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Heap vs Mixpanel vs Optimizely comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of April 2026, in the Web Analytics category, the mindshare of Heap is 7.2%, up from 6.8% compared to the previous year. The mindshare of Mixpanel is 10.7%, up from 6.3% compared to the previous year. The mindshare of Optimizely is 3.7%, up from 3.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Analytics Mindshare Distribution
ProductMindshare (%)
Heap7.2%
Mixpanel10.7%
Optimizely3.7%
Other78.4%
Web Analytics
 

Featured Reviews

JF
Engagement Manager at TheMathCompany
Provides actionable user behavior insights and improves feature prioritization decisions
I didn't encounter many components that were annoying. One main area of frustration was finding data. When wanting to find data about clicks on a specific UI feature, element, or button, sometimes the objects were not named in a descriptive way. That was our problem on the implementation side, not Heap's. I also found that the analytics dashboards in Heap couldn't be customized as much as desired. I couldn't adjust the charts in the widgets or the settings on each widget to the level wanted in either data granularity or physical size of the widget on the dashboard page. Additional flexibility in dashboard building and widget building would be beneficial.
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it_user623373 - PeerSpot reviewer
AB Testing and Web Optimization Specialist at a manufacturing company with 1,001-5,000 employees
It's given us a powerful tool that's doesn't limit our test ideas by the confines of code we can or cannot use.
Ease of building the test via HTML, Java, and CSS. It's given us a powerful tool that's doesn't limit our test ideas by the confines of code we can or cannot use The thoroughness of results has helped our company make better decisions for our website. Decisions that help our customers with their…
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885,376 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Insurance Company
16%
Real Estate/Law Firm
12%
Financial Services Firm
10%
Computer Software Company
8%
No data available
Computer Software Company
11%
Outsourcing Company
10%
Comms Service Provider
10%
Construction Company
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise2
Large Enterprise4
No data available
By reviewers
Company SizeCount
Small Business3
Large Enterprise5
 

Questions from the Community

What is your experience regarding pricing and costs for Heap?
My experience with pricing, setup cost, and licensing was a smoother process, and my teammates helped me out because ...
What needs improvement with Heap?
I recommend making Heap stronger, more user-friendly, and integrating it with other apps such as Instagram, Facebook,...
What advice do you have for others considering Heap?
My advice to others looking into using Heap is to use auto-capture and complete capture a lot because these two featu...
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Comparisons

 

Overview

 

Sample Customers

Zendesk, Marketo, Ernst & Young, Salesforce
DocuSign, Uber, Rakuten Viber, Twitter, Skyscanner, Lemonade, Expedia, ZipRecruiter. Meet our customers: https://mixpanel.com/customers
Sony, SalesForce, FICO, Trulia, ABC, Fox Interactive Media, The Guardian, CBS, Walt Disney Company, Clorox, Livestrong
Find out what your peers are saying about Amplitude, Snowflake Computing, Google and others in Web Analytics. Updated: March 2026.
885,376 professionals have used our research since 2012.