Hitachi Virtual Storage Platform vs VAST Data comparison

Hitachi Vantara and VAST Data are both solutions in the NVMe All-Flash Storage Arrays category. Hitachi Vantara is ranked #5 with an average rating of 8.0, while VAST Data is ranked #12. Hitachi Vantara holds a 7.9% mindshare in N, compared to VAST Data’s 5.9% mindshare. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 100% of VAST Data users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

Hitachi Virtual Storage Platform and VAST Data compete in robust storage solutions. Hitachi has the upper hand in deployment and support, while VAST Data shines with its innovative features.

Features:Hitachi Virtual Storage Platform is valued for its reliability, scalability, and integration capabilities, making it suitable for diverse IT environments. VAST Data impresses users with its performance, scalability, and simplicity, particularly in handling large-scale unstructured data. VAST Data's unique architecture and speed give it an edge in feature evaluation.

Room for Improvement:Users suggest Hitachi Virtual Storage Platform could improve its cloud integration and automation capabilities. VAST Data users seek enhancements in multi-tenancy and additional backup options. Hitachi may need to focus on modernizing its cloud functions, while VAST Data should aim to refine its administrative controls.

Ease of Deployment and Customer Service:Hitachi Virtual Storage Platform is reported to have a user-friendly deployment model and responsive customer service, making it accessible for organizations of various sizes. VAST Data, while highly performant post-deployment, has a slightly steeper learning curve and could improve its customer support responsiveness. Hitachi’s smoother deployment gives it an advantage here.

Pricing and ROI:Hitachi Virtual Storage Platform users find the setup cost reasonable, with a strong return on investment due to its durability and service quality. VAST Data, though perceived as more expensive upfront, is justified by users for its advanced capabilities and long-term cost efficiency. VAST Data's higher initial costs are offset by its superior data handling and performance.

To learn more, read our detailed Hitachi Virtual Storage Platform vs. VAST Data Report (Updated: August 2025).

Buyer's Guide

Hitachi Virtual Storage Platform vs. VAST Data

August 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of September 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 3.1%, up from 2.4% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 7.9%, up from 7.9% compared to the previous year. The mindshare of VAST Data is 5.9%, down from 6.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays Market Share Distribution
Product	Market Share (%)
Hitachi Virtual Storage Platform	7.9%
Pure FlashArray X NVMe	3.1%
VAST Data	5.9%
Other	83.1%

NVMe All-Flash Storage Arrays

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Bratislav Petkovic

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

Active data management enhances performance and simplifies operation

The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure. Previously, it was difficult to create and delete LUNs, which would take a long time, but now with HOPS Center, it is functioning correctly. It is now as easy as working with EMC or Dell storage, and the performance is better, especially with new features. The solution's performance, security, and cost are satisfactory. These factors influenced our decision to purchase Hitachi Virtual Storage Platform.

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Alan Powers

HPC CTO at a manufacturing company with 10,001+ employees

Stability-wise, a device that has been up and running for years

The failover capability and resiliency are some of the solution's valuable features. The big thing is resilience because it has richer coding in it, so multiple devices can't fail. Also, one can still access a number of CBoxes that can allow one to access their file system. Once a device fails, it fails the transparency of the end-user, and it just starts using another resource. The encryption capability, the snapshots, along with a whole bunch of features make the tool valuable. VAST Data keeps adding more and more features all the time.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is scalable."

"We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion."

"The solution uses newer technology for deduplication and compression."

"On a scale of one to ten, I rate Pure FlashArray as ten."

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."

"The initial setup was extremely simple and straightforward."

"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."

More Pure FlashArray X NVMe pros

"The product's performance is good."

"The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure."

"Storage is the most valuable feature."

"Data optimization, compression, and deduplication are the most important features for us."

"The performance was decent."

"The Hitachi VSP has significantly improved data storage scalability by addressing various issues. Through their research and development efforts, they've incorporated customer feedback regarding deployment speed and performance requirements."

"The most valuable features are external storage virtualization and the 100 percent data guaranteed availability."

"The product offers high stability."

More Hitachi Virtual Storage Platform pros

"The solution is useful for machine learning and scientific applications, including computer simulations."

"This has been one of the most reliable storage systems that I have ever used."

Cons

"It feels more suitable for small and medium-sized businesses rather than enterprises."

"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."

"It is on the expensive side."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"In the next release, I would like to see real-time analytics for further insight into consumption models."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"They could add more support for file storage and different types of storage."

"We need better data deduplication."

More Pure FlashArray X NVMe cons

"This product should be easier to install and set up."

"We moved away from this product because we were looking for an all-flash solution, and with our G1500 at the time, perhaps two years ago, they were just proposing more of the same technology."

"We've only faced some minor issues. For example, the documentation of some features isn't as detailed as we would like."

"The complex setup phase is an area where improvements are needed."

"It seemed like every time we turned around it was a statement of work and we'd have to pay for something that our previous vendors would not have billed us for."

"The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Platform, I find the management aspect not as good as their hardware."

"The deployment could be a bit easier, because it's a bit tricky"

"Not just anyone can do the deployment. So, the person needs a basic understanding and work experience."

More Hitachi Virtual Storage Platform cons

"The write performance could be improved because it is less than half of the read performance."

"The read/write ratio is an area in the solution with some flaws and needs improvement."

Pricing and Cost Advice

"The support cost per array is about $20,000 a year for 24/7 support."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"The product is expensive."

"Our licensing fees are $500,000+ USD."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"As far as the licensing costs, everything is included in the license."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"We pay approximately $50,000 USD per year in licensing fees."

More Pure FlashArray X NVMe pricing and cost advice

"It is expensive. Everything is included in the license. There is no additional cost."

"It is an expensive product. I rate its pricing a three out of ten."

"The main difference between Hitachi and other vendors is the cost. At the time that we bought the solution, it was the best option but the price, compared to other vendors, is a little high."

"A drawback of Hitachi storage systems is that they are expensive. The upfront cost is very high compared to others. But when you compare the IOPS at the same price, Hitachi gives you better business value..."

"Our main issue with the Hitachi G-Series is what we consider to be an archaic software licensing scheme and high maintenance costs."

"This is an expensive solution."

"I would like to see better pricing and more discounts."

"I would rate the solution's pricing at around eight or nine on a scale of one to ten. While the solution may be priced higher than some competitors, we prioritize the quality and durability of the storage."

More Hitachi Virtual Storage Platform pricing and cost advice

"Price-wise, VAST Data is not the cheapest, not the most expensive one."

"We acquired VAST Data as a one-time, capital purchase."

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

10%

Financial Services Firm

10%

Government

Computer Software Company

17%

Financial Services Firm

17%

Manufacturing Company

Government

Computer Software Company

15%

Manufacturing Company

13%

Financial Services Firm

12%

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	28

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

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What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

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What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

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What needs improvement with Hitachi Virtual Storage Platform E990?

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology...

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Comparisons

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Compared 24% of the time

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Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

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Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 13% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 10% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 8% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 5% of the time

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NetApp AFF vs VAST Data

Compared 10% of the time

Dell PowerScale (Isilon) vs VAST Data

Compared 10% of the time

Databricks vs VAST Data

Compared 8% of the time

MinIO vs VAST Data

Compared 8% of the time

Pure Storage FlashBlade vs VAST Data

Compared 7% of the time

More VAST Data Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

August 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Hitachi Virtual Storage Platform

September 2025

Download Hitachi Virtual Storage Platform product report

Buyer's Guide

NVMe All-Flash Storage Arrays

August 2025

Download VAST Data product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

Innovation to break decades of data storage trade-offs.

VAST Data

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Norwest Venture Partners, General Dynamics Information Technology, Ginkgo Bioworks

Buyer's Guide

Hitachi Virtual Storage Platform vs. VAST Data

August 2025

Free Report: Hitachi Virtual Storage Platform vs. VAST Data

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