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Fivetran vs Informatica Intelligent Data Management Cloud (IDMC) comparison

Fivetran and Informatica are both solutions in the Data Integration category. Fivetran is ranked #12 with an average rating of 8.1, while Informatica is ranked #4 with an average rating of 7.8. Fivetran holds a 2.0% mindshare in DI, compared to Informatica’s 3.6% mindshare. Additionally, 90% of Fivetran users are willing to recommend the solution, compared to 93% of Informatica users who would recommend it.
Fivetran
Read 28 Fivetran reviews
  • 4,168 Views
  • 2,542 Comparison Views
90% willing to recommend
Informatica Intelligent Dat...
Read 186 Informatica Intelligent Data Management Cloud (IDMC) reviews
  • 21,895 Views
  • 6,569 Comparison Views
93% willing to recommend
 

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 3, 2024

Informatica IDMC and Fivetran are leading competitors in the data management and integration category. While Informatica offers a wider range of enterprise data management features, Fivetran stands out for its simplicity and efficient data replication capabilities.

Features: Informatica IDMC integrates MDM, data quality, and data integration modules, offering golden record management, data cleansing, and deduplication features. It supports flexible architectures and domain management. Fivetran provides easy-to-use managed pipelines for data replication and integrates transformation tools like DBT, enabling robust ETL workflows without the need for additional tools.

Room for Improvement: Informatica IDMC users report integration and interface usability challenges, as well as limitations with SAP and data stewardship. Fivetran faces criticism for high pricing on large data volumes and limited customization options. Enhancements in data observability and reverse ETL capabilities could expand its data management offerings.

Ease of Deployment and Customer Service: Informatica IDMC supports on-premises, hybrid, and cloud deployments, offering flexibility but potential complexity. Its customer support is generally responsive but with some areas needing improvement. Fivetran's cloud deployment is quick and simple, while customer service receives varied reviews, being strong in ongoing support, though service quality can be inconsistent.

Pricing and ROI: Informatica IDMC is perceived as expensive due to its comprehensive features, yet customers find value in its enterprise-grade capabilities. Fivetran uses a consumption-based pricing model, which may become costly with high data usage but provides scalability and affordability for smaller operations. Both solutions deliver significant ROI through improved data management efficiencies.

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Buyer's Guide
Fivetran vs. Informatica Intelligent Data Management Cloud (IDMC)
September 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.5
Fivetran enhances efficiency and saves resources by reducing data engineering needs, though its cost may limit financial returns.
Sentiment score
7.1
Informatica IDMC enhances data quality, efficiency, and analytics, offering secure integration and reduced cloud migration costs for businesses.
It saves us the effort of having one to two data engineers managing the tasks that Fivetran handles.
For more quotes and insights, download the Fivetran report
We see return on investment from this solution in terms of time; time reduction or cost benefits is what we are getting very good results from.
For more quotes and insights, download the Informatica Intelligent Data Management Cloud (IDMC) report
 

Customer Service

Sentiment score
6.2
Fivetran's support is responsive and effective, with enterprise plans offering especially timely assistance despite occasional delays.
Sentiment score
6.9
Informatica's customer service is praised for quick, knowledgeable support, though response times can vary with customization and membership levels.
If they could provide support more quickly, that would be great.
The technical support provided by Fivetran has generally been good, with a response time and competence that I would rate as good.
For more quotes and insights, download the Fivetran report
Due to the tool's maturity limitations, solutions are not always simple and often require workarounds.
The response time is pretty good because we have someone in-house, who is an expert from Informatica, in our team who can help us with any sort of queries usually.
If they are unsure how to resolve an issue, they keep customers informed, providing updates about progress and ensuring communication with the product team to deliver accurate responses.
For more quotes and insights, download the Informatica Intelligent Data Management Cloud (IDMC) report
Vigneswar Jeyaraj - PeerSpot reviewerMediha Šiljić - PeerSpot reviewerSaikat Ghosh - PeerSpot reviewer
AC
SK
 

Scalability Issues

Sentiment score
7.2
Fivetran scales effectively for all business sizes with adaptable costs, handling large data well but may incur higher expenses.
Sentiment score
7.3
Informatica IDMC delivers scalable, flexible data management across cloud and on-premise environments, accommodating diverse enterprise needs efficiently.
No quotes available
For more quotes and insights, download the Fivetran report
As a SaaS platform, IDMC is quite scalable and provides complete flexibility.
I find Informatica Intelligent Data Management Cloud (IDMC) to be a sustainable and scalable solution.
For more quotes and insights, download the Informatica Intelligent Data Management Cloud (IDMC) report
 

Stability Issues

Sentiment score
7.9
Fivetran is praised for stability and reliability, with strong data accuracy, self-recovery, and minimal downtime, despite rare issues.
Sentiment score
7.7
Informatica Cloud is highly rated for stability, despite occasional issues; support effectively resolves any reported bugs.
They have 99.9% accuracy on the data load and they maintain transparency.
During the duration of the time that we used Fivetran, it was highly stable.
For more quotes and insights, download the Fivetran report
Stability is crucial because IDMC holds business-critical data, and it needs to be available all the time for business users.
For more quotes and insights, download the Informatica Intelligent Data Management Cloud (IDMC) report
Vigneswar Jeyaraj - PeerSpot reviewer
MS
Saikat Ghosh - PeerSpot reviewer
 

Room For Improvement

Fivetran needs to improve database connections, user interface, data security, documentation, monitoring, cost efficiency, and customer support.
Informatica IDMC requires improvements in integration, user interface, performance, support consistency, connectivity, automation, data tagging, and pricing.
From a cost perspective, if the number of connectors is lesser, then Fivetran is not the most cost-efficient option.
Fivetran could improve by adapting more for technical users and by providing more options for such users.
If Fivetran can build in more transformations, that would be really helpful in my opinion.
For more quotes and insights, download the Fivetran report
The tool needs to mature in terms of category-specific attributes or dynamic attributes.
I also want to see integration with other Informatica products, such as IICS, to leverage the metadata from EDC.
The licenses are too expensive compared to before, which is why customers are now preferring other data metadata management tools like OneTrust, Collibra, and Azure Purview.
For more quotes and insights, download the Informatica Intelligent Data Management Cloud (IDMC) report
MS
Mediha Šiljić - PeerSpot reviewerVigneswar Jeyaraj - PeerSpot reviewerSaikat Ghosh - PeerSpot reviewer
AC
SK
 

Setup Cost

Fivetran's pricing is seen as costly and complex, with negotiable discounts, auto-renewal issues, and tiered benefits for large enterprises.
Informatica IDMC, a costly solution for large enterprises, offers extensive features and flexibility, justifying its premium pricing.
Our current yearly contract for Fivetran is approximately $70,000.
For more quotes and insights, download the Fivetran report
It ranges from a quarter million to a couple of million a year.
The licenses are too expensive compared to before, which is why customers are now preferring other data metadata management tools like OneTrust, Collibra, and Azure Purview.
I think the costs are reasonable for the kinds of features that Informatica Intelligent Data Management Cloud (IDMC) has.
For more quotes and insights, download the Informatica Intelligent Data Management Cloud (IDMC) report
Mediha Šiljić - PeerSpot reviewerSaikat Ghosh - PeerSpot reviewer
SK
AC
 

Valuable Features

Fivetran offers seamless data integration with ease of use, robust connectors, real-time replication, and integration with dbt for efficiency.
Informatica IDMC excels in data management with strong integration, AI-driven analytics, and a flexible user interface.
The most valuable feature of Fivetran is its built-in connectors for a wide range of data sources.
The real-time data replication is what I see best in the market where it reduces the overhead of customers needing to maintain the pipeline.
The ability to seamlessly integrate with a large variety of data sources is valuable.
For more quotes and insights, download the Fivetran report
The platform's ability to pull in data from other platforms without the need for an additional integration tool enhances its appeal.
Informatica Intelligent Data Management Cloud (IDMC) can connect to pretty much any application, including Oracle Analytics and Power BI, and it works quite seamlessly.
In on-premise, we call it EDC for metadata management, while in cloud-based technologies, it is known as the Metadata Command Center, which serves the same purpose as EDC concerning CDGC.
For more quotes and insights, download the Informatica Intelligent Data Management Cloud (IDMC) report
Mediha Šiljić - PeerSpot reviewerVigneswar Jeyaraj - PeerSpot reviewer
MS
Saikat Ghosh - PeerSpot reviewer
AC
SK
 

Categories and Ranking

Fivetran
Ranking in Data Integration
12th
Ranking in Cloud Data Integration
7th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
28
Ranking in other categories
Data Replication (3rd)
Informatica Intelligent Dat...
Ranking in Data Integration
4th
Ranking in Cloud Data Integration
3rd
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
186
Ranking in other categories
Data Quality (1st), Business Process Management (BPM) (11th), Business-to-Business Middleware (6th), API Management (7th), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (1st), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
 

Mindshare comparison

As of September 2025, in the Data Integration category, the mindshare of Fivetran is 2.0%, down from 2.0% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 3.6%, down from 6.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)3.6%
Fivetran2.0%
Other94.4%
Data Integration
 

Featured Reviews

Vigneswar Jeyaraj - PeerSpot reviewer
Real-time data replication and integration streamline processes and enhance productivity
The most valuable feature of Fivetran so far is the data replication. The real-time data replication is what I see best in the market where it reduces the overhead of customers needing to maintain the pipeline. Even when an error occurs, it automatically tries to solve the issue without manual interaction needed. The effectiveness of Fivetran's pre-built connectors in enhancing my customer's productivity is significant because everything is easily configurable. The documentation is very clear, so there's no difficulty in finding the necessary steps. Everything is pre-documented. The pre-built connectors that are available are excellent. Most functionalities are covered, and in most cases, it works according to expectations.
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SaurabhGaonshindhe - PeerSpot reviewer
Modular structure and AI features stream new reporting processes
One of my clients has a requirement; they want to integrate metadata into the process, which means, for example, if I just want to implement a new field into my database, that field needs to be reflected throughout, let's say, 200 mappings. This highlights the need for a data-driven approach. My experience with technical support from Informatica is quite interesting; I would rate it as nine out of ten for Informatica PowerCenter kind of products or the Informatica integration products, because my team can do some hands-on using their free licenses or one-month kind of products. However, for products Master Data Management or related to MDM or Data Governance, there is no way by which we can directly practice, and my team struggles at that point.
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Computer Software Company
12%
Manufacturing Company
11%
Retailer
6%
Financial Services Firm
16%
Computer Software Company
10%
Manufacturing Company
10%
Insurance Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise7
Large Enterprise16
By reviewers
Company SizeCount
Small Business42
Midsize Enterprise24
Large Enterprise134
 

Questions from the Community

What's the deal with the HVR software acquisition?
As a user of HVR Software I followed this deal closely. Fivetran is apparently trying to establish more in its sector and by buying an already established data replication software, they become som...
See all answers
Does HVR Software provide reliable insights?
I honestly can't think of another data replication software that can give you better statistics and insight than HVR Software. There's the feature for topology and statistics and both of them can ...
See all answers
How much traffic can HVR Software handle?
As someone who works at a company where a high volume of information is replicated and has tried several data replication softwares, I can tell you that you're looking at the right one. HVR Softwar...
See all answers
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
See all answers
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
See all answers
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
See all answers
 

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Product Reports

Buyer's Guide
Fivetran
September 2025
Fivetran reportDownload Fivetran product report
Buyer's Guide
Informatica Intelligent Data Management Cloud (IDMC)
September 2025
Informatica Intelligent Data Management Cloud (IDMC) reportDownload Informatica Intelligent Data Management Cloud (IDMC) product report
 

Also Known As

No data available
ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
 

Overview

Fivetran, the global leader in data movement, is trusted by companies like OpenAI, LVMH, Pfizer, Verizon and Spotify to centralize data from SaaS applications, databases, files, and other sources into cloud destinations, including data lakes. With high-performance pipelines, seamless interoperability, and enterprise-grade security, Fivetran empowers organizations to modernize their data infrastructure, power analytics and AI, ensure compliance, and achieve transformative business outcomes. Learn more at Fivetran.com

Fivetran

Informatica Intelligent Data Management Cloud (IDMC) integrates data quality, governance, and integration with flexible architecture. It supports multiple domains and a data models repository, delivering AI-enhanced data management across cloud-native platforms.

IDMC provides seamless integration and governance capabilities that support diverse data environments. Its comprehensive suite includes customizable workflows, data profiling, and metadata management. AI features, a data marketplace, and performance scalability enhance data management. While its interface poses challenges, its robust matching and cloud-native integration facilities are essential for complex data ecosystems. Users employ IDMC for connecting systems, ensuring data quality, and supporting data compliance but seek better pre-built rules, services, and improved connectivity, especially with platforms like Salesforce. Licensing, cost, and added AI functionalities are areas for potential refinement.

What are the key features of IDMC?
  • Data Quality and Integration: Seamless integration ensures data accuracy across platforms.
  • Metadata Management: Comprehensive metadata management supports data governance.
  • AI Capabilities: AI features enhance automation and decision-making processes.
  • Data Marketplace: Facilitates easy access to data across the organization.
  • Performance Scalability: Scales performance efficiently to meet growing data demands.
What benefits should be expected from IDMC?
  • Enhanced Data Management: Offers robust tools for data governance and quality.
  • Improved Integration: Connects disparate systems seamlessly, reducing data silos.
  • Cost Efficiency: Streamlines data processes, potentially reducing operational costs.
  • Data Compliance: Supports compliance with data privacy regulations.
  • Agility and Scalability: Adapts quickly to changing data environments.

IDMC is implemented across industries for data integration, metadata management, and governance. Organizations use it to connect systems, migrate data to cloud environments, and maintain data quality. They manage master data and automate business processes, facilitating data lineage and ensuring compliance with privacy regulations.

Informatica
 

Sample Customers

Autodesk, Condé Nast, JetBlue, Morgan Stanley, OpenAI, LVMH, Pfizer, Verizon, SpotifyNational Australia Bank, Saks, Cemex, Okta, Dropbox, Pitney Bowes, World Fuel Services,Lufthansa, AutoZone, ASICS, ASOS, Coupa, Databricks, Hermes, New Relic, Intercom,Canva, Honeywell, Square, DocuSign, Nandos, Oldcastle Infrastructure
The Travel Company, Carbonite
Buyer's Guide
Fivetran vs. Informatica Intelligent Data Management Cloud (IDMC)
September 2025
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