Google Analytics 360 vs Tealium Customer Data Hub comparison

The compared Google and Tealium solutions aren't in the same category. Google is ranked #3 in WA , with an average rating of 9.0, and holds a 12.6% mindshare in the category. Tealium is ranked #1 in TM , with an average rating of 8.6, and holds a 16.8% mindshare. Additionally, 90% of Google users are willing to recommend the solution, compared to 100% of Tealium users who would recommend it.

Google Analytics 360

Read 16 Google Analytics 360 reviews

971 Views
544 Comparison Views

90% willing to recommend

Tealium Customer Data Hub

Read 14 Tealium Customer Data Hub reviews

755 Views
128 Comparison Views

100% willing to recommend

Google Analytics 360

Tealium Customer Data Hub

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Google Analytics 360 and Tealium Customer Data Hub based on real PeerSpot user reviews.

Find out what your peers are saying about Amplitude, Snowflake Computing, Google and others in Web Analytics.

To learn more, read our detailed Web Analytics Report (Updated: September 2025).

Buyer's Guide

Web Analytics

September 2025

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Helped 868,706 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Google Analytics 360

Average Rating

8.6

Number of Reviews

Ranking in other categories

Web Analytics (3rd), Cross-Channel Attribution Providers (1st)

Tealium Customer Data Hub

Average Rating

8.6

Number of Reviews

Ranking in other categories

Tag Management (1st)

Mindshare comparison

While both are Marketing Applications solutions, they serve different purposes. Google Analytics 360 is designed for Web Analytics and holds a mindshare of 12.6%, up 8.5% compared to last year.
Tealium Customer Data Hub, on the other hand, focuses on Tag Management, holds 16.8% mindshare, down 39.5% since last year.

Web Analytics Market Share Distribution
Product	Market Share (%)
Google Analytics 360	12.6%
Amplitude	16.2%
Matomo	8.8%
Other	62.400000000000006%

Web Analytics

Tag Management Market Share Distribution
Product	Market Share (%)
Tealium Customer Data Hub	16.8%
Qubit Opentag	34.1%
Google Tag Manager	31.7%
Other	17.39999999999999%

Tag Management

Featured Reviews

Navcharan Singh

Assistent Seo Manager at RTDS

Have improved decision-making with effective reporting

Several positive aspects about the product stand out as advantages. Valuable insights can be gained from the unsampled reports available in the product. The cloud type needs to be specified whether it's public, private, or hybrid. The overall rating for Google Analytics 360 is 9 out of 10, where 10 represents the best product.

Read full review

Estíbaliz Fernández Palacios

Digital Marketing Manager at Esti Fernández

Has a deployment phase that is really easy to manage

In terms of the tool's real-time data capabilities, I think there are a few issues where improvements are required. In my previous company, I saw a one-click delay. It was really difficult to take some tests or interviews that we wanted to conduct online on a specific page. If the customer comes from some other page and navigates through the pages, then it is nice, but if you want to make your first webpage easy to navigate and where you want to have the AVTS or small interviews, then we may face a real problem with the tool. The aforementioned area can be considered for improvement. When testing the tool, you have a URL, but with the cookie manager, we have only one for all the destinations. It is quite difficult to test first and then put it on production. We had dynamic links for different pages that you can click so that you can go to the privacy page, which can be different from the previous website or from what is in production to trace it. We have to put an extension with JavaScript associated with that, which is really difficult. It would be nice to have a cookie manager for development and a cookie manager for production.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Our organization has improved because we have solid data that we can use to analyze the impact of our public policies."

"The User Explorer is a definite favorite because it allows us to pinpoint a user and check their entire journey through our website including all the events triggered and the pages visited."

"It is packed with many of the same reports you'll find in high-priced solutions, especially concerning data relating to real-time visitor tracking."

"With Google Analytics, we obtain different metrics from all of the clients that enter our web environment."

"As an SEO and digital marketing professional, the two features I have found the most valuable about Google Analytics are the Acquisition tracking and the Goal tracking."

"The baseline creation of the tags is one of the tool's features that I like."

"Tealium differs from Google Tag Manager and Adobe Launch. It allows you to manage different environments easily. For example, you don't have distinct environments in Google Tag Manager. When you want to work on development sites, preview the changes before publishing them to a production website."

"It's a nice tool, and the data from Tealium is more appropriate compared to other tag management tools."

"The tool offers a wide variety of extension stacks."

"The vast amount of native connectors that Tealium has in its marketplace is valuable to us."

"The tool helps us see the audience's journey."

"The product's initial setup phase is very easy."

"The product's deployment phase is really easy."

More Tealium Customer Data Hub pros

Cons

"Sometimes, the statistics are not updated in real-time and it takes a little time. There are pages where it updates faster than others."

"An area where I would like to see improvement in Google Analytics is the auto-syncing of functions in Google Tag Manager into Goal tracking."

"If you do not use JavaScript, you will be invisible to Google Analytics. If you have the option of JavaScript disabled in your browsers, you will be invisible to the data, since the tool will not be able to register you."

"Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section."

"The sampling of data is definitely a pain point since we don't have an actual understanding of the data."

"They can improve their Android app."

"Tealium lags is in the tag templates."

"In the UI, some data is not visible. I think improvements related to bug fixing are needed in the tool."

"Sometimes, the extensions do not load properly before and after events."

"Sometimes, the trace ID does not work properly."

"You can do anything you need with Tealium and reach your goals. You may face difficulty finding talents using this solution as it is new to market."

"It would be good if the tool had a console inside it to help meet complex requirements."

"Tealium Customer Data Hub does not provide any reporting analytics."

"We did have a couple of incidences where the CDN was possibly not resolving."

More Tealium Customer Data Hub cons

Pricing and Cost Advice

"The installation cost is really low and does not require a team with a super performance to run."

"The tool's price is somewhere in the middle, meaning it is not too expensive and not too cheap either. The pricing model comes with flexibility."

"It's not as expensive as other tools."

"Tealium's pricing can be expensive compared to others, but it's worth the investment due to its extensive features and capabilities."

"Tealium Customer Data Hub is an expensive solution, but it is not more expensive than Adobe."

"In Tealium, there is something called events, and the pricing is dependent on the event. You will be charged only if you have active data flowing it in and out."

"The price is based on event volume."

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Financial Services Firm

10%

Insurance Company

Retailer

Computer Software Company

11%

Energy/Utilities Company

11%

Manufacturing Company

Marketing Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	2
Large Enterprise	1

By reviewers
Company Size	Count
Small Business	3
Large Enterprise	11

Questions from the Community

What needs improvement with Google Analytics?

My general rating for Google Analytics 360 is nine out of ten, where ten is the best. This is the most important question regarding room for improvement. They could add new features or enhance exis...

See all answers

What is your primary use case for Google Analytics?

For Google Analytics 360, I can describe a few use cases and their purposes.

See all answers

What advice do you have for others considering Google Analytics?

See all answers

What is your experience regarding pricing and costs for Tealium Customer Data Hub?

In Tealium, there is something called events, and the pricing is dependent on the event. You will be charged only if you have active data flowing it in and out. We try to do the development that my...

See all answers

What needs improvement with Tealium Customer Data Hub?

Everything in Tealium is pre-built, and it is customizable to play around with the data. The data that I get has little room to be enriched or modified. A little bit of coding would be helpful, esp...

See all answers

What is your primary use case for Tealium Customer Data Hub?

My company is into CDP tools. Based on user behavior, my company chooses the next best action that needs to be done. All the data my company has, even before we had Adobe or some other different sy...

See all answers

Comparisons

Amplitude vs Google Analytics 360

Compared 16% of the time

WebTrends vs Google Analytics 360

Compared 12% of the time

StatCounter vs Google Analytics 360

Compared 8% of the time

WalkMe vs Google Analytics 360

Compared 7% of the time

Pendo vs Google Analytics 360

Compared 6% of the time

More Google Analytics 360 Competitors

Segment vs Tealium Customer Data Hub

Compared 25% of the time

Signal vs Tealium Customer Data Hub

Compared 13% of the time

Qubit Opentag vs Tealium Customer Data Hub

Compared 12% of the time

More Tealium Customer Data Hub Competitors

Product Reports

Buyer's Guide

Web Analytics

September 2025

Download Google Analytics 360 product report

Buyer's Guide

Tealium Customer Data Hub

September 2025

Download Tealium Customer Data Hub product report

Also Known As

Google Attribution 360

No data available

Overview

Enterprise-class web analytics. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.

Delivered on Google's world-class platform.

Google

Tealium Customer Data Hub is a versatile tool acclaimed for its effective tag management, seamless data integration, accurate audience segmentation, and real-time data processing. It boosts organizational efficiency, enhances personalization, and supports dynamic decision-making, making it a vital asset for improving digital marketing efforts and data governance in various enterprises.

Tealium

Sample Customers

Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy

L.L. Bean, Tripping.com, Charter Communications, Lincoln Financial Group, Citrix, Luxottica, Electronic Arts, HARMAN International, ALM Media, American Eagle, Ancestry.com, Brand New Day

Find out what your peers are saying about Amplitude, Snowflake Computing, Google and others in Web Analytics. Updated: September 2025.

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We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.