Hitachi Virtual Storage Platform vs VAST Data comparison

Hitachi Vantara and VAST Data are both solutions in the NVMe All-Flash Storage Arrays category. Hitachi Vantara is ranked #5 with an average rating of 8.1, while VAST Data is ranked #10. Hitachi Vantara holds a 8.2% mindshare in N, compared to VAST Data’s 6.3% mindshare. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 100% of VAST Data users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

Hitachi Virtual Storage Platform and VAST Data compete in robust storage solutions. Hitachi has the upper hand in deployment and support, while VAST Data shines with its innovative features.

Features:Hitachi Virtual Storage Platform is valued for its reliability, scalability, and integration capabilities, making it suitable for diverse IT environments. VAST Data impresses users with its performance, scalability, and simplicity, particularly in handling large-scale unstructured data. VAST Data's unique architecture and speed give it an edge in feature evaluation.

Room for Improvement:Users suggest Hitachi Virtual Storage Platform could improve its cloud integration and automation capabilities. VAST Data users seek enhancements in multi-tenancy and additional backup options. Hitachi may need to focus on modernizing its cloud functions, while VAST Data should aim to refine its administrative controls.

Ease of Deployment and Customer Service:Hitachi Virtual Storage Platform is reported to have a user-friendly deployment model and responsive customer service, making it accessible for organizations of various sizes. VAST Data, while highly performant post-deployment, has a slightly steeper learning curve and could improve its customer support responsiveness. Hitachi’s smoother deployment gives it an advantage here.

Pricing and ROI:Hitachi Virtual Storage Platform users find the setup cost reasonable, with a strong return on investment due to its durability and service quality. VAST Data, though perceived as more expensive upfront, is justified by users for its advanced capabilities and long-term cost efficiency. VAST Data's higher initial costs are offset by its superior data handling and performance.

To learn more, read our detailed Hitachi Virtual Storage Platform vs. VAST Data Report (Updated: March 2026).

Buyer's Guide

Hitachi Virtual Storage Platform vs. VAST Data

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Everpure FlashArray X NVMe

Mindshare comparison

As of March 2026, in the NVMe All-Flash Storage Arrays category, the mindshare of Everpure FlashArray X NVMe is 4.6%, up from 2.5% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 8.2%, up from 7.4% compared to the previous year. The mindshare of VAST Data is 6.3%, up from 5.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays Mindshare Distribution
Product	Mindshare (%)
Hitachi Virtual Storage Platform	8.2%
Pure FlashArray X NVMe	4.6%
VAST Data	6.3%
Other	80.9%

NVMe All-Flash Storage Arrays

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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ANAND V

Associate Vice President at Federal Bank Ltd

Reliable and secure storage solution supports core banking operations effectively

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.

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Alan Powers

HPC CTO at a manufacturing company with 10,001+ employees

Stability-wise, a device that has been up and running for years

The failover capability and resiliency are some of the solution's valuable features. The big thing is resilience because it has richer coding in it, so multiple devices can't fail. Also, one can still access a number of CBoxes that can allow one to access their file system. Once a device fails, it fails the transparency of the end-user, and it just starts using another resource. The encryption capability, the snapshots, along with a whole bunch of features make the tool valuable. VAST Data keeps adding more and more features all the time.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The best features of Pure FlashArray X NVMe include the volume snapshot capabilities, which allow us to save most of the storage space by volume snapshots periodically."

"The solution uses newer technology for deduplication and compression."

"It has good, reliable, fast storage."

"What I really like about this program, is that it is easy to use and easy to configurate."

"One of the best features is the support, which is excellent."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

"Everything, especially the VMs inside, is pretty fast."

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."

More Everpure FlashArray X NVMe pros

"I am happy about the storage system and availability."

"It is robust. It doesn't need too much troubleshooting. It is a good device."

"Its resilience is the most valuable."

"Data optimization, compression, and deduplication are the most important features for us."

"Hitachi Virtual Storage Platform is a great device that is very stable, very durable, and very simple."

"Overall, the solution is strong, easy and fast."

"The high performance of flash storage is especially valuable to us."

"The most valuable feature of Hitachi Virtual Storage Platform G Series is the platform and overall usage has been good. We have not had very many issues."

More Hitachi Virtual Storage Platform pros

"This has been one of the most reliable storage systems that I have ever used."

"The solution is useful for machine learning and scientific applications, including computer simulations."

Cons

"In the next release, I would like to see real-time analytics for further insight into consumption models."

"We would like to see more visibility into garbage collection and CPU performance in the GUI."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"The software layer has to improve."

"We need better data deduplication."

"It feels more suitable for small and medium-sized businesses rather than enterprises."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

"The tool's pricing is higher than competitors."

More Everpure FlashArray X NVMe cons

"Hitachi should work on unified storage for the SMB market and entry-level NAS storage, similar to what HP or Dell offers."

"n future releases, I would like to see enhancements in the web GUI capabilities for direct management without additional PCM."

"They should look at the cost because there are other vendors who offer the same cost with more features."

"Not just anyone can do the deployment. So, the person needs a basic understanding and work experience."

"The solution is stable. However, there have been some software crashes where we had to restart the system. They could improve the hardware to prevent this type of issue."

"In the next version I would like to see more intelligence."

"The distributor needs more knowledgeable resources for technical support. It would be better to connect directly to the vendor in case of queries."

"The user experience is pretty bad in Hitachi. A lot of mandatory tasks take a long time to work through."

More Hitachi Virtual Storage Platform cons

"The write performance could be improved because it is less than half of the read performance."

"The read/write ratio is an area in the solution with some flaws and needs improvement."

Pricing and Cost Advice

"The product is expensive."

"We pay approximately $50,000 USD per year in licensing fees."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"The licensing is on a yearly basis."

"As far as the licensing costs, everything is included in the license."

"With VMware, we pay $300,000 annually."

"Given its price, Pure is not the first option."

More Everpure FlashArray X NVMe pricing and cost advice

"The pricing we get is very competitive when compared to other vendors. Hitachi is working on their licensing model and it is improving but can be irksome when many different items are not bundled or enterprise size."

"Considering the solution's price, it is very competitive compared to the other competitors in the market. I rate the product price a nine out of ten."

"Pricing could be better, because the cost is very high."

"We pay for a support contract agreement."

"When you are looking for high-end solutions such as this, price is less important than stability and availability."

"It is expensive. Everything is included in the license. There is no additional cost."

"Architecture-wise, it's actually at a competitive price point. It is not cheap."

"The costs were primarily in line with every other vendor at the time."

More Hitachi Virtual Storage Platform pricing and cost advice

"Price-wise, VAST Data is not the cheapest, not the most expensive one."

"We acquired VAST Data as a one-time, capital purchase."

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Financial Services Firm

17%

Computer Software Company

10%

Manufacturing Company

Government

Financial Services Firm

13%

Computer Software Company

12%

Manufacturing Company

11%

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	15
Large Enterprise	28

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

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What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

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What needs improvement with Hitachi Virtual Storage Platform E990?

The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...

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Product Reports

Buyer's Guide

Everpure FlashArray X NVMe

March 2026

Download Everpure FlashArray X NVMe product report

Buyer's Guide

Hitachi Virtual Storage Platform

February 2026

Download Hitachi Virtual Storage Platform product report

Buyer's Guide

NVMe All-Flash Storage Arrays

February 2026

Download VAST Data product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X, Pure FlashArray X NVMe

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

No data available

Overview

Everpure FlashArray X NVMe delivers high performance, reliability, and low latency, making it ideal for block storage in private cloud infrastructures and mission-critical applications.

Boasting robust data reduction, high availability, and seamless scalability, Everpure FlashArray X NVMe supports databases, VMware environments, and machine learning analytics. Known for its intuitive interface, superior support, volume snapshots, and AI-powered analytics, it efficiently manages storage needs, often deployed to replace outdated systems. Users highlight its simplistic management and easy configuration, although opportunities exist to enhance pricing, replication features, VNC integration, and storage capabilities.

What are the key features?

Data Reduction: Effective compression and deduplication improve storage efficiency.
Seamless Scalability: Easily scales to meet growing demands without downtime.
Volume Snapshots: Quickly create snapshots for data protection and recovery.
VMware Compatibility: Integrates smoothly with VMware environments for optimal performance.
AI-Powered Analytics: Provides insights for enhanced storage management and efficiency.

What benefits and ROI should be considered?

Low Latency and High Availability: Ensures rapid data access and uninterrupted service.
Easy Management: Intuitive interface simplifies configuration and monitoring.
Evergreen Model: Continuous upgrades without disruptive migrations.
Enhanced Support: Reliable service and support for critical applications.

Organizations in industries such as finance and healthcare implement Everpure FlashArray X NVMe to bolster data performance and reliability. They leverage its integration capabilities with Oracle databases and SQL workloads, supporting machine learning and virtualization. It's often chosen to upgrade legacy storage systems, ensuring high availability and speed for demanding environments.

Everpure (formerly Pure Storage)

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

Innovation to break decades of data storage trade-offs.

VAST Data

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Norwest Venture Partners, General Dynamics Information Technology, Ginkgo Bioworks

Buyer's Guide

Hitachi Virtual Storage Platform vs. VAST Data

March 2026

Free Report: Hitachi Virtual Storage Platform vs. VAST Data

Find out what your peers are saying about Hitachi Virtual Storage Platform vs. VAST Data and other solutions. Updated: March 2026.

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