Google Analytics 360 vs Snowflake Analytics comparison

Google and Snowflake Computing are both solutions in the Web Analytics category. Google is ranked #4, while Snowflake Computing is ranked #1 with an average rating of 8.5. Google holds a 11.4% mindshare in WA, compared to Snowflake Computing’s 5.0% mindshare. Additionally, 89% of Google users are willing to recommend the solution, compared to 100% of Snowflake Computing users who would recommend it.

Google Analytics 360

Read 15 Google Analytics 360 reviews

974 Views
545 Comparison Views

89% willing to recommend

Snowflake Analytics

Read 40 Snowflake Analytics reviews

793 Views
436 Comparison Views

100% willing to recommend

Google Analytics 360

Snowflake Analytics

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Executive Summary

We performed a comparison between Google Analytics 360 and Snowflake Analytics based on real PeerSpot user reviews.

Find out in this report how the two Web Analytics solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Google Analytics 360 vs. Snowflake Analytics Report (Updated: July 2025).

Buyer's Guide

Google Analytics 360 vs. Snowflake Analytics

July 2025

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Helped 865,384 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Google Analytics 360

Ranking in Web Analytics

4th

Average Rating

8.4

Number of Reviews

Ranking in other categories

Cross-Channel Attribution Providers (5th)

Snowflake Analytics

Ranking in Web Analytics

1st

Average Rating

8.4

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Cloud Data Warehouse (9th)

Mindshare comparison

As of August 2025, in the Web Analytics category, the mindshare of Google Analytics 360 is 11.4%, up from 9.2% compared to the previous year. The mindshare of Snowflake Analytics is 5.0%, down from 6.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Web Analytics

Featured Reviews

reviewer1276785

Head Of Product Management at a tech services company with 11-50 employees

Provides valuable insight into user behavior and integrates well with G Suite

The sampling of data is definitely a pain point since we don't have an actual understanding of the data. Since the tool is free, I believe Google is optimizing costs by sampling data and providing us with a fairly accurate view of our site analytics. The mobile aspect of Google Analytics is quite complex to integrate using their SDKs. The web is much easier to integrate with a simple script to add in the header. I would love to see an auto event capture mechanism, like Mixpanel or Heap, so that the setting up of the analytics becomes easier.

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Paresh_Nayak

Solutions Architect at a financial services firm with 5,001-10,000 employees

Enables data-driven decision-making with robust features and effective scalability

The internal design engine and the columnar database are particularly valuable. These features reduce input and output memory, which is crucial in handling large data sets. The solution fulfills the business requirement for scaling and analytics. Snowflake Analytics supports data security with a single sign-on feature and complies with framework regulations, which is highly beneficial.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is packed with many of the same reports you'll find in high-priced solutions, especially concerning data relating to real-time visitor tracking."

"As an SEO and digital marketing professional, the two features I have found the most valuable about Google Analytics are the Acquisition tracking and the Goal tracking."

"With Google Analytics, we obtain different metrics from all of the clients that enter our web environment."

"The User Explorer is a definite favorite because it allows us to pinpoint a user and check their entire journey through our website including all the events triggered and the pages visited."

"Our organization has improved because we have solid data that we can use to analyze the impact of our public policies."

"The most valuable feature of Snowflake Analytics is its performance."

"Time Travel and Snowpipe are good features."

"Snowflake Analytics' predictive analytics elements, which incorporate AI, are good and easy to integrate."

"I am impressed with the product's data-sharing feature."

"Scaling is very high – there's no problem for scaling purposes. The learning curve is very small. And there are a lot of advanced features like handling duplicates, security, data governance, data sharing, and data cloning."

"One of the distinctive features of Snowflake is its ability to handle large datasets efficiently."

"The most valuable features of Snowflake for our data analytics are its time travel capability, allowing easy data recovery, and its automatic optimization of partitioning and clustering."

"What we found most valuable in Snowflake Analytics are its attributes that are very convenient for business use such as data sharing, cloning, time travel, and fail-safe. It's a good product all in all."

More Snowflake Analytics pros

Cons

"They can improve their Android app."

"Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section."

"The sampling of data is definitely a pain point since we don't have an actual understanding of the data."

"If you do not use JavaScript, you will be invisible to Google Analytics. If you have the option of JavaScript disabled in your browsers, you will be invisible to the data, since the tool will not be able to register you."

"An area where I would like to see improvement in Google Analytics is the auto-syncing of functions in Google Tag Manager into Goal tracking."

"Sometimes, the statistics are not updated in real-time and it takes a little time. There are pages where it updates faster than others."

"The solution’s interface is good but it could be improved."

"Improvements are needed in importing and exporting large datasets to and from reporting tools."

"One notable absence in Snowflake's offerings is an on-premises solution."

"The solution’s scalability could be improved."

"Snowflake Analytics should probably have more built-in tools for master data management."

"Integration into different Python and Jupyter notebooks needs to be improved."

"The technical support is not very good."

"Implementing everything on-premise is challenging because it require proper support from advisors, DBAs, and others."

More Snowflake Analytics cons

Pricing and Cost Advice

"The installation cost is really low and does not require a team with a super performance to run."

"It is not overly expensive. I would rate the pricing a six out of ten, with ten being expensive."

"The cost of Snowflake Analytics is low, any small organization can use it."

"The product's pricing is subjective."

"It's not costly if you configure it properly to ensure optimal performance. People don't configure it properly, which is why costs go up."

"On a scale of one to ten, where one is a low price, and ten is a high price, I rate the pricing a seven. The solution's pricing is high."

"I rate the product price a seven on a scale of one to ten, where one is low price, and ten is high price."

"The solution's pricing is affordable."

"The tool is quite expensive."

More Snowflake Analytics pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Financial Services Firm

10%

Insurance Company

Educational Organization

Computer Software Company

15%

Financial Services Firm

10%

Retailer

10%

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

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What do you like most about Snowflake Analytics?

Its performance speed is very good.

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What is your experience regarding pricing and costs for Snowflake Analytics?

Snowflake Analytics is quite economical. It does not appear to incur significant extra expenses beyond the solution's initial cost. However, a complete pricing analysis is still in progress.

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What needs improvement with Snowflake Analytics?

The advantages of Snowflake Analytics outweigh the disadvantages. However, if it offered flexibility similar to Oracle and supported more heterogeneous data sources and database connectivity, it wo...

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Comparisons

Tealium Customer Data Hub vs Google Analytics 360

Compared 27% of the time

Amplitude vs Google Analytics 360

Compared 15% of the time

WebTrends vs Google Analytics 360

Compared 13% of the time

Matomo vs Google Analytics 360

Compared 8% of the time

StatCounter vs Google Analytics 360

Compared 7% of the time

More Google Analytics 360 Competitors

Adobe Analytics vs Snowflake Analytics

Compared 21% of the time

Amplitude vs Snowflake Analytics

Compared 20% of the time

Teradata vs Snowflake Analytics

Compared 16% of the time

Mixpanel vs Snowflake Analytics

Compared 15% of the time

SAP IQ vs Snowflake Analytics

Compared 14% of the time

More Snowflake Analytics Competitors

Product Reports

Buyer's Guide

Web Analytics

August 2025

Download Google Analytics 360 product report

Buyer's Guide

Snowflake Analytics

July 2025

Download Snowflake Analytics product report

Also Known As

Google Attribution 360

No data available

Overview

Enterprise-class web analytics. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.

Delivered on Google's world-class platform.

Google

Conventional data platforms and big data solutions struggle to deliver on their fundamental purpose: to enable any user to work with any data, without limits on scale, performance or flexibility. Whether you’re a data analyst, data scientist, data engineer, or any other business or technology professional, you’ll get more from your data with Snowflake.

To achieve this, we built a new data platform from the ground up for the cloud. It’s designed with a patented new architecture to be the centerpiece for data pipelines, data warehousing, data lakes, data application development, and for building data exchanges to easily and securely share governed data. The result, A platform delivered as a service that’s powerful but simple to use.

Snowflake’s cloud data platform supports a multi-cloud strategy, including a cross-cloud approach to mix and match clouds as you see fit. Snowflake delivers advantages such as global data replication, which means you can move your data to any cloud in any region, without having to re-code your applications or learn new skills.

Snowflake Computing

Sample Customers

Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy

Lionsgate, Adobe, Sony, Capital One, Akamai, Deliveroo, Snagajob, Logitech, University of Notre Dame, Runkeeper

Buyer's Guide

Google Analytics 360 vs. Snowflake Analytics

July 2025

Free Report: Google Analytics 360 vs. Snowflake Analytics

Find out what your peers are saying about Google Analytics 360 vs. Snowflake Analytics and other solutions. Updated: July 2025.

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We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.