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Hitachi Content Platform vs NetApp StorageGRID comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Nov 4, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashBlade
Sponsored
Ranking in File and Object Storage
8th
Average Rating
8.8
Reviews Sentiment
7.5
Number of Reviews
39
Ranking in other categories
All-Flash Storage (14th), Software Defined Storage (SDS) (9th)
Hitachi Content Platform
Ranking in File and Object Storage
17th
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
14
Ranking in other categories
No ranking in other categories
NetApp StorageGRID
Ranking in File and Object Storage
9th
Average Rating
8.4
Reviews Sentiment
6.0
Number of Reviews
17
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2026, in the File and Object Storage category, the mindshare of Everpure FlashBlade is 5.7%, down from 5.7% compared to the previous year. The mindshare of Hitachi Content Platform is 1.5%, down from 1.6% compared to the previous year. The mindshare of NetApp StorageGRID is 4.2%, down from 5.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
File and Object Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashBlade5.7%
NetApp StorageGRID4.2%
Hitachi Content Platform1.5%
Other88.6%
File and Object Storage
 

Featured Reviews

MikaelHellström - PeerSpot reviewer
IT Manager at Regin Dalarna
Has handled backup storage needs reliably and supports seamless upgrades
In environments requiring high throughput and low latency, Pure Storage FlashBlade provides high throughput and normal latency, but we do not have any application that requires low latency right now, so the latency of three to five milliseconds is considered kind of high. Pure Storage FlashBlade's ability to integrate with enterprise applications is not important for us, as we only want to present an S3 bucket for our backup, which we have done, and it works very fast. We use the Purity software's data reduction techniques; we have a backup software that compresses everything before sending it to the S3 bucket, achieving a data reduction of 1.1 to one. I would recommend Pure Storage FlashBlade to other companies because it's a very fast and scalable solution for anyone who needs it. On a scale of 1-10, I rate this solution an 8.
Mir Gulzar Ahmed - PeerSpot reviewer
IT Manager at Synergy Computers
Integrates well with existing systems but technical support for the platform needs improvement
While deployment is simple, it's not as simple as StorageGRID. The architecture is entirely different, even though the end product uses the same protocols. The user interface isn't as user-friendly, and the management platform UI isn't as intuitive as others. Deployment isn't as centralized either. Although I've deployed Hitachi Content myself in our production head office for the VM team, even though it's simple, it wasn't completely straightforward. They still required my help with the initial configuration environment setup. So, it's not just simple; there are some tricky aspects. The environment is tricky, but if you understand it, configuration can be done quickly.
Michael Lopez - PeerSpot reviewer
Sr Systems Engineer at a outsourcing company with 10,001+ employees
Has reduced storage costs and improved snapshot management for large data workloads
The advanced features of NetApp StorageGRID which our upper management wouldn't agree to use, include the S3 feature. We are heavy into AWS, and my thoughts were to develop a small dev environment or even a POC environment on-prem. That's still up in the air as we continue on. Currently, AI has taken over everything with a focus on AI. The upgrades of NetApp StorageGRID present a challenge. It's a rolling upgrade, node by node. At one point, one node would not upgrade. The positive aspect is that it didn't take down the entire environment. The environment remained functional on two different versions. The scalability of NetApp StorageGRID has been proven as we've expanded twice. We started with six or seven nodes and have grown to 15 nodes. It does take time for synchronization to complete. From what I've seen, it took a couple of months for it all to sync up once adding nodes. However, it was transparent. It captured the addition and performed effectively, all happening in the background, steadily and surely.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It works quite well for us, and I would recommend it."
"I would rate this solution an eight plus. It has has good flexibility and stability, it's easy to manage and the response time is good."
"The product is fantastic."
"The product is scalable and easy to expand."
"My advice for anybody considering this solution is to go by the business needs, as opposed to just choosing the fastest solution."
"The solution provides many controllers; more controllers lead to higher performance, and it is a unique feature provided by the product that other tools do not have."
"The performance of FlashBlade is excellent. It does not necessarily leverage the SOS API that some of the newer products leverage, but I found its speed pretty much on par and comparable. It is fast, and it does what it is supposed to do."
"It helps simplify our storage, because the user interface is very simple and the installation is easy."
"The Hitachi Content Platform is a stable and reliable solution."
"The most valuable feature is the retention log, and the way that they handle the DR is very good because when there is a failover, it is seamless to the users."
"The immutability of the solution is great, people like the interface and the integration capabilities, the stability is great, and companies can scale the solution."
"In all my experience and feedback from customers, we are confident that this product is very good."
"The Hitachi Content Platform is a stable and reliable solution."
"Other than that, everything is perfect."
"Companies can scale the solution."
"Hitachi is a big company, so it's a very strong product."
"The technical support is good."
"We definitely saw the benefits of NetApp StorageGRID immediately as our growth of snapshots and our internal customers, including Kelly Blue Book, AutoTrader, and HomeNet, required long-term snapshots, and we saw the results of having NetApp StorageGRID saving us on SSD space."
"It improves our operational efficiency."
"The implementation with NetApp went smoothly. It is a 'setup and forget' type of appliance."
"The backup features are valuable. I've heard from our backup and data protection people that our clients are very satisfied with the performance in junction with the backup, which they archive on this type of object storage."
"For StorageGRID, the duplication and interface are good and the manageability of StorageGRID is pretty good."
"It has improved our operational efficiency through time consumption and logistics by 40 to 50 percent. Everything that had to do with our legacy tape solution has been improved and is now more efficient."
"The scalability is very effective for our customers."
 

Cons

"The features provided for SMB customers are limited."
"Compared to, for example, Hitachi NAS, the solution is not mature at all. It's just in its infancy as far as technology goes."
"Pure Storage FlashBlade should improve on more cloud integration."
"I would also like to see better support for CIFS workloads."
"I would like to see more VM-Aware features in the next release of this solution."
"I would like to see the licensing fees improved as well as the price per terabytes."
"I would like to see more deduplication."
"The features provided for SMB customers are limited."
"I would advise anyone using this solution to get proper glue. For that process, when you have to have the right glue and you come up with a complete solution - Hitachi can be a bit painful."
"There is room for improvement in the capacity for integration with other platforms."
"Overall, it's costly."
"The only thing is that it should be more cost effective."
"At present, it is complicated to use the CLI command."
"What is lacking in this solution is a simple process to migrate from existing systems."
"The user interface isn't as user-friendly, and the management platform UI isn't as intuitive as others. So it can be more user-friendly."
"They should improve the user interface. It is a little bit complex, and it does not have a self-learning method; you need to know how to use it before you touch the system, and the user interface is not self-explanatory."
"The price is something that NetApp could improve, as with most companies."
"It has its quirks here and there, but it is an older NetApp system."
"Improvements need to be made in the customer support area."
"The user interface of NetApp StorageGRID might need some tweaks, and configuration is maybe a little bit confusing for those who are not so experienced."
"Beyond the initial setup, this product is a little bit difficult to configure."
"The processes around installation and upgrade need improvement."
"They can enhance the deduplication and compression features, which are crucial for saving more disk space. It's not at the same level as the NetApp filer or the real NetApp cluster that runs itself on its architecture, as StorageGRID is a software solution that emulates a RAID level."
"One key improvement I'd like to see in StorageGRID is enhanced visibility for management purposes."
 

Pricing and Cost Advice

"We used a reseller for the purchase."
"Our customers have seen a reduction in TCO."
"I understand that it is competitively priced compared to other brands."
"It's a costly solution, but Pure Storage FlashBlade doesn't require additional licenses. All of the software is combined into one bundle."
"I feel that the price could always be lowered."
"The pricing is relatively expensive due to the FlashBlade technology. However, for companies needing quick and reliable data access, the cost is justified."
"The price is a little high."
"I have seen ROI. It has allowed me to increase the density of my VMs without having to purchase anything additional."
"Pricing is comparable to other solutions in the market."
"The price of the Hitachi Content Platform is very high."
"Hitachi is more expensive than StorageGRID."
"The pricing could be better."
"Overall, it's costly."
"The product’s cost is average."
"I think the ROI for this solution is very good because the pricing for it is in between other solutions."
"Buying the solution is expensive, but it saves you money down the line when you factor in the logistics of not having to buy tapes."
"The price is attractive."
"We save money on storage costs from this solution since it allows us to have a source of revenue from customers consuming the service."
"The pricing of StorageGRID falls within the typical range for enterprise-grade solutions and is comparable to other vendors such as Dell, NetApp, and Pure Storage."
"With respect to pricing, it is okay. This product is mid-range."
"NetApp is not known for being the cheapest storage option on the market. Almost all of the other storage options we looked at were less expensive than StorageGRID. The price is one thing to criticize, which is what we hear internally and from customers as well. They find the cost of the terabytes in this class of storage a little bit higher than expected."
"Our licensing is in INR it was around 25 lakhs, which is roughly two million."
"The pricing is quite flexible and depends on the specific customer requirements. The initial cost is primarily based on the desired capacity, so it's not a fixed price."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Manufacturing Company
10%
Computer Software Company
9%
Government
7%
Financial Services Firm
19%
Computer Software Company
19%
Government
9%
Comms Service Provider
8%
Financial Services Firm
21%
Manufacturing Company
14%
Computer Software Company
11%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise11
Large Enterprise21
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise6
Large Enterprise4
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise4
Large Enterprise11
 

Questions from the Community

What do you like most about Pure Storage FlashBlade?
The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...
What is your experience regarding pricing and costs for Pure Storage FlashBlade?
Regarding pricing, it is okay; we needed exactly this in size, and the price was a lot lower than competitors, making...
What needs improvement with Pure Storage FlashBlade?
In my opinion, one way Pure Storage FlashBlade can be improved is by having more compatibility between the FlashArray...
What needs improvement with Hitachi Content Platform?
In comparison to competitors like Huawei, which can use all storage protocols in the same platform, Hitachi Content P...
What is your primary use case for Hitachi Content Platform?
Mainly, from my project, Hitachi Content Platform is used for archiving. The customer is in banking, so they need to ...
What do you like most about NetApp StorageGRID?
The management portals have most significantly improved our data retrieval times. They've made it much easier to rest...
What is your experience regarding pricing and costs for NetApp StorageGRID?
As an administrator, I was not involved in the pricing of NetApp StorageGRID. From what I understood, it was cheaper ...
What needs improvement with NetApp StorageGRID?
The upgrades of NetApp StorageGRID present challenges. It's a rolling upgrade, node by node. At one point, one node w...
 

Also Known As

Pure Storage FlashBlade
HCP, Hitachi Vantara Content Platform, Hitachi Vantara HCP
Storage GRID
 

Overview

 

Sample Customers

ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL
Rabobank, Xinhua News Agency, Kremsm'ller Industrieanlagenbau KG, KSC Commercial Internet, AIS Group, Shanghai Interactive Television Co. Ltd (SiTV), China Telecom, Spin Master
ASE, DARZ GmbH
Find out what your peers are saying about Hitachi Content Platform vs. NetApp StorageGRID and other solutions. Updated: March 2026.
886,719 professionals have used our research since 2012.