Hitachi Content Platform vs NetApp StorageGRID comparison

Hitachi Vantara and NetApp are both solutions in the File and Object Storage category. Hitachi Vantara is ranked #16 with an average rating of 8.0, while NetApp is ranked #9 with an average rating of 8.3. Hitachi Vantara holds a 1.6% mindshare in FaOS, compared to NetApp’s 5.1% mindshare. Additionally, 88% of Hitachi Vantara users are willing to recommend the solution, compared to 88% of NetApp users who would recommend it.

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Executive SummaryUpdated on Nov 4, 2024

Hitachi Content Platform and NetApp StorageGRID compete in the object storage solutions category. Hitachi Content Platform seems to have the upper hand when pricing and support are key, offering a more streamlined setup and strong customer service. However, NetApp StorageGRID may appeal to organizations requiring advanced storage features due to its expansive capabilities.

Features: Hitachi Content Platform emphasizes data management with integrated search, analytics, data protection, and tiering. NetApp StorageGRID offers high scalability, strong integration with cloud services, and dynamic content storage management suitable for diverse environments.

Room for Improvement: Hitachi Content Platform could improve its cloud integration features and expand its support for different workload types. It may also enhance its scalability options to match larger infrastructures. NetApp StorageGRID might work on simplifying its configuration processes, improving ease of use without relying heavily on documentation, and providing more intuitive user interfaces.

Ease of Deployment and Customer Service: NetApp StorageGRID provides flexible deployment through multiple models and robust documentation, which can benefit complex infrastructures. Hitachi Content Platform simplifies deployment with detailed guidance and intuitive configuration, supporting quick setups with efficient customer service.

Pricing and ROI: Hitachi Content Platform generally offers lower initial setup costs, presenting a cost-effective solution with a positive ROI due to efficient management features. In contrast, NetApp StorageGRID may require higher initial investments, but its advanced features and scalability can deliver significant long-term ROI for enterprises needing extensive data management capabilities.

To learn more, read our detailed Hitachi Content Platform vs. NetApp StorageGRID Report (Updated: December 2025).

Buyer's Guide

Hitachi Content Platform vs. NetApp StorageGRID

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure Storage FlashBlade

Mindshare comparison

As of January 2026, in the File and Object Storage category, the mindshare of Pure Storage FlashBlade is 5.3%, down from 6.0% compared to the previous year. The mindshare of Hitachi Content Platform is 1.6%, down from 1.7% compared to the previous year. The mindshare of NetApp StorageGRID is 5.1%, down from 5.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

File and Object Storage Market Share Distribution
Product	Market Share (%)
Pure Storage FlashBlade	5.3%
NetApp StorageGRID	5.1%
Hitachi Content Platform	1.6%
Other	88.0%

File and Object Storage

Featured Reviews

MikaelHellström

IT Manager at Regin Dalarna

Has handled backup storage needs reliably and supports seamless upgrades

In environments requiring high throughput and low latency, Pure Storage FlashBlade provides high throughput and normal latency, but we do not have any application that requires low latency right now, so the latency of three to five milliseconds is considered kind of high. Pure Storage FlashBlade's ability to integrate with enterprise applications is not important for us, as we only want to present an S3 bucket for our backup, which we have done, and it works very fast. We use the Purity software's data reduction techniques; we have a backup software that compresses everything before sending it to the S3 bucket, achieving a data reduction of 1.1 to one. I would recommend Pure Storage FlashBlade to other companies because it's a very fast and scalable solution for anyone who needs it. On a scale of 1-10, I rate this solution an 8.

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Mir Gulzar Ahmed

IT Manager at Synergy Computers

Integrates well with existing systems but technical support for the platform needs improvement

While deployment is simple, it's not as simple as StorageGRID. The architecture is entirely different, even though the end product uses the same protocols. The user interface isn't as user-friendly, and the management platform UI isn't as intuitive as others. Deployment isn't as centralized either. Although I've deployed Hitachi Content myself in our production head office for the VM team, even though it's simple, it wasn't completely straightforward. They still required my help with the initial configuration environment setup. So, it's not just simple; there are some tricky aspects. The environment is tricky, but if you understand it, configuration can be done quickly.

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Michael Lopez

Sr Systems Engineer at a computer software company with 10,001+ employees

Has reduced storage costs and improved snapshot management for large data workloads

The advanced features of NetApp StorageGRID which our upper management wouldn't agree to use, include the S3 feature. We are heavy into AWS, and my thoughts were to develop a small dev environment or even a POC environment on-prem. That's still up in the air as we continue on. Currently, AI has taken over everything with a focus on AI. The upgrades of NetApp StorageGRID present a challenge. It's a rolling upgrade, node by node. At one point, one node would not upgrade. The positive aspect is that it didn't take down the entire environment. The environment remained functional on two different versions. The scalability of NetApp StorageGRID has been proven as we've expanded twice. We started with six or seven nodes and have grown to 15 nodes. It does take time for synchronization to complete. From what I've seen, it took a couple of months for it all to sync up once adding nodes. However, it was transparent. It captured the addition and performed effectively, all happening in the background, steadily and surely.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature is Safe Mode."

"It has absolutely simplified our storage because the dashboards on the consoles show a clear understanding of where you are, and it is also very easy to provision. This been a big help for our teams."

"The tool's most valuable features are data warehousing, speedy recovery, and analytics. Its latest release is cost-effective."

"Pure Storage FlashBlade's scalability is one of the most valuable features, and importantly, it always works, allowing for seamless upgrades."

"The most valuable feature of this solution is performance."

"It performs well and it is also very fast."

"The initial setup is pretty easy and simple."

"The ease of deployment and management has helped us simplify our storage. We also do not have to worry about capacity management as much. A lot of these things are native to Pure Storage."

More Pure Storage FlashBlade pros

"Feature-wise, it has a lot of features. The most valuable features include de-duplication, encryption, version controlling, support, and tamper-proof data."

"Companies can scale the solution."

"The features that I have found most valuable are their retention logs. The other thing I have found most valuable is the way they handle the BHEA. Basically the DNS and everything is managed by itself. It is seamless to the users."

"We are using Content Platform for data migration, and it integrates with our HNS platform. This is good because we can integrate it with our existing HNS and SAP solutions. The GUI is also user-friendly. It doesn't take much time to do anything. If we know the architecture and the steps, we can do what we need with a few clicks."

"As an architect, I like the management features that come with Hitachi Content Platform because it makes things easy."

"The main selling point is its compatibility with different environments. It functions like an on-prem Google Drive or Dropbox built on top of the object storage."

"Integrating Hitachi Content Platform with existing systems is not challenging."

"The Hitachi Content Platform is a stable and reliable solution."

Cons

"There is some room for new features related to authentication and integration with Kubernetes, and other solution using S3 Bucket."

"It usually comes down to just what you hit and the value you're getting when you spend the money and license the products. I would always go, "If you want to make things better, lower your price and make your licensing simpler." There's always an opportunity around that."

"In the realm of micro-services, I think that Pure Storage can do well if they start getting in there and making their arrays more micro-services ready."

"The speed could be improved."

"We initially encountered challenges with the assembly process due to issues with the documentation required during setup, an area where Pure Storage needs improvement."

"I would also like to see better support for CIFS workloads."

"The only thing I feel FlashBlade is missing is the SOS API. If it had SOS API, that would put it well over the top."

"It's on the expensive side, as expected for a niche product."

More Pure Storage FlashBlade cons

"They should improve the user interface. It's a little bit complex. It does not have a self-learning method. You need to know how to use it before you touch the system. The user interface is not self-explanatory."

"Hitachi Content Platform is a complicated solution. You need to put several pieces of the hardware together in order to achieve the capacity or the performance needed."

"When you want to replace a disk, we need to start the maintenance from the S nodes. We have to automate maintenance so any onsite engineer can replace it after that, but we don't need to do this on VSP platforms. An engineer can come in and replace that specific disk. If also we could do that on Hitachi Content Platform, it would be great for us."

"Although they claim to provide NFS, the actual implementation requires an additional gateway, which makes it a costly solution."

"The user interface isn't as user-friendly, and the management platform UI isn't as intuitive as others. So it can be more user-friendly."

"Two things that can be improved are pricing and configuration. Mostly the pricing is an issue. And if I were to add anything, I would say more integration with backup solutions such as Veeam Backup."

"They could improve compatibility and offer a more user-friendly GUI."

"The solution could use more integration with clouds."

Pricing and Cost Advice

"Support is a separate line item. Support is a different cost, but whatever your support is now, that's what you're going to pay forever. If your support's $100 today, six years from now it's $100. It doesn't fluctuate unless you upgrade it, or change it, etc."

"I have seen ROI. It has allowed me to increase the density of my VMs without having to purchase anything additional."

"I feel that the price could always be lowered."

"The price of this solution could be made more affordable."

"It's a costly solution, but Pure Storage FlashBlade doesn't require additional licenses. All of the software is combined into one bundle."

"The pricing for FlashBlade is between cheap and moderate."

"It is within reason for what you get. From what we have found comparing it to other vendors, it is in the same range as others. Given the choice, we would definitely redeploy it based on the cost."

"Our customers have seen a reduction in TCO."

More Pure Storage FlashBlade pricing and cost advice

"Pricing is comparable to other solutions in the market."

"I think the ROI for this solution is very good because the pricing for it is in between other solutions."

"The price of the Hitachi Content Platform is very high."

"The pricing could be better."

"Hitachi is more expensive than StorageGRID."

"The product’s cost is average."

"Overall, it's costly."

"NetApp is not known for being the cheapest storage option on the market. Almost all of the other storage options we looked at were less expensive than StorageGRID. The price is one thing to criticize, which is what we hear internally and from customers as well. They find the cost of the terabytes in this class of storage a little bit higher than expected."

"We chose NetApp because of price and performance."

"The price is attractive."

"The pricing is quite flexible and depends on the specific customer requirements. The initial cost is primarily based on the desired capacity, so it's not a fixed price."

"It is very cost-effective."

"Creating your own data stores, backups, or storage grids, helps eliminate all these costs of downloading all the data back after you downloaded to the cloud."

"Our licensing is in INR it was around 25 lakhs, which is roughly two million."

"The licensing that the S3 service provides them from a FabricPool standpoint is more attractive than the licensing from AWS or Azure."

More NetApp StorageGRID pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

12%

Computer Software Company

10%

Manufacturing Company

10%

Government

Computer Software Company

22%

Financial Services Firm

20%

Government

Comms Service Provider

Financial Services Firm

19%

Manufacturing Company

17%

Computer Software Company

14%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	11
Large Enterprise	21

By reviewers
Company Size	Count
Small Business	4
Midsize Enterprise	6
Large Enterprise	4

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	4
Large Enterprise	11

Questions from the Community

What do you like most about Pure Storage FlashBlade?

The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...

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What is your experience regarding pricing and costs for Pure Storage FlashBlade?

Regarding pricing, it is okay; we needed exactly this in size, and the price was a lot lower than competitors, making...

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What needs improvement with Pure Storage FlashBlade?

In my opinion, one way Pure Storage FlashBlade can be improved is by having more compatibility between the FlashArray...

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What do you like most about Hitachi Content Platform?

Integrating Hitachi Content Platform with existing systems is not challenging.

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What needs improvement with Hitachi Content Platform?

In comparison to competitors like Huawei, which can use all storage protocols in the same platform, Hitachi Content P...

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What is your primary use case for Hitachi Content Platform?

Mainly, from my project, Hitachi Content Platform is used for archiving. The customer is in banking, so they need to ...

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What do you like most about NetApp StorageGRID?

The management portals have most significantly improved our data retrieval times. They've made it much easier to rest...

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What is your experience regarding pricing and costs for NetApp StorageGRID?

As an administrator, I was not involved in the pricing of NetApp StorageGRID. From what I understood, it was cheaper ...

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What needs improvement with NetApp StorageGRID?

The upgrades of NetApp StorageGRID present challenges. It's a rolling upgrade, node by node. At one point, one node w...

See all answers

Comparisons

Dell PowerScale (Isilon) vs Pure Storage FlashBlade

Compared 17% of the time

Pure Storage FlashArray vs Pure Storage FlashBlade

Compared 10% of the time

MinIO vs Pure Storage FlashBlade

Compared 9% of the time

Red Hat Ceph Storage vs Pure Storage FlashBlade

Compared 7% of the time

Qumulo vs Pure Storage FlashBlade

Compared 3% of the time

More Pure Storage FlashBlade Competitors

MinIO vs Hitachi Content Platform

Compared 15% of the time

Red Hat Ceph Storage vs Hitachi Content Platform

Compared 14% of the time

Dell ObjectScale vs Hitachi Content Platform

Compared 13% of the time

Dell PowerScale (Isilon) vs Hitachi Content Platform

Compared 6% of the time

VAST Data vs Hitachi Content Platform

Compared 6% of the time

More Hitachi Content Platform Competitors

MinIO vs NetApp StorageGRID

Compared 24% of the time

Dell ObjectScale vs NetApp StorageGRID

Compared 21% of the time

Red Hat Ceph Storage vs NetApp StorageGRID

Compared 18% of the time

Scality RING vs NetApp StorageGRID

Compared 6% of the time

Dell PowerScale (Isilon) vs NetApp StorageGRID

Compared 6% of the time

More NetApp StorageGRID Competitors

Product Reports

Buyer's Guide

Pure Storage FlashBlade

December 2025

Download Pure Storage FlashBlade product report

Buyer's Guide

Hitachi Content Platform

December 2025

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Buyer's Guide

NetApp StorageGRID

December 2025

Download NetApp StorageGRID product report

Also Known As

No data available

HCP, Hitachi Vantara Content Platform, Hitachi Vantara HCP

Storage GRID

Overview

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage

Hitachi Content Platform is an object storage solution that enables IT organizations and cloud service providers to store, share, sync, protect, preserve, analyze and retrieve file data from a single system. It is more efficient, easier to use, and capable of handling much more data than traditional file storage solutions. HCP automates day-to-day IT operations like data protection and readily evolves to changes in scale, scope, applications, storage, server and cloud technologies over the life of data. In IT environements where data grows quickly or must live for years, decades or even indefinitely, these capabilities are invaluable.

Hitachi Vantara

Store and manage unstructured data at scale using NetApp StorageGRID for secure, durable object storage. Place content in the right location, at the right time, and on the right storage tier, optimizing workflows and reducing overall costs for globally distributed rich media.

NetApp

Sample Customers

ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL

Rabobank, Xinhua News Agency, Kremsm'ller Industrieanlagenbau KG, KSC Commercial Internet, AIS Group, Shanghai Interactive Television Co. Ltd (SiTV), China Telecom, Spin Master

ASE, DARZ GmbH

Buyer's Guide

Hitachi Content Platform vs. NetApp StorageGRID

December 2025

Free Report: Hitachi Content Platform vs. NetApp StorageGRID

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