There's the general feature of the platform where it just makes it very easy to integrate different things, but I would say a specific difference is their integration of DBT,.
Fivetran offers ease of usability and quick setup, making it highly valued by enterprises for seamless integration. Its stability and powerful data replication provide real-time synchronization, though it lacks additional transformations and reverse ETL capabilities. While it scales effectively, the usage-based pricing can become costly. Improvement areas include enhanced monitoring, more connectors for APIs, and better customization options, solidifying its position as a leader with superior connectors.