I have been using Heap in my product management journey to understand users and how and where a user actually drops off in a sales funnel for the past six months. I came across Heap when I was searching for a good user market research tool; first I was using Google Analytics to understand the customer review and the customer's mindset, where we can attract more and where customers are dropping, but once I started using Heap, its auto-capture is amazing and does wonders. All the features of Heap are very important, but the standout feature that I experienced was Autocapture, which does amazing work compared to its competitor, Google Analytics. Autocapture is valuable for me because it helps understand the customer journey from the first interaction with the ad or the first interaction with something we are selling to closing the deal. Autocapture does a great job, and this is one of the features I was looking for in Google Analytics and other platforms as well, so I definitely give credits to Heap.
