Hitachi Content Platform vs NetApp StorageGRID comparison

Hitachi Vantara and NetApp are both solutions in the File and Object Storage category. Hitachi Vantara is ranked #16 with an average rating of 8.0, while NetApp is ranked #9 with an average rating of 8.3. Hitachi Vantara holds a 1.6% mindshare in FaOS, compared to NetApp’s 5.7% mindshare. Additionally, 88% of Hitachi Vantara users are willing to recommend the solution, compared to 88% of NetApp users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 4, 2024

Hitachi Content Platform and NetApp StorageGRID compete in the object storage solutions category. Hitachi Content Platform seems to have the upper hand when pricing and support are key, offering a more streamlined setup and strong customer service. However, NetApp StorageGRID may appeal to organizations requiring advanced storage features due to its expansive capabilities.

Features: Hitachi Content Platform emphasizes data management with integrated search, analytics, data protection, and tiering. NetApp StorageGRID offers high scalability, strong integration with cloud services, and dynamic content storage management suitable for diverse environments.

Room for Improvement: Hitachi Content Platform could improve its cloud integration features and expand its support for different workload types. It may also enhance its scalability options to match larger infrastructures. NetApp StorageGRID might work on simplifying its configuration processes, improving ease of use without relying heavily on documentation, and providing more intuitive user interfaces.

Ease of Deployment and Customer Service: NetApp StorageGRID provides flexible deployment through multiple models and robust documentation, which can benefit complex infrastructures. Hitachi Content Platform simplifies deployment with detailed guidance and intuitive configuration, supporting quick setups with efficient customer service.

Pricing and ROI: Hitachi Content Platform generally offers lower initial setup costs, presenting a cost-effective solution with a positive ROI due to efficient management features. In contrast, NetApp StorageGRID may require higher initial investments, but its advanced features and scalability can deliver significant long-term ROI for enterprises needing extensive data management capabilities.

To learn more, read our detailed Hitachi Content Platform vs. NetApp StorageGRID Report (Updated: September 2025).

Buyer's Guide

Hitachi Content Platform vs. NetApp StorageGRID

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure Storage FlashBlade

Mindshare comparison

As of November 2025, in the File and Object Storage category, the mindshare of Pure Storage FlashBlade is 5.6%, down from 6.2% compared to the previous year. The mindshare of Hitachi Content Platform is 1.6%, down from 1.7% compared to the previous year. The mindshare of NetApp StorageGRID is 5.7%, up from 5.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

File and Object Storage Market Share Distribution
Product	Market Share (%)
Pure Storage FlashBlade	5.6%
NetApp StorageGRID	5.7%
Hitachi Content Platform	1.6%
Other	87.1%

File and Object Storage

Featured Reviews

MikaelHellström

IT Manager at Regin Dalarna

Has handled backup storage needs reliably and supports seamless upgrades

In environments requiring high throughput and low latency, Pure Storage FlashBlade provides high throughput and normal latency, but we do not have any application that requires low latency right now, so the latency of three to five milliseconds is considered kind of high. Pure Storage FlashBlade's ability to integrate with enterprise applications is not important for us, as we only want to present an S3 bucket for our backup, which we have done, and it works very fast. We use the Purity software's data reduction techniques; we have a backup software that compresses everything before sending it to the S3 bucket, achieving a data reduction of 1.1 to one. I would recommend Pure Storage FlashBlade to other companies because it's a very fast and scalable solution for anyone who needs it. On a scale of 1-10, I rate this solution an 8.

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Mir Gulzar Ahmed

IT Manager at Synergy Computers

Integrates well with existing systems but technical support for the platform needs improvement

While deployment is simple, it's not as simple as StorageGRID. The architecture is entirely different, even though the end product uses the same protocols. The user interface isn't as user-friendly, and the management platform UI isn't as intuitive as others. Deployment isn't as centralized either. Although I've deployed Hitachi Content myself in our production head office for the VM team, even though it's simple, it wasn't completely straightforward. They still required my help with the initial configuration environment setup. So, it's not just simple; there are some tricky aspects. The environment is tricky, but if you understand it, configuration can be done quickly.

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Michael Lopez

Sr Systems Engineer at a computer software company with 10,001+ employees

Has reduced storage costs and improved snapshot management for large data workloads

The advanced features of NetApp StorageGRID which our upper management wouldn't agree to use, include the S3 feature. We are heavy into AWS, and my thoughts were to develop a small dev environment or even a POC environment on-prem. That's still up in the air as we continue on. Currently, AI has taken over everything with a focus on AI. The upgrades of NetApp StorageGRID present a challenge. It's a rolling upgrade, node by node. At one point, one node would not upgrade. The positive aspect is that it didn't take down the entire environment. The environment remained functional on two different versions. The scalability of NetApp StorageGRID has been proven as we've expanded twice. We started with six or seven nodes and have grown to 15 nodes. It does take time for synchronization to complete. From what I've seen, it took a couple of months for it all to sync up once adding nodes. However, it was transparent. It captured the addition and performed effectively, all happening in the background, steadily and surely.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power outages when we need to quickly move data between different data centers. It ensures efficient replication and helps maintain our data centers' uptime."

"It uses the same platform for connectivity so integration is seamless."

"I would rate Pure Storage FlashBlade a ten out of ten."

"We have seen a reduction in the total cost of ownership by around 20%."

"I like its size. It is smaller than the other competitors. We can plug in many blades, and we can have data up to one terabyte."

"It has absolutely simplified our storage because the dashboards on the consoles show a clear understanding of where you are, and it is also very easy to provision. This been a big help for our teams."

"The most valuable features are the Metro clustering, and disaster recovery."

"The ease of deployment and management has helped us simplify our storage. We also do not have to worry about capacity management as much. A lot of these things are native to Pure Storage."

More Pure Storage FlashBlade pros

"Feature-wise, it has a lot of features. The most valuable features include de-duplication, encryption, version controlling, support, and tamper-proof data."

"As an architect, I like the management features that come with Hitachi Content Platform because it makes things easy."

"Hitachi is a big company, so it's a very strong product."

"The main selling point is its compatibility with different environments. It functions like an on-prem Google Drive or Dropbox built on top of the object storage."

"We are using Content Platform for data migration, and it integrates with our HNS platform. This is good because we can integrate it with our existing HNS and SAP solutions. The GUI is also user-friendly. It doesn't take much time to do anything. If we know the architecture and the steps, we can do what we need with a few clicks."

"Integrating Hitachi Content Platform with existing systems is not challenging."

"One of the most hidden valuable features is ensuring that you don't have bit rot, so it will go and check every single object that's stored on the system, then ensure that if there's a problem, it'll be repaired from either a local copy or remote copy, depending upon your configuration."

"The way that they handle the DR is very good because when there is a failover, it is seamless to the users."

Cons

"An area for improvement in Pure Storage FlashBlade is its price. It could be reduced. The technical support for Pure Storage FlashBlade also needs improvement. It used to be good, with more experienced engineers. Nowadays, it isn't, and it takes longer for support to solve problems."

"Commvault has mainly driven the Analytics, providing data and reports. However, the product has room for improvement, especially regarding storage analytics. Upgrading firmware has caused issues, requiring feature disabling to revert to traditional backups. The firmware upgrades sometimes affect Commvault backups."

"To improve FlashBlade, some analysts suggest enhancing its handling of relational database management systems and SQL queries."

"In my opinion, one way Pure Storage FlashBlade can be improved is by having more compatibility between the FlashArray and FlashBlade, allowing for synchronized data between both platforms."

"I would like to see more deduplication."

"The technical support needs to improve. When we open a case, it is auto assigned to a support tech person. Nine out of ten times, we get an email right back saying that person is off until tomorrow. I cannot handle that. They just did this over the weekend to us, too. I had to call our rep and have them do something about it."

"Its configuration should be easier."

"It usually comes down to just what you hit and the value you're getting when you spend the money and license the products. I would always go, "If you want to make things better, lower your price and make your licensing simpler." There's always an opportunity around that."

More Pure Storage FlashBlade cons

"There is room for improvement in the capacity for integration with other platforms."

"This product's ability to track logs for access still needs to be improved."

"When you want to replace a disk, we need to start the maintenance from the S nodes. We have to automate maintenance so any onsite engineer can replace it after that, but we don't need to do this on VSP platforms. An engineer can come in and replace that specific disk. If also we could do that on Hitachi Content Platform, it would be great for us."

"They should improve the user interface. It's a little bit complex. It does not have a self-learning method. You need to know how to use it before you touch the system. The user interface is not self-explanatory."

"Two things that can be improved are pricing and configuration. Mostly the pricing is an issue. And if I were to add anything, I would say more integration with backup solutions such as Veeam Backup."

"In terms of the customer support, I can say it's a mixed reaction depending on the country."

"The solution could use more integration with clouds."

"Hitachi Content Platform is a complicated solution. You need to put several pieces of the hardware together in order to achieve the capacity or the performance needed."

Pricing and Cost Advice

"I understand that it is competitively priced compared to other brands."

"Support is a separate line item. Support is a different cost, but whatever your support is now, that's what you're going to pay forever. If your support's $100 today, six years from now it's $100. It doesn't fluctuate unless you upgrade it, or change it, etc."

"Our customers have seen a reduction in TCO."

"I have seen ROI. It has allowed me to increase the density of my VMs without having to purchase anything additional."

"Our licensing is renewed annually."

"Pure Storage FlashBlade is a hardware appliance, and it's very expensive if you compare its price with other solutions. You can get the same features and benefits from its competitor, VAST Data, but for half the price of Pure Storage FlashBlade."

"The product is very expensive."

"In my opinion, we have paid the right price for the product. I don't think that it is too much or too little."

More Pure Storage FlashBlade pricing and cost advice

"I think the ROI for this solution is very good because the pricing for it is in between other solutions."

"Overall, it's costly."

"Hitachi is more expensive than StorageGRID."

"The price of the Hitachi Content Platform is very high."

"Pricing is comparable to other solutions in the market."

"The product’s cost is average."

"The pricing could be better."

"The pricing of StorageGRID falls within the typical range for enterprise-grade solutions and is comparable to other vendors such as Dell, NetApp, and Pure Storage."

"With respect to pricing, it is okay. This product is mid-range."

"It is very cost-effective."

"The licensing that the S3 service provides them from a FabricPool standpoint is more attractive than the licensing from AWS or Azure."

"I rate the product pricing around five out of ten—it's negotiable, depending on the circumstances."

"NetApp is not known for being the cheapest storage option on the market. Almost all of the other storage options we looked at were less expensive than StorageGRID. The price is one thing to criticize, which is what we hear internally and from customers as well. They find the cost of the terabytes in this class of storage a little bit higher than expected."

"We pay for a license annually."

"Creating your own data stores, backups, or storage grids, helps eliminate all these costs of downloading all the data back after you downloaded to the cloud."

More NetApp StorageGRID pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Financial Services Firm

11%

Manufacturing Company

10%

Government

Computer Software Company

23%

Financial Services Firm

20%

Government

12%

Comms Service Provider

Financial Services Firm

20%

Manufacturing Company

17%

Computer Software Company

15%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	11
Large Enterprise	21

By reviewers
Company Size	Count
Small Business	4
Midsize Enterprise	6
Large Enterprise	4

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	4
Large Enterprise	11

Questions from the Community

What do you like most about Pure Storage FlashBlade?

The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...

See all answers

What is your experience regarding pricing and costs for Pure Storage FlashBlade?

The pricing of Pure Storage FlashBlade is expensive compared to other products I used from other companies in the pas...

See all answers

What needs improvement with Pure Storage FlashBlade?

I believe there is not much improvement needed because they have everything we need, but the interface is a little bi...

See all answers

What do you like most about Hitachi Content Platform?

Integrating Hitachi Content Platform with existing systems is not challenging.

See all answers

What needs improvement with Hitachi Content Platform?

In comparison to competitors like Huawei, which can use all storage protocols in the same platform, Hitachi Content P...

See all answers

What is your primary use case for Hitachi Content Platform?

Mainly, from my project, Hitachi Content Platform is used for archiving. The customer is in banking, so they need to ...

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What do you like most about NetApp StorageGRID?

The management portals have most significantly improved our data retrieval times. They've made it much easier to rest...

See all answers

What is your experience regarding pricing and costs for NetApp StorageGRID?

As an administrator, I was not involved in the pricing of NetApp StorageGRID. From what I understood, it was cheaper ...

See all answers

What needs improvement with NetApp StorageGRID?

The upgrades of NetApp StorageGRID present challenges. It's a rolling upgrade, node by node. At one point, one node w...

See all answers

Comparisons

Dell PowerScale (Isilon) vs Pure Storage FlashBlade

Compared 18% of the time

Pure Storage FlashArray vs Pure Storage FlashBlade

Compared 11% of the time

MinIO vs Pure Storage FlashBlade

Compared 10% of the time

Red Hat Ceph Storage vs Pure Storage FlashBlade

Compared 8% of the time

Pure FlashArray X NVMe vs Pure Storage FlashBlade

Compared 3% of the time

More Pure Storage FlashBlade Competitors

MinIO vs Hitachi Content Platform

Compared 22% of the time

Red Hat Ceph Storage vs Hitachi Content Platform

Compared 16% of the time

Dell ObjectScale vs Hitachi Content Platform

Compared 16% of the time

Dell PowerScale (Isilon) vs Hitachi Content Platform

Compared 10% of the time

More Hitachi Content Platform Competitors

MinIO vs NetApp StorageGRID

Compared 28% of the time

Dell ObjectScale vs NetApp StorageGRID

Compared 21% of the time

Red Hat Ceph Storage vs NetApp StorageGRID

Compared 20% of the time

Scality RING vs NetApp StorageGRID

Compared 6% of the time

Dell PowerScale (Isilon) vs NetApp StorageGRID

Compared 3% of the time

More NetApp StorageGRID Competitors

Product Reports

Buyer's Guide

Pure Storage FlashBlade

October 2025

Download Pure Storage FlashBlade product report

Buyer's Guide

Hitachi Content Platform

October 2025

Download Hitachi Content Platform product report

Buyer's Guide

NetApp StorageGRID

October 2025

Download NetApp StorageGRID product report

Also Known As

No data available

HCP, Hitachi Vantara Content Platform, Hitachi Vantara HCP

Storage GRID

Overview

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage

Hitachi Content Platform is an object storage solution that enables IT organizations and cloud service providers to store, share, sync, protect, preserve, analyze and retrieve file data from a single system. It is more efficient, easier to use, and capable of handling much more data than traditional file storage solutions. HCP automates day-to-day IT operations like data protection and readily evolves to changes in scale, scope, applications, storage, server and cloud technologies over the life of data. In IT environements where data grows quickly or must live for years, decades or even indefinitely, these capabilities are invaluable.

Hitachi Vantara

Store and manage unstructured data at scale using NetApp StorageGRID for secure, durable object storage. Place content in the right location, at the right time, and on the right storage tier, optimizing workflows and reducing overall costs for globally distributed rich media.

NetApp

Sample Customers

ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL

Rabobank, Xinhua News Agency, Kremsm'ller Industrieanlagenbau KG, KSC Commercial Internet, AIS Group, Shanghai Interactive Television Co. Ltd (SiTV), China Telecom, Spin Master

ASE, DARZ GmbH

Buyer's Guide

Hitachi Content Platform vs. NetApp StorageGRID

September 2025

Free Report: Hitachi Content Platform vs. NetApp StorageGRID

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