Hitachi Universal Storage VM [EOL] vs Pure Storage FlashBlade comparison

Hitachi Vantara and Pure Storage are both solutions in the All-Flash Storage category. Additionally, 100% of Hitachi Vantara users are willing to recommend the solution, compared to 95% of Pure Storage users who would recommend it.

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Executive Summary

We performed a comparison between Hitachi Universal Storage VM [EOL] and Pure Storage FlashBlade based on real PeerSpot user reviews.

Find out what your peers are saying about Dell Technologies, Hewlett Packard Enterprise, NetApp and others in All-Flash Storage.

To learn more, read our detailed All-Flash Storage Report (Updated: January 2026).

Buyer's Guide

All-Flash Storage

January 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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it_user1205586

Chief Solutions Architect at Science Applications International Corporation

Good price-performance ratio, provides simplified provisioning and management

We use this solution for provisioning and management The most valuable features are simplified provisioning and management, de-duplication, and built-in encryption. The exterior display needs to be improved. Sorry, I like the blue lights the competition has, but maybe we can see green led lights…

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MikaelHellström

IT Manager at Regin Dalarna

Has handled backup storage needs reliably and supports seamless upgrades

In environments requiring high throughput and low latency, Pure Storage FlashBlade provides high throughput and normal latency, but we do not have any application that requires low latency right now, so the latency of three to five milliseconds is considered kind of high. Pure Storage FlashBlade's ability to integrate with enterprise applications is not important for us, as we only want to present an S3 bucket for our backup, which we have done, and it works very fast. We use the Purity software's data reduction techniques; we have a backup software that compresses everything before sending it to the S3 bucket, achieving a data reduction of 1.1 to one. I would recommend Pure Storage FlashBlade to other companies because it's a very fast and scalable solution for anyone who needs it. On a scale of 1-10, I rate this solution an 8.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."

"What I really like about this program, is that it is easy to use and easy to configurate."

"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."

"Everything, especially the VMs inside, is pretty fast."

"The database workloads are pretty fast because I frequently move data from here to there."

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

"One of the best features is the support, which is excellent."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

More Pure FlashArray X NVMe pros

"The most valuable features are simplified provisioning and management, de-duplication, and built-in encryption."

"It's very easy-to-use."

"The most valuable feature of this solution is performance."

"Speed and ease of use are the two most valuable features."

"I would rate this solution an eight plus. It has has good flexibility and stability, it's easy to manage and the response time is good."

"The solution provides many controllers."

"We have integrated it with VMware. The integration process is pretty good. Especially with VMware, it helps with the capacity of it."

"We can capacity plan at a greater level than we used to."

"The most valuable features of this solution are the rewrite speed and the nonstop services."

More Pure Storage FlashBlade pros

Cons

"In the future, I would like to see integration with enterprise backup systems."

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

"The tool's pricing is higher than competitors."

"I would like to see replication and DR features in the next release of this solution."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

"In terms of what needs improvement, the dashboard and management could be simplified."

"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."

More Pure FlashArray X NVMe cons

"The exterior display needs to be improved."

"They need better integration with public clouds along with a better hybrid solution."

"The solution is expensive."

"Its configuration should be easier."

"Pure Storage FlashBlade should improve on more cloud integration."

"I would like to see more monitoring capability included in the next release of this solution."

"To improve FlashBlade, some analysts suggest enhancing its handling of relational database management systems and SQL queries."

"I would like to see more deduplication."

"We haven't been able to use much of the cloud area of Pure Storage. We have a storage server and it would be better if it could integrate with other cloud features of this solution."

More Pure Storage FlashBlade cons

Pricing and Cost Advice

"With VMware, we pay $300,000 annually."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"We pay approximately $50,000 USD per year in licensing fees."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"Our licensing fees are $500,000+ USD."

More Pure FlashArray X NVMe pricing and cost advice

"This solution has a good price-performance ratio."

"The pricing for FlashBlade is between cheap and moderate."

"I understand that it is competitively priced compared to other brands."

"Our customers have seen a reduction in TCO."

"Support is a separate line item. Support is a different cost, but whatever your support is now, that's what you're going to pay forever. If your support's $100 today, six years from now it's $100. It doesn't fluctuate unless you upgrade it, or change it, etc."

"We used a reseller for the purchase."

"It's a costly solution, but Pure Storage FlashBlade doesn't require additional licenses. All of the software is combined into one bundle."

"Our licensing is renewed annually."

"I rate the tool's pricing a seven to eight out of ten."

More Pure Storage FlashBlade pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

11%

Financial Services Firm

11%

Government

No data available

Financial Services Firm

12%

Manufacturing Company

10%

Computer Software Company

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

No data available

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	11
Large Enterprise	21

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

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What do you like most about Pure Storage FlashBlade?

The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...

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What is your experience regarding pricing and costs for Pure Storage FlashBlade?

Regarding pricing, it is okay; we needed exactly this in size, and the price was a lot lower than competitors, making...

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What needs improvement with Pure Storage FlashBlade?

In my opinion, one way Pure Storage FlashBlade can be improved is by having more compatibility between the FlashArray...

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Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 16% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 12% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 9% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 6% of the time

More Pure FlashArray X NVMe Competitors

No data available

Dell PowerScale (Isilon) vs Pure Storage FlashBlade

Compared 18% of the time

MinIO vs Pure Storage FlashBlade

Compared 9% of the time

Pure Storage FlashArray vs Pure Storage FlashBlade

Compared 8% of the time

VAST Data vs Pure Storage FlashBlade

Compared 8% of the time

Huawei FusionStorage vs Pure Storage FlashBlade

Compared 2% of the time

More Pure Storage FlashBlade Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

January 2026

Download Pure FlashArray X NVMe product report

Buyer's Guide

Frame-Based Disk Arrays

February 2026

Hitachi Universal Storage VM [EOL] report

Download Hitachi Universal Storage VM [EOL] product report

Buyer's Guide

Pure Storage FlashBlade

January 2026

Download Pure Storage FlashBlade product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

HUS VM

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

The Hitachi Universal Storage Platform VM delivers proven enterprise-class functionality — advanced virtualization of externally attached storage, logical partitioning, thin provisioning and universal replication — in flexible, cost effective service oriented configurations.

Hitachi Vantara

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Hanergy Global Solar PV Application Pte Ltd

ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL

Find out what your peers are saying about Dell Technologies, Hewlett Packard Enterprise, NetApp and others in All-Flash Storage. Updated: January 2026.

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