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IBM Cognos Dashboard vs Zoho Analytics comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM Cognos Dashboard
Ranking in Data Visualization
14th
Average Rating
8.6
Reviews Sentiment
6.7
Number of Reviews
4
Ranking in other categories
No ranking in other categories
Zoho Analytics
Ranking in Data Visualization
6th
Average Rating
8.2
Reviews Sentiment
6.1
Number of Reviews
35
Ranking in other categories
BI (Business Intelligence) Tools (7th), Reporting (9th), Embedded BI (6th)
 

Mindshare comparison

As of October 2025, in the Data Visualization category, the mindshare of IBM Cognos Dashboard is 0.9%, up from 0.6% compared to the previous year. The mindshare of Zoho Analytics is 1.6%, up from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Visualization Market Share Distribution
ProductMarket Share (%)
Zoho Analytics1.6%
IBM Cognos Dashboard0.9%
Other97.5%
Data Visualization
 

Featured Reviews

Unes Ay - PeerSpot reviewer
Provides efficient data modules, but it could be more user-friendly
We use IBM Cognos Dashboard for data manufacturing, reporting, costing, quality check, etc The product helps us update the KPI automatically. We can access reports and analyze if a particular solution fits the requirements. The product's most valuable is the concept of data modules. IBM Cognos…
Nadeem Asghar - PeerSpot reviewer
Experience with advanced analytics and visualization features boosts decision making
I think the team would know how to predict what needs to be improved. Every business has its own predictions, so providing specific fields based on which to calculate predictions would be helpful. The analytics plans are very complex because they depend on the users, while other Zoho plans operate on a per-user basis. The analytics plan has different features for one user, 10 users, and 25 users. Having to pay for 25 users when only 11 are needed creates an issue with the pricing structure.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The main feature that is useful is the on-demand report generation through the dashboard."
"The tool's valuable features are that it is easy to use and stable."
"It is a pretty stable solution."
"The product helps us update the KPI automatically."
"What I appreciate most about Zoho Analytics is the pivot table functionality, as in the pivot table and scheduler table, if we want data in one report, we can use an SQL query and get data from different modules."
"Scheduling of reports and dashboards is the most valuable feature of Zoho Analytics."
"The initial setup is straightforward."
"The benefits I've seen from using Zoho Analytics include saving time; this is the most important benefit for me as I don't need to do my analytics or revisit a report repeatedly every month or according to the frequency of the requirement."
"The data source is the most valuable feature as it can perform any function."
"The front end of this solution including the graph generation using SQL has been most useful."
"The benefits I've seen from using Zoho Analytics include saving time; this is the most important benefit for me as I don't need to do my analytics or revisit a report repeatedly every month or according to the frequency of the requirement."
"The AI called Zia in Zoho Analytics is extremely useful—whenever I build a chart or dashboard, I can generate a summary of insights using this AI tool, which is very convenient for both leadership and manager level teams to understand the data concepts."
 

Cons

"Visualization is an area where the product lacks."
"The price point is one of the major areas to be improved."
"They should include proper documentation to learn more about the product."
"The scalability of the product's on-premises version is an area with certain shortcomings where improvements are required."
"The navigation on the interface is not intuitive."
"It would be great to have more user input fields which can be used on dashboards."
"I find it very difficult to handle more than two subqueries or CTE, as I can only have one subquery in the SQL code."
"A higher degree of artificial intelligence could be included in this solution. The data and overall insights could be improved."
"This solution does not support manufacturing facilities."
"The tool needs to improve analysis and add more features."
"They should provide white labeling with a cheaper option. I know they have a white labeling feature in which I can white label Zoho Analytics with my company theme, logo, and URL, but it seems a little expensive. If they can make it cheaper, it would be great. The same is applicable to Tableau."
"I would appreciate enhanced features in Zoho Analytics that offer greater customization options."
 

Pricing and Cost Advice

"The product is expensive for small businesses compared to other vendors."
"Licensing is based on individual usage, and it is more expensive than other providers."
"I don't feel that price is an issue for this product."
"The product is expensive."
"The price is high. The solution advertises that it provides products for 55 AED per user, but these products contain only the basic features. Most of the features are locked. The version of the product that includes Zoho Analytics costs around 199 AED per user per month."
"Zoho Analytics costs $ 4,200 per month, billed yearly."
"The pricing is okay. It is fair compared to the market."
"The tool's pricing is similar to other Zoho applications and is affordable."
"An exact ROI is hard to calculate. However, we have definitely made sales that would have been much harder, or unlikely, as a result of the speed with which we were able to prepare comprehensive analysis."
"For one license the pricing is about $35 a user."
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Top Industries

By visitors reading reviews
No data available
Computer Software Company
9%
Non Profit
9%
Comms Service Provider
8%
University
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business29
Midsize Enterprise4
Large Enterprise4
 

Questions from the Community

What needs improvement with IBM Cognos Dashboard?
The tool is good enough to serve the purpose of what it is meant in our company. The scalability of the product's on-premises version is an area with certain shortcomings where improvements are req...
What is your primary use case for IBM Cognos Dashboard?
In my company, the solution is mainly used for business reporting where the organization or the business team, especially the marketing department, or even data scientists can actually draw reports...
What do you like most about Zoho Analytics?
Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.
What is your experience regarding pricing and costs for Zoho Analytics?
I rate the tool's pricing seven out of ten. The licensing costs are yearly.
What needs improvement with Zoho Analytics?
In Zoho Analytics, I don't think there is something that could be improved, but in Zoho itself, I have many concerns about Zoho People.
 

Also Known As

Cognos Dashboard
Zoho Reports
 

Overview

 

Sample Customers

Information Not Available
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Find out what your peers are saying about IBM Cognos Dashboard vs. Zoho Analytics and other solutions. Updated: September 2025.
869,566 professionals have used our research since 2012.