Try our new research platform with insights from 80,000+ expert users

Immuta vs ZoomInfo comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Immuta
Ranking in AI Data Analysis
22nd
Average Rating
7.6
Reviews Sentiment
7.6
Number of Reviews
5
Ranking in other categories
Data Governance (21st), Data Security Posture Management (DSPM) (13th)
ZoomInfo
Ranking in AI Data Analysis
9th
Average Rating
8.0
Number of Reviews
13
Ranking in other categories
Predictive Sales Intelligence (1st), Sales and Market Intelligence (1st)
 

Mindshare comparison

As of January 2026, in the AI Data Analysis category, the mindshare of Immuta is 0.8%, down from 3.9% compared to the previous year. The mindshare of ZoomInfo is 0.4%. It is calculated based on PeerSpot user engagement data.
AI Data Analysis Market Share Distribution
ProductMarket Share (%)
ZoomInfo0.4%
Immuta0.8%
Other98.8%
AI Data Analysis
 

Featured Reviews

Dibyajyoti Rath - PeerSpot reviewer
Data Analyst at a consultancy with 10,001+ employees
Centralized access control has secured sensitive data and supports compliant self-service analytics
Immuta is very helpful, but it can be improved in a few areas. The initial setup and policy design can be complex and require a learning curve. The user interface could be more interactive, especially for non-technical users. Policy troubleshooting and debugging could be easier with better visibility into why access was allowed or denied. Performance optimization and deeper integration with more tools could make it even better. Additional improvements would strengthen Immuta further. The documentation and real-world examples would help teams onboard faster. More out-of-the-box policy templates could reduce setup time. Improved policy simulation and testing would help teams understand the impact of changes before applying them. Stronger alerting and monitoring features would help quickly identify access issues. Finally, more end-user training and simplified workflows would make it easier for business users to adopt.
Daniel Mitchell - PeerSpot reviewer
Manager at PeerSpot
Integration with professional networks has optimized contact sourcing and outreach strategies
The best features that ZoomInfo offers include the integration with LinkedIn which is one of the best features because that means when I'm prospecting and researching, I can easily find the right contacts. I also love the feature that enables me to see who's more likely to respond via email or via call. It's not always 100% accurate but it helps me level up and do the right method of outreach to the right person. Additionally, I love the integration features that I can easily integrate with the software that I need such as SalesLoft, so I can quickly import the contacts. ZoomInfo positively impacts my organization because it helps us do prospecting which in turn helps us get meetings, opportunities and revenue.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Instead of manually tagging data, Immuta’s auto-discovery capability identifies sensitive information, such as country labels, gender information, and other personal data."
"Immuta has had a very positive impact on our organization, helping us strengthen data security by ensuring sensitive data is only accessible to the right users, simplifying compliance with clear audit trails and consistent policy enforcement, reducing manual access management to save time for data and security teams, and enabling safe self-service analytics so our team can access data faster while still meeting governance and regulatory requirements."
"All features available are good."
"The tool's most valuable feature is restriction."
"What I appreciate the most is its user-friendliness."
"The best features that ZoomInfo offers include the integration with LinkedIn which is one of the best features because that means when I'm prospecting and researching, I can easily find the right contacts."
"Sometimes, when working on Indian accounts, we need direct contact numbers. In such cases, ZoomInfo is useful for our data research."
"It is a stable product."
"One other thing I have noticed about ZoomInfo's features is that I appreciate their focus on intent data and how they are trying to surface accounts that are more in market, using a bunch of different data sources for that."
"The best features are all the tools on the back end that help me filter for the prospects that I'm trying to reach, saving me a lot of time and enabling me to book more meetings, generating more opportunities for our sales team and therefore more revenue."
"The solution saves us time and money."
"ZoomInfo's data refreshment helps overcome those issues. Overall, it's very user-friendly in terms of filtering and data accuracy."
"The overall product is fantastic and it serves its purpose."
 

Cons

"Immuta is very helpful, but it can be improved in a few areas."
"There is room for improvement in enhancing the monitoring capabilities."
"The implementation process with Immuta was quite challenging, primarily due to issues related to database handling and the syncing of user groups."
"Immuta is behind in updating upgrades and software releases."
"We have had some challenges with their support when we were migrating to the cloud version. We we had some issues, and it took us several attempts to get a proper responses as part of that migration."
"Sometimes, the data can be lacking or inaccurate, with occasional server issues. I'd like to see these lagging issues addressed. For example, when validating data, there are often discrepancies; a company might show different data counts on ZoomInfo compared to other sources. Improving the integration of accurate data would be beneficial."
"The team should look into enriching their database, especially for the European and Middle East region."
"Most of the time the information is old."
"A data cleanup feature within the admin tool would be helpful."
"The implementation process must be improved."
"The pricing is way too high."
"We face difficulty while collecting data from small companies."
"The product's setup process could be easy to understand for new users."
 

Pricing and Cost Advice

"Immuta's pricing is expensive."
"The pricing is moderate."
"The tool costs around 10-15 dollars a month. It is a bit expensive."
report
Use our free recommendation engine to learn which AI Data Analysis solutions are best for your needs.
881,114 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
21%
Computer Software Company
11%
Government
10%
Manufacturing Company
7%
Financial Services Firm
21%
Computer Software Company
12%
Outsourcing Company
10%
Transportation Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise3
Large Enterprise11
 

Questions from the Community

What needs improvement with Immuta?
Immuta is very helpful, but it can be improved in a few areas. The initial setup and policy design can be complex and require a learning curve. The user interface could be more interactive, especia...
What is your primary use case for Immuta?
My main use case for Immuta is data governance. In my project, which is a data governance project, I use Immuta as a centralized data access management tool. A specific example of how I use Immuta ...
What advice do you have for others considering Immuta?
My advice for others considering Immuta would be to plan your policies carefully. Think through roles, data sensitivity, and use cases before setup. Invest in training to ensure both technical and ...
What is your experience regarding pricing and costs for ZoomInfo?
Regarding the experience with pricing, setup cost, and licensing, I need to check with the procurement team as I am not sure about this.
What needs improvement with ZoomInfo?
ZoomInfo can be improved with a monthly subscription plan, which will be helpful for a small company or a small business unit where we are just about to start and want to experiment with ZoomInfo.
What is your primary use case for ZoomInfo?
My main use case for ZoomInfo is to get the buyer details like the email ID. If I need to sell my software services to, let's say, Samsung, I find out who is the appropriate manager there and, if I...
 

Comparisons

 

Also Known As

No data available
RingLead
 

Overview

 

Sample Customers

Information Not Available
Dell, PayPal, Amazon, Walmart, Accenture, Box, Citrix, Fiserv
Find out what your peers are saying about Immuta vs. ZoomInfo and other solutions. Updated: December 2025.
881,114 professionals have used our research since 2012.