Hitachi Content Platform vs NetApp StorageGRID comparison

Hitachi Vantara and NetApp are both solutions in the File and Object Storage category. Hitachi Vantara is ranked #15 with an average rating of 8.0, while NetApp is ranked #9 with an average rating of 8.0. Hitachi Vantara holds a 1.7% mindshare in FaOS, compared to NetApp’s 5.9% mindshare. Additionally, 88% of Hitachi Vantara users are willing to recommend the solution, compared to 88% of NetApp users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 4, 2024

Hitachi Content Platform and NetApp StorageGRID compete in the object storage solutions category. Hitachi Content Platform seems to have the upper hand when pricing and support are key, offering a more streamlined setup and strong customer service. However, NetApp StorageGRID may appeal to organizations requiring advanced storage features due to its expansive capabilities.

Features: Hitachi Content Platform emphasizes data management with integrated search, analytics, data protection, and tiering. NetApp StorageGRID offers high scalability, strong integration with cloud services, and dynamic content storage management suitable for diverse environments.

Room for Improvement: Hitachi Content Platform could improve its cloud integration features and expand its support for different workload types. It may also enhance its scalability options to match larger infrastructures. NetApp StorageGRID might work on simplifying its configuration processes, improving ease of use without relying heavily on documentation, and providing more intuitive user interfaces.

Ease of Deployment and Customer Service: NetApp StorageGRID provides flexible deployment through multiple models and robust documentation, which can benefit complex infrastructures. Hitachi Content Platform simplifies deployment with detailed guidance and intuitive configuration, supporting quick setups with efficient customer service.

Pricing and ROI: Hitachi Content Platform generally offers lower initial setup costs, presenting a cost-effective solution with a positive ROI due to efficient management features. In contrast, NetApp StorageGRID may require higher initial investments, but its advanced features and scalability can deliver significant long-term ROI for enterprises needing extensive data management capabilities.

To learn more, read our detailed Hitachi Content Platform vs. NetApp StorageGRID Report (Updated: June 2025).

Buyer's Guide

Hitachi Content Platform vs. NetApp StorageGRID

June 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure Storage FlashBlade

Mindshare comparison

As of July 2025, in the File and Object Storage category, the mindshare of Pure Storage FlashBlade is 5.8%, down from 6.4% compared to the previous year. The mindshare of Hitachi Content Platform is 1.7%, up from 1.7% compared to the previous year. The mindshare of NetApp StorageGRID is 5.9%, up from 4.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

File and Object Storage

Featured Reviews

Eric Black

Solutions Architect at Recovery Point Systems

The ability to leverage multi-tenancy along with immutability is a huge benefit for us

The only thing I feel FlashBlade is missing is the SOS API. If it had SOS API, that would put it well over the top. Veeam Backup specifically has started to streamline their API, and they are doing that with SOS API. They have optimized it. Any of the S3 devices out there that support this SOS API can have far more API calls at once. On our side, that translates to better restoration. With SOS API, it can leverage far more restorations at a single given time or read from the device in simple terms. That results in maximizing the output and throughput from the device itself.

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Mir Gulzar Ahmed

IT Manager at Synergy Computers

Integrates well with existing systems but technical support for the platform needs improvement

While deployment is simple, it's not as simple as StorageGRID. The architecture is entirely different, even though the end product uses the same protocols. The user interface isn't as user-friendly, and the management platform UI isn't as intuitive as others. Deployment isn't as centralized either. Although I've deployed Hitachi Content myself in our production head office for the VM team, even though it's simple, it wasn't completely straightforward. They still required my help with the initial configuration environment setup. So, it's not just simple; there are some tricky aspects. The environment is tricky, but if you understand it, configuration can be done quickly.

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Mir Gulzar Ahmed

IT Manager at Synergy Computers

Object-based storage and offers intuitive management tools, making it easy to configure and maintain

The only thing missing is flexibility in configuration to cater to specific customer requirements. Another area of improvement is marketing. NetApp's marketing of StorageGRID isn't optimal. They should present it more effectively, especially in regions like Pakistan. Here, I haven't seen any marketing campaigns from NetApp for StorageGRID or the Solid State Platform (SSP). While StorageGRID is a globally recognized product, I haven't seen any marketing efforts from NetApp in Pakistan. Even competitors are promoting object storage solutions here, but NetApp seems less efficient in selling StorageGRID. There might be one or two customers, but even as a NetApp partner, I'm not aware of any major sales. I've been trained on StorageGRID, and it is a good product. I'm unsure why it hasn't gained traction in Pakistan compared to other countries. So, I just recommend improving the marketing campaigns in Pakistan. I'm pretty confident that if we have one example of successful StorageGRID implementation in Pakistan, other customers will follow suit.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable features of FlashBlade include its replication capabilities, reports, and easy allocation. Everything is user-friendly."

"Approximately 40% to 50% of my time is saved using Pure Storage FlashBlade compared to different products."

"The most valuable features of this solution are the rewrite speed and the nonstop services."

"We have seen a reduction in the total cost of ownership by around 20%."

"Among its most appealing features are its ease of handling and minimal maintenance requirements."

"I would rate this solution an eight plus. It has has good flexibility and stability, it's easy to manage and the response time is good."

"The product is scalable and easy to expand."

"We can capacity plan at a greater level than we used to."

More Pure Storage FlashBlade pros

"As an architect, I like the management features that come with Hitachi Content Platform because it makes things easy."

"Companies can scale the solution."

"We are using Content Platform for data migration, and it integrates with our HNS platform. This is good because we can integrate it with our existing HNS and SAP solutions. The GUI is also user-friendly. It doesn't take much time to do anything. If we know the architecture and the steps, we can do what we need with a few clicks."

"Integrating Hitachi Content Platform with existing systems is not challenging."

"The way that they handle the DR is very good because when there is a failover, it is seamless to the users."

"The main selling point is its compatibility with different environments. It functions like an on-prem Google Drive or Dropbox built on top of the object storage."

"The Hitachi Content Platform is a stable and reliable solution."

"The product provides the fastest technology."

Cons

"The speed could be improved."

"The solution is expensive."

"The features provided for SMB customers are limited."

"File storage needs a lot of improvement. Mainframe connectivity also needs improvement because it requires additional components to be integrated with Pure Storage FlashBlade. If you want to keep your backup data, then this becomes an even more expensive solution because Pure Storage FlashBlade will not be able to meet your backup needs."

"On our dedupe during our initial buy, we were expecting a number a little higher like 4x. However, we are getting about 3.6. While it is close enough, it doesn't quite hit the numbers. So, this has been a challenge."

"Commvault has mainly driven the Analytics, providing data and reports. However, the product has room for improvement, especially regarding storage analytics. Upgrading firmware has caused issues, requiring feature disabling to revert to traditional backups. The firmware upgrades sometimes affect Commvault backups."

"I would like to have Snapshots and Snapmail in the next release. People who came from a NetApp background, especially expect these features."

"An area for improvement in Pure Storage FlashBlade is its price. It could be reduced. The technical support for Pure Storage FlashBlade also needs improvement. It used to be good, with more experienced engineers. Nowadays, it isn't, and it takes longer for support to solve problems."

More Pure Storage FlashBlade cons

"The solution could use more integration with clouds."

"At present, it is complicated to use the CLI command."

"They should improve the user interface. It's a little bit complex. It does not have a self-learning method. You need to know how to use it before you touch the system. The user interface is not self-explanatory."

"When you want to replace a disk, we need to start the maintenance from the S nodes. We have to automate maintenance so any onsite engineer can replace it after that, but we don't need to do this on VSP platforms. An engineer can come in and replace that specific disk. If also we could do that on Hitachi Content Platform, it would be great for us."

"Two things that can be improved are pricing and configuration. Mostly the pricing is an issue. And if I were to add anything, I would say more integration with backup solutions such as Veeam Backup."

"In terms of the customer support, I can say it's a mixed reaction depending on the country."

"Although they claim to provide NFS, the actual implementation requires an additional gateway, which makes it a costly solution."

"This product's ability to track logs for access still needs to be improved."

Pricing and Cost Advice

"I understand that it is competitively priced compared to other brands."

"I rate the tool's pricing a seven to eight out of ten."

"I have seen ROI. It has allowed me to increase the density of my VMs without having to purchase anything additional."

"Our customers have seen a reduction in TCO."

"It is within reason for what you get. From what we have found comparing it to other vendors, it is in the same range as others. Given the choice, we would definitely redeploy it based on the cost."

"The price is a little high."

"Pure Storage FlashBlade is a hardware appliance, and it's very expensive if you compare its price with other solutions. You can get the same features and benefits from its competitor, VAST Data, but for half the price of Pure Storage FlashBlade."

"We used a reseller for the purchase."

More Pure Storage FlashBlade pricing and cost advice

"The price of the Hitachi Content Platform is very high."

"The pricing could be better."

"Pricing is comparable to other solutions in the market."

"Overall, it's costly."

"I think the ROI for this solution is very good because the pricing for it is in between other solutions."

"Hitachi is more expensive than StorageGRID."

"The product’s cost is average."

"We save money on storage costs from this solution since it allows us to have a source of revenue from customers consuming the service."

"The pricing is quite flexible and depends on the specific customer requirements. The initial cost is primarily based on the desired capacity, so it's not a fixed price."

"Buying the solution is expensive, but it saves you money down the line when you factor in the logistics of not having to buy tapes."

"We chose NetApp because of price and performance."

"NetApp is not known for being the cheapest storage option on the market. Almost all of the other storage options we looked at were less expensive than StorageGRID. The price is one thing to criticize, which is what we hear internally and from customers as well. They find the cost of the terabytes in this class of storage a little bit higher than expected."

"I rate the product pricing around five out of ten—it's negotiable, depending on the circumstances."

"The pricing of StorageGRID falls within the typical range for enterprise-grade solutions and is comparable to other vendors such as Dell, NetApp, and Pure Storage."

"The licensing that the S3 service provides them from a FabricPool standpoint is more attractive than the licensing from AWS or Azure."

More NetApp StorageGRID pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Educational Organization

12%

Financial Services Firm

11%

Manufacturing Company

Financial Services Firm

23%

Computer Software Company

22%

Government

12%

Manufacturing Company

Financial Services Firm

21%

Manufacturing Company

20%

Computer Software Company

16%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure Storage FlashBlade?

The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...

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What is your experience regarding pricing and costs for Pure Storage FlashBlade?

The pricing for FlashBlade is between cheap and moderate. FlashBlade is worth the money due to the experience and per...

See all answers

What needs improvement with Pure Storage FlashBlade?

Its configuration should be easier. There should be easier language for the configuration.

See all answers

What do you like most about Hitachi Content Platform?

Integrating Hitachi Content Platform with existing systems is not challenging.

See all answers

What needs improvement with Hitachi Content Platform?

In comparison to competitors like Huawei, which can use all storage protocols in the same platform, Hitachi Content P...

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What is your primary use case for Hitachi Content Platform?

Mainly, from my project, Hitachi Content Platform is used for archiving. The customer is in banking, so they need to ...

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What do you like most about NetApp StorageGRID?

The management portals have most significantly improved our data retrieval times. They've made it much easier to rest...

See all answers

What is your experience regarding pricing and costs for NetApp StorageGRID?

It would definitely be more on the expensive side, especially if you compare it with open source solutions like Ceph.

See all answers

What needs improvement with NetApp StorageGRID?

If I could change anything in NetApp StorageGRID, that would be pricing. In terms of functionality, reliability, and ...

See all answers

Comparisons

Dell PowerScale (Isilon) vs Pure Storage FlashBlade

Compared 20% of the time

Red Hat Ceph Storage vs Pure Storage FlashBlade

Compared 11% of the time

MinIO vs Pure Storage FlashBlade

Compared 11% of the time

VAST Data vs Pure Storage FlashBlade

Compared 10% of the time

More Pure Storage FlashBlade Competitors

MinIO vs Hitachi Content Platform

Compared 27% of the time

Dell ECS vs Hitachi Content Platform

Compared 20% of the time

Red Hat Ceph Storage vs Hitachi Content Platform

Compared 12% of the time

Dell PowerScale (Isilon) vs Hitachi Content Platform

Compared 8% of the time

Nutanix Unified Storage (NUS) vs Hitachi Content Platform

Compared 5% of the time

More Hitachi Content Platform Competitors

MinIO vs NetApp StorageGRID

Compared 26% of the time

Red Hat Ceph Storage vs NetApp StorageGRID

Compared 24% of the time

Dell ECS vs NetApp StorageGRID

Compared 22% of the time

Scality RING vs NetApp StorageGRID

Compared 6% of the time

VAST Data vs NetApp StorageGRID

Compared 3% of the time

More NetApp StorageGRID Competitors

Product Reports

Buyer's Guide

Pure Storage FlashBlade

June 2025

Download Pure Storage FlashBlade product report

Buyer's Guide

Hitachi Content Platform

June 2025

Download Hitachi Content Platform product report

Buyer's Guide

NetApp StorageGRID

June 2025

Download NetApp StorageGRID product report

Also Known As

No data available

HCP, Hitachi Vantara Content Platform, Hitachi Vantara HCP

Storage GRID

Overview

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage

Hitachi Content Platform is an object storage solution that enables IT organizations and cloud service providers to store, share, sync, protect, preserve, analyze and retrieve file data from a single system. It is more efficient, easier to use, and capable of handling much more data than traditional file storage solutions. HCP automates day-to-day IT operations like data protection and readily evolves to changes in scale, scope, applications, storage, server and cloud technologies over the life of data. In IT environements where data grows quickly or must live for years, decades or even indefinitely, these capabilities are invaluable.

Hitachi Vantara

Store and manage unstructured data at scale using NetApp StorageGRID for secure, durable object storage. Place content in the right location, at the right time, and on the right storage tier, optimizing workflows and reducing overall costs for globally distributed rich media.

NetApp

Sample Customers

ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL

Rabobank, Xinhua News Agency, Kremsm'ller Industrieanlagenbau KG, KSC Commercial Internet, AIS Group, Shanghai Interactive Television Co. Ltd (SiTV), China Telecom, Spin Master

ASE, DARZ GmbH

Buyer's Guide

Hitachi Content Platform vs. NetApp StorageGRID

June 2025

Free Report: Hitachi Content Platform vs. NetApp StorageGRID

Find out what your peers are saying about Hitachi Content Platform vs. NetApp StorageGRID and other solutions. Updated: June 2025.

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