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Google Workspace vs Microsoft Exchange vs Zimbra Collaboration comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of September 2025, in the Email Applications category, the mindshare of Google Workspace is 20.6%, down from 24.3% compared to the previous year. The mindshare of Microsoft Exchange is 11.3%, down from 11.6% compared to the previous year. The mindshare of Zimbra Collaboration is 8.2%, down from 9.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Email Applications Market Share Distribution
ProductMarket Share (%)
Google Workspace20.6%
Microsoft Exchange11.3%
Zimbra Collaboration8.2%
Other59.9%
Email Applications
 

Featured Reviews

Sunil-Nair - PeerSpot reviewer
Email collaboration and accessibility have improved team productivity
The valuable features include the email service, email updates, and Google Drive. People are given email access to Google Drive. The team can share manual files and work accordingly. They can access different teams from anywhere, collectively putting files, sharing them, and managing them. Additionally, the manufacturing product does not require any downgrades. It works fine and continuously for the last three or four years. Users can access their emails from anywhere in their browser without a laptop or can directly access from Gmail. This is helpful for salespeople.
AnikIslam - PeerSpot reviewer
Has a straightforward setup process, but the functionality for replying to conversations needs enhancement
One major area for improvement is the need for repeated authentication when running a meeting. This requirement for users to sign in and authenticate their mail each time they access the service is complicated, as employees need to be able to access their accounts anytime, anywhere. Additionally, the functionality for replying to conversations using a link has deteriorated in the newer version of Outlook, an issue that needed to be present in previous iterations.
Muhammad Talha Baig - PeerSpot reviewer
One of the premium features was customized rooms tailored to the collaboration needs
Zimbra's strength lies in its individuality, and it should focus on leveraging its unique features rather than trying to emulate competitors. My organization has certified Zimbra technicians, so we believe we can utilize Zimbra certification. However, I was recently informed by Zimbra that no such certification exists. I have recently completed the test kit, and after the training, I will gain access to tickets. Therefore, if any clients are experiencing issues, we have a certified technical team available to provide support 24/7. This is how we can cater to our client's needs. I recommend Zimbra to small-scale and enterprise customers. Anyone, even those with 5 users, can opt for Zimbra. Overall, I rate the solution a nine out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"They are launching more and more features for mobile, which I understand our customers appreciate."
"Google integrates well with our system. G Suite has an open API, so you can connect any open system with Google capable of working with API. This is the main reason we use it."
"It's more open than Microsoft and easy to use."
"I like everything that Google does. They have good products."
"The valuable features include the email service, email updates, and Google Drive."
"It's easy to use."
"The most valuable feature is that it is simple to use."
"The features of Google Workspace that significantly improve our work include real-time collaboration on documents, dynamic email for easy suggestions and approvals, integration with BigQuery for data analysis, seamless document sharing and storage in Google Drive, and advanced calendaring capabilities."
"The initial setup is easy."
"Scalability-wise, I rate the solution a ten out of ten."
"I find the desktop version of Microsoft Exchange looks better than the online version. You can make it a white background. You might be able to make the online background white, but I have no idea how to do that. I know how to do it only on the desktop version"
"The tool's most valuable feature is associated with the fact that it stands out for being beneficial for managing emails."
"All of Exchange's features are valuable. For example, we can configure the MAPI profile, IM profile, or mobile profile."
"It is easy to use and we can allow many users because now our users are scattered They over a wide area. We can use it from anywhere. That is the main benefit for us."
"The product can scale."
"The most valuable features of Microsoft Exchange are its ease of use, and simplicity of communication, and we can track communications between teams."
"Good email solution and it's open-source."
"Zimbra Collaboration has integrated a lot of their party tools and they have good documentation available."
"The most valuable feature of Zimbra for our team's productivity is its efficiency in handling email communication."
"The product is easy to set up."
"The web interface is powerful and easy to use."
"Zimbra Collaboration is light to manage. It works on the Linux operating system, which is far better to manage than Microsoft Windows. Microsoft Exchange works only on the Windows server. We prefer working on the Linux server for security reasons and ease of management. Zimbra Collaboration also has some integrated tools for security. It some modules to fight malware. These modules are not very powerful but are still doing a great job. Microsoft Exchange doesn't have a basic module. You have to purchase a security solution and add it to the solution. The cost of Zimbra Collaboration is one more reason for liking it. It is also very simple to migrate from Zimbra Collaboration to another email solution."
"Zimbra Collaboration's sharing features are most valuable."
"We can control all the data in my IT infrastructure."
 

Cons

"Integrating Copilot with Google Workspace is slightly difficult."
"The UI could be more graphic and sassy, but otherwise, it is quite functional."
"There is some redundancy in the functionality between certain modules."
"Less customizations than there used to be."
"Google Mail's spam filter needs improvement. If I'm sending mail to another email user, sometimes it goes to the spam folder, and they won't know unless they check because they aren't seeing it in the primary inbox. They may miss important emails. At the same time, I'm receiving spam that shouldn't go to my inbox."
"There's a bit of a learning curve."
"They could increase the number of third-party integrations on offer."
"Google needs to improve its support."
"In the version we have, I would like to see better communication between the end device and the Exchange server."
"In terms of configuring the product, that's definitely an area in which they can make some improvements on."
"More AI features would be good."
"The pricing could be better, and it could have an easier implementation."
"The filtering of spam needs significant improvement, as many spam emails are not getting detected."
"The product or service could be improved in terms of Microsoft Outlook client compatibility."
"Deployment should become a bit easier, the process is a bit complicated. You have to have done it one or two times before you get it right. The first time you do it, it won't be perfect. There are a lot of complications compared to Gmail For Business, which is a bit easier when it comes to configuration."
"The setup is difficult so could be easier."
"The solution could improve by making it easier to use."
"Zimbra should provide a desktop client. Right now, we are using a web browser for accessing our emails. There should also be a desktop client."
"The tool should improve its multi-cloud feature."
"I would like to see a Microsoft schedule function added."
"File sharing permissions with Nextcloud integration need improvement."
"Zimbra Collaboration does not have a solution roadmap as aggressive as the new collaboration mail solutions. Additionally, they can have a better interface and integration with single sign-on."
"Zimbra must improve its solution to make it easy so that the users don't have to use webmail to connect to their accounts and log in to webmail every time. This is something that is lacking in Zimbra Collaboration. They should provide a better way to easily connect email applications on the desktop to the Zimbra server. They should also try to have more functionality for storage management, like Microsoft Exchange. Currently, the management of the email data must be done manually in Zimbra Collaboration, which we are finding very difficult. They should provide a way to save emails so that you can have more space on the server and storage. Because of the lack of this functionality, we are planning to migrate to Microsoft Exchange. Microsoft Exchange provides a better way to manage storage than Zimbra Collaboration. You cannot have a mail solution without storage management because emails will always increase. Zimbra Collaboration also needs tools for management. More back-office tools are required to manage the whole mailbox and space. You don't only manage emails but also the documents attached to the emails. Therefore, you require tools to select and decide what do you want to save or how do you want to free up space in your infrastructure."
"The support was lacking in my experience. However, recently the support I received was good. Perhaps they have improved."
 

Pricing and Cost Advice

"There are benefits that can provide a competitive advantage, e.g., improved productivity (with appropriate training), increased collaboration (with correct use of tools), flexible working - work from home or remote locations, easy to scale - fast onboarding of new employees, and ability to add and remove licenses, as required."
"G Suite and Microsoft Office 365 offer products with similar functionality at several different price points. Zoho offer a more extensive range of products and attempts to provide all the applications required to run most small and medium-sized businesses."
"The price per client within the business is too high."
"Careful consideration should be given to the different licensing options and provisions should be made for additional applications that may be required for your particular business."
"Licensing costs are on a yearly basis."
"The pricing is very high, although I cannot tell if this is the result of the Indian vendors artificially inflating it."
"Pricing is something concerning. We find the solution very expensive."
"Approximately $6 per user, per month."
"The price of Microsoft Exchange could improve. In Egypt, the price keeps increasing."
"There is an annual cost to use Microsoft Exchange, and the price could be less expensive."
"It's working very well. There is no problem, but the price is not the best."
"Its price is okay."
"The solution's pricing is fine...I do think the tool offers value for money."
"It is not expensive."
"We pay for the license annually."
"The solution is expensive to maintain because it requires frequent updates and ongoing server maintenance."
"I use Zimbra Collaboration's community version. We may move to the enterprise version since prices are affordable."
"It's very expensive. When we compare the cost with Google Workspace, it's so expensive."
"There is an annual standard licensing fee to use Zimbra Collaboration and there is no other cost."
"If you choose the network edition, it is a little pricier. They have the open-source edition too which is only community supported."
"We do not pay for licenses to use this solution."
"On a scale of one to ten, where one is cheap, and ten is expensive, I rate the price a four"
"When it comes to the licensing of Zimbra Collaboration, my license covers the servers and I find its terms to be much simpler than those of Microsoft Exchange."
"Zimbra Collaboration is less expensive than Microsoft Exchange. Zimbra works for small companies because it is not expensive. Zimbra Collaboration has more security tools than Microsoft Exchange. If you are choosing between Zimbra Collaboration and Microsoft Exchange, you have to take into account the cost of security tools with Microsoft Exchange. When you purchase Microsoft Exchange, you will also have to purchase tools for security, which adds to the cost. The migration from Zimbra Collaboration to another email solution is very simple and easy. Migration from Microsoft Exchange to another email solution is very difficult. Microsoft doesn't allow migration that easily. In fact, you have to pay for tools to do that. You have to buy some expensive tools to migrate."
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Educational Organization
10%
Comms Service Provider
7%
Manufacturing Company
7%
Computer Software Company
13%
Government
9%
Comms Service Provider
9%
Manufacturing Company
8%
Computer Software Company
16%
Comms Service Provider
10%
Government
8%
Manufacturing Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business63
Midsize Enterprise13
Large Enterprise27
By reviewers
Company SizeCount
Small Business41
Midsize Enterprise27
Large Enterprise35
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise3
Large Enterprise7
 

Questions from the Community

What do you like most about Google Workspace?
Easy-to-build forms are allowing me to get feedback and information from my internal teams as well as from the custom...
What is your experience regarding pricing and costs for Google Workspace?
The pricing for Google Workspace is moderate. I would rate it a five out of ten, indicating it is neither cheap nor e...
What needs improvement with Google Workspace?
I don't see many areas of Google Workspace that could be improved or enhanced because everything I have been using ha...
How does Zimbra Collaboration compare with Microsoft Exchange?
Zimbra is a free, open source collaborative software suite. The features I like best are the ease of integration and ...
What do you like most about Microsoft Exchange?
The initial setup was straightforward and fast.
What is your experience regarding pricing and costs for Microsoft Exchange?
Microsoft Exchange is costly, and its licensing model can be expensive over time as more users require licenses.
What do you like most about Zimbra Collaboration?
The most valuable feature of Zimbra for our team's productivity is its efficiency in handling email communication.
What needs improvement with Zimbra Collaboration?
When it comes to administration tasks like configuring specific filters or group signatures, I have to dig into the c...
 

Also Known As

G-Suite Enterprise, G-Suite, Google Apps for Business, G Suite Basic, G Suite Business, G-Suite Basic, G-Suite Business, Google Vault
Exchange, MS Exchange
No data available
 

Overview

 

Sample Customers

There are over five million businesses that use Google Apps for Business worldwide. Some key customers include The Roche Group, National Geographic, American Red Cross, City of Los Angeles, Flight Centre, and Konica Minolta.
Paderborn-Lippstadt Airport, Scitec Nutrition, British Airways, InnoGames, Osteology Foundation, Franz Haniel & Cie. GmbH, NTC Contracting
NEC Biglobe, City of Ventura, Monterey Bay Aquarium Research Institute, Hola Publishing, BIG, Sleepwell, LaFayette College, Xmission, DNA, Ring Line, Future Group, TIGC
Find out what your peers are saying about Google, Microsoft, Amazon Web Services (AWS) and others in Email Applications. Updated: September 2025.
867,821 professionals have used our research since 2012.