Amplitude vs Snowflake Analytics comparison

Amplitude and Snowflake Computing are both solutions in the Web Analytics category. Amplitude is ranked #1 with an average rating of 8.3, while Snowflake Computing is ranked #2 with an average rating of 8.4. Amplitude holds a 14.8% mindshare in WA, compared to Snowflake Computing’s 3.9% mindshare. Additionally, 100% of Amplitude users are willing to recommend the solution, compared to 100% of Snowflake Computing users who would recommend it.

Amplitude

Read 4 Amplitude reviews

1,055 Views
791 Comparison Views

100% willing to recommend

Snowflake Analytics

Read 42 Snowflake Analytics reviews

851 Views
417 Comparison Views

100% willing to recommend

Amplitude

Snowflake Analytics

Comparison Buyer's Guide

Download the report

Executive Summary

We performed a comparison between Amplitude and Snowflake Analytics based on real PeerSpot user reviews.

Find out in this report how the two Web Analytics solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Amplitude vs. Snowflake Analytics Report (Updated: September 2025).

Buyer's Guide

Amplitude vs. Snowflake Analytics

September 2025

Download the complete report

Helped 872,869 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Amplitude

Ranking in Web Analytics

1st

Average Rating

8.2

Reviews Sentiment

7.7

Number of Reviews

Ranking in other categories

Customer Data Analysis (1st), Mobile Marketing and Advertising (1st), User Activity Monitoring (7th)

Snowflake Analytics

Ranking in Web Analytics

2nd

Average Rating

8.4

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Cloud Data Warehouse (10th)

Mindshare comparison

As of November 2025, in the Web Analytics category, the mindshare of Amplitude is 14.8%, up from 14.0% compared to the previous year. The mindshare of Snowflake Analytics is 3.9%, down from 7.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Web Analytics Market Share Distribution
Product	Market Share (%)
Amplitude	14.8%
Snowflake Analytics	3.9%
Other	81.3%

Web Analytics

Featured Reviews

Suraj Chandak

Technology Associate at Western Union

Used for reporting and monitoring purposes and to check the business KPIs

We take real-time decisions based on the solution's charts. We get an automated email from the solution in our mailbox so that we can particularly only check those error reports into Amplitude. If an end user gets an error while trying to do a transaction, we get alerts from the solution. I would recommend the solution to other users. Amplitude is a very easy-to-use and user-friendly tool. It allows us to create charts, demonstrate data, and view it effectively. Overall, I rate the solution a nine out of ten.

Read full review

Garima Goel

Associate Principal Engineer at Nagarro

Have created secure cloud-based data lakes and improved real-time data processing using integrated AI features

There are many capabilities which Snowflake Analytics offers that I find valuable, such as the storage and compute engine that allows working with any cloud system such as AWS or Azure, alongside its efficiencies in storage computation and cost-effectiveness, which saves money compared to on-premise systems. We also have features such as pre-cached results, Time Travel, and fail-safe, which are very useful for restoring data if deleted accidentally, and the streams and data pipes that facilitate real-time ingestion are great features as well. Snowflake Analytics offers multiple new connectors, allowing me to connect it with Kafka, and with Snowpark, I can work with any programming language such as Python, Java, or Scala for data processing and analysis. The data sharing feature offered by Snowflake Analytics is good because it allows sharing specific sets of data to end customers or users from different Snowflake Analytics accounts without exposing the entire dataset for data security reasons. Snowflake Analytics' support for machine learning models and real-time insights has enhanced significantly. Originally, it wasn't strong in AI/ML, but now it has multiple models and forecasting capabilities, providing good competition to tools such as Databricks and Spark. In BI, I have worked majorly with Microsoft Power BI, and the integration with Snowflake Analytics is very easy. The way we integrate Snowflake Analytics with other on-premise systems just requires the warehouse details, username, passwords, and the account name, along with multiple options such as client ID and credentials for logging in and creating a session. The end-to-end encryption provided by Snowflake Analytics is very important because, in my previous firm, working in finance and investment management, data encryption is necessary due to the sensitive nature of customer data and the involvement of people's money. It's crucial to have encryption in transit and at rest, along with data masking features which Snowflake Analytics offers.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Other areas like cohort analysis, defining key events, and user properties were also well-suited for Amplitude. It is an easy tool to use."

"We can create charts and bar charts for visualization purposes and check real-time data with the solution."

"I loved using Amplitude because it allowed me to dive deep into product usage and analyze different customer segments."

"Amplitude offers flexibility in real-time data analysis, allowing users to make immediate decisions."

"One of the key advancements in Snowflake Analytics is data sharing."

"The most valuable features of Snowflake for our data analytics are its time travel capability, allowing easy data recovery, and its automatic optimization of partitioning and clustering."

"Very good flexibility and it offers computation completely decoupled from the storage."

"One of the valuable features is the solution’s time travel capability. The solution is highly stable. The solution is highly scalable. The initial setup is straightforward, and the deployment process is quick and efficient. I recommend the solution. Overall, I rate it a perfect ten."

"It is quite a convenient tool."

"The performance has been good."

"One advantage is that installation is unnecessary since it's cloud-based. You subscribe to a Snowflake instance, configure it, and start using it. It's very user-friendly and allows you to scale up or down based on usage."

"The most important feature is the warehouse functionality."

More Snowflake Analytics pros

Cons

"The free features in Amplitude Analytics need enhancement."

"Setting up reports in Amplitude was challenging for me as a newer user."

"We have seen tagging issues with Amplitude in rare scenarios, which can be improved."

"The visualization of the properties can also be enhanced. Basically, the visualization could be better, and the real-time analytics can be enhanced."

"The product's cost is an area of concern where improvements are required."

"If you have a lot of computations, it becomes very costly."

"Integration into different Python and Jupyter notebooks needs to be improved."

"The scheduling of jobs requires improvement, particularly in terms of the user interface which currently lacks certain features found in comparable platforms."

"I don't see many drawbacks with Snowflake Analytics, but it's not as mature as other tools. It is evolving and needs to integrate various features, like data loading and analytics, better. These components are not fully connected, so the tool should become a more integrated application."

"We haven't seen any areas that are lacking."

"The solution’s scalability could be improved."

"However, if it offered flexibility similar to Oracle and supported more heterogeneous data sources and database connectivity, it would be even better."

More Snowflake Analytics cons

Pricing and Cost Advice

"Pricing is a little on the higher end, especially when considering scalability."

"Snowflake charges per query, which amounts to a very minor cost, such as $0.015 per query."

"The tool is quite expensive."

"It is not overly expensive. I would rate the pricing a six out of ten, with ten being expensive."

"On a scale of one to ten, where one is a low price, and ten is a high price, I rate the pricing a seven. The solution's pricing is high."

"It's not costly if you configure it properly to ensure optimal performance. People don't configure it properly, which is why costs go up."

"I rate the product's licensing cost a five or six on a scale of one to ten, where one is low price, and ten is high price."

"Snowflake Analytics is a little more costly than Azure."

"It is an expensive solution, but the kind of usability and flexibility it proactively provides for the organizations justify the price."

More Snowflake Analytics pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Web Analytics solutions are best for your needs.

See recommendations

872,869 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

12%

Insurance Company

Financial Services Firm

Retailer

Computer Software Company

16%

Financial Services Firm

Retailer

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	10
Midsize Enterprise	12
Large Enterprise	21

Questions from the Community

What do you like most about Amplitude?

I loved using Amplitude because it allowed me to dive deep into product usage and analyze different customer segments.

See all answers

What needs improvement with Amplitude?

The free features in Amplitude Analytics need enhancement. The limitations, such as not being able to use the splitting method for certain events, restrict reporting capabilities. This contrasts wi...

See all answers

What is your primary use case for Amplitude?

I have been working with Amplitude Analytics for around one year, mainly using it alongside GMP products like Google Analytics Four and Google Tag Manager. We recently started using Amplitude Analy...

See all answers

What do you like most about Snowflake Analytics?

Its performance speed is very good.

See all answers

What is your experience regarding pricing and costs for Snowflake Analytics?

Snowflake Analytics is quite economical. It does not appear to incur significant extra expenses beyond the solution's initial cost. However, a complete pricing analysis is still in progress.

See all answers

What needs improvement with Snowflake Analytics?

I do not see any areas that could be improved with Snowflake Analytics.

See all answers

Comparisons

Google Analytics 360 vs Amplitude

Compared 15% of the time

Matomo vs Amplitude

Compared 14% of the time

Mixpanel vs Amplitude

Compared 10% of the time

mParticle vs Amplitude

Compared 9% of the time

Braze vs Amplitude

Compared 5% of the time

More Amplitude Competitors

Adobe Analytics vs Snowflake Analytics

Compared 27% of the time

SAP Business Data Cloud vs Snowflake Analytics

Compared 27% of the time

Teradata vs Snowflake Analytics

Compared 18% of the time

More Snowflake Analytics Competitors

Product Reports

Buyer's Guide

Amplitude

November 2025

Download Amplitude product report

Buyer's Guide

Snowflake Analytics

October 2025

Download Snowflake Analytics product report

Also Known As

ClearBrain

No data available

Overview

Amplitude is a digital analytics platform that empowers businesses to understand and optimize customer experiences. It offers real-time insights into user behavior, helping companies identify patterns, measure engagement, and build data-driven strategies to improve their products and increase customer satisfaction.

This platform provides comprehensive analytics, combining data science and machine learning to help teams visualize trends and predict user needs. It integrates seamlessly with various data sources, making it easy to analyze customer journeys, track user interactions, and understand how features contribute to business goals. It also supports cohort analysis to group users based on behaviors, aiding personalized product improvements.

Key features include:

Event Tracking: Monitor user actions across digital touchpoints to understand engagement.
Cohort Analysis: Identify groups of users with similar behaviors to personalize features.
Conversion Funnels: Visualize steps users take towards conversions, highlighting drop-off points.
Retention Analysis: Track user retention over time to identify loyal customers and measure growth.
Segmentation: Split data into meaningful segments for targeted analysis and reporting.

Benefits of using Amplitude include the ability to improve customer retention by understanding key engagement drivers, increase conversion rates through optimized funnels, and refine user experiences with more accurate segmentation. This leads to increased ROI as teams can focus on the most impactful improvements.

Amplitude is valuable across various sectors like e-commerce, fintech, and SaaS. It helps e-commerce teams refine product recommendations, fintech companies assess user acquisition strategies, and SaaS firms personalize onboarding experiences.

Pricing is tailored based on usage and features, offering free, growth, and enterprise plans. Customer support includes comprehensive documentation, a knowledge base, and expert guidance for setup, data management, and strategic analysis.

In summary, Amplitude helps businesses analyze and optimize digital user experiences to enhance engagement, conversion, and retention through a robust suite of analytical tools.

Amplitude

Conventional data platforms and big data solutions struggle to deliver on their fundamental purpose: to enable any user to work with any data, without limits on scale, performance or flexibility. Whether you’re a data analyst, data scientist, data engineer, or any other business or technology professional, you’ll get more from your data with Snowflake.

To achieve this, we built a new data platform from the ground up for the cloud. It’s designed with a patented new architecture to be the centerpiece for data pipelines, data warehousing, data lakes, data application development, and for building data exchanges to easily and securely share governed data. The result, A platform delivered as a service that’s powerful but simple to use.

Snowflake’s cloud data platform supports a multi-cloud strategy, including a cross-cloud approach to mix and match clouds as you see fit. Snowflake delivers advantages such as global data replication, which means you can move your data to any cloud in any region, without having to re-code your applications or learn new skills.

Snowflake Computing

Sample Customers

Nokia, Yik Yak, QuizUp, CrunchBase, Rhapsody, PlanGrid, Acquia, Patreon, SeatGeek, Etermax

Lionsgate, Adobe, Sony, Capital One, Akamai, Deliveroo, Snagajob, Logitech, University of Notre Dame, Runkeeper

Buyer's Guide

Amplitude vs. Snowflake Analytics

September 2025

Free Report: Amplitude vs. Snowflake Analytics

Find out what your peers are saying about Amplitude vs. Snowflake Analytics and other solutions. Updated: September 2025.

DOWNLOAD NOW

872,869 professionals have used our research since 2012.

See our Amplitude vs. Snowflake Analytics report.

See our list of best Web Analytics vendors.

We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.