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Fivetran pros and cons

Vendor: Fivetran
4.0 out of 5

Pros & Cons summary

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Prominent pros & cons

PROS

Fivetran offers significant flexibility and scalability for data integration, making it highly effective for data management.
The replication feature stands out as the most valuable, enabling efficient real-time data migration and reducing customer overhead.
Fivetran's powerful array capabilities allow seamless handling of data migrations, even during background replications.
Its ease of setup and minimal configuration requirements make Fivetran very user-friendly, facilitating quick implementation and scaling.
Fivetran excels in data connectivity, providing robust native connectors and better integration than competitors, including DBT integration.

CONS

Fivetran should incorporate additional transformations and enhance customization options.
There is a need for better pricing models, as Fivetran is considered expensive.
Fivetran must improve and speed up their technical support services.
Fivetran should add more connectors, including those for third-party APIs and popular platforms.
Fivetran should enhance integration capabilities with platforms like Azure and include reverse ETL functionalities.
 

Fivetran Pros review quotes

reviewer2038452 - PeerSpot reviewer
Nov 29, 2022
There's the general feature of the platform where it just makes it very easy to integrate different things, but I would say a specific difference is their integration of DBT,.
Radovan Bacovic - PeerSpot reviewer
Nov 30, 2022
The portal is very intuitive and easy to use.
Erik Jones - PeerSpot reviewer
Nov 14, 2022
For us, Fivetran has been able to scale both in terms of the data we bring into our warehouse and the amount of data that we use as well.
Learn what your peers think about Fivetran. Get advice and tips from experienced pros sharing their opinions. Updated: September 2025.
867,370 professionals have used our research since 2012.
MR
Oct 2, 2023
You can manage all of your connectors individually, which gives you a very good ability to trace which one of your ETL processes is running and when.
MR
Oct 8, 2024
The simplicity and scalability are the strongest features of Fivetran.
reviewer2108010 - PeerSpot reviewer
Feb 20, 2023
Fivetran is remarkably easy to use; I haven't encountered any other data integration tool that is as user-friendly.
reviewer2108010 - PeerSpot reviewer
Feb 20, 2023
Fivetran can perform data migration incredibly fast, depending on the source and target.
MR
Oct 8, 2024
It is easy for users to get accustomed to the tool due to its gentle learning curve and clear error transparency.
reviewer1715364 - PeerSpot reviewer
Jul 17, 2023
The most valuable feature of Fivetran is that it only synchronizes what needs to be synchronized.
Vigneswar Jeyaraj - PeerSpot reviewer
Aug 27, 2025
The most valuable feature of Fivetran so far is the data replication; the real-time data replication is what I see best in the market where it reduces the overhead of customers needing to maintain the pipeline.
 

Fivetran Cons review quotes

reviewer2038452 - PeerSpot reviewer
Nov 29, 2022
Some of the pain points we're looking at are trying to integrate some of the items in the Microsoft stack, so SharePoint and Excel, and then some of the newer Azure services.
Radovan Bacovic - PeerSpot reviewer
Nov 30, 2022
More connectors are needed for exotic, popular, and rising star portals.
Erik Jones - PeerSpot reviewer
Nov 14, 2022
We use a separate tool for "reverse ETL", which is the opposite of what Fivetran does; it pushes data from your data warehouse back out to business applications. If Fivetran pulls data from those same applications, they should also enable users to push it back. I would love to do both ETL and reverse ETL in the same tool.
Learn what your peers think about Fivetran. Get advice and tips from experienced pros sharing their opinions. Updated: September 2025.
867,370 professionals have used our research since 2012.
MR
Oct 2, 2023
The customization could improve because Fivetran gives more thought to people who don't want to manage analytics workflows rather than engineers who want to be able to customize pipelines more thoroughly.
MR
Oct 8, 2024
The biggest area for improvement is in customization, particularly in how Fivetran socializes its tools.
reviewer2108010 - PeerSpot reviewer
Feb 20, 2023
I would like Fivetran to implement additional resource monitoring and restriction policies.
reviewer2108010 - PeerSpot reviewer
Feb 20, 2023
The documentation is decent, but it's hard to find information online about Fivetran. For example, if you try to search for an error code, you won't find much information about it in forums.
MR
Oct 8, 2024
Fivetran could improve in the area of customization, especially in how they socialize their tools.
reviewer1715364 - PeerSpot reviewer
Jul 17, 2023
Fivetran should add more connectors because its competitors, like Airbyte, have more connectors.
Vigneswar Jeyaraj - PeerSpot reviewer
Aug 27, 2025
If Fivetran can build in more transformations, that would be really helpful in my opinion.