Try our new research platform with insights from 80,000+ expert users

Adobe Experience Manager vs Kentico comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Experience Manager
Ranking in Web Content Management
1st
Ranking in Digital Experience Platforms (DXP)
1st
Average Rating
8.2
Reviews Sentiment
6.3
Number of Reviews
29
Ranking in other categories
Enterprise Content Management (4th), Enterprise Social Software (4th)
Kentico
Ranking in Web Content Management
18th
Ranking in Digital Experience Platforms (DXP)
16th
Average Rating
9.0
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of February 2026, in the Web Content Management category, the mindshare of Adobe Experience Manager is 9.5%, down from 11.4% compared to the previous year. The mindshare of Kentico is 1.8%, up from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Content Management Market Share Distribution
ProductMarket Share (%)
Adobe Experience Manager9.5%
Kentico1.8%
Other88.7%
Web Content Management
 

Featured Reviews

Hilax Chamberlain - PeerSpot reviewer
Digital Marketing Manager at Ford Motor Company
Centralized content management has unified our digital channels and delivers consistent experiences
Adobe Experience Manager offers enterprise-level digital assets management and very robust customization, brand value consistency, and omnichannel delivery. It saves development and maintenance time. The digital asset management and omnichannel delivery features have benefited my team by managing our digital assets, ensuring brand consistency, and enabling us to deliver customized content easily to our clients. Organizing and obtaining information from results is beneficial. Strengthening our online experience as a brand is valuable. Easy integration with other Adobe services improves productivity and provides a smooth experience. Adobe Experience Manager has positively impacted my organization by enabling component and page reuse, which reduces application size. It saves manual effort for maintaining all applications, improves traffic, and ensures consistency across all our applications. It provides better security, scalability, and makes our applications more robust.
reviewer1384113 - PeerSpot reviewer
President at a tech services company with 501-1,000 employees
Flexible, offers helpful web templates, and has good connectivity with third-party applications
Kentico is one of the top solutions on the magic quadrant. Currently, all of the development that we do, we hard-code ourselves. We don't use local development frameworks for other systems. We are looking to expand our use of Kentico by adding no-code or low-code products for rapid development. My advice for anybody who is implementing Kentico is that if they are transitioning into it then be sure to use a phased approach. Don't try to migrate everything right away. I suggest doing it over time and become familiar with the system. If it is only one site then it will not be too difficult, but normally, there are multiple sites. I would rate this solution an eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Adobe Experience Manager is pretty stable."
"It is easy to learn. You don't need to be an advanced Java developer."
"Adobe Experience Manager is a content management system, and we use it to create and manage a website."
"Adobe Experience Manager is quite a powerful product that you can use to design files and export them."
"I like the native applications such as Adobe Target, Adobe Analytics, and Adobe Experience Platform. Because of these, it's very easy to connect and obtain reports on how my website is doing, how many have visited it, how frequently, etc. The multiple publisher concept is one of the best parts of this solution."
"The integration of customer behavior and website setup is impressive."
"If you want to use content in a mobile application and you want the content in some other application, you can simply expose it from the CMS to different clients or different systems. It's easy. On top of that, the technology underlying AEM is open-source and is very powerful like Apache Sling and JCR."
"Adobe Experience Manager offers several best features, including user-friendliness and a more secure platform than any other content management systems I have worked with."
"I would say they have a modern, flexible, agile content management system."
"The most valuable features are its integration capabilities and advanced marketing suite."
 

Cons

"Adobe Experience Manager's pricing could be improved."
"The licenses are very expensive."
"Tool-wise, the Adobe Experience Manager support team is not very responsive when the user face issues in AEM as a Cloud Service."
"Many people complain about the price as it's one of the most expensive tools."
"The pricing and setup cost for Adobe Experience Manager is a bit higher compared to different content management tools."
"The licensing model is opaque, and technical support could be improved, especially for smaller companies."
"The latest trend is to render everything in the client-side framework. For example, SPA or single page application. This is a feature that needs improvement. The cloud deployment pipeline needs to be improved as well."
"A little bit of background knowledge of coding and website structure is required."
"This product needs an out of the box Intranet/Extranet Solution."
"They don't have a lot of libraries, which is something that they can improve on."
 

Pricing and Cost Advice

"There's a free trial for one month for Adobe Experience Manager, which you can use for learning purposes, then, after the trial period, you'll need to purchase the license. Adobe offers a few plans for Adobe Experience Manager, but I'm unaware of how much my company is paying."
"It's a costly solution. I would rate the price at two out of five on a scale from one to five, where one is the most expensive and five is the most competitive."
"Users have to pay a yearly licensing fee to use the solution, which is highly-priced."
"It's really costly."
"The licensing fees are probably about $100,000 USD per year."
report
Use our free recommendation engine to learn which Web Content Management solutions are best for your needs.
881,928 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
14%
Computer Software Company
10%
Manufacturing Company
9%
Retailer
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise2
Large Enterprise22
No data available
 

Questions from the Community

What do you like most about Adobe Experience Manager?
It is easy to learn. You don't need to be an advanced Java developer.
What needs improvement with Adobe Experience Manager?
Adobe Experience Manager could be improved by making it more reliable for all developers to access, rather than restricting access to a certified pool of resources or developers. We also have anoth...
What is your primary use case for Adobe Experience Manager?
Adobe Experience Manager manages most of our websites, and content management is conducted exclusively through the AEM platform. Whenever we need to publish a new page, blog, or podcast, we access ...
Does Kentico provide good options for marketing?
Absolutely! I can't stress enough how important marketing is for the digital experience you're giving to customers. If you want to reach your clients through multiple channels, each type of content...
What is the content management system of Kentico like?
In my experience, Kentico has been a very flexible and easy-to-use content management system. Keep in mind that we haven't been using it for a while because our management decided to change DXPs fo...
What do you use Kentico for?
Hello, I think Kentico will serve you well as a digital experience platform and especially for commerce purposes. We at my company have been using this feature of the DXP as well because we recentl...
 

Also Known As

Adobe Day CQ5, Ektron Social Marketing, Episerver Content Cloud, Adobe CQ5
No data available
 

Overview

 

Sample Customers

Metra
Gibson Musical Instruments, Mazda, Segway, Twinings, Ingram Micro, Allergan, Kingspan
Find out what your peers are saying about Adobe Experience Manager vs. Kentico and other solutions. Updated: January 2026.
881,928 professionals have used our research since 2012.