Google Cloud Identity vs Ivanti Avalanche [EOL] comparison

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Google and Ivanti are both solutions in the Enterprise Mobility Management (EMM) category. Additionally, 92% of Google users are willing to recommend the solution, compared to 100% of Ivanti users who would recommend it.

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Executive SummaryUpdated on May 20, 2026

Ivanti Avalanche and Google Cloud Identity compete in device management and identity management. Google Cloud Identity has the upper hand due to its robust features and seamless integration capabilities.

Features: Ivanti Avalanche offers enterprise-grade device management, security, and inventory features. Google Cloud Identity provides identity management, scalability, and integration with Google services.

Room for Improvement: Ivanti Avalanche could reduce initial setup complexity and enhance cloud service integration. Google Cloud Identity could enhance its security depth and simplify advanced configurations.

Ease of Deployment and Customer Service: Ivanti Avalanche supports on-premises and cloud deployment with decent customer support but requires more initial setup. Google Cloud Identity offers easy cloud-based deployment with seamless integration and accessible support.

Pricing and ROI: Ivanti Avalanche offers competitive on-premises pricing but may incur higher maintenance costs. Google Cloud Identity uses subscription-based pricing, providing predictable expenses and better long-term ROI through integration and scalability benefits.

To learn more, read our detailed Enterprise Mobility Management (EMM) Report (Updated: October 2026).

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Enterprise Mobility Management (EMM)

October 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Featured Reviews

Anumula Hitesh

Senior Business Development Executive at Digitaltrack

Centralized device management has automated onboarding and improves remote security compliance

One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.

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Sony Kurian

Director at GNX Solutions

Cloud automation has improved development efficiency and supports secure MFA and SSO

The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.

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it_user1399731

Chief Technology Officer at Lane Clark & Peacock LLP

Offers scalability and ability to create granular policies

It is a very easy-to-manage and granular policy-based solution. Policies that you can create per device per user behavior are the most valuable feature In future releases, I would like to see more automation or bringing in AI into to understand device behavior. I have been using it for five…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I like that it's very good and very simple. I found that we just needed to have a proper subscription for an Intune tenant, and from the subscription, if we have the right role assigned, like the global admin role or the owner role, we can use Microsoft cloud resources. With the help of that, we can do many things like setting up Microsoft Intune in the cloud to create our virtual machines. All these can be done, and the steps are very simple. I really liked it. I like features like Windows Auto-Enrollment. I like it very much because whenever you supply it to the end-user, it will be ready to use immediately. The end-user only needs to provide the user credentials, and then they are good to go. I also really like Cloud PC, which was recently launched on Azure."

"Its protection policies are most valuable. It protects mobile devices as well as individual apps. It is pretty scalable, and its documentation is also pretty good. It is also pretty straightforward to deploy."

"I like how Microsoft Intune lets me lock down the email profile and make it accessible only on certain devices."

"I rate Intune 10 out of 10."

"Microsoft Intune brings all our endpoint and security management tools into one place, acting as a comprehensive solution where we can manage numerous devices and configuration profiles, and block specific URLs, among many other capabilities."

"The most valuable feature is that we can manage workstations or Android devices remotely without needing the device to be connected to our local network."

"Microsoft Intune has never crashed for me; it always works without fail."

"The stability is good."

More Microsoft Intune pros

"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."

"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP, and it becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."

"Google is always on its own, and Google Cloud Identity is pretty good on every point."

"The solution is moderate to difficult to use. I found the approach was practical. Following the steps made it very easy to use."

"The most beneficial feature for enhancing security is context-aware access."

"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."

"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."

"I have not experienced any serious problem with stability."

More Google Cloud Identity pros

"It is a very easy-to-manage and granular policy-based solution. Policies that you can create per device per user behavior are the most valuable feature."

"The most useful feature of Avalanche is remote control — especially the ability to remotely install packages to many devices all at once. When the client has, for example, 100 devices needing updates, it would take far too long to update each device individually. But with Avalanche, we just connect to all the devices through the PC and send the updates out with one click."

"The most valuable features of the Ivanti Avalanche are the remote control and the file transfer."

"Installing the packages remotely and remote control are the most valuable features. There are around 100 pieces or devices, and the only way to send a package to a device is by connecting to the PC and then manually sending the package. By using Avalanche, we can send a package to all devices with one click. It is very stable and easy to use. Their technical support is also very good. We have implemented this solution for our clients, and they are satisfied with this solution. It does what it is meant to do."

"Ivanti Avalanche has reduced the time needed to perform updates on all the devices across our clients' organizations; it's a great time-saver for the client."

"The solution is easy to work with. I like its stability and flexibility."

"The terminal remediation feature is valuable."

Cons

"The product needs to upgrade itself when the server is overloaded."

"It would help if administrators could pinpoint the exact location of a stolen device to help law enforcement retrieve it and apprehend the suspect."

"To make it a perfect ten, it would be helpful if there was a better way to troubleshoot user issues, as I've had a few users with corrupt files before and had to redeploy it without knowing the root cause."

"It would be helpful if there was proactive remediation."

"For improving Microsoft Intune, it sometimes feels laggy, taking some time to implement any policies on machines."

"There is room for improvement in the remediation and detection modules, which are currently about eighty percent fully functional."

"We face multiple scenarios where IT decision-makers request specific policy implementations, however, due to product limitations, we cannot fulfill these requests."

"The initial setup of Microsoft Intune could be more simplified, but apart from this, everything is outstanding and performs well as per our expectations."

More Microsoft Intune cons

"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."

"Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google."

"Pricing is something that can be improved."

"If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either."

"One area where Cloud Identity has room for improvement is monitoring and alerts. If you want to set up some alerts, you don't have much control over the configuration."

"We cannot manage the attributes of SSPR."

"To improve the product, the integration with third-party products could always be smoother."

"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."

More Google Cloud Identity cons

"Because our clients are all very satisfied with Ivanti from their side, there is little I can say about room for improvement. However, I think that to stay competitive with other solutions offering a similiar solution, Ivanti could look into making their products more affordable."

"The solution can improve by adding a kiosk mode option to the devices."

"The tool's stability could be better."

"In future releases, I would like to see more automation or bringing in AI into to understand device behavior."

"Its price could be improved. It could be cheaper. I would like to see a better approach for Android and an easy way to send packages and manage devices."

"Its price could be improved. It could be cheaper."

"There is a lack of flexibility."

Pricing and Cost Advice

"Microsoft Intune is more expensive than other solutions, but it offers a wider range of features and control."

"We work with the subscription rather than a server license. I think it's economical this way because we don't have to have a server license for that, and I think that works in our favor."

"The pricing is inherently reasonable, as Microsoft leverages market insights to maintain the total cost of ownership at around ninety to ninety-five percent of what would be incurred in an on-premise scenario."

"Microsoft Intune's costliness stems from licensing fees and the overhead associated with its management, user experience, and device remediation."

"It is reasonable. When you have Microsoft 365 E3 or E5 license, it is already licensed in that license. So, you could say it is free."

"I rate Intune five out of 10 for pricing. It's expensive."

"I don't have any problem as far as cost is concerned. It is bundled with our license."

"No one can compete with Microsoft when it comes to price, and the features it is offering."

More Microsoft Intune pricing and cost advice

"The product is billed on a monthly basis depending on the number of users."

"The licensing cost depends on the partners and the relationship between the company and the partners."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"Licensing fees are on a yearly basis."

"We probably spend about $50,000 a year on licensing."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"The solution is not expensive."

More Google Cloud Identity pricing and cost advice

"Other than the standard licensing fee, there aren't any additional or hidden costs, although I believe Avalanche could be made more affordable in general."

"The license is based on assets. I would rate the pricing a six out of ten, where one is cheap, and ten is expensive."

"You will need to purchase licenses for each device."

"It is expensive. Its price could be cheaper."

"Although the solution is a bit costly in my opinion, for customers who really need this solution, Ivanti Avalanche is worth it."

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Top Industries

By visitors reading reviews

Manufacturing Company

10%

Financial Services Firm

10%

Outsourcing Company

10%

Computer Software Company

Financial Services Firm

13%

Computer Software Company

10%

Comms Service Provider

10%

Manufacturing Company

10%

Outsourcing Company

18%

Manufacturing Company

17%

Construction Company

13%

Healthcare Company

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	195
Midsize Enterprise	64
Large Enterprise	190

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

No data available

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

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What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

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How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

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What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

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What needs improvement with Google Cloud Identity?

If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...

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What is your primary use case for Google Cloud Identity?

We are using Google Cloud Identity for application development.

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Product Reports

Buyer's Guide

Microsoft Intune

October 2026

Download Microsoft Intune product report

Buyer's Guide

Google Cloud Identity

October 2026

Download Google Cloud Identity product report

Buyer's Guide

Enterprise Mobility Management (EMM)

October 2026

Download Ivanti Avalanche [EOL] product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Cloud Identity, Cloud Identity Premium

No data available

Overview

Microsoft Intune is a cloud-based service designed for device management, security, and compliance. It supports automation and facilitates endpoint management for Windows, iOS, and Android devices, ensuring data protection and efficient policy enforcement.

Microsoft Intune offers seamless integration with tools like Windows Autopilot to automate device setup and deployment. Integrated with Azure Active Directory, it enhances policy management while providing robust reporting and analytics tools for compliance tracking. Despite its intuitive interface aimed at simplifying navigation and device security management, there are challenges such as compatibility issues with Linux and Mac, limited policy support for Android, and demands for better third-party integration. It's widely used for both corporate-owned devices and BYOD scenarios in dynamic IT environments.

What are the key features of Microsoft Intune?

Windows Autopilot: Automates device setup for rapid deployment.
Azure Active Directory Integration: Enhances user policy management.
Reporting and Analytics: Improves compliance visibility.
Mobile Application Management: Ensures app security without compromising personal data.
Cloud-Based Management: Allows management from any location.

What benefits and ROI can users expect?

Time Efficiency: Automation reduces time in policy enforcement and configuration updates.
Enhanced Security: Ensures data protection across corporate-owned and BYOD devices.
Improved Compliance: Advanced reporting tools enhance compliance visibility.
Flexible Management: Cloud-based nature supports management from any location.

In industries such as finance and healthcare, Microsoft Intune is implemented to ensure data protection and compliance with regulatory standards. Manufacturing sectors utilize Intune for managing a distributed workforce across global locations, while educational institutions employ it to secure and manage devices in learning environments supporting both students and faculty.

Microsoft

Google Cloud Identity provides a robust platform for managing user and group access across cloud resources, enhancing security with multi-factor authentication and unifying identities with seamless single sign-on.

Offering a comprehensive range of features, Google Cloud Identity presents a web-based user management portal, group access control, and context-aware access, which significantly improves security and simplifies application-level policies. Seamless integration with Google Workspace and straightforward setup processes enhance usability, while organizational unit management supports efficient policy handling. This makes cloud-based user management both straightforward and impactful. Areas for enhancement include password management and integration with third-party applications and systems like Mac and Active Directory. The interface could also be more user-friendly, while pricing adjustments could improve competitiveness. Monitoring capabilities require better customization, and mobile device management needs refinement for wider compatibility. Strengthening customer support access and robustness would encourage smoother user experiences.

What are the key features of Google Cloud Identity?

Group Access Control: Enables management of access to resources by defining groups.
Single Sign-On: Streamlines access across applications through single sign-on.
Unified Identity Access: Provides a single view for identity management.
Endpoint Management: Manages devices accessing cloud resources efficiently.
Multi-Factor Authentication: Enhances security with additional authentication steps.

What benefits should users look for when evaluating Google Cloud Identity?

Enhanced Security: Robust security is provided through multi-factor authentication and context-aware access.
Streamlined Access Management: Simplified user and access management cuts down administrative tasks.
Integration Capabilities: Ease of integration with tools like Google Workspace enhances functionality.
Simplified Policy Management: Intuitive organizational unit management makes handling policies efficient.

Numerous industries implement Google Cloud Identity for its single sign-on and access management capabilities, which enable fine-tuned cloud resource control, multi-device authentication, and effective user administration. By integrating with systems for user authentication and identity synchronization from Active Directory, companies utilize it for enhanced collaboration and mobile device management. A unified account experience augments security with multi-factor authentication, applicable across platforms without necessitating Google Workspace.

Google

Ivanti Avalanche is a robust management tool favored by organizations for mobile device and file transfer tasks. Its remote installation capabilities and policy-based management make it a reliable choice for efficient operations.

Ivanti Avalanche supports mobile device management and file transfers, especially in sectors like warehousing and logistics. Its stability and management features offer seamless remote control and package installation across devices, ensuring efficiency in environments such as transport and utilities. While users value its performance and technical support, there is interest in features like kiosk mode and broader Android support.

What are Ivanti Avalanche's most valuable features?

Remote Control: Enables remote management of devices, crucial for troubleshooting.
File Transfer: Facilitates efficient data transfer between devices.
Package Installation: Allows for simultaneous installation on multiple devices.
Policy-Based Management: Simplifies device management through customizable policies.
Granular Policies: Offers detailed control per device and user behavior.

What benefits and ROI should be considered?

Time Efficiency: Streamlines device management processes.
Stability: Provides consistent performance in dynamic environments.
Technical Support: Ensures guidance for optimal usage.
Cost-Effectiveness: A consideration for improving pricing models and expanding features.

Ivanti Avalanche is utilized in industries like warehousing, logistics, transport, and utilities for managing mobile devices, file transfers, and software updates. It supports technologies such as barcode scanners and thermal printers, assisting integrators in deploying solutions efficiently across client environments.

Ivanti

Sample Customers

Mitchells and Buzzers, Callaway

ExtraHop Networks, HealthChannels

Goya, Gist, TaylorMade

Buyer's Guide

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October 2026

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