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IBM Cognos vs Knowage vs Microsoft Power BI comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of April 2026, in the BI (Business Intelligence) Tools category, the mindshare of IBM Cognos is 1.3%, down from 3.6% compared to the previous year. The mindshare of Knowage is 0.9%, up from 0.4% compared to the previous year. The mindshare of Microsoft Power BI is 9.3%, down from 21.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
Microsoft Power BI9.3%
IBM Cognos1.3%
Knowage0.9%
Other88.5%
BI (Business Intelligence) Tools
 

Featured Reviews

RL
Senior Project Manager at BD
Data insights have transformed reporting speed and support faster, informed decisions
IBM Cognos makes it simple to create visually appealing products, and we are able to run about 1,000 reports on a daily basis while another 1,000 are run through the scheduler built into IBM Cognos Analytics. It offers triggering through the scheduler, which we use to confirm the completion of other processes needed to be available before the job is scheduled to run, allowing us to make data-driven decisions easily. Some of the best features that IBM Cognos offers are enterprise reporting, which enables us to create, customize, and run reports on sales trends, consumer sentiment, and many more; dashboard creation; and data exploration and analysis. We are able to use the drag and drop feature to create ad-hoc visualizations. Additionally, I find the AI-powered natural language query feature for data analysis and dashboard input to be very useful for a non-technical person to put queries around the spreadsheets data to get a quick answer. Building insights for accurate decision-making has been great. Moreover, we can package reports with data-backed insights for stakeholders in PDF and Excel format to support business ad-hoc cases, forecasting, and strategic recommendations on relevant tasks. Of all those features, the visual graphs, predictive analytics, and data cleansing feature makes the biggest difference for my team. IBM Cognos is deployed in my organization using a hybrid cloud setup with Amazon Web Services as our cloud provider.
BS
Software Engineer at syntegra
Open-source with great embedding capabilities but the dashboards could be better
I know the initial setup is pretty straightforward. It doesn't take a long time to deploy. Even on your own personal computer, when you want to try it out, it doesn't take too long to get it running. For the initial setup, I'd say it's maybe a four out of five in terms of how easy it is. You need to add these Java dependencies and so forth, which can be a bit boring, however, it's almost perfect. To deploy Knowage usually takes about a day. In terms of the implementation strategy, it's just following the instructions that they give us on the installation and then just knowing how to handle the process. Usually, there is a group of engineers who do that for us and manage the server itself. If a team is knowledgeable, then it doesn't take a long time. When you need a new instance, it's very quick. The implementation strategy is based on just following instructions on the installation process from Knowage. For deployment and maintenance, we need just maybe two people simply to monitor the traffic coming in. However, it's maintained by people who were doing other jobs like maintaining our other server. They just monitor the Knowage server and make sure that it's up and running and that there are no bugs. There are not too many bugs coming out from the debugger.
Antonio Flor - PeerSpot reviewer
Lead Anaplanner at Chaucer Group
Data integration has improved reserving and expense control while collaboration drives fast dashboards
Regarding drawbacks or weak points in Microsoft Power BI, it may not be directly related to the tool itself, but with our architecture, as we couldn't get a service account, which is an email address that has no relationship with the employees, just to establish the connection with Anaplan. We couldn't get it to work on SSO, so we use an employee account which could be a point of weakness, meaning if the person leaves, that connection will break. If the person goes on holiday and we need to refresh, we have to change the connection as well, but we have to live with that since we're not using SSO on the service account. Regarding the natural language processing feature, we're trying to avoid using it too much because it can slow down the connection, so as much as possible, we try to build the logic and any transformation in Anaplan, and then deliver an end product to Microsoft Power BI.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"IBM Cognos has allowed our company to manage all the data we generate and helped us improve the results."
"The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report."
"It is a very complete solution: versatile, flexible, robust, and scalable."
"It provides scalability, reliability, security, and performance for large scale organizations."
"With less volume, potential users should definitely go with Cognos as it is great for automating emails and other smaller duties and Cognos is better in those endeavors."
"We get to create customized solutions for many users, and in our organization, we reach 40% of the employees with information from the data warehouse."
"Workspace Advanced and Workspace are very intuitive and simple to use for a basic user."
"Centralised, balanced, scorecard-based dashboards with drill-through to detailed OLAP; datawarehouse; and operational reports keep the organisation focused on KPIs."
"The most valuable feature of SpagoBI is that it is open source and 100% free without limits."
"We can easily do our own customizations."
"The most valuable features to us are application implementation, development, and analysis."
"It improves sales and products, which motivates employees."
"I can't name the features the way the Knowage community calls them because I still don't know the lingo. However, I can describe them. I like the ability to join more than one report, set all fields on one end, and replicate that on the other reports. I like that a lot. I think it's one of the features that got me using Knowage. They have tables, and I like that too. They took SQL scripts and many other scripts and enabled them to even correlate with Python. That's also one of the best things about Knowage. You could also decide to get information per user role, and this is also a feature that I like in Knowage."
"Being able to schedule necessary jobs needed for production jobs and programming run times"
"I would use SpagoBI if a company wants to use a free tool that has enough features."
"In terms of ROI, much better than any other solution when it offer full fledged features in open source, planned to have direct contact with SpagoBI for better support."
"We are aware that sometimes when we make changes to BI, the solutions might be complex, but Microsoft is quite helpful as we work through issues and we are quite satisfied with their level of support."
"It's a pretty scalable product."
"The amount of customization that you can do is good, and it's relatively straightforward to do."
"They find Power BI's data pull mechanism to be sufficient and cost-effective, especially considering the stability it provides. In comparison with other solutions, Power BI stands out as a fantastic choice. Therefore, I would definitely recommend sticking with the Pro license."
"The drill-down capabilities and automatic charts are the best ones, and the visualization is also very good; in terms of visualization, no competing product, such as IBM Cognos or any other product, has the same capabilities."
"We are running over 500,000 reports annually, and it provides data feeds for enterprise KPI reporting and AI."
"It's similar to Excel, but it's much more powerful than Excel."
"It's quite flexible, and it's easy to create reports using this system."
 

Cons

"I would like them to reinclude PowerPlay. One thing that I am missing in the current Cognos is what was formally named PowerPlay. They have basically removed PowerPlay from it, which is something that I fail to understand because it was the most wonderful tool for business intelligence that I've ever used. As far as I know, they don't provide this functionality anymore, so this is one thing that I dislike about Cognos."
"With IBM it is too complicated, I used a partner."
"The price is a bit expensive."
"Report Studio: While using the dimensional model package, the reporting language could be made more user-friendly."
"There is need for a faster resolution and expected time frame to resolve production issues. Whilst working on site and when support is needed for emergency issues, a quicker response time is required."
"Customer service is bad."
"There is room for improvement in the user interface, which might simply be a learning curve issue."
"Compared to Tableau and PowerBI, the IBM interface is easier to use. However, the drag-and-drop functionality isn't as straightforward. Formatting is also more challenging in the cloud than in other applications, like Power BI. Also, if you encounter an issue, it takes more time to resolve it on the formatting side."
"Many things need to be improved, most of all robustness."
"It would be better if more resources were available to help us learn how to use it. I wanted to use Knowage for a more extended period, but learning materials around the product were not really available and were not really straightforward."
"The dashboard components could be better. They could do a lot more."
"The demands of some jobs would slow Spago and lock the site, preventing any other job from processing."
"We are not happy with the poor graphic user interface. It looks a bit old and sometimes it is not properly user friendly."
"Tomcat configuration was tricky in earlier versions."
"Development of SpagoBI has now been moved to Knowage. Users interested in further developments of the platform will have to look there."
"The support is very meager: We had to break our heads to figure out everything"
"The initial installation is difficult."
"I would like to be able to use SQL properly within the reports and allow multiple people to work on the same report at the same time. If one person is working on it, then it causes issues for anyone else wanting to make reports."
"I think that they can add more types of charts because the selection on the desktop version is limited."
"Most clients have MacBooks. Therefore, they use Tableau as Power BI Desktop is not available for the MacBook right now."
"It is not yet ready for enterprises. For a big enterprise data model, it is not so stable, and it also doesn't scale so well."
"It should have more report outputs. They should expand the report outputs. Its documentation should also be better."
"From any improvement perspective, I want the product to be made available to users free of cost...The stability and scalability of the product can be better."
"Anything they can do to improve enterprise collaboration is going to help people get set up and utilize the solution."
 

Pricing and Cost Advice

"The pricing of this product is meant for medium to large-scale enterprises."
"It is my understanding that the cost is very low. It's not very expensive."
"IBM Cognos price is on the higher side of the spectrum. However, with the features that it brings, such as correlation analysis, it's worth the money. They should look at the pricing more clearly because it's a little on the higher side."
"It's more expensive than similar solutions like Tableau and Power BI."
"I don't know the exact cost, but I believe Cognos is quite expensive, especially when it comes to the support consultants and the procedures that need to be applied."
"It is pretty expensive."
"There is a standard license required to use this solution. There are some additional tools but I am not sure if they are an extra cost."
"There is some additional licensing that we needed to purchase because we were touching data outside of our core data platform. The cost was approximately $25,000 for the additional licenses, which were approximate 45 licenses. For the application itself, updates, and the core platform it was approximately $50,000. Giving a total cost of $75,000 annually for our usage of IBM Cognos."
"Knowage is open-source, and an enterprise edition is also available."
"It allows the implementation of an effective reporting system using internal skills at a limited upfront cost."
"We view it as an expensive product."
"The only other cost, besides the licensing fee, would be to cover support."
"The price of Microsoft BI is expensive. We found the price of Tableau to be less expensive."
"Power BI premium is really expensive for our market. A lot of small and medium companies would like to purchase it, but they can't afford it."
"Paid for itself in the first month."
"For my primary use case, i.e. teaching students, the free version of Power BI is adequate."
"Pricing, that's where Microsoft beats Tableau. It is priced much cheaper."
"The Report Server is pretty expensive on-premise. But as long companies are happy to use the cloud version, that's very cost effective."
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Comparison Review

it_user79932 - PeerSpot reviewer
Senior Manager - BI Head with 5,001-10,000 employees
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
14%
Insurance Company
10%
Manufacturing Company
9%
Computer Software Company
7%
Construction Company
19%
Marketing Services Firm
10%
University
10%
Retailer
8%
Financial Services Firm
14%
Manufacturing Company
8%
Government
8%
Computer Software Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business34
Midsize Enterprise24
Large Enterprise92
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise6
Large Enterprise6
By reviewers
Company SizeCount
Small Business135
Midsize Enterprise58
Large Enterprise167
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...
What do you like most about IBM Cognos?
The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
What needs improvement with IBM Cognos?
One area where IBM Cognos can be improved is that customer service sometimes is not very responsive, and I would love...
Ask a question
Earn 20 points
Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I wou...
Is Power BI a complete platform or only a visualization tool?
Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize info...
How does Oracle OBIEE compare with Microsoft BI?
Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are ...
 

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics
SpagoBI
SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI
 

Overview

 

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
FIAT Group, Italian air navigation service provider, Ministry of Education and Science of the Russian Federation, Telecom Italia, ASL Genovese, San Giovanni Battista University Hospital
Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox
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