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IBM Cognos Dashboard vs Zoho Analytics comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM Cognos Dashboard
Ranking in Data Visualization
24th
Average Rating
8.6
Reviews Sentiment
6.7
Number of Reviews
4
Ranking in other categories
No ranking in other categories
Zoho Analytics
Ranking in Data Visualization
8th
Average Rating
8.2
Reviews Sentiment
6.1
Number of Reviews
35
Ranking in other categories
BI (Business Intelligence) Tools (8th), Reporting (5th), Embedded BI (3rd)
 

Mindshare comparison

As of May 2026, in the Data Visualization category, the mindshare of IBM Cognos Dashboard is 1.0%, up from 0.6% compared to the previous year. The mindshare of Zoho Analytics is 2.2%, up from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Visualization Mindshare Distribution
ProductMindshare (%)
Zoho Analytics2.2%
IBM Cognos Dashboard1.0%
Other96.8%
Data Visualization
 

Featured Reviews

Unes Ay - PeerSpot reviewer
Data Scientist at a manufacturing company with 5,001-10,000 employees
Provides efficient data modules, but it could be more user-friendly
We use IBM Cognos Dashboard for data manufacturing, reporting, costing, quality check, etc The product helps us update the KPI automatically. We can access reports and analyze if a particular solution fits the requirements. The product's most valuable is the concept of data modules. IBM Cognos…
VR
Data Analyst at Mobolution
Has supported trend analysis and forecasting but needs major fixes in customization and reliability
There are some areas where Zoho Analytics needs improvement compared to Power BI. Uploading and interpreting data inside the interface needs enhancement. While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations. I usually prepare data in Excel before uploading it to Zoho Analytics. The charts in Zoho Analytics are not as customizable as in Power BI. While all chart types are available, they can only be modified at a basic level, not an advanced level. Though trend analysis features are provided, creating anything out of the box is challenging.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The main feature that is useful is the on-demand report generation through the dashboard."
"It is a pretty stable solution."
"The tool's valuable features are that it is easy to use and stable."
"The main feature that is useful is the on-demand report generation through the dashboard."
"The product helps us update the KPI automatically."
"What I appreciate most about Zoho Analytics is the pivot table functionality, as in the pivot table and scheduler table, if we want data in one report, we can use an SQL query and get data from different modules."
"Ask Zia is a great feature that I use to quickly decide what improvements I need to make in order to present the data that I want to show."
"We can create advanced-level reports with the tool. We can get data from different Zoho applications and also from other third-party applications. We can create schedules for syncing data from third parties to Zoho Analytics. We can also use table queries for getting data from more than one table."
"The artificial intelligence capabilities that Zoho Analytics provides gives customers excellent insights into their business."
"Zoho Analytics is the best software for giving reports to customers and we can create any report that is required."
"The data source is the most valuable feature as it can perform any function."
"The tool's most valuable feature is its dashboard."
"As a product analyst, one of the best features in Zoho Analytics is its ability to allow stakeholders to access raw data for any kind of metric I've created, significantly reducing my dependency to share data sets repeatedly, saving a lot of time."
 

Cons

"The scalability of the product's on-premises version is an area with certain shortcomings where improvements are required."
"They should include proper documentation to learn more about the product."
"Visualization is an area where the product lacks."
"The price point is one of the major areas to be improved."
"The price point is one of the major areas to be improved."
"They should provide white labeling with a cheaper option. I know they have a white labeling feature in which I can white label Zoho Analytics with my company theme, logo, and URL, but it seems a little expensive. If they can make it cheaper, it would be great. The same is applicable to Tableau."
"One major issue I face in Zoho Analytics is related to pivot tables. When using two text fields, such as client and project, with numerical data, sorting becomes impossible."
"It should have more options for graphics, if it stayed with the quality of graphs of excel, would be great."
"The support team doesn't have full awareness of the system capabilities."
"There should be more types of graphics available for use in the reports."
"The data visualization features of Zoho Analytics can be improved in terms of decision-making processes. There are many shortcomings in the query language, as it is outdated, and many keywords cannot be used."
"The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data hourly. It would be much better to have updates more frequently every half an hour."
"The platform's pricing needs improvement."
 

Pricing and Cost Advice

"The product is expensive for small businesses compared to other vendors."
"Licensing is based on individual usage, and it is more expensive than other providers."
"I don't feel that price is an issue for this product."
"An exact ROI is hard to calculate. However, we have definitely made sales that would have been much harder, or unlikely, as a result of the speed with which we were able to prepare comprehensive analysis."
"The product is expensive."
"This solution is reasonable as far as pricing is concerned."
"I would recommend looking at your usage and whether the Zoho One license model would work for your organisation. It is very cost effective if you use other Zoho tools."
"Zoho Analytics costs $ 4,200 per month, billed yearly."
"The price is high. The solution advertises that it provides products for 55 AED per user, but these products contain only the basic features. Most of the features are locked. The version of the product that includes Zoho Analytics costs around 199 AED per user per month."
"It is very reasonable, and it gives me a good return on investment. Compared to other tools, it is the best choice in terms of pricing."
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Top Industries

By visitors reading reviews
No data available
Construction Company
12%
Financial Services Firm
10%
Computer Software Company
9%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business29
Midsize Enterprise4
Large Enterprise4
 

Questions from the Community

Ask a question
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What is your experience regarding pricing and costs for Zoho Analytics?
Compared to other analytic tools, Zoho Analytics is cost-effective. The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power ...
What needs improvement with Zoho Analytics?
For our strategic initiatives, the AI functionality is not useful because it cannot provide requirement-specific insights. It only gives an overview of the report. One major issue I face in Zoho An...
What is your primary use case for Zoho Analytics?
We are using an HRMS tool, Zoho People. We use automations for our people's convenience. We use automations in Zoho People. For insights regarding Zoho People data, we use Zoho Analytics. In the HR...
 

Also Known As

Cognos Dashboard
Zoho Reports
 

Overview

 

Sample Customers

Information Not Available
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Find out what your peers are saying about IBM Cognos Dashboard vs. Zoho Analytics and other solutions. Updated: April 2026.
894,738 professionals have used our research since 2012.