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IBM Cognos Dashboard vs Zoho Analytics comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM Cognos Dashboard
Ranking in Data Visualization
14th
Average Rating
8.6
Reviews Sentiment
6.7
Number of Reviews
4
Ranking in other categories
No ranking in other categories
Zoho Analytics
Ranking in Data Visualization
7th
Average Rating
8.2
Reviews Sentiment
6.1
Number of Reviews
35
Ranking in other categories
BI (Business Intelligence) Tools (7th), Reporting (6th), Embedded BI (6th)
 

Mindshare comparison

As of January 2026, in the Data Visualization category, the mindshare of IBM Cognos Dashboard is 1.2%, up from 0.6% compared to the previous year. The mindshare of Zoho Analytics is 1.7%, up from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Visualization Market Share Distribution
ProductMarket Share (%)
Zoho Analytics1.7%
IBM Cognos Dashboard1.2%
Other97.1%
Data Visualization
 

Featured Reviews

SM
Freelancer at 0
A tool that helps create creative dashboards while offering high performance and stability
For reporting and data visualization, the tool is mainly used based on the data dimensions, which are stored in the data warehouse since it is where IBM Cognos Dashboard is used to bind the data and visualize the reports. The integration with our company's business intelligence workflows is based on the existing connectors that IBM Cognos Dashboard has. I am not aware because I do not manage that in the application, but what I see is that it is mainly through the connectors that the tool is connected to the data warehouse. The editor in IBM Cognos Dashboard is the most beneficial for creating an interactive dashboard. The dashboard customization and the flexibility in the IBM Cognos Dashboard enhance data analysis since it has a graphical builder that is quite user-friendly for creating different dimensions. I recommend the solution to those who plan to use it. The tool is effective when it comes to integration with other data sources because it has the connectors to connect to different data sources. The real-time data refresh in Cognos impacted my decision-making since the tool ensures more business benefits in areas around all the financial reporting or marketing trends of the users or customers, including the billing analytics to know what the RPU or to know the areas that can help in the marketing decisions while being able to create new portfolios or new products for the market. The tool is mainly for marketing and financial reporting. I rate the overall tool a ten out of ten.
VR
Data Analyst at Mobolution
Has supported trend analysis and forecasting but needs major fixes in customization and reliability
There are some areas where Zoho Analytics needs improvement compared to Power BI. Uploading and interpreting data inside the interface needs enhancement. While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations. I usually prepare data in Excel before uploading it to Zoho Analytics. The charts in Zoho Analytics are not as customizable as in Power BI. While all chart types are available, they can only be modified at a basic level, not an advanced level. Though trend analysis features are provided, creating anything out of the box is challenging.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The tool's valuable features are that it is easy to use and stable."
"The product helps us update the KPI automatically."
"It is a pretty stable solution."
"The main feature that is useful is the on-demand report generation through the dashboard."
"As a product analyst, one of the best features in Zoho Analytics is its ability to allow stakeholders to access raw data for any kind of metric I've created, significantly reducing my dependency to share data sets repeatedly, saving a lot of time."
"We can create advanced-level reports with the tool. We can get data from different Zoho applications and also from other third-party applications. We can create schedules for syncing data from third parties to Zoho Analytics. We can also use table queries for getting data from more than one table."
"The solution’s dashboard is very good."
"Scheduling of reports and dashboards is the most valuable feature of Zoho Analytics."
"The data source is the most valuable feature as it can perform any function."
"The AI called Zia in Zoho Analytics is extremely useful—whenever I build a chart or dashboard, I can generate a summary of insights using this AI tool, which is very convenient for both leadership and manager level teams to understand the data concepts."
"The major benefit of using Zoho Analytics in our organization is that before implementation, we didn't have any insights or data security and integration capabilities."
"The integration interface is very easy to use and allows you to directly connect to a variety of APIs."
 

Cons

"They should include proper documentation to learn more about the product."
"The price point is one of the major areas to be improved."
"The scalability of the product's on-premises version is an area with certain shortcomings where improvements are required."
"Visualization is an area where the product lacks."
"I have a lower rating when it comes to Zoho Analytics. The tool has poor performance. It needs to improve the dimensions and measures."
"There is a limitation that we cannot create more than 300 columns in a worksheet on Zoho Analytics."
"The navigation on the interface is not intuitive."
"A higher degree of artificial intelligence could be included in this solution. The data and overall insights could be improved."
"The analytics plans are very complex because they depend on the users, while other Zoho plans operate on a per-user basis."
"This solution does not support manufacturing facilities."
"There should be more types of graphics available for use in the reports."
"I have not seen any improvement with Zoho Analytics' AI-driven insights because it has not been accurate."
 

Pricing and Cost Advice

"The product is expensive for small businesses compared to other vendors."
"Licensing is based on individual usage, and it is more expensive than other providers."
"It is very reasonable, and it gives me a good return on investment. Compared to other tools, it is the best choice in terms of pricing."
"The pricing is okay. It is fair compared to the market."
"The price is high. The solution advertises that it provides products for 55 AED per user, but these products contain only the basic features. Most of the features are locked. The version of the product that includes Zoho Analytics costs around 199 AED per user per month."
"The product is expensive."
"Zoho Analytics costs $ 4,200 per month, billed yearly."
"For one license the pricing is about $35 a user."
"This solution is reasonable as far as pricing is concerned."
"The product's licensing is reasonable."
report
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Top Industries

By visitors reading reviews
No data available
Computer Software Company
12%
Manufacturing Company
9%
Comms Service Provider
9%
Healthcare Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business29
Midsize Enterprise4
Large Enterprise4
 

Questions from the Community

What needs improvement with IBM Cognos Dashboard?
The tool is good enough to serve the purpose of what it is meant in our company. The scalability of the product's on-premises version is an area with certain shortcomings where improvements are req...
What is your primary use case for IBM Cognos Dashboard?
In my company, the solution is mainly used for business reporting where the organization or the business team, especially the marketing department, or even data scientists can actually draw reports...
What do you like most about Zoho Analytics?
Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.
What is your experience regarding pricing and costs for Zoho Analytics?
Compared to other analytic tools, Zoho Analytics is cost-effective. The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power ...
What needs improvement with Zoho Analytics?
For our strategic initiatives, the AI functionality is not useful because it cannot provide requirement-specific insights. It only gives an overview of the report. One major issue I face in Zoho An...
 

Also Known As

Cognos Dashboard
Zoho Reports
 

Overview

 

Sample Customers

Information Not Available
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Find out what your peers are saying about IBM Cognos Dashboard vs. Zoho Analytics and other solutions. Updated: December 2025.
881,114 professionals have used our research since 2012.