Amplitude vs Snowflake Analytics comparison

Amplitude and Snowflake Computing are both solutions in the Web Analytics category. Amplitude is ranked #2 with an average rating of 8.3, while Snowflake Computing is ranked #1 with an average rating of 8.5. Amplitude holds a 16.3% mindshare in WA, compared to Snowflake Computing’s 4.6% mindshare. Additionally, 100% of Amplitude users are willing to recommend the solution, compared to 100% of Snowflake Computing users who would recommend it.

Amplitude

Read 4 Amplitude reviews

1,052 Views
789 Comparison Views

100% willing to recommend

Snowflake Analytics

Read 41 Snowflake Analytics reviews

838 Views
444 Comparison Views

100% willing to recommend

Amplitude

Snowflake Analytics

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Executive Summary

We performed a comparison between Amplitude and Snowflake Analytics based on real PeerSpot user reviews.

Find out in this report how the two Web Analytics solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Amplitude vs. Snowflake Analytics Report (Updated: September 2025).

Buyer's Guide

Amplitude vs. Snowflake Analytics

September 2025

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Helped 867,676 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Amplitude

Ranking in Web Analytics

2nd

Average Rating

8.2

Reviews Sentiment

7.7

Number of Reviews

Ranking in other categories

Customer Data Analysis (1st), Mobile Marketing and Advertising (1st), User Activity Monitoring (7th)

Snowflake Analytics

Ranking in Web Analytics

1st

Average Rating

8.4

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Cloud Data Warehouse (10th)

Mindshare comparison

As of September 2025, in the Web Analytics category, the mindshare of Amplitude is 16.3%, up from 13.1% compared to the previous year. The mindshare of Snowflake Analytics is 4.6%, down from 7.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Web Analytics Market Share Distribution
Product	Market Share (%)
Snowflake Analytics	4.6%
Amplitude	16.3%
Other	79.1%

Web Analytics

Featured Reviews

Suraj Chandak

Technology Associate at Western Union

Used for reporting and monitoring purposes and to check the business KPIs

We take real-time decisions based on the solution's charts. We get an automated email from the solution in our mailbox so that we can particularly only check those error reports into Amplitude. If an end user gets an error while trying to do a transaction, we get alerts from the solution. I would recommend the solution to other users. Amplitude is a very easy-to-use and user-friendly tool. It allows us to create charts, demonstrate data, and view it effectively. Overall, I rate the solution a nine out of ten.

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Paresh_Nayak

Solutions Architect at a financial services firm with 5,001-10,000 employees

Enables data-driven decision-making with robust features and effective scalability

The internal design engine and the columnar database are particularly valuable. These features reduce input and output memory, which is crucial in handling large data sets. The solution fulfills the business requirement for scaling and analytics. Snowflake Analytics supports data security with a single sign-on feature and complies with framework regulations, which is highly beneficial.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Amplitude offers flexibility in real-time data analysis, allowing users to make immediate decisions."

"I loved using Amplitude because it allowed me to dive deep into product usage and analyze different customer segments."

"We can create charts and bar charts for visualization purposes and check real-time data with the solution."

"Other areas like cohort analysis, defining key events, and user properties were also well-suited for Amplitude. It is an easy tool to use."

"Scalability-wise, I rate the solution a ten out of ten."

"Snowflake Analytics has a bright future and is capturing the market across various domains such as life sciences, BFSI, and supply chain."

"Time Travel and Snowpipe are good features."

"One of the distinctive features of Snowflake is its ability to handle large datasets efficiently."

"Snowflake Analytics' most valuable feature is its inbuilt infrastructure for executing queries, which I don't have to manage based on my data volume as it's taken care of by Snowflake."

"Scaling is very high – there's no problem for scaling purposes. The learning curve is very small. And there are a lot of advanced features like handling duplicates, security, data governance, data sharing, and data cloning."

"It ensures the optimization of the application development while maintaining the user-friendly nature of its UI."

More Snowflake Analytics pros

Cons

"The free features in Amplitude Analytics need enhancement."

"The visualization of the properties can also be enhanced. Basically, the visualization could be better, and the real-time analytics can be enhanced."

"Setting up reports in Amplitude was challenging for me as a newer user."

"We have seen tagging issues with Amplitude in rare scenarios, which can be improved."

"The solution's high price can be an area of concern that needs improvement."

"The solution needs to consider including some updates in the future."

"The pricing visibility is complex. If you understand pricing, you can estimate costs, but if not, it can be challenging."

"The scheduling of jobs requires improvement, particularly in terms of the user interface which currently lacks certain features found in comparable platforms."

"Navigating the user console can be challenging, particularly when looking for details like the account ID."

"The tool should support EIM use cases. I guess the product is already working on it. I look forward to seeing inbuilt AI generative tools in the solution's future releases. The tool's price can be a little lower. The solution's on-premises support is also very limited. We have to rely on other support services to deploy it on-premises."

"The platform could work easier for AI implementation compared to one of its competitors."

"End-to-end execution of jobs isn't possible with Snowflake, which means we have to do some customization."

More Snowflake Analytics cons

Pricing and Cost Advice

"Pricing is a little on the higher end, especially when considering scalability."

"It's not costly if you configure it properly to ensure optimal performance. People don't configure it properly, which is why costs go up."

"The product's pricing is subjective."

"On a scale of one to ten, where one is a low price, and ten is a high price, I rate the pricing a seven. The solution's pricing is high."

"It is an expensive solution, but the kind of usability and flexibility it proactively provides for the organizations justify the price."

"It is not overly expensive. I would rate the pricing a six out of ten, with ten being expensive."

"The pricing is on the higher side."

"I rate the product price a seven on a scale of one to ten, where one is low price, and ten is high price."

"Snowflake Analytics is a little more costly than Azure."

More Snowflake Analytics pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

11%

Financial Services Firm

Comms Service Provider

Insurance Company

Computer Software Company

16%

Retailer

Financial Services Firm

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	10
Midsize Enterprise	12
Large Enterprise	21

Questions from the Community

What do you like most about Amplitude?

I loved using Amplitude because it allowed me to dive deep into product usage and analyze different customer segments.

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What needs improvement with Amplitude?

The free features in Amplitude Analytics need enhancement. The limitations, such as not being able to use the splitting method for certain events, restrict reporting capabilities. This contrasts wi...

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What is your primary use case for Amplitude?

I have been working with Amplitude Analytics for around one year, mainly using it alongside GMP products like Google Analytics Four and Google Tag Manager. We recently started using Amplitude Analy...

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What do you like most about Snowflake Analytics?

Its performance speed is very good.

See all answers

What is your experience regarding pricing and costs for Snowflake Analytics?

Snowflake Analytics is quite economical. It does not appear to incur significant extra expenses beyond the solution's initial cost. However, a complete pricing analysis is still in progress.

See all answers

What needs improvement with Snowflake Analytics?

The advantages of Snowflake Analytics outweigh the disadvantages. However, if it offered flexibility similar to Oracle and supported more heterogeneous data sources and database connectivity, it wo...

See all answers

Comparisons

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Compared 19% of the time

Google Analytics 360 vs Amplitude

Compared 17% of the time

mParticle vs Amplitude

Compared 9% of the time

Mixpanel vs Amplitude

Compared 8% of the time

Pendo vs Amplitude

Compared 5% of the time

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Adobe Analytics vs Snowflake Analytics

Compared 19% of the time

SAP Business Data Cloud vs Snowflake Analytics

Compared 18% of the time

SAP IQ vs Snowflake Analytics

Compared 14% of the time

Teradata vs Snowflake Analytics

Compared 14% of the time

Mixpanel vs Snowflake Analytics

Compared 13% of the time

More Snowflake Analytics Competitors

Product Reports

Buyer's Guide

Amplitude

September 2025

Download Amplitude product report

Buyer's Guide

Snowflake Analytics

August 2025

Download Snowflake Analytics product report

Also Known As

ClearBrain

No data available

Overview

Amplitude is a digital analytics platform that empowers businesses to understand and optimize customer experiences. It offers real-time insights into user behavior, helping companies identify patterns, measure engagement, and build data-driven strategies to improve their products and increase customer satisfaction.

This platform provides comprehensive analytics, combining data science and machine learning to help teams visualize trends and predict user needs. It integrates seamlessly with various data sources, making it easy to analyze customer journeys, track user interactions, and understand how features contribute to business goals. It also supports cohort analysis to group users based on behaviors, aiding personalized product improvements.

Key features include:

Event Tracking: Monitor user actions across digital touchpoints to understand engagement.
Cohort Analysis: Identify groups of users with similar behaviors to personalize features.
Conversion Funnels: Visualize steps users take towards conversions, highlighting drop-off points.
Retention Analysis: Track user retention over time to identify loyal customers and measure growth.
Segmentation: Split data into meaningful segments for targeted analysis and reporting.

Benefits of using Amplitude include the ability to improve customer retention by understanding key engagement drivers, increase conversion rates through optimized funnels, and refine user experiences with more accurate segmentation. This leads to increased ROI as teams can focus on the most impactful improvements.

Amplitude is valuable across various sectors like e-commerce, fintech, and SaaS. It helps e-commerce teams refine product recommendations, fintech companies assess user acquisition strategies, and SaaS firms personalize onboarding experiences.

Pricing is tailored based on usage and features, offering free, growth, and enterprise plans. Customer support includes comprehensive documentation, a knowledge base, and expert guidance for setup, data management, and strategic analysis.

In summary, Amplitude helps businesses analyze and optimize digital user experiences to enhance engagement, conversion, and retention through a robust suite of analytical tools.

Amplitude

Conventional data platforms and big data solutions struggle to deliver on their fundamental purpose: to enable any user to work with any data, without limits on scale, performance or flexibility. Whether you’re a data analyst, data scientist, data engineer, or any other business or technology professional, you’ll get more from your data with Snowflake.

To achieve this, we built a new data platform from the ground up for the cloud. It’s designed with a patented new architecture to be the centerpiece for data pipelines, data warehousing, data lakes, data application development, and for building data exchanges to easily and securely share governed data. The result, A platform delivered as a service that’s powerful but simple to use.

Snowflake’s cloud data platform supports a multi-cloud strategy, including a cross-cloud approach to mix and match clouds as you see fit. Snowflake delivers advantages such as global data replication, which means you can move your data to any cloud in any region, without having to re-code your applications or learn new skills.

Snowflake Computing

Sample Customers

Nokia, Yik Yak, QuizUp, CrunchBase, Rhapsody, PlanGrid, Acquia, Patreon, SeatGeek, Etermax

Lionsgate, Adobe, Sony, Capital One, Akamai, Deliveroo, Snagajob, Logitech, University of Notre Dame, Runkeeper

Buyer's Guide

Amplitude vs. Snowflake Analytics

September 2025

Free Report: Amplitude vs. Snowflake Analytics

Find out what your peers are saying about Amplitude vs. Snowflake Analytics and other solutions. Updated: September 2025.

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