Hitachi Content Platform vs Zadara comparison

Hitachi Vantara and Zadara are both solutions in the File and Object Storage category. Hitachi Vantara is ranked #16 with an average rating of 8.0, while Zadara is ranked #20 with an average rating of 7.5. Hitachi Vantara holds a 1.6% mindshare in FaOS, compared to Zadara’s 0.8% mindshare. Additionally, 88% of Hitachi Vantara users are willing to recommend the solution, compared to 100% of Zadara users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 4, 2024

Zadara and Hitachi Content Platform compete in the cloud storage solutions sector. Based on the comparisons, Zadara appears to have the upper hand due to its extensive integration flexibility and cost-effective pricing model.

Features: Zadara offers integration with major cloud solutions like Amazon EC2, providing low latency and hybrid storage capabilities. It also features customizable storage options with SSD and SATA to manage performance and costs effectively. Additionally, Zadara's managed services approach ensures tailored support for unique data challenges. Hitachi Content Platform provides data immutability, advanced metadata management, and seamless integration with existing systems, which is beneficial for compliance and archiving needs. Its support for NFS and S3 protocols enhances mixed environment integration.

Room for Improvement: Zadara needs to expedite market releases of features like auto-tiering and replication and improve proactive patch management. Enhancing integration support for systems such as VMware and introducing iSCSI over the internet would be beneficial. Hitachi Content Platform could simplify its user experience and support system, improve pricing models, and enhance seamless upgrades and protocol support in unified platforms.

Ease of Deployment and Customer Service: Zadara provides 24/7 management with robust support, enabling organizations to focus on core business functions with minimal disruptions due to proactive monitoring. Its hands-on approach in cloud environments offers high flexibility for deployments in hybrid and public cloud settings. Hitachi Content Platform also offers commendable support but lacks the deployment flexibility demonstrated by Zadara.

Pricing and ROI: Zadara offers a transparent pay-as-you-use pricing model, managing costs effectively with no hidden fees, and maximizing ROI through scalability and eliminating upfront capital expenses. Hitachi Content Platform is seen as slightly more costly compared to competitors like StorageGRID, with perceived higher pricing. Both solutions exhibit ROI through cost-saving measures, but Zadara's flexible pricing and scalability provide more immediate benefits.

To learn more, read our detailed Hitachi Content Platform vs. Zadara Report (Updated: December 2025).

Buyer's Guide

Hitachi Content Platform vs. Zadara

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure Storage FlashBlade

Mindshare comparison

As of January 2026, in the File and Object Storage category, the mindshare of Pure Storage FlashBlade is 5.3%, down from 6.0% compared to the previous year. The mindshare of Hitachi Content Platform is 1.6%, down from 1.7% compared to the previous year. The mindshare of Zadara is 0.8%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

File and Object Storage Market Share Distribution
Product	Market Share (%)
Pure Storage FlashBlade	5.3%
Hitachi Content Platform	1.6%
Zadara	0.8%
Other	92.3%

File and Object Storage

Featured Reviews

MikaelHellström

IT Manager at Regin Dalarna

Has handled backup storage needs reliably and supports seamless upgrades

In environments requiring high throughput and low latency, Pure Storage FlashBlade provides high throughput and normal latency, but we do not have any application that requires low latency right now, so the latency of three to five milliseconds is considered kind of high. Pure Storage FlashBlade's ability to integrate with enterprise applications is not important for us, as we only want to present an S3 bucket for our backup, which we have done, and it works very fast. We use the Purity software's data reduction techniques; we have a backup software that compresses everything before sending it to the S3 bucket, achieving a data reduction of 1.1 to one. I would recommend Pure Storage FlashBlade to other companies because it's a very fast and scalable solution for anyone who needs it. On a scale of 1-10, I rate this solution an 8.

Read full review

Mir Gulzar Ahmed

IT Manager at Synergy Computers

Integrates well with existing systems but technical support for the platform needs improvement

While deployment is simple, it's not as simple as StorageGRID. The architecture is entirely different, even though the end product uses the same protocols. The user interface isn't as user-friendly, and the management platform UI isn't as intuitive as others. Deployment isn't as centralized either. Although I've deployed Hitachi Content myself in our production head office for the VM team, even though it's simple, it wasn't completely straightforward. They still required my help with the initial configuration environment setup. So, it's not just simple; there are some tricky aspects. The environment is tricky, but if you understand it, configuration can be done quickly.

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KirillKolesnikov

IT Technical Architect at AVALIS

Troubleshooting becomes more accessible and management improves over time

I use this product as storage. Specifically, I use it as big storage. That's the main use case for Zadara Zadara's troubleshooting feature is very valuable for me. After the last update, managing the product became easier. Management is more straightforward and useful. These improvements are…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It has absolutely simplified our storage because the dashboards on the consoles show a clear understanding of where you are, and it is also very easy to provision. This been a big help for our teams."

"The initial setup is pretty quick."

"The main feature I have found to be product replication."

"I would rate this solution an eight plus. It has has good flexibility and stability, it's easy to manage and the response time is good."

"It performs well and it is also very fast."

"It is very easy to use, and it is very fast."

"The most valuable features include the ease of implementation, ease of use and the speed that you can do backup and recovery on."

"The performance of FlashBlade is excellent. It does not necessarily leverage the SOS API that some of the newer products leverage, but I found its speed pretty much on par and comparable. It is fast, and it does what it is supposed to do."

More Pure Storage FlashBlade pros

"The platform helps in efficient data management with the ease of server provisioning."

"Integrating Hitachi Content Platform with existing systems is not challenging."

"As an architect, I like the management features that come with Hitachi Content Platform because it makes things easy."

"Feature-wise, it has a lot of features. The most valuable features include de-duplication, encryption, version controlling, support, and tamper-proof data."

"The Hitachi Content Platform is a stable and reliable solution."

"The main selling point is its compatibility with different environments. It functions like an on-prem Google Drive or Dropbox built on top of the object storage."

"Hitachi is a big company, so it's a very strong product."

"The way that they handle the DR is very good because when there is a failover, it is seamless to the users."

Cons

"To improve FlashBlade, some analysts suggest enhancing its handling of relational database management systems and SQL queries."

"Its configuration should be easier."

"In my opinion, one way Pure Storage FlashBlade can be improved is by having more compatibility between the FlashArray and FlashBlade, allowing for synchronized data between both platforms."

"I would like to see better integration."

"I would also like to see better support for CIFS workloads."

"I would like to have Snapshots and Snapmail in the next release. People who came from a NetApp background, especially expect these features."

"An area for improvement in Pure Storage FlashBlade is its price. It could be reduced. The technical support for Pure Storage FlashBlade also needs improvement. It used to be good, with more experienced engineers. Nowadays, it isn't, and it takes longer for support to solve problems."

"Pure Storage FlashBlade should improve on more cloud integration."

More Pure Storage FlashBlade cons

"There is room for improvement in the capacity for integration with other platforms."

"They should improve the user interface. It's a little bit complex. It does not have a self-learning method. You need to know how to use it before you touch the system. The user interface is not self-explanatory."

"When you want to replace a disk, we need to start the maintenance from the S nodes. We have to automate maintenance so any onsite engineer can replace it after that, but we don't need to do this on VSP platforms. An engineer can come in and replace that specific disk. If also we could do that on Hitachi Content Platform, it would be great for us."

"Hitachi Content Platform is a complicated solution. You need to put several pieces of the hardware together in order to achieve the capacity or the performance needed."

"Although they claim to provide NFS, the actual implementation requires an additional gateway, which makes it a costly solution."

"At present, it is complicated to use the CLI command."

"The user interface isn't as user-friendly, and the management platform UI isn't as intuitive as others. So it can be more user-friendly."

"The only thing is that it should be more cost effective."

Pricing and Cost Advice

"Our customers have seen a reduction in TCO."

"The pricing for FlashBlade is between cheap and moderate."

"I rate the tool's pricing a seven to eight out of ten."

"Support is a separate line item. Support is a different cost, but whatever your support is now, that's what you're going to pay forever. If your support's $100 today, six years from now it's $100. It doesn't fluctuate unless you upgrade it, or change it, etc."

"I have seen ROI. It has allowed me to increase the density of my VMs without having to purchase anything additional."

"Pure Storage FlashBlade is a hardware appliance, and it's very expensive if you compare its price with other solutions. You can get the same features and benefits from its competitor, VAST Data, but for half the price of Pure Storage FlashBlade."

"The price of this solution could be made more affordable."

"The product is very expensive."

More Pure Storage FlashBlade pricing and cost advice

"Overall, it's costly."

"The product’s cost is average."

"I think the ROI for this solution is very good because the pricing for it is in between other solutions."

"Pricing is comparable to other solutions in the market."

"The pricing could be better."

"The price of the Hitachi Content Platform is very high."

"Hitachi is more expensive than StorageGRID."

"It is a nice licensing model and it makes it quite simple because we just pay for what we use, and the bill that comes shows us exactly what customers are using what resources."

"If you just take the street price of Zadara Storage Cloud and look up the price or cost per hour, then you could think that Zadara Storage Cloud is extremely expensive or a solution only for enterprise use. That is not true. You need to compare the entire system. This means that you don't stop looking at just the street price, but you need to consider all the features, requirements, and costs of support as well as the extra cost that other vendors have. Other players just play with hidden, additional costs. Everything is included in Zadara Storage Cloud's licensing cost; what you get is what you pay for."

"The pricing is very competitive and the fact that they have very compelling discounts for multi-year commitments is great."

"For our use, it's appropriately priced and overall, it's proved to be very cost-effective against other tier-one vendors."

"The pricing and licensing are very simple and the cost is predictable, although, like everything that you pay for as you use, you have to be mindful of what you're using."

"The price of Zadara is very good and it covers everything. There is no subscription needed."

"One of the factors that ruled out several providers was cost. They were way too expensive for the volume of data that we needed and the speed at which we needed to be able to manage it. There aren't a lot of providers that can do that."

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Top Industries

By visitors reading reviews

Financial Services Firm

12%

Manufacturing Company

10%

Computer Software Company

10%

Government

Computer Software Company

22%

Financial Services Firm

20%

Government

Comms Service Provider

Computer Software Company

19%

Manufacturing Company

11%

Comms Service Provider

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	11
Large Enterprise	21

By reviewers
Company Size	Count
Small Business	4
Midsize Enterprise	6
Large Enterprise	4

By reviewers
Company Size	Count
Small Business	12
Large Enterprise	4

Questions from the Community

What do you like most about Pure Storage FlashBlade?

The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...

See all answers

What is your experience regarding pricing and costs for Pure Storage FlashBlade?

Regarding pricing, it is okay; we needed exactly this in size, and the price was a lot lower than competitors, making...

See all answers

What needs improvement with Pure Storage FlashBlade?

In my opinion, one way Pure Storage FlashBlade can be improved is by having more compatibility between the FlashArray...

See all answers

What do you like most about Hitachi Content Platform?

Integrating Hitachi Content Platform with existing systems is not challenging.

See all answers

What needs improvement with Hitachi Content Platform?

In comparison to competitors like Huawei, which can use all storage protocols in the same platform, Hitachi Content P...

See all answers

What is your primary use case for Hitachi Content Platform?

Mainly, from my project, Hitachi Content Platform is used for archiving. The customer is in banking, so they need to ...

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What needs improvement with Zadara?

The initial installation was difficult because many steps required the command line interface (CLI). Maintenance can ...

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What is your primary use case for Zadara?

I use this product as storage. Specifically, I use it as big storage. That's the main use case for Zadara ( /products...

See all answers

What advice do you have for others considering Zadara?

As for the pros and cons, the main concerns are the complexity of the initial installation and the complicated mainte...

See all answers

Comparisons

Dell PowerScale (Isilon) vs Pure Storage FlashBlade

Compared 18% of the time

MinIO vs Pure Storage FlashBlade

Compared 9% of the time

Pure Storage FlashArray vs Pure Storage FlashBlade

Compared 9% of the time

VAST Data vs Pure Storage FlashBlade

Compared 7% of the time

Red Hat Ceph Storage vs Pure Storage FlashBlade

Compared 6% of the time

More Pure Storage FlashBlade Competitors

NetApp StorageGRID vs Hitachi Content Platform

Compared 20% of the time

MinIO vs Hitachi Content Platform

Compared 15% of the time

Red Hat Ceph Storage vs Hitachi Content Platform

Compared 14% of the time

Dell ObjectScale vs Hitachi Content Platform

Compared 13% of the time

Dell PowerScale (Isilon) vs Hitachi Content Platform

Compared 6% of the time

More Hitachi Content Platform Competitors

Amazon S3 vs Zadara

Compared 11% of the time

Nutanix Cloud Infrastructure (NCI) vs Zadara

Compared 9% of the time

Amazon EC2 vs Zadara

Compared 8% of the time

Red Hat Ceph Storage vs Zadara

Compared 6% of the time

DataCore SANsymphony vs Zadara

Compared 6% of the time

More Zadara Competitors

Product Reports

Buyer's Guide

Pure Storage FlashBlade

January 2026

Download Pure Storage FlashBlade product report

Buyer's Guide

Hitachi Content Platform

January 2026

Download Hitachi Content Platform product report

Buyer's Guide

Zadara

January 2026

Download Zadara product report

Also Known As

No data available

HCP, Hitachi Vantara Content Platform, Hitachi Vantara HCP

No data available

Overview

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage

Hitachi Content Platform is an object storage solution that enables IT organizations and cloud service providers to store, share, sync, protect, preserve, analyze and retrieve file data from a single system. It is more efficient, easier to use, and capable of handling much more data than traditional file storage solutions. HCP automates day-to-day IT operations like data protection and readily evolves to changes in scale, scope, applications, storage, server and cloud technologies over the life of data. In IT environements where data grows quickly or must live for years, decades or even indefinitely, these capabilities are invaluable.

Hitachi Vantara

Zadara is a powerful enterprise-level storage solution whose design enables it to handle every aspect of a user’s data storage needs. It can be deployed in any location, using any protocol, and storing any data type that an organization requires. With Zadara, organizations can do everything that they were able to do with more traditional systems in a cheaper and more efficient way.

Zadara Benefits

Some of the ways that organizations can benefit by choosing to deploy Zadara include:

Security. Zadara is built with data security in mind. All of a user’s data is heavily encrypted by Zadara’s software so that it is safe both while it is in storage and while it is being transferred somewhere else. It comes with role-based access controls that prevent a user’s data from being seen by those who lack the proper level of authorization. It also comes with dual-factor authentication and other similar methods of identity management.

Reduced costs. While Zadara offers enterprise-level storage capabilities, the costs associated with utilizing it are far less than those of similar solutions. Some of the resources that it offers are totally free of cost. The model that it utilizes is a pay-as-you-go model. Organizations only pay for the resources that they use and nothing more. Users are not required to sign up for any particular period of time. They are in complete and total control of what they spend on the solution.

Storage efficiency. Zadara ensures that users are able to store their data in the most efficient way possible. It takes a number of approaches that prevent insufficient data storage. These approaches are:

1. Thin-provision volumes. This method only allows actually written data to be counted toward the storage capacity that is consumed.

2. Pattern removal. Zadara searches a user’s stored data for repetitive binary sequences. Once it identifies the repetitive binary sequences, it deletes them.

3. Inline deduplication (all-flash only). This method ensures that Zadara only stores unique data blocks in its system.

4. Inline compression. Zadara takes data that is stored in its system and compresses it. This keeps larger blocks of data from taking up too much room.

Zadara Features

Centralized management. Zadara comes with a centralized dashboard that enables organizations to monitor and control their storage operations from a single location.

File analytics. Organizations can leverage a powerful analytics package that can provide them with critical insights. These tools can help users sort through their data and make more informed data management decisions.

Remote mirroring. This feature enables users to replicate data in two remote locations at the same time. This makes it easy for data to be recovered in the event of an unexpected loss. It also aids remote teams in their collaboration efforts by giving them access to the same data at the same time.

Reviews from Real Users

Zadara is a highly effective solution that stands out when compared to many of its competitors. Two major advantages it offers are its extensive suite of cloud solution integrations and its object storage capability.

Steve H., the chief technology officer at Pratum, writes, “One of the most valuable features is its integration with other cloud solutions. We have a presence within Amazon EC2 and we leverage computer instances there. Being able to integrate with computing, both locally within Zadara, as well as with other cloud vendors such as Amazon, is very helpful, while also being able to maintain extremely low latency between those connections.”

Mauro R., the CEO of Momit SRL, says, “The object storage feature is wonderful. With traditional storage, you have a cost per gigabyte that is extremely high or related to the number of disks. With Zadara Storage Cloud, you have a cost per gigabyte that you can cut and tailor to your needs independent of the number or size of the disks.”

Zadara

Sample Customers

ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL

Rabobank, Xinhua News Agency, Kremsm'ller Industrieanlagenbau KG, KSC Commercial Internet, AIS Group, Shanghai Interactive Television Co. Ltd (SiTV), China Telecom, Spin Master

Time, Inc. A&E Network, The Washington Post, News UK, McGraw Hill, Gilt, Toshiba, Deloitte, VMware

Buyer's Guide

Hitachi Content Platform vs. Zadara

December 2025

Free Report: Hitachi Content Platform vs. Zadara

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