management offers an efficient and comprehensive tool for businesses to manage, engage, and analyze their social media efforts effectively, empowering teams to streamline operations across crucial channels.

Known for its robustness, Khoros Social Media Management is used by businesses looking for streamlined workflows and cohesive campaigns. Organizations leverage its extensive analytics to boost engagement and draw actionable insights, supporting decision-making processes through real-time data. Recognized for its integration capabilities, it is popular among marketing teams aiming to unify their digital strategies efficiently.

What are the key features of Khoros Social Media Management?

Advanced Analytics: Detailed insights into social media performance and audience behavior.
Unified Dashboard: Centralized access to all social networks for streamlined management.
Content Calendar: Facilitates strategic planning and scheduling of posts.
Collaboration Tools: Enhances team communication and workflow coordination.
Social Listening: Tracks mentions and trends for better engagement strategies.

What benefits and ROI should users expect when evaluating Khoros Social Media Management?

Increased Engagement: Enhanced interaction with target audiences.
Efficient Resource Allocation: Better time management across social networks.
Data-Driven Decisions: Improved strategy through comprehensive analytics.
Cost-Effectiveness: Potential reduction in marketing expenses through targeted actions.

Khoros Social Media Management is implemented widely across industries such as retail, technology, and pharmaceuticals. Companies in these sectors utilize its capabilities to coordinate marketing campaigns, mitigate risk with real-time monitoring, and ensure compliance with industry regulations. It is particularly beneficial for organizations needing to maintain a consistent brand presence in dynamic market conditions.

Khoros

Salesforce Marketing Cloud offers robust tools for content management, customer engagement, and multi-channel campaigns, enhancing personalization and communication with insightful analytics.

Salesforce Marketing Cloud integrates CRM functions, supporting automation and scalability while providing real-time notifications. It enables effective marketing campaigns through features like Content Builder and Journey Builder. Its AI-powered tools streamline data management and enhance productivity, though improvements in interfaces, third-party integrations, and development environments are needed. Companies benefit from email marketing capabilities and leverage the platform for lead generation and sales management.

What are the key features of Salesforce Marketing Cloud?

Content Builder: Streamlines content management for effective campaigns.
Advertising Studio: Engages customers across multiple platforms.
Journey Builder: Manages multi-channel marketing campaigns with ease.
Automation and Integration: Supports CRM functions, enhancing personalization and analytics.

What benefits or ROI should be considered in evaluations?

Ease of Use: User-friendly interface improves marketing efficiency.
Scalability: Adapts to growing marketing needs of companies.
Real-Time Notifications: Keeps users informed for timely actions.
AI-Powered Tools: Enhances productivity and strategy optimization.

Industries implement Salesforce Marketing Cloud for diverse applications such as email marketing, campaign management, and customer engagement, leveraging CRM capabilities for enhanced sales strategies. Organizations use it for integrating advertising, direct communication, and automation, targeting improved customer interactions and increased outreach.

Salesforce

Sample Customers

HP, Rogers, BeyondBank Australia

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Buyer's Guide

Khoros Social Media Management vs. Salesforce Marketing Cloud

August 2026

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