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IBM MaaS360 vs Workspace ONE UEM comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Ranking in Unified Endpoint Management (UEM)
1st
Average Rating
8.2
Reviews Sentiment
7.2
Number of Reviews
277
Ranking in other categories
Configuration Management (2nd), Remote Access (1st), Microsoft Security Suite (1st)
IBM MaaS360
Ranking in Enterprise Mobility Management (EMM)
12th
Ranking in Unified Endpoint Management (UEM)
6th
Average Rating
7.8
Reviews Sentiment
7.0
Number of Reviews
35
Ranking in other categories
No ranking in other categories
Workspace ONE UEM
Ranking in Enterprise Mobility Management (EMM)
3rd
Ranking in Unified Endpoint Management (UEM)
3rd
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
101
Ranking in other categories
Remote Access (5th), Virtual Desktop Infrastructure (VDI) (7th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (11th)
 

Mindshare comparison

As of July 2025, in the Unified Endpoint Management (UEM) category, the mindshare of Microsoft Intune is 34.0%, down from 40.6% compared to the previous year. The mindshare of IBM MaaS360 is 5.7%, down from 6.1% compared to the previous year. The mindshare of Workspace ONE UEM is 14.6%, down from 17.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Unified Endpoint Management (UEM)
 

Featured Reviews

AkashKamble - PeerSpot reviewer
Enables management of multiple operating systems with a single license
The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.
Bijay Kumar Swain - PeerSpot reviewer
Ability to segregate data, well-suited for medium enterprises and installation is quick
We have some challenges. If we look at the challenges we face in the market, there are a few products like Sophos, where there are features of MaaS360, and the IBM EDR product, ReaQta. So, there are features from both ReaQta and MaaS360 available in Sophos, as well as a few other products, which we have challenges in replacing. MaaS360 definitely caters to a few of the requirements, but when someone is going for a solution, all the features are not available in MaaS360. It is like a combo, MaaS360, and IBM ReaQta, that is, EDR, ReaQta. Both of them, together as a combo plan, actually offer a very good proposition in terms of market competitors. There are a few products like Sophos and another product which have features from both endpoint detection and response and mobile device management. Because we have two different products with those features, we face challenges in proposing a particular product for the client. It is like a marketing challenge. The way other competitor products are available in the market. So it is better to have a different positive team, but, again, to remain in competition and have better scalability. So, IBM needs to integrate a few features that the competitors have in their products. No doubt, this is a different product, MaaS360. We call it MDM. We call it endpoint mobile device management. Then we call it different names that MaaS360 falls into. But when we are talking about competitor products, to remain in the competition, you need to have features that others provide. IBM surely has those features in other products, but not in MaaS360. The only challenge was replacing already existing competitor products with MaaS360. So, that’s the only area where we struggle because they always come with those requirements that they are already getting in the competitor’s product, which is not available in IBM’s MaaS360. So this product lacks some features, like Unified Endpoint Management.
Emthias Abdul Salam - PeerSpot reviewer
Offers a valuable single sign-on feature and a user-friendly interface with outstanding scaling capabilities
The single sign-on feature, which integrates with the Identity Manager is one of the most vital features. The VMware Workspace ONE Tunnel is another crucial aspect of the solution. Authentication processes become seamless with the single sign-on feature of VMware Workspace ONE. Whether the application resides within the premises or outside, the users don't need to reenter the credentials, VMware Workspace ONE auto authenticates using scripts. The solution can also integrate the app catalog with the Intelligent Hub, which acts as the agent. Applications catalogs and similar aspects can be accessed through one single interface, whether it's from an Android, iOS, or Windows device. It's a very user-friendly tool in terms of accessibility.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The tool's most valuable feature is Autopilot."
"I would rate the overall solution as a 10."
"It allows our clients to have the confidence to centrally manage policies for security. It helps them in securing the organization from a technology aspect."
"Intune device restriction policies enable me to enforce limitations on the device, like blocking the mobile camera or restricting the employees from using and inserting USB devices, including thumb drives and flash drives."
"Overall, my user experience with Microsoft Intune has been great."
"The feature that we need occasionally but is really important is the ability to remotely wipe a device, control it, and perform similar functions."
"Maturity makes it a stable product."
"Intune provides full visibility into all active mobile device users. If their devices are noncompliant with our security policies, I have the flexibility to update them remotely."
"Mobile Device Configuration with policy applying: This significantly reduces time of device configuration."
"My customers value the ability to control all their devices from a central point in IBM MaaS360."
"The ability to send an iPad out to someone and have them auto-provision it when they are out in the field is fantastic. We don't have to have it all configured before we ship it. This is probably the biggest value add."
"Remote enablement feature and access to internal resources on the VPN."
"It is a stable solution that functions twenty-four hours and seven days a week."
"The tool's most valuable features are application, distribution, and security. It helps to block user access."
"The most valuable feature is that it's comprehensive - it covers mobile devices and laptops in one package."
"MaaS can force people to lock their phones. Not everyone likes having a PIN and other security features on their phones, but this sets a requirement that you can't get your emails unless you have a PIN on your phone. That was a good feature, and we were able to easily increase the PIN from four digits to six digits. Overall, it was pretty user-friendly."
"We find it to be reliable."
"It's all about centralizing your data and making sure that your data is centralized and secure."
"The product enables us to access our internal applications from anywhere in the world."
"You can put all your applications on a mobile device, be it a phone or tablet. It is secure and easy to use. Because it is centrally managed, you don't have to do any configuration on the phone. I just got the phone and connected to the central applications. I just downloaded one thing and everything got rolled out. Email, calendar, and other things were deployed centrally. If you don't have AirWatch, you have to configure your phone manually. For example, you need to deploy and configure your email manually and then synchronize everything. It is much simpler when a mobile device is centrally managed."
"I would rate the stability as eight out of ten."
"You can upgrade and migrate the existing group policies that we use for VMware Workspace ONE for the active directory. We can push the policies and group policies. We can migrate it and manage it from VMware Workspace ONE."
"The most valuable feature of VMware Workspace ONE is it provides the ability to find out the location of devices and manage end-point solutions when they are deployed, and keep them secure."
"The most valuable feature is the User Experience Designer, which has been very helpful for our project."
 

Cons

"Microsoft Intune can be improved by making it even more seamless for users to download their certificates."
"There is room for improvement in integrating additional features such as Purview and SharePoint activities into Intune."
"The technical support by Microsoft is not so good. We have to manage many things by ourselves and do not receive responses in a timely manner."
"Sometimes, customers compare it with AirWatch, but the concept of Intune is different from other solutions. It's an application management app. It gets a bit difficult to explain it to customers, but it's not a product limitation. It takes a presale document or presentation to explain it to customers."
"From a new user's perspective, it may be a little overwhelming because there are quite a few things to look at in the console, however, once you are sort of acclimated and are familiar with your core functions, it's fairly simple and straightforward."
"The solution needs to improve reporting. Sometimes, it shows double or triple entries of the same thing, which affects the count's accuracy. Also, some applications onboarded in Microsoft Intune do not get updated. When we look for solutions online, there is often no clear answer."
"It would really be helpful to have the option to manage server operating systems as well, like Windows Server, at least. That way, we could scrap the use of SCCM, which requires a lot of on-premises infrastructure."
"We've faced significant pushback with Copilot as our clients aren't seeing a favorable cost-benefit analysis."
"IBM MaaS360’s threat management feature needs improvement. It could identify even more malicious attacks."
"They should allow for the building of custom reports with graphics."
"The look needs to be updated and it could be simpler to use."
"The user experience really isn't so good."
"IBM MaaS360 can improve the information provided for DLP control. Some of our customers would benefit from this."
"The price could be lower."
"Can be added process of export/import environment configuration to simplify any migration processes."
"Sometimes IBM MaaS360 seems buggy...The solution's technical support team is sometimes slow to respond and not competent enough."
"AirWatch doesn't seem to empower IT admins to try new things or get creative with implementations."
"It's not accurate enough when it comes to sending items to end-users."
"Technical support needs to be more responsive to our requests."
"I would like to see technology expense management integrated into the next release. This feature would allow us to manage expenses across various workloads and services, including cloud environments and computing resources."
"There are some bugs that our team needs to work around. It required some API integration required because visitor integration was not there. For example, we are currently working on a tunnel issue, and VMware doesn't have this solution."
"The license could be better."
"I would like to see more service notifications."
"I prefer to work with Jamf Pro because it is more specific to working with the iPad features."
 

Pricing and Cost Advice

"We have the business premium licenses for the solution."
"The pricing for Microsoft Intune is reasonable. Our clients are satisfied."
"The price of Intune is often included as part of a bundle with other Microsoft licenses, which makes it somewhat cheaper."
"Intune's pricing is competitive. For example, the license of Blackberry's Enterprise Mobility Suite was costly, but Intune is affordable. It is included as an additional feature when you buy security enhancements for your organization. For example, let's say I have fifty users in my organization and all of them are using Microsoft cloud services, like Teams, Office 365, and OneDrive."
"For Microsoft 365 E5 clients, cost is not an issue as this product is one of the benefits."
"I have no comment on pricing of the solution."
"Pricing can be improved."
"There is a license needed to use the solution and we are on an annual license."
"The licensing structure is broken down into levels, each with different functionalities available. Depending on your license, there may be additional fees for extra features."
"​It requires zero investment in infrastructure since it is 100% cloud.​"
"I feel the pricing to be very high."
"MaaS360 is priced at a balance. It is not as expensive as AirWatch or Jamf and is not a cheap solution like a few of the local products."
"IBM MaaS360 is cheaper compared to other alternatives. Others are at least three to six times costlier."
"The solution is cost-effective."
"There are other solutions cheaper than IBM MaaS360, such as Microsoft Intune."
"Price is something for which we are always under pressure. If we have to look at the MaaS deployment, the price definitely has to come down. This is clearly one of the areas that we will have to work on, not only as a provider to our customers but also as a consumer of this service."
"The license is paid annually."
"If you have a host of custom requirements (including licensing), make sure to set aside enough time for the initial setup because it can take up to a few weeks depending on how complex your environment is."
"You should take out a dedicated license agreement of your MDM fleet and invest heavily in innovating in this space."
"We've purchased various licenses for VMware Workspace ONE, including premium and gold tiers. These licenses include security measures and support for managing telecom expenses like data and voice usage."
"In terms of pricing, this solution is definitely much more expensive compared to other solutions, like MobileIron or MaaS360 or any other product in the market. This solution is more expensive by 30 or 40 percent."
"While it is not inexpensive in terms of price, it is definitely worth it."
"AirWatch would benefit from reducing the license pricing per user per month. Microsoft bundles everything, and then that bundling makes the product free for the customers."
"The pricing and licensing are affordable. They are not too high."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
9%
Manufacturing Company
9%
Educational Organization
8%
Computer Software Company
13%
Manufacturing Company
10%
Government
9%
Financial Services Firm
7%
Computer Software Company
17%
Financial Services Firm
10%
Manufacturing Company
7%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool...
What do you like most about IBM MaaS360?
We introduced the product as part of the SOC-2 requirement. The tool's most valuable features include keeping the ope...
What is your experience regarding pricing and costs for IBM MaaS360?
IBM products are a little pricey, so it’s expensive. I would rate the pricing and licensing model a seven out of ten,...
How does VMware Workspace One compare with VMware Horizon 7?
VMware Workspace One has a powerful set of helpful features. The solution offers very good documentation, the initial...
What do you like most about VMware Workspace ONE?
The platform provides a stable environment for operations and quickly creates new environments. Additionally, it offe...
What is your experience regarding pricing and costs for VMware Workspace ONE?
I would rate the pricing a three out of ten. It's a highly affordable solution. If a customer knows the value of the ...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Fiberlink MaaS360, MaaS360
VMware Workspace ONE, VMware AirWatch, Workspace ONE Assist, VMware Identity Manager, Workspace ONE Access, VMware Horizon Air
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Bancroft, Garuda Indonesia
Australian Sports Commission, Stockport NHS Foundation Trust, Lomond School, Merck, United Bank, Medical College of Wisconsin, Latymer Upper School, 2gether NHS Foundation Trust, Dowling Aaron Inc., Trillium Lakelands District School Board, Harrogate Grammar School, Duke University Football, Delta Air Lines, Adventist Health System, Giochi Preziosi, Cramlington Learning Village, Intermountain Healthcare, Safexpress, TAG Aviation
Find out what your peers are saying about IBM MaaS360 vs. Workspace ONE UEM and other solutions. Updated: May 2025.
860,745 professionals have used our research since 2012.