Google Analytics 360 Reviews

Name: Google Analytics 360
Brand: Google
Rating: 4.2 (15 reviews)

4.2 out of 5

15 reviews
89% willing to recommend

What is Google Analytics 360?

Enterprise-class web analytics. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.

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Google Analytics 360 is the #4 ranked solution in top Web Analytics solutions and #5 ranked solution in top Cross-Channel Attribution Providers. PeerSpot users give Google Analytics 360 an average rating of 8.4 out of 10. Google Analytics 360 is most commonly compared to Amplitude: Google Analytics 360 vs Amplitude. Google Analytics 360 is popular among the large enterprise segment, accounting for 54% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a computer software company, accounting for 13% of all views.

Buyer's Guide

Web Analytics

August 2025

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Helped 865,295 peers since 2012

Featured Google Analytics 360 reviews

reviewer1276785

Head Of Product Management at a tech services company with 11-50 employees

The sampling of data is definitely a pain point since we don't have an actual understanding of the data. Since the tool is free, I believe Google is optimizing costs by sampling data and providing us with a fairly accurate view of our site analytics. The mobile aspect of Google Analytics is quite complex to integrate using their SDKs. The web is much easier to integrate with a simple script to add in the header. I would love to see an auto event capture mechanism, like Mixpanel or Heap, so that the setting up of the analytics becomes easier.

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jonathanbentz

Sr. Digital Marketing Strategist at DIRECT ONLINE MARKETING, LLC

I don't think this will ever actually happen, but it would be great if keyword data came back! An SEO can always dream, right? An area where I would like to see improvement in Google Analytics is the auto-syncing of functions in Google Tag Manager into Goal tracking. That way, you wouldn't have to manually configure everything to work in the platform.

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Oscar Alberto Paez Bencomo

Web analysis consultant at Arco2011, C.A

Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section. In addition, the “Not Provided” section tends to hide the entire data set, and it would not be bad if some of that information were available since it could be very useful.

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Google Analytics 360 mindshare

Product category:

As of August 2025, the mindshare of Google Analytics 360 in the Web Analytics category stands at 11.4%, up from 9.2% compared to the previous year, according to calculations based on PeerSpot user engagement data.

Web Analytics

Key learnings from peers

Valuable Features

"The User Explorer is a definite favorite because it allows us to pinpoint a user and check their entire journey through our website including all the events triggered and the pages visited."
"As an SEO and digital marketing professional, the two features I have found the most valuable about Google Analytics are the Acquisition tracking and the Goal tracking."
"With Google Analytics, we obtain different metrics from all of the clients that enter our web environment."

Room for Improvement

"The sampling of data is definitely a pain point since we don't have an actual understanding of the data."
"An area where I would like to see improvement in Google Analytics is the auto-syncing of functions in Google Tag Manager into Goal tracking."
"Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section."