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IBM MaaS360 vs Workspace ONE UEM comparison

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Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Ranking in Unified Endpoint Management (UEM)
1st
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
280
Ranking in other categories
Configuration Management (2nd), Remote Access (1st), Microsoft Security Suite (1st)
IBM MaaS360
Ranking in Enterprise Mobility Management (EMM)
12th
Ranking in Unified Endpoint Management (UEM)
6th
Average Rating
7.8
Reviews Sentiment
7.0
Number of Reviews
35
Ranking in other categories
No ranking in other categories
Workspace ONE UEM
Ranking in Enterprise Mobility Management (EMM)
3rd
Ranking in Unified Endpoint Management (UEM)
3rd
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
101
Ranking in other categories
Remote Access (5th), Virtual Desktop Infrastructure (VDI) (7th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (11th)
 

Mindshare comparison

As of July 2025, in the Unified Endpoint Management (UEM) category, the mindshare of Microsoft Intune is 34.0%, down from 40.6% compared to the previous year. The mindshare of IBM MaaS360 is 5.7%, down from 6.1% compared to the previous year. The mindshare of Workspace ONE UEM is 14.6%, down from 17.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Unified Endpoint Management (UEM)
 

Featured Reviews

AkashKamble - PeerSpot reviewer
Enables management of multiple operating systems with a single license
The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.
Bijay Kumar Swain - PeerSpot reviewer
Ability to segregate data, well-suited for medium enterprises and installation is quick
We have some challenges. If we look at the challenges we face in the market, there are a few products like Sophos, where there are features of MaaS360, and the IBM EDR product, ReaQta. So, there are features from both ReaQta and MaaS360 available in Sophos, as well as a few other products, which we have challenges in replacing. MaaS360 definitely caters to a few of the requirements, but when someone is going for a solution, all the features are not available in MaaS360. It is like a combo, MaaS360, and IBM ReaQta, that is, EDR, ReaQta. Both of them, together as a combo plan, actually offer a very good proposition in terms of market competitors. There are a few products like Sophos and another product which have features from both endpoint detection and response and mobile device management. Because we have two different products with those features, we face challenges in proposing a particular product for the client. It is like a marketing challenge. The way other competitor products are available in the market. So it is better to have a different positive team, but, again, to remain in competition and have better scalability. So, IBM needs to integrate a few features that the competitors have in their products. No doubt, this is a different product, MaaS360. We call it MDM. We call it endpoint mobile device management. Then we call it different names that MaaS360 falls into. But when we are talking about competitor products, to remain in the competition, you need to have features that others provide. IBM surely has those features in other products, but not in MaaS360. The only challenge was replacing already existing competitor products with MaaS360. So, that’s the only area where we struggle because they always come with those requirements that they are already getting in the competitor’s product, which is not available in IBM’s MaaS360. So this product lacks some features, like Unified Endpoint Management.
Ajit Pratap Kundan - PeerSpot reviewer
A tool that needs to improve scalability but is useful to manage user
There is a need for better user lifecycle management within VMware Identity Manager, along with better user governance, including the separation of duties of the users. In my company, we are not able to create a policy for the separation of duties of the users, so it is an area where improvement is required. The official authentication and fingerprint authentication should be part of VMware Identity Manager, and I feel these areas are currently missing. The scalability of the product needs to improve. The product should be tightly integrated with the third-party products because it's not like a customer is going to purchase all the VMware products, as they might have different solutions for different purposes.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The navigation, the keys, and the settings are easy to find. It is easy to understand."
"It is a very stable and scalable cloud-only solution."
"We have not experienced any bugs or glitches with this solution."
"The Advanced Endpoint Analytics in Microsoft Intune has improved and helps us proactively detect and remediate anomalies in endpoints."
"Technical support, in general, has been quite helpful."
"The biggest asset is the range of device management options available with Intune, whether it is a Windows device, a Linux device, a Mac device, or mobile devices."
"This product offers an alternative solution to other UEM (Unified Endpoint Management) solutions."
"The performance of Microsoft Intune is good."
"Asset management is the most valuable feature and integral for device inventory."
"One valuable feature is the ability to provide a secure environment. Another is the kiosk mode where MaaS360 can be used over a tablet or mobile device to ensure that a single application is used."
"Maas360 uses distribution groups to deploy apps, which makes it a bit easier than, for example, Intune."
"I like the way mobile device management works in terms of how the data is segregated, as well as the office and personal data."
"Using this solution has made things more convenient. Earlier, we had to depend a lot more on IT to find and resolve our issues."
"It allows us to have an updated inventory of all the devices in real-time with the ability to add personalized information."
"The most valuable feature is that it's comprehensive - it covers mobile devices and laptops in one package."
"We've found the scalability to be very good."
"The solution was easy to deploy."
"Stability-wise, I rate the solution a ten out of ten."
"Good device management and good integration with third parties."
"The performance is good, and it is easy to configure."
"The Identity component of this solution is its most valuable feature."
"The platform provides a stable environment for operations and quickly creates new environments. Additionally, it offers efficient flexibility."
"The solution's single plane of glass approach is beneficial. The endpoint management is very good and specific. One of their competitors is Intune, and you have leaks from other services within the Microsoft ecosystem."
"Personally, VMware Identity Manager is useful for comparison purposes so that I can provide better solutions to my company's customers."
 

Cons

"There are some issues using the solution with macOS and iOS, and it offers limited granular control with them. Intune works better on Windows and Android."
"Intune does not provide real-time visibility."
"We've faced significant pushback with Copilot as our clients aren't seeing a favorable cost-benefit analysis."
"We only have major classifications for iOS and Android, but there are different brands that have different cycles of updates. If they can fine-tune it to make it more brand-specific, that would be even better."
"Automatic updating is pretty rough. It doesn't give me as much control as I had in the past."
"In terms of what can be improved, I am looking for better enhancements regarding Apple management, not only on the mobile device, but also on the laptop."
"Intune should support platforms other than Windows. We have encountered several limitations, especially when handling iOS devices."
"Intune has all the features enabled for Windows devices but needs to be improved on iOS and Apple devices."
"It's difficult for someone like me to set up a phone that doesn't require a SIM card, like Apple's new phones."
"The user experience really isn't so good."
"The reporting and alerting could be improved."
"IBM MaaS360 needs to have stronger points when it comes to the area of BYOD."
"The look needs to be updated and it could be simpler to use."
"Can be added process of export/import environment configuration to simplify any migration processes."
"An area for improvement would be handshaking with Microsoft in terms of trying to get a DLP on Microsoft OS."
"It would be ideal to add support for the distribution of windows.exe applications."
"One thing VMware needs to improve is compatibility with different operating systems."
"The bigger vendors like VMware, Insight, and MobileIron can assign engineers to customers. You can work with them to develop the right competency to use the product."
"There is room for improvement in customer service and support."
"The console comes bunched together as a package and inbuilt. Its called Workspace ONE. Whenever we have an issue, we contact the service provider, and instead of a fix, we are just getting the next version of Workspace ONE."
"The initial setup is a bit complex."
"They need a more flexible pricing model."
"I would like to have better support for multi-cloud sessions."
"The mobile device repository is somewhat difficult to manage with a large user base."
 

Pricing and Cost Advice

"The pricing is inherently reasonable, as Microsoft leverages market insights to maintain the total cost of ownership at around ninety to ninety-five percent of what would be incurred in an on-premise scenario."
"Previously the price was $4 per month per user. Now it's $2.25 per user per month."
"The cost of the license and the features are justified for myself as a technical person."
"Its pricing seems reasonable."
"Microsoft offers some licensing where it's included at no extra cost when customers are already using the licenses. In such a case, it's a really good value. If you have to buy the licensing for it, it's probably on par with other solutions. It isn't substantially more or less expensive. The great thing is that it is included in some of Microsoft's licensed packages. So, some customers don't have to spend additional money for it. Typically, most providers that support Intune do charge a management fee of some sort or some fee. Certainly, we're no exception."
"The Intune license model is costly."
"It comes with the E5 plan. We bought the E5 plan from Microsoft."
"Microsoft's licensing is more flexible and adaptive than its competitors."
"I rate IBM MaaS360’s pricing a six out of ten."
"IBM products are expensive compared to the tools offered by its competitors. IBM MaaS360 is an expensive tool."
"Fees are monthly and it's approximately $8 per user."
"There are other solutions cheaper than IBM MaaS360, such as Microsoft Intune."
"Price is something for which we are always under pressure. If we have to look at the MaaS deployment, the price definitely has to come down. This is clearly one of the areas that we will have to work on, not only as a provider to our customers but also as a consumer of this service."
"IBM MaaS360 is cheaper compared to other alternatives. Others are at least three to six times costlier."
"​It requires zero investment in infrastructure since it is 100% cloud.​"
"I feel the pricing to be very high."
"VMware Workspace ONE has a yearly license. You have to buy the license for one year at a time."
"The solution runs at roughly around $36/user for a year."
"Its pricing was okay for our company."
"While the platform offers comprehensive solutions, it can be expensive, especially if you only need it for occasional testing and deployment."
"In some cases, a customer may feel the solution is expensive."
"For the moment, we have a multi-year contract, meaning that we cannot go with a different solution at this time even if the price should prove more favorable."
"AirWatch would benefit from reducing the license pricing per user per month. Microsoft bundles everything, and then that bundling makes the product free for the customers."
"Our organization has stopped using the solution because it was expensive."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
9%
Manufacturing Company
9%
Government
8%
Computer Software Company
13%
Manufacturing Company
10%
Government
9%
Financial Services Firm
7%
Computer Software Company
17%
Financial Services Firm
9%
Manufacturing Company
8%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool...
What do you like most about IBM MaaS360?
We introduced the product as part of the SOC-2 requirement. The tool's most valuable features include keeping the ope...
What is your experience regarding pricing and costs for IBM MaaS360?
IBM products are a little pricey, so it’s expensive. I would rate the pricing and licensing model a seven out of ten,...
How does VMware Workspace One compare with VMware Horizon 7?
VMware Workspace One has a powerful set of helpful features. The solution offers very good documentation, the initial...
What do you like most about VMware Workspace ONE?
The platform provides a stable environment for operations and quickly creates new environments. Additionally, it offe...
What is your experience regarding pricing and costs for VMware Workspace ONE?
I would rate the pricing a three out of ten. It's a highly affordable solution. If a customer knows the value of the ...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Fiberlink MaaS360, MaaS360
VMware Workspace ONE, VMware AirWatch, Workspace ONE Assist, VMware Identity Manager, Workspace ONE Access, VMware Horizon Air
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Bancroft, Garuda Indonesia
Australian Sports Commission, Stockport NHS Foundation Trust, Lomond School, Merck, United Bank, Medical College of Wisconsin, Latymer Upper School, 2gether NHS Foundation Trust, Dowling Aaron Inc., Trillium Lakelands District School Board, Harrogate Grammar School, Duke University Football, Delta Air Lines, Adventist Health System, Giochi Preziosi, Cramlington Learning Village, Intermountain Healthcare, Safexpress, TAG Aviation
Find out what your peers are saying about IBM MaaS360 vs. Workspace ONE UEM and other solutions. Updated: July 2025.
862,499 professionals have used our research since 2012.