Hitachi Virtual Storage Platform vs VAST Data comparison

Hitachi Vantara and VAST Data are both solutions in the NVMe All-Flash Storage Arrays category. Hitachi Vantara is ranked #5 with an average rating of 8.1, while VAST Data is ranked #12. Hitachi Vantara holds a 7.8% mindshare in N, compared to VAST Data’s 6.2% mindshare. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 100% of VAST Data users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

Hitachi Virtual Storage Platform and VAST Data compete in robust storage solutions. Hitachi has the upper hand in deployment and support, while VAST Data shines with its innovative features.

Features:Hitachi Virtual Storage Platform is valued for its reliability, scalability, and integration capabilities, making it suitable for diverse IT environments. VAST Data impresses users with its performance, scalability, and simplicity, particularly in handling large-scale unstructured data. VAST Data's unique architecture and speed give it an edge in feature evaluation.

Room for Improvement:Users suggest Hitachi Virtual Storage Platform could improve its cloud integration and automation capabilities. VAST Data users seek enhancements in multi-tenancy and additional backup options. Hitachi may need to focus on modernizing its cloud functions, while VAST Data should aim to refine its administrative controls.

Ease of Deployment and Customer Service:Hitachi Virtual Storage Platform is reported to have a user-friendly deployment model and responsive customer service, making it accessible for organizations of various sizes. VAST Data, while highly performant post-deployment, has a slightly steeper learning curve and could improve its customer support responsiveness. Hitachi’s smoother deployment gives it an advantage here.

Pricing and ROI:Hitachi Virtual Storage Platform users find the setup cost reasonable, with a strong return on investment due to its durability and service quality. VAST Data, though perceived as more expensive upfront, is justified by users for its advanced capabilities and long-term cost efficiency. VAST Data's higher initial costs are offset by its superior data handling and performance.

To learn more, read our detailed Hitachi Virtual Storage Platform vs. VAST Data Report (Updated: January 2026).

Buyer's Guide

Hitachi Virtual Storage Platform vs. VAST Data

January 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of February 2026, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 4.2%, up from 2.5% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 7.8%, up from 7.4% compared to the previous year. The mindshare of VAST Data is 6.2%, up from 5.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays Market Share Distribution
Product	Market Share (%)
Hitachi Virtual Storage Platform	7.8%
Pure FlashArray X NVMe	4.2%
VAST Data	6.2%
Other	81.8%

NVMe All-Flash Storage Arrays

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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ANAND V

Associate Vice President at Federal Bank Ltd

Reliable and secure storage solution supports core banking operations effectively

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.

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Alan Powers

HPC CTO at a manufacturing company with 10,001+ employees

Stability-wise, a device that has been up and running for years

The failover capability and resiliency are some of the solution's valuable features. The big thing is resilience because it has richer coding in it, so multiple devices can't fail. Also, one can still access a number of CBoxes that can allow one to access their file system. Once a device fails, it fails the transparency of the end-user, and it just starts using another resource. The encryption capability, the snapshots, along with a whole bunch of features make the tool valuable. VAST Data keeps adding more and more features all the time.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."

"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."

"The solution is very straightforward to set up."

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

"The most valuable features of this solution are its ease of use and performance."

"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."

"The solution is scalable."

More Pure FlashArray X NVMe pros

"The performance is very good."

"Storage is the most valuable feature."

"It is robust. It doesn't need too much troubleshooting. It is a good device."

"Hitachi Virtual Storage Platform is a great device that is very stable, very durable, and very simple."

"It is very flexible, and it is very useful when you want to virtualize different storage from different vendors."

"The technical support is great."

"Hitachi's technical support is perfect."

"The setup is very easy to manage and configure. The initial setup and takes one hour more or less."

More Hitachi Virtual Storage Platform pros

"The solution is useful for machine learning and scientific applications, including computer simulations."

"This has been one of the most reliable storage systems that I have ever used."

Cons

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

"In the next release, I would like to see real-time analytics for further insight into consumption models."

"I would like to see replication and DR features in the next release of this solution."

"They could add more support for file storage and different types of storage."

"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."

"The software layer has to improve."

"We've seen that when we create a POD in synchronous mode, it increases the latency."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

More Pure FlashArray X NVMe cons

"The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Platform, I find the management aspect not as good as their hardware."

"The installation procedure it a bit difficult, because it is a high-end solution. With this type of product, the original company is interested in doing the setup for customers in the area, but because of sanctions we were not able to get support in our area. We faced many issued trying to learn to run this product."

"Not just anyone can do the deployment. So, the person needs a basic understanding and work experience."

"We have not been able to procure more discs for upcoming projects and this has been a problem for us. Not having additional storage is going to be an issue. The solution is at its end of life and will be replaced soon."

"If they had a certain approach to layered storage, it would be better. For example, adaption to the browser, or having a centralized console."

"The user interface should be made simpler because it is difficult to manage."

"The pricing is high, but the product is good. Additional features like data duplication might make it even better."

"The solution is priced higher than its competitors."

More Hitachi Virtual Storage Platform cons

"The write performance could be improved because it is less than half of the read performance."

"The read/write ratio is an area in the solution with some flaws and needs improvement."

Pricing and Cost Advice

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"The support cost per array is about $20,000 a year for 24/7 support."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"With VMware, we pay $300,000 annually."

"Our licensing fees are $500,000+ USD."

"The product is expensive."

"As far as the licensing costs, everything is included in the license."

More Pure FlashArray X NVMe pricing and cost advice

"I find Hitachi to be cheaper by five to ten percent when compared to Dell and HP's costs, but the features in Dell are better than Hitachi Virtual Storage Platform."

"The solution is expensive."

"The pricing we get is very competitive when compared to other vendors. Hitachi is working on their licensing model and it is improving but can be irksome when many different items are not bundled or enterprise size."

"Considering the solution's price, it is very competitive compared to the other competitors in the market. I rate the product price a nine out of ten."

"It is an expensive product. I rate its pricing a three out of ten."

"Our main issue with the Hitachi G-Series is what we consider to be an archaic software licensing scheme and high maintenance costs."

"The price per gigabyte is good and it is low when it comes to terabytes."

"The product is reasonably priced."

More Hitachi Virtual Storage Platform pricing and cost advice

"We acquired VAST Data as a one-time, capital purchase."

"Price-wise, VAST Data is not the cheapest, not the most expensive one."

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Financial Services Firm

18%

Computer Software Company

10%

Manufacturing Company

Government

Financial Services Firm

13%

Computer Software Company

12%

Manufacturing Company

11%

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	15
Large Enterprise	28

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

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What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

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What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

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What needs improvement with Hitachi Virtual Storage Platform E990?

The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...

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Comparisons

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Compared 15% of the time

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Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

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TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 9% of the time

Huawei OceanStor Dorado vs Pure FlashArray X NVMe

Compared 3% of the time

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NetApp AFF vs Hitachi Virtual Storage Platform

Compared 10% of the time

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 10% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 7% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 7% of the time

NetApp FAS Series vs Hitachi Virtual Storage Platform

Compared 2% of the time

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Compared 10% of the time

NetApp AFF vs VAST Data

Compared 8% of the time

Pure Storage FlashBlade vs VAST Data

Compared 8% of the time

MinIO vs VAST Data

Compared 7% of the time

Dell PowerScale (Isilon) vs VAST Data

Compared 7% of the time

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Product Reports

Buyer's Guide

Pure FlashArray X NVMe

February 2026

Download Pure FlashArray X NVMe product report

Buyer's Guide

Hitachi Virtual Storage Platform

February 2026

Download Hitachi Virtual Storage Platform product report

Buyer's Guide

NVMe All-Flash Storage Arrays

February 2026

Download VAST Data product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

Innovation to break decades of data storage trade-offs.

VAST Data

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Norwest Venture Partners, General Dynamics Information Technology, Ginkgo Bioworks

Buyer's Guide

Hitachi Virtual Storage Platform vs. VAST Data

January 2026

Free Report: Hitachi Virtual Storage Platform vs. VAST Data

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