Hitachi Virtual Storage Platform vs VAST Data comparison

Hitachi Vantara and VAST Data are both solutions in the NVMe All-Flash Storage Arrays category. Hitachi Vantara is ranked #5 with an average rating of 8.1, while VAST Data is ranked #13. Hitachi Vantara holds a 7.9% mindshare in N, compared to VAST Data’s 6.2% mindshare. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 100% of VAST Data users who would recommend it.

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Sep 18, 2024

Hitachi Virtual Storage Platform and VAST Data compete in robust storage solutions. Hitachi has the upper hand in deployment and support, while VAST Data shines with its innovative features.

Features:Hitachi Virtual Storage Platform is valued for its reliability, scalability, and integration capabilities, making it suitable for diverse IT environments. VAST Data impresses users with its performance, scalability, and simplicity, particularly in handling large-scale unstructured data. VAST Data's unique architecture and speed give it an edge in feature evaluation.

Room for Improvement:Users suggest Hitachi Virtual Storage Platform could improve its cloud integration and automation capabilities. VAST Data users seek enhancements in multi-tenancy and additional backup options. Hitachi may need to focus on modernizing its cloud functions, while VAST Data should aim to refine its administrative controls.

Ease of Deployment and Customer Service:Hitachi Virtual Storage Platform is reported to have a user-friendly deployment model and responsive customer service, making it accessible for organizations of various sizes. VAST Data, while highly performant post-deployment, has a slightly steeper learning curve and could improve its customer support responsiveness. Hitachi’s smoother deployment gives it an advantage here.

Pricing and ROI:Hitachi Virtual Storage Platform users find the setup cost reasonable, with a strong return on investment due to its durability and service quality. VAST Data, though perceived as more expensive upfront, is justified by users for its advanced capabilities and long-term cost efficiency. VAST Data's higher initial costs are offset by its superior data handling and performance.

To learn more, read our detailed Hitachi Virtual Storage Platform vs. VAST Data Report (Updated: January 2026).

Buyer's Guide

Hitachi Virtual Storage Platform vs. VAST Data

January 2026

Download the complete report

Helped 881,176 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of January 2026, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 4.0%, up from 2.5% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 7.9%, up from 7.6% compared to the previous year. The mindshare of VAST Data is 6.2%, up from 5.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays Market Share Distribution
Product	Market Share (%)
Hitachi Virtual Storage Platform	7.9%
Pure FlashArray X NVMe	4.0%
VAST Data	6.2%
Other	81.9%

NVMe All-Flash Storage Arrays

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

Read full review

ANAND V

Associate Vice President at Federal Bank Ltd

Reliable and secure storage solution supports core banking operations effectively

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.

Read full review

Alan Powers

HPC CTO at a manufacturing company with 10,001+ employees

Stability-wise, a device that has been up and running for years

The failover capability and resiliency are some of the solution's valuable features. The big thing is resilience because it has richer coding in it, so multiple devices can't fail. Also, one can still access a number of CBoxes that can allow one to access their file system. Once a device fails, it fails the transparency of the end-user, and it just starts using another resource. The encryption capability, the snapshots, along with a whole bunch of features make the tool valuable. VAST Data keeps adding more and more features all the time.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I appreciate the performance."

"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."

"It has good, reliable, fast storage."

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

"The high availability of the product is the most valuable feature."

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"The solution uses newer technology for deduplication and compression."

More Pure FlashArray X NVMe pros

"The biggest benefit of the Hitachi platform is 100 percent storage uptime. It's also highly cost-effective."

"Its scalability and performance are the most valuable. It is quite scalable and has a huge capacity."

"The efficiency ratio is just as high as advertised. It's very high relative to other storage solutions as well. The compression and deduplication capabilities are also very high."

"The product's performance is good."

"The most valuable features are external storage virtualization and the 100 percent data guaranteed availability."

"This is a good product with high capabilities and high reliability."

"What I like best about Hitachi Virtual Storage Platform G Series is that it's a fast storage solution. It also has reliable models. The sales support is also good for this product. Even the pricing for it is good."

"The most valuable feature is that it has 'eight nines' availability, 99.999999 percent of the time. That is the main selling point."

More Hitachi Virtual Storage Platform pros

"This has been one of the most reliable storage systems that I have ever used."

"The solution is useful for machine learning and scientific applications, including computer simulations."

Cons

"I would like to see replication and DR features in the next release of this solution."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"We need better data deduplication."

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."

"I'd like to see the product implement active replication for vehicles such as VMware."

"The tool's pricing is higher than competitors."

"Maybe the price can be reduced since the solution is very expensive."

"There is room for improvement in the pricing of the product."

More Pure FlashArray X NVMe cons

"We moved away from this product because we were looking for an all-flash solution, and with our G1500 at the time, perhaps two years ago, they were just proposing more of the same technology."

"Hitachi Vantara has invested heavily in improving their management interface, however, they still have a way to go to catch up with many of their competitors."

"Hitachi Virtual Storage Platform's GUI or interface for storage and management is a little bit difficult compared to Primera and HPE storage products."

"They should look at the cost because there are other vendors who offer the same cost with more features."

"This product should be easier to install and set up."

"There is a drawback related to Hitachi's configuration flexibility. The Hitachi storage platform solution is not flexible. That means that both the Hitachi and the partner presale guys have to do a lot of work to design a solution."

"One problem is that there are too many management tools for the F Series and for all the other Hitachi storage systems. There are four or five such solutions. Maybe these could be combined in the future."

"The Hitachi Virtual Storage Platform faces challenges when it comes to features like deduplication and compression. Enabling these features can lead to processor overload, resulting in performance degradation, especially under high loads."

More Hitachi Virtual Storage Platform cons

"The read/write ratio is an area in the solution with some flaws and needs improvement."

"The write performance could be improved because it is less than half of the read performance."

Pricing and Cost Advice

"With VMware, we pay $300,000 annually."

"The product is expensive."

"Given its price, Pure is not the first option."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"The support cost per array is about $20,000 a year for 24/7 support."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

More Pure FlashArray X NVMe pricing and cost advice

"The product is reasonably priced."

"I would like to see better pricing and more discounts."

"Considering the solution's price, it is very competitive compared to the other competitors in the market. I rate the product price a nine out of ten."

"The main difference between Hitachi and other vendors is the cost. At the time that we bought the solution, it was the best option but the price, compared to other vendors, is a little high."

"It is a little expensive."

"The costs were primarily in line with every other vendor at the time."

"This is an expensive solution."

"The cost price of this product is better than its competitors."

More Hitachi Virtual Storage Platform pricing and cost advice

"We acquired VAST Data as a one-time, capital purchase."

"Price-wise, VAST Data is not the cheapest, not the most expensive one."

See which vendors are best for you

Use our free recommendation engine to learn which NVMe All-Flash Storage Arrays solutions are best for your needs.

See recommendations

881,176 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Financial Services Firm

17%

Computer Software Company

10%

Manufacturing Company

Government

Manufacturing Company

13%

Financial Services Firm

12%

Computer Software Company

12%

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	15
Large Enterprise	28

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

See all answers

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

See all answers

What needs improvement with Hitachi Virtual Storage Platform E990?

The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...

See all answers

Ask a question

Earn 20 points

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 17% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 12% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 9% of the time

Pure Storage FlashArray vs Pure FlashArray X NVMe

Compared 3% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 10% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 9% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 8% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 7% of the time

Pure Storage FlashArray vs Hitachi Virtual Storage Platform

Compared 6% of the time

More Hitachi Virtual Storage Platform Competitors

Pure Storage FlashArray vs VAST Data

Compared 9% of the time

NetApp AFF vs VAST Data

Compared 9% of the time

Dell PowerScale (Isilon) vs VAST Data

Compared 8% of the time

Pure Storage FlashBlade vs VAST Data

Compared 7% of the time

MinIO vs VAST Data

Compared 7% of the time

More VAST Data Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

January 2026

Download Pure FlashArray X NVMe product report

Buyer's Guide

Hitachi Virtual Storage Platform

January 2026

Download Hitachi Virtual Storage Platform product report

Buyer's Guide

NVMe All-Flash Storage Arrays

January 2026

Download VAST Data product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

Innovation to break decades of data storage trade-offs.

VAST Data

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Norwest Venture Partners, General Dynamics Information Technology, Ginkgo Bioworks

Buyer's Guide

Hitachi Virtual Storage Platform vs. VAST Data

January 2026

Free Report: Hitachi Virtual Storage Platform vs. VAST Data

Find out what your peers are saying about Hitachi Virtual Storage Platform vs. VAST Data and other solutions. Updated: January 2026.

DOWNLOAD NOW

881,176 professionals have used our research since 2012.

See our Hitachi Virtual Storage Platform vs. VAST Data report.

See our list of best NVMe All-Flash Storage Arrays vendors and best All-Flash Storage vendors.

We monitor all NVMe All-Flash Storage Arrays reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.