Fivetran vs SAP Analytics Hub comparison

Fivetran and SAP are both solutions in the Data Integration category. Fivetran is ranked #12 with an average rating of 8.0, while SAP is ranked #51 with an average rating of 6.0. Fivetran holds a 2.0% mindshare in DI, compared to SAP’s 0.3% mindshare. Additionally, 90% of Fivetran users are willing to recommend the solution, compared to 71% of SAP users who would recommend it.

Fivetran

Read 28 Fivetran reviews

3,915 Views
2,349 Comparison Views

90% willing to recommend

SAP Analytics Hub

Read 8 SAP Analytics Hub reviews

785 Views
212 Comparison Views

71% willing to recommend

Fivetran

SAP Analytics Hub

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 19, 2024

SAP Analytics Hub and Fivetran operate in distinct areas of data management and analytics; SAP focusing on accessing analytics tools while Fivetran excels in data integration automation. In terms of functionality, Fivetran's strength in data integration gives it an advantage when it comes to connecting diverse data sources efficiently.

Features: SAP Analytics Hub offers seamless access to varied analytics tools, content sharing abilities, and efficient metadata management. On the other hand, Fivetran is renowned for its automated data pipeline setup, an extensive library of connectors, and a maintenance-free approach to integration.

Room for Improvement:SAP could enhance its deployment process, simplify customer support channels, and improve its initial cost-effectiveness. Fivetran might benefit from expanding its analytics capabilities, enhancing metadata management features, and broadening customization options for data handling.

Ease of Deployment and Customer Service: Fivetran offers simple and quick deployment with minimal setup requirements, making it highly efficient. Customer service focuses on ensuring rapid implementation and continued support. In contrast, SAP Analytics Hub requires more detailed configuration due to its extensive analytics scope, with customer service providing comprehensive, detail-oriented assistance.

Pricing and ROI: SAP Analytics Hub involves higher initial costs tied to its versatile analytics features, potentially delivering broader ROI over time through advanced personalization. Fivetran, with a usage-based pricing model, offers a cost-effective approach for rapid ROI by reducing data integration overheads, driven primarily by deployment efficiency and effective data flow management.

To learn more, read our detailed Fivetran vs. SAP Analytics Hub Report (Updated: September 2025).

Buyer's Guide

Fivetran vs. SAP Analytics Hub

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Fivetran

Ranking in Data Integration

12th

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Data Replication (3rd), Cloud Data Integration (7th)

SAP Analytics Hub

Ranking in Data Integration

51st

Average Rating

7.2

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (30th)

Mindshare comparison

As of October 2025, in the Data Integration category, the mindshare of Fivetran is 2.0%, down from 2.1% compared to the previous year. The mindshare of SAP Analytics Hub is 0.3%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Integration Market Share Distribution
Product	Market Share (%)
Fivetran	2.0%
SAP Analytics Hub	0.3%
Other	97.7%

Data Integration

Featured Reviews

Vigneswar Jeyaraj

Manager at InfoCepts

Real-time data replication and integration streamline processes and enhance productivity

The most valuable feature of Fivetran so far is the data replication. The real-time data replication is what I see best in the market where it reduces the overhead of customers needing to maintain the pipeline. Even when an error occurs, it automatically tries to solve the issue without manual interaction needed. The effectiveness of Fivetran's pre-built connectors in enhancing my customer's productivity is significant because everything is easily configurable. The documentation is very clear, so there's no difficulty in finding the necessary steps. Everything is pre-documented. The pre-built connectors that are available are excellent. Most functionalities are covered, and in most cases, it works according to expectations.

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Nitesh Agrawal

Director & Co-Owner at InfraBeat Technologies Pvt. Ltd.

Integration and security have improved, but search functionality and clarity of future direction need enhancement

The search function in SAP Analytics Hub is not effective. When speaking about integration with various analytic sources, for example, if I wanted to send the data from SAP BW or B4HANA to a data lake, we used to earlier use the Open Data Hub or Analytics Hub. Nowadays, we are using the Data Sphere integrators available with Amazon, Azure, and Google Cloud. The search capability could be better, and SAP needs to come out with a clear roadmap for the solution going ahead, as they have not yet provided that.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The simplicity and scalability are the strongest features of Fivetran."

"SysTrack load is the best feature."

"The most valuable feature of Fivetran is that it only synchronizes what needs to be synchronized."

"Fivetran is remarkably easy to use; I haven't encountered any other data integration tool that is as user-friendly."

"There's the general feature of the platform where it just makes it very easy to integrate different things, but I would say a specific difference is their integration of DBT,."

"The ease of setting up the connectors and transformations is highly valuable."

"Fivetran's most valuable feature is replication."

"Fivetran offers native connectivity with Sybase"

More Fivetran pros

"What I like best about this solution is that it is built into the SAP line, making it easier to integrate with other SAP products."

"The platform's main benefit is its integration with SAP ERP data. It’s effective for data integration and integrity."

"As a partner, I can mention something positive about SAP Analytics Hub: its products are tightly integrated, so the business context of data is retained in the analytics solution, and that's the main advantage."

"This product provides good reports using a single pane of glass."

"Data consistency is also a notable feature; the system takes care of data consistency, so you don't need to handle it manually."

"For report scheduling, I always prefer SAP because it has the most powerful scheduling features, like sending reports to more than 1,000 customers per day. That option is not as good in Microsoft BI and in Tableau it only exists as an add-on option."

"SAP Analytics Hub offers a user-friendly interface with effortless configuration, seamless updates, and real-time availability of information. It avoids the complexities associated with batch processing, providing a smooth and efficient experience."

Cons

"Some of the pain points we're looking at are trying to integrate some of the items in the Microsoft stack, so SharePoint and Excel, and then some of the newer Azure services."

"We use a separate tool for "reverse ETL", which is the opposite of what Fivetran does; it pushes data from your data warehouse back out to business applications. If Fivetran pulls data from those same applications, they should also enable users to push it back. I would love to do both ETL and reverse ETL in the same tool."

"Fivetran is very expensive for data sources with a lot of rows, such as email data. I would like to see cheaper pricing for data sources like that."

"The environment must be more development-friendly."

"Their pricing has increased over the years, so it's not seen as an advantage anymore."

"I would like to see an improvement in the support offered by Fivetran."

"This solution needs to improve its real-time data and transformation availability."

"It should have a few more monitoring functionalities."

More Fivetran cons

"The search capability could be better, and SAP needs to come out with a clear roadmap for the solution going ahead, as they have not yet provided that."

"Pricing and support are integrated into the system. However, the support process can be challenging, particularly when navigating the SAP support site, which lacks user-friendliness and ease of access."

"The technical support for Analytics Hub is limited and could be improved."

"Faster implementation of new functions for the new product is an area of improvement in SAP Analytics Hub."

"The interface can be simplified because it is not a user-friendly experience."

"The platform could easily integrate with other ERP data solutions. Additionally, it should be faster compared to competitors in the cloud space."

"The analytics part of SAP has not been that good up until now. They're still in the infant stage and development is still going on. SAP has some cloud analytics and they're trying to configure it in Lumira, but it's not that good at this point."

Pricing and Cost Advice

"In the first year, we were given a very good discount. It was approximately 20,000 Euros per year. In the third year, we purchased credit for two years and the price was 33,000 Euros per year."

"I've heard that the license for HVR is a bit costly compared to its competitors, but since it's reliable and efficient, I think the customer shouldn't be bothered about the cost."

"When you have a lot of workflows and complex use cases, pricing goes down as you use it more."

"I don't have the exact information, but I know it is high, and it is on a yearly basis. There is no additional cost for what we're doing. We're always open to doing things cheaper, so we might potentially implement a different solution."

"The product is reasonably expensive"

"I can't give exact amounts because that's based on usage, but it's more expensive than some of its competitors."

"The pricing model is okay and mid to large companies will not have an issue with it."

"Fivetran is very expensive, and its database-driven pricing model is outdated."

More Fivetran pricing and cost advice

"The product is expensive."

"They are pursuing a highly assertive approach to target businesses of all sizes within the industry."

"It is an expensive solution."

"The pricing is reasonable."

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Top Industries

By visitors reading reviews

Financial Services Firm

12%

Computer Software Company

12%

Manufacturing Company

11%

Retailer

Energy/Utilities Company

10%

Manufacturing Company

10%

Healthcare Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	7
Large Enterprise	16

By reviewers
Company Size	Count
Small Business	2
Midsize Enterprise	3
Large Enterprise	3

Questions from the Community

What's the deal with the HVR software acquisition?

As a user of HVR Software I followed this deal closely. Fivetran is apparently trying to establish more in its sector and by buying an already established data replication software, they become som...

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Does HVR Software provide reliable insights?

I honestly can't think of another data replication software that can give you better statistics and insight than HVR Software. There's the feature for topology and statistics and both of them can ...

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How much traffic can HVR Software handle?

As someone who works at a company where a high volume of information is replicated and has tried several data replication softwares, I can tell you that you're looking at the right one. HVR Softwar...

See all answers

What is your experience regarding pricing and costs for SAP Analytics Hub?

The product is expensive. The cost starts from $1,000,000 per year. Moreover, there are additional costs involved for customization.

See all answers

What needs improvement with SAP Analytics Hub?

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What advice do you have for others considering SAP Analytics Hub?

When speaking about integration with various analytic sources, for example, if I wanted to send the data from SAP BW or B4HANA to a data lake, we used to earlier use the Open Data Hub or Analytics ...

See all answers

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Compared 33% of the time

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Compared 24% of the time

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Compared 22% of the time

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Product Reports

Buyer's Guide

Fivetran

October 2025

Download Fivetran product report

Buyer's Guide

SAP Analytics Hub

September 2025

Download SAP Analytics Hub product report

Overview

Fivetran, the global leader in data movement, is trusted by companies like OpenAI, LVMH, Pfizer, Verizon and Spotify to centralize data from SaaS applications, databases, files, and other sources into cloud destinations, including data lakes. With high-performance pipelines, seamless interoperability, and enterprise-grade security, Fivetran empowers organizations to modernize their data infrastructure, power analytics and AI, ensure compliance, and achieve transformative business outcomes. Learn more at Fivetran.com

Fivetran

SAP Analytics Hub simplifies access to analytics scattered across multiple heterogeneous environments. The solution recommends the best analytics to fit personalized needs and grants users with actionable insights without compromising agility.

SAP

Sample Customers

Autodesk, Condé Nast, JetBlue, Morgan Stanley, OpenAI, LVMH, Pfizer, Verizon, SpotifyNational Australia Bank, Saks, Cemex, Okta, Dropbox, Pitney Bowes, World Fuel Services,Lufthansa, AutoZone, ASICS, ASOS, Coupa, Databricks, Hermes, New Relic, Intercom,Canva, Honeywell, Square, DocuSign, Nandos, Oldcastle Infrastructure

STIB-MIVB

Buyer's Guide

Fivetran vs. SAP Analytics Hub

September 2025

Free Report: Fivetran vs. SAP Analytics Hub

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