IBM Cognos vs Knowage vs Microsoft Power BI comparison

Read 18 Knowage reviews

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338 Comparison Views

85% willing to recommend

Microsoft Power BI

Read 321 Microsoft Power BI reviews

18,413 Views
14,752 Comparison Views

93% willing to recommend

IBM Cognos

Microsoft Power BI

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Executive Summary

We performed a comparison between IBM Cognos, Knowage, and Microsoft Power BI based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, Amazon Web Services (AWS) and others in BI (Business Intelligence) Tools.

To learn more, read our detailed BI (Business Intelligence) Tools Report (Updated: June 2025).

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

As of June 2025, in the BI (Business Intelligence) Tools category, the mindshare of IBM Cognos is 3.3%, down from 4.4% compared to the previous year. The mindshare of Knowage is 0.4%, down from 0.5% compared to the previous year. The mindshare of Microsoft Power BI is 21.1%, down from 22.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools

Featured Reviews

AMOL JAJU

Senior BI-ETL Consultant at CMA Consulting Services

Offers ad hoc analysis reports and good for operational dashboarding

There used to be many valuable features, but in the last three or four years, whatever IBM is doing with enhancements, it has taken a lot of time to build and develop. But the best usage of Cognos is the ad hoc analysis reports. I really like that. Our customers also like that. But now the usage of Cognos and OBIE is reduced by various business users because people and business users are now more focused on analytics, slice and dice, and the dashboard, and the widgets.

Easy to customize, cross-platform capable, and very stable

AbdulshukoorMohammed

General Manager Information Technology & Enterprise Applications Manager at OXFORD HOLDING

The only challenge here is that it's a Java-based platform. It requires very high technical skills. When we come to the integration with the single sign-on facilities, that part is very challenging. In Power BI and other tools, it's very easy to integrate with active directory and single sign-on, and identity management is very easy in other business intelligence tools. However, when it comes to Knowage, it's a bit heavy, it's time-consuming sometimes, it's not very fast, and definitely not as fast as other business intelligence tools in terms of getting graphical reports. The solution could be cheaper.

Facilitates seamless data aggregation with some outdated visual elements hindering user appeal

Shoury Priyanshu

Senior Manager, Strategy & Consulting at Viacom18 Media Pvt Ltd

Real-time data integration is an area for improvement. Although I've worked on several solutions involving real-time integration, it's not very user-friendly and often lags, especially with over a million data rows. This makes Power BI difficult to manage as loading times can reach one or two minutes, which is problematic today. There are challenges with scalability, requiring multiple pages in dashboards to manage these issues. Visualization could be improved as it appears outdated. Users, especially newcomers, find it unappealing and not user-friendly.

More Microsoft Power BI pros

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Dashboarding, reporting, and ad hoc reporting are the valuable features of IBM Cognos."

"It is a stable product."

"If they want dashboarding, storytelling, and analyzing why KPIs are met or not, then Cognos is a better candidate than Qlik Sense."

"The initial setup was straightforward."

"The tool can join data from different sources, write back to databases, generate alerts, and be customized to our preferences. It's an enterprise BI tool that's more powerful than just visualization tools like Power BI or Tableau."

"The correlation analysis is excellent. It's one of the best that I have used to date."

"Using custom controls, it is possible to extend the application with even more functionality and make the application intuitive and attractive."

"The most valuable features of IBM Cognos are governance and enterprise reporting."

More IBM Cognos pros

"We can easily do our own customizations."

"The embedding feature is great."

"The concept of engines is quite powerful allowing the user to work with report authoring/provisioning tools of their choice."

"I can't name the features the way the Knowage community calls them because I still don't know the lingo. However, I can describe them. I like the ability to join more than one report, set all fields on one end, and replicate that on the other reports. I like that a lot. I think it's one of the features that got me using Knowage. They have tables, and I like that too. They took SQL scripts and many other scripts and enabled them to even correlate with Python. That's also one of the best things about Knowage. You could also decide to get information per user role, and this is also a feature that I like in Knowage."

"There is a lot of help and documentation on the Internet, so no special training is needed to use the source code."

"The most valuable aspect of Microsoft Power BI in my field is the insights it provides from analyzing data. Sometimes, these insights go beyond what traditional analysis can reveal due to the large volume of data involved. In terms of improving our data analysis process, it starts with identifying data sources, followed by cleaning and filtering out irrelevant data. Then, we categorize and structure the data to achieve the best visualization and insights. Regarding Power BI's integration with other tools, although we haven't implemented it ourselves, it's known that Power BI can integrate with systems like SAP or ERP software, which could enhance our analytics capabilities if needed."

"Many of my customers already use Microsoft products like Office 365, so I often propose Microsoft Power BI because it integrates well with all the standard Microsoft business tools. And it's the quickest tool to implement and start using daily."

"It provides easy integration with Office tools."

"What I like about Power BI is how fast you are able to create dashboards and how fast you are able to fetch the data. You can connect to the database or data source, and then you can design your dashboards very easily."

"The solution is stable."

"It provides good visibility."

"In a world surrounded by data, tools that allow navigation of large data volumes ensure decisions are data-driven."

Cons

"I don't like that when we use Colab packages, we get less functionality. For example, you can make groups of data with Excel or with the data sets from the packages, but when you use the Colab packages directly, you can only group the data when you analyze it with Analysis Studio. I think Cognos needs to improve more on this functionality."

"I need improvements, particularly with the Framework Manager, which has an outdated user interface from older versions like IBM Cognos 10 or 8. Additionally, the Event Studio, which offered great flexibility in previous versions, is no longer available in IBM Cognos Analytics 12. These are areas that could be improved to enhance the product."

"Cognos charts are not as fast as those of the other tools, even with DQM (dynamic query mode)."

"It would be good if the solution had conditional formatting."

"Extending features on dashboards so it becomes a real dashboard building application, not only a data exploration tool."

"Need improvement towards Visualization."

"I would like to have predictive and forecasting capabilities in Cognos. It's one thing to do reporting, and another thing to easily predict or forecast certain data points, which is very important for all the clients."

"I think the GIS pieces maybe not as good as we would like."

More IBM Cognos cons

"The only challenge here is that it's a Java-based platform. It requires very high technical skills."

"Development of SpagoBI has now been moved to Knowage. Users interested in further developments of the platform will have to look there."

"It would be better if more resources were available to help us learn how to use it. I wanted to use Knowage for a more extended period, but learning materials around the product were not really available and were not really straightforward. I've also seen inconsistencies between versions. For example, under the tools, especially in the cockpit, the way you create reports is now different. You will also find some configurations within a particular state, like a line chart, which differs from version to version. I think consistency is an essential feature in a product, especially for business intelligence products."

"The dashboard components could be better."

"Not having to login again after a mobile app upgrade. A simple login on mobile would be great."

"Creating dashboards could be easier."

"People without private emails cannot publish and, frankly, this doesn't allow for easy training."

"It should be more user-friendly. There are very small or tiny icons that you need to move very carefully. If you go a little bit up and down, some of the values change. Its user interface should be improved. It should be like Tableau. Its performance is also slow and should be improved. I definitely feel some sort of speed issues with Power BI. The integration of Excel with Power BI would also be good."

"Maybe they can enhance the UI a bit. Right now, it's very basic, I would say, compared to the MicroStrategy or Qlik."

"The solution is somewhat costly in comparison with MSBI tools."

"It is kept very current, and there is an update literally every month. However, the interface changes quite randomly with no documentation, which is difficult at the domain and architectural level where you're planning things and engaging the business. Things change frequently, and you wonder where has the button for the new report gone. They should provide better documentation on interface changes. It should be better optimized. It is supposed to be a data integration tool, but it is doing relatively simple queries. It has its limitations. For example, you can only pull a number of columns. So, there is room for optimization on its ability to integrate multiple data sources. The desktop tool is very memory-intensive, and again, this is not documented clearly. It requires a heavy CPU and memory use, and it causes your operating systems to become unstable. I would like to see the ability to create datasets within Power BI. Microsoft is promoting Azure as a cloud solution, but it is dependent upon a desktop component, which seems a little bit deceptive. Data set is the basic element that you report from, but it has to be created on the desktop and then published to the cloud. So, you're in the cloud, and you create a data structure or the data flow, but you can't report from that. You have to leave the cloud, go to your desktop, create the data set on your desktop, and publish it to the cloud. You go back to the cloud and create your report by using that published data set, which is very non-intuitive. If you go to the Microsoft Power BI community, this is a common complaint across the entire community."

"I would like to see the product offer more graphics to impact different audiences."

More Microsoft Power BI cons

Pricing and Cost Advice

"IBM Cognos price is on the higher side of the spectrum. However, with the features that it brings, such as correlation analysis, it's worth the money. They should look at the pricing more clearly because it's a little on the higher side."

"There is need to assess the purchase license accordingly so as to avoid audit penalties."

"I rate the product price as four or five on a scale from one to ten, where one is a low price, and ten is a high price."

"There is some additional licensing that we needed to purchase because we were touching data outside of our core data platform. The cost was approximately $25,000 for the additional licenses, which were approximate 45 licenses. For the application itself, updates, and the core platform it was approximately $50,000. Giving a total cost of $75,000 annually for our usage of IBM Cognos."

"It's more expensive than similar solutions like Tableau and Power BI."

"It is averagely priced."

"The cost of IBM Cognos it's more or less the same as most of the other solutions on the market. They're very competitive with the rest of the market and it is not the most expensive product."

"It is quite pricy. I think Microsoft BI is cheaper. Tableau might also be cheaper, but it also depends on the usage. If you have very many users, Cognos can be a problem. It could be cheaper than Tableau but not for so many users. If you have a few thousand users, Tableau, which is generally quite expensive, can be cheaper than Cognos."

More IBM Cognos pricing and cost advice

"It allows the implementation of an effective reporting system using internal skills at a limited upfront cost."

"Knowage is open-source, and an enterprise edition is also available."

"They have a free Power BI Desktop version, but it has limitations."

"The Report Server is pretty expensive on-premise. But as long companies are happy to use the cloud version, that's very cost effective."

"I would advise that Microsoft BI products are rightly priced and the licensing is easy to follow and to fulfill."

"I have never worked on licensing, but I have heard that it is reasonable."

"For my primary use case, i.e. teaching students, the free version of Power BI is adequate."

"The pricing is reasonable."

"If you purchase a license for a server, for users, or the professional version, you might not have to. The free version I think it can satisfy many customers' needs."

"Compared to what's available on the market, I think we pay a fair price."

More Microsoft Power BI pricing and cost advice

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Comparison Review

it_user79932

Senior Manager - BI Head at NVidia

Feb 4, 2015

Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho

1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…

Seeking lightweight open source BI software

Top Industries

By visitors reading reviews

Educational Organization

37%

Financial Services Firm

10%

Insurance Company

Manufacturing Company

Government

16%

Real Estate/Law Firm

10%

Computer Software Company

10%

Hospitality Company

Educational Organization

30%

Financial Services Firm

Computer Software Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...

What do you like most about IBM Cognos?

The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.

What needs improvement with IBM Cognos?

There is room for improvement in self-service analytics and predictiveness.

Seeking lightweight open source BI software

Ask a question

Earn 20 points

There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I wou...

Is Power BI a complete platform or only a visualization tool?

Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize info...

How does Oracle OBIEE compare with Microsoft BI?

Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are ...

Oracle Hyperion vs IBM Cognos

Comparisons

Tableau vs IBM Cognos

Compared 10% of the time

Compared 9% of the time

SAP BusinessObjects Business Intelligence Platform vs IBM Cognos

Compared 9% of the time

Qlik Sense vs IBM Cognos

Compared 5% of the time

IBM Planning Analytics vs IBM Cognos

Compared 5% of the time

More IBM Cognos Competitors

Procurify vs Knowage

Compared 32% of the time

Tableau vs Knowage

Compared 16% of the time

More Knowage Competitors

Tableau vs Microsoft Power BI

Compared 13% of the time

Databricks vs Microsoft Power BI

Compared 8% of the time

Domo vs Microsoft Power BI

Compared 7% of the time

Amazon QuickSight vs Microsoft Power BI

Compared 7% of the time

IBM SPSS Modeler vs Microsoft Power BI

Compared 2% of the time

More Microsoft Power BI Competitors

Product Reports

IBM Cognos

Download IBM Cognos product report

Download Knowage product report

Download Microsoft Power BI product report

Microsoft Power BI

May 2025

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics

SpagoBI

SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI

Overview

IBM Cognos Business Intelligence provides a wide range of tools to help you analyze your organization's data. IBM Cognos BI allows businesses to monitor events and metrics, create and view business reports, and analyze data to help them make effective business decisions.

IBM Cognos applies techniques to describe, summarize, and compare data, and draw conclusions. This allows users to see trends and discover anomalies or variances that may not be evident by simply reading data. Data sources that contain information from different areas of a business can be stored in separate packages. Users can see only information that they have been granted access to, based on their group or role.

IBM Cognos BI consolidates the following business intelligence functions into a single web-based solution:

IBM Cognos Insight: Create personal and managed workspaces for data analysis. Using these interactive workspaces, you can share insight results with managers. Cognos Insight supports write-back, and you can also use these workspaces to capture and integrate management goals, commitments, and forecasts.
IBM Cognos Workspace: With IBM Cognos Workspace, you can create rich, interactive workspaces using IBM Cognos content as well as data from external sources. You can view and open your favorite workspaces and reports, edit content in your workspaces, and share your workspaces via email.
IBM Cognos Analytics: IBM Cognos Analytics utilizes built-in AI and intuitive searches which helps users to quickly create the visualizations and a wide range of reports. Cognos Analytics provides cognitive and managed self-service, enabling you to gain insights from controlled and trusted data.
IBM Cognos Report Studio and IBM Cognos Query Studio: Easily create structured and query reports. IBM Cognos allows users to create application and report templates. In addition, report authors can reuse report objects to apply filters, fields, and styles to reports. Users can set the language of the user interface and report content according to the user's native language.
IBM Cognos Event Studio: Receive notifications of events that occur within your organization in real time. Event Studio enables the creation of agents that detect the occurrence of business events, failures, or anomalies, based on the change of specific events or data conditions. Notification can be sent via email, publication in the portal, or by triggering reports.
IBM Cognos Connection: This is the Web portal for IBM Cognos BI and is the central area for accessing all the IBM Cognos functions. In the web portal, users can schedule and distribute reports, create tasks, administer the server and the access permissions, and more.

Reviews from Real Users

IBM Cognos stands out among its competitors for a number of reasons. Two major ones are its powerful analysis tool and its reporting capabilities.

Prasad B., a senior software engineer at a financial services firm, notes, “The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report. We can receive automated reports as well. They are easy to schedule on a weekly or monthly basis. It is very fast. I mean in means of report output, it's very fast compared to the actual clients involved.”

IBM

Knowage (formerly SpagoBI) has a 14-years history. The actual release is the 6.3.

Knowage offers FULL ANALYTICAL CAPABILITIES, with a special focus on big data analytics and comprehensive support to rich and multi-source data analysis. Knowage provides different modules, each one focused on a specific domain but mutually combinable (Big Data, Smart Intelligence, Enterprise Reporting, Location Intelligence, Performance Management, Predictive Analysis). Moreover, Knowage is an OPEN SOURCE solution: the source code is freely accessible, everyone is allowed to join the community and build the own business solution to ensure strategic decision-making and improved productivity.

Knowage suite is supported by Engineering Group, the leading Italian software and services company, with about 10,000 people and more than 50 offices worldwide. Maintenance and support services (such as trainings, migration support, proof-of-concepts, etc) are provided by Engineering Group (KNOWAGE Labs) under subscription.

Microsoft Power BI is a powerful tool for data analysis and visualization. This tool stands out for its ability to merge and analyze data from various sources. Widely adopted across different industries and departments, Power BI is instrumental in creating visually appealing dashboards and generating insightful business intelligence reports. Its intuitive interface, robust visualization capabilities, and seamless integration with other Microsoft applications empower users to easily create interactive reports and gain valuable insights.

Microsoft

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.

FIAT Group, Italian air navigation service provider, Ministry of Education and Science of the Russian Federation, Telecom Italia, ASL Genovese, San Giovanni Battista University Hospital

Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox

BI (Business Intelligence) Tools