Hitachi Virtual Storage Platform vs VAST Data comparison

Hitachi Vantara and VAST Data are both solutions in the NVMe All-Flash Storage Arrays category. Hitachi Vantara is ranked #5 with an average rating of 8.1, while VAST Data is ranked #12. Hitachi Vantara holds a 7.8% mindshare in N, compared to VAST Data’s 6.2% mindshare. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 100% of VAST Data users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

Hitachi Virtual Storage Platform and VAST Data compete in robust storage solutions. Hitachi has the upper hand in deployment and support, while VAST Data shines with its innovative features.

Features:Hitachi Virtual Storage Platform is valued for its reliability, scalability, and integration capabilities, making it suitable for diverse IT environments. VAST Data impresses users with its performance, scalability, and simplicity, particularly in handling large-scale unstructured data. VAST Data's unique architecture and speed give it an edge in feature evaluation.

Room for Improvement:Users suggest Hitachi Virtual Storage Platform could improve its cloud integration and automation capabilities. VAST Data users seek enhancements in multi-tenancy and additional backup options. Hitachi may need to focus on modernizing its cloud functions, while VAST Data should aim to refine its administrative controls.

Ease of Deployment and Customer Service:Hitachi Virtual Storage Platform is reported to have a user-friendly deployment model and responsive customer service, making it accessible for organizations of various sizes. VAST Data, while highly performant post-deployment, has a slightly steeper learning curve and could improve its customer support responsiveness. Hitachi’s smoother deployment gives it an advantage here.

Pricing and ROI:Hitachi Virtual Storage Platform users find the setup cost reasonable, with a strong return on investment due to its durability and service quality. VAST Data, though perceived as more expensive upfront, is justified by users for its advanced capabilities and long-term cost efficiency. VAST Data's higher initial costs are offset by its superior data handling and performance.

To learn more, read our detailed Hitachi Virtual Storage Platform vs. VAST Data Report (Updated: January 2026).

Buyer's Guide

Hitachi Virtual Storage Platform vs. VAST Data

January 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of February 2026, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 4.2%, up from 2.5% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 7.8%, up from 7.4% compared to the previous year. The mindshare of VAST Data is 6.2%, up from 5.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays Market Share Distribution
Product	Market Share (%)
Hitachi Virtual Storage Platform	7.8%
Pure FlashArray X NVMe	4.2%
VAST Data	6.2%
Other	81.8%

NVMe All-Flash Storage Arrays

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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ANAND V

Associate Vice President at Federal Bank Ltd

Reliable and secure storage solution supports core banking operations effectively

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.

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Alan Powers

HPC CTO at a manufacturing company with 10,001+ employees

Stability-wise, a device that has been up and running for years

The failover capability and resiliency are some of the solution's valuable features. The big thing is resilience because it has richer coding in it, so multiple devices can't fail. Also, one can still access a number of CBoxes that can allow one to access their file system. Once a device fails, it fails the transparency of the end-user, and it just starts using another resource. The encryption capability, the snapshots, along with a whole bunch of features make the tool valuable. VAST Data keeps adding more and more features all the time.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Technical support has been helpful and responsive."

"The database workloads are pretty fast because I frequently move data from here to there."

"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."

"We are satisfied with the performance as it is significantly faster compared to traditional storage options."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

"One of the best features is the support, which is excellent."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

"What I really like about this program, is that it is easy to use and easy to configurate."

More Pure FlashArray X NVMe pros

"This is one of the most reliable and dependable products on the market."

"It is robust. It doesn't need too much troubleshooting. It is a good device."

"The performance was decent."

"I am happy about the storage system and availability."

"The most valuable feature of Hitachi Virtual Storage Platform G Series is the platform and overall usage has been good. We have not had very many issues."

"The feature I like best is the stability of the hardware."

"The hybrid array provides scaleable, predictable, high performance with no capacity constraints."

"There are no significant challenges in terms of scalability, and it can accommodate larger storage capacities compared to other storage solutions."

More Hitachi Virtual Storage Platform pros

"The solution is useful for machine learning and scientific applications, including computer simulations."

"This has been one of the most reliable storage systems that I have ever used."

Cons

"In terms of what needs improvement, the dashboard and management could be simplified."

"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"There are some challenges with data encryption and reduction."

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

"It feels more suitable for small and medium-sized businesses rather than enterprises."

"In the future, I would like to see integration with enterprise backup systems."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

More Pure FlashArray X NVMe cons

"The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly."

"They should look at the cost because there are other vendors who offer the same cost with more features."

"Not just anyone can do the deployment. So, the person needs a basic understanding and work experience."

"The complex setup phase is an area where improvements are needed."

"We've only faced some minor issues. For example, the documentation of some features isn't as detailed as we would like."

"It seemed like every time we turned around it was a statement of work and we'd have to pay for something that our previous vendors would not have billed us for."

"For mission critical issues the performance is low."

"The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Platform, I find the management aspect not as good as their hardware."

More Hitachi Virtual Storage Platform cons

"The read/write ratio is an area in the solution with some flaws and needs improvement."

"The write performance could be improved because it is less than half of the read performance."

Pricing and Cost Advice

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"We pay approximately $50,000 USD per year in licensing fees."

"The support cost per array is about $20,000 a year for 24/7 support."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"The licensing is on a yearly basis."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

More Pure FlashArray X NVMe pricing and cost advice

"The price per gigabyte is good and it is low when it comes to terabytes."

"Architecture-wise, it's actually at a competitive price point. It is not cheap."

"The cost price of this product is better than its competitors."

"The price is good enough considering the performance, and we are satisfied."

"The solution is expensive."

"It is cheap. It is not very expensive. If you decide to expand the system, the cost is pretty low as compared to other vendors, such as Dell."

"When you are looking for high-end solutions such as this, price is less important than stability and availability."

"It is expensive. Everything is included in the license. There is no additional cost."

More Hitachi Virtual Storage Platform pricing and cost advice

"Price-wise, VAST Data is not the cheapest, not the most expensive one."

"We acquired VAST Data as a one-time, capital purchase."

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Financial Services Firm

18%

Computer Software Company

10%

Manufacturing Company

Government

Financial Services Firm

13%

Manufacturing Company

12%

Computer Software Company

12%

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	15
Large Enterprise	28

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

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What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

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What needs improvement with Hitachi Virtual Storage Platform E990?

The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...

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Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 16% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 12% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 10% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 5% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 10% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 9% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 8% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 7% of the time

Pure Storage FlashArray vs Hitachi Virtual Storage Platform

Compared 6% of the time

More Hitachi Virtual Storage Platform Competitors

Pure Storage FlashArray vs VAST Data

Compared 9% of the time

NetApp AFF vs VAST Data

Compared 8% of the time

Dell PowerScale (Isilon) vs VAST Data

Compared 8% of the time

MinIO vs VAST Data

Compared 7% of the time

Pure Storage FlashBlade vs VAST Data

Compared 7% of the time

More VAST Data Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

January 2026

Download Pure FlashArray X NVMe product report

Buyer's Guide

Hitachi Virtual Storage Platform

January 2026

Download Hitachi Virtual Storage Platform product report

Buyer's Guide

NVMe All-Flash Storage Arrays

January 2026

Download VAST Data product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

Innovation to break decades of data storage trade-offs.

VAST Data

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Norwest Venture Partners, General Dynamics Information Technology, Ginkgo Bioworks

Buyer's Guide

Hitachi Virtual Storage Platform vs. VAST Data

January 2026

Free Report: Hitachi Virtual Storage Platform vs. VAST Data

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