Try our new research platform with insights from 80,000+ expert users

Heap vs Pendo comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Heap
Ranking in Web Analytics
4th
Average Rating
7.8
Number of Reviews
7
Ranking in other categories
No ranking in other categories
Pendo
Ranking in Web Analytics
9th
Average Rating
8.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the Web Analytics category, the mindshare of Heap is 7.7%, up from 6.2% compared to the previous year. The mindshare of Pendo is 3.5%, down from 3.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Analytics Market Share Distribution
ProductMarket Share (%)
Heap7.7%
Pendo3.5%
Other88.8%
Web Analytics
 

Featured Reviews

JF
Engagement Manager at TheMathCompany
Provides actionable user behavior insights and improves feature prioritization decisions
I didn't encounter many components that were annoying. One main area of frustration was finding data. When wanting to find data about clicks on a specific UI feature, element, or button, sometimes the objects were not named in a descriptive way. That was our problem on the implementation side, not Heap's. I also found that the analytics dashboards in Heap couldn't be customized as much as desired. I couldn't adjust the charts in the widgets or the settings on each widget to the level wanted in either data granularity or physical size of the widget on the dashboard page. Additional flexibility in dashboard building and widget building would be beneficial.
reviewer1291614 - PeerSpot reviewer
Customer Success Marketing Manager at a tech vendor with 501-1,000 employees
Targeted in-app messaging has increased event registrations and deepened insight into customer behavior
The best feature Pendo offers is the ability to relatively quickly get a message out to a highly segmented audience, though it does require some work. You can target anybody who hasn't logged in in the past 30 days or anybody who has logged in in the past 30 days, enabling very targeted communications.We saw direct impact on revenue through event registrations. When we did a webinar and invited customers, we could see that approximately 50% of our registrations came from Pendo as opposed to email.It impacted the organization positively because we have much more data as to how people interact with our product when they're in the product itself and what they click on. On a level of one to ten, I would say the impact was a nine.
report
Use our free recommendation engine to learn which Web Analytics solutions are best for your needs.
879,768 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Real Estate/Law Firm
15%
Computer Software Company
14%
Insurance Company
9%
Manufacturing Company
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise2
Large Enterprise4
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Heap?
My experience with pricing, setup cost, and licensing was a smoother process, and my teammates helped me out because I don't have clear information about pricing. It was a cost-efficient way to get...
What needs improvement with Heap?
I recommend making Heap stronger, more user-friendly, and integrating it with other apps such as Instagram, Facebook, LinkedIn, and even smaller platforms such as Reddit. If it is integrated with A...
What advice do you have for others considering Heap?
My advice to others looking into using Heap is to use auto-capture and complete capture a lot because these two features are really amazing compared to its competitors. The reports it generates, th...
What is your experience regarding pricing and costs for Pendo?
We did not purchase through AWS Marketplace. The implementation experience was expensive, but we completed it. I do not recall there being a setup cost and the licensing was relatively easy.
What needs improvement with Pendo?
Pendo could be improved by making it easier to launch a campaign, as it took a fair amount of time and energy to do so.
What is your primary use case for Pendo?
Pendo was primarily used for in-app messaging to communicate with customers while they were in the application itself, and we relied heavily on segmentation.A great example was when we had customer...
 

Comparisons

 

Overview

 

Sample Customers

Zendesk, Marketo, Ernst & Young, Salesforce
Coupa, FICO, Optimizely, AOL, Mattermark, Infor, Neustar, Act-on
Find out what your peers are saying about Amplitude, Snowflake Computing, Google and others in Web Analytics. Updated: December 2025.
879,768 professionals have used our research since 2012.