Hitachi Virtual Storage Platform vs VAST Data comparison

Hitachi Vantara and VAST Data are both solutions in the NVMe All-Flash Storage Arrays category. Hitachi Vantara is ranked #5 with an average rating of 8.0, while VAST Data is ranked #12. Hitachi Vantara holds a 8.0% mindshare in N, compared to VAST Data’s 6.0% mindshare. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 100% of VAST Data users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

Hitachi Virtual Storage Platform and VAST Data compete in robust storage solutions. Hitachi has the upper hand in deployment and support, while VAST Data shines with its innovative features.

Features:Hitachi Virtual Storage Platform is valued for its reliability, scalability, and integration capabilities, making it suitable for diverse IT environments. VAST Data impresses users with its performance, scalability, and simplicity, particularly in handling large-scale unstructured data. VAST Data's unique architecture and speed give it an edge in feature evaluation.

Room for Improvement:Users suggest Hitachi Virtual Storage Platform could improve its cloud integration and automation capabilities. VAST Data users seek enhancements in multi-tenancy and additional backup options. Hitachi may need to focus on modernizing its cloud functions, while VAST Data should aim to refine its administrative controls.

Ease of Deployment and Customer Service:Hitachi Virtual Storage Platform is reported to have a user-friendly deployment model and responsive customer service, making it accessible for organizations of various sizes. VAST Data, while highly performant post-deployment, has a slightly steeper learning curve and could improve its customer support responsiveness. Hitachi’s smoother deployment gives it an advantage here.

Pricing and ROI:Hitachi Virtual Storage Platform users find the setup cost reasonable, with a strong return on investment due to its durability and service quality. VAST Data, though perceived as more expensive upfront, is justified by users for its advanced capabilities and long-term cost efficiency. VAST Data's higher initial costs are offset by its superior data handling and performance.

To learn more, read our detailed Hitachi Virtual Storage Platform vs. VAST Data Report (Updated: September 2025).

Buyer's Guide

Hitachi Virtual Storage Platform vs. VAST Data

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of November 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 3.3%, up from 2.5% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 8.0%, up from 7.6% compared to the previous year. The mindshare of VAST Data is 6.0%, up from 5.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays Market Share Distribution
Product	Market Share (%)
Hitachi Virtual Storage Platform	8.0%
Pure FlashArray X NVMe	3.3%
VAST Data	6.0%
Other	82.7%

NVMe All-Flash Storage Arrays

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Bratislav Petkovic

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

Active data management enhances performance and simplifies operation

The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure. Previously, it was difficult to create and delete LUNs, which would take a long time, but now with HOPS Center, it is functioning correctly. It is now as easy as working with EMC or Dell storage, and the performance is better, especially with new features. The solution's performance, security, and cost are satisfactory. These factors influenced our decision to purchase Hitachi Virtual Storage Platform.

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Alan Powers

HPC CTO at a manufacturing company with 10,001+ employees

Stability-wise, a device that has been up and running for years

The failover capability and resiliency are some of the solution's valuable features. The big thing is resilience because it has richer coding in it, so multiple devices can't fail. Also, one can still access a number of CBoxes that can allow one to access their file system. Once a device fails, it fails the transparency of the end-user, and it just starts using another resource. The encryption capability, the snapshots, along with a whole bunch of features make the tool valuable. VAST Data keeps adding more and more features all the time.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is scalable."

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."

"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"The database workloads are pretty fast because I frequently move data from here to there."

"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."

More Pure FlashArray X NVMe pros

"It is the most stable high-end solution in this area."

"Hitachi's technical support is perfect."

"The hybrid array provides scaleable, predictable, high performance with no capacity constraints."

"This is one of the most stable, high-end solutions in this area."

"The product provides a good storage space."

"This is one of the most reliable and dependable products on the market."

"The high performance of flash storage is especially valuable to us."

"It is robust. It doesn't need too much troubleshooting. It is a good device."

More Hitachi Virtual Storage Platform pros

"The solution is useful for machine learning and scientific applications, including computer simulations."

"This has been one of the most reliable storage systems that I have ever used."

Cons

"In the next release, I would like to see real-time analytics for further insight into consumption models."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"In the future, I would like to see integration with enterprise backup systems."

"We would like to see more visibility into garbage collection and CPU performance in the GUI."

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

"Adding some functions to the product would be beneficial."

More Pure FlashArray X NVMe cons

"In terms of new features, I would be interested to see deduplication added in their next release."

"For the support windows to work, maybe they have to upgrade the firmware of the VSP. They changed the hardware or the disk. I don't know if it was the port blade they changed or a VM for a memory cache. Also, replacing the old target with the processor target would be fine. The old equipment is very easy to manage, and I don't have any bad commentary."

"If they had a certain approach to layered storage, it would be better. For example, adaption to the browser, or having a centralized console."

"The initial setup was difficult, as we don't have access to assistance. We had some issues around configuration. We needed to know things like what kind of rate is the best, or what kind of replication is ideal. We had to seek out answers online to get the information we needed."

"The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Platform, I find the management aspect not as good as their hardware."

"The user experience is pretty bad in Hitachi. A lot of mandatory tasks take a long time to work through."

"The solution is priced higher than its competitors."

"I would like the fan noise to be automatically adjusted based on the drive's current workload."

More Hitachi Virtual Storage Platform cons

"The write performance could be improved because it is less than half of the read performance."

"The read/write ratio is an area in the solution with some flaws and needs improvement."

Pricing and Cost Advice

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"The support cost per array is about $20,000 a year for 24/7 support."

"We pay approximately $50,000 USD per year in licensing fees."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"Our licensing fees are $500,000+ USD."

"Given its price, Pure is not the first option."

More Pure FlashArray X NVMe pricing and cost advice

"This solution is cheaper than Dell EMC VMAX. When you are looking for a high-end solution, price matters, but availability and stability are more important than the price."

"Our main issue with the Hitachi G-Series is what we consider to be an archaic software licensing scheme and high maintenance costs."

"Hitachi VSP's pricing is good compared to other brands."

"The price per gigabyte is good and it is low when it comes to terabytes."

"It is expensive. Everything is included in the license. There is no additional cost."

"Hitachi Virtual Storage Platform is a very expensive product."

"The main difference between Hitachi and other vendors is the cost. At the time that we bought the solution, it was the best option but the price, compared to other vendors, is a little high."

"It is an expensive product. I rate its pricing a three out of ten."

More Hitachi Virtual Storage Platform pricing and cost advice

"Price-wise, VAST Data is not the cheapest, not the most expensive one."

"We acquired VAST Data as a one-time, capital purchase."

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Financial Services Firm

17%

Computer Software Company

14%

Manufacturing Company

Government

Computer Software Company

14%

Manufacturing Company

13%

Financial Services Firm

12%

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	28

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

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What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

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What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

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What needs improvement with Hitachi Virtual Storage Platform E990?

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology...

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Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 21% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 17% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 11% of the time

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Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 12% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 10% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 9% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 8% of the time

Dell PowerMax vs Hitachi Virtual Storage Platform

Compared 5% of the time

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NetApp AFF vs VAST Data

Compared 11% of the time

Dell PowerScale (Isilon) vs VAST Data

Compared 9% of the time

Databricks vs VAST Data

Compared 8% of the time

MinIO vs VAST Data

Compared 8% of the time

Pure Storage FlashBlade vs VAST Data

Compared 6% of the time

More VAST Data Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

October 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Hitachi Virtual Storage Platform

October 2025

Download Hitachi Virtual Storage Platform product report

Buyer's Guide

NVMe All-Flash Storage Arrays

October 2025

Download VAST Data product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

Innovation to break decades of data storage trade-offs.

VAST Data

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Norwest Venture Partners, General Dynamics Information Technology, Ginkgo Bioworks

Buyer's Guide

Hitachi Virtual Storage Platform vs. VAST Data

September 2025

Free Report: Hitachi Virtual Storage Platform vs. VAST Data

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