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Dynamics 365 Sales vs SAP Service Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Dynamics 365 Sales
Ranking in CRM
17th
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
14
Ranking in other categories
No ranking in other categories
SAP Service Cloud
Ranking in CRM
36th
Average Rating
8.0
Reviews Sentiment
1.0
Number of Reviews
1
Ranking in other categories
Customer Experience Management (19th)
 

Mindshare comparison

As of April 2026, in the CRM category, the mindshare of Dynamics 365 Sales is 0.5%, up from 0.4% compared to the previous year. The mindshare of SAP Service Cloud is 0.4%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
Dynamics 365 Sales0.5%
SAP Service Cloud0.4%
Other99.1%
CRM
 

Featured Reviews

reviewer2245296 - PeerSpot reviewer
Sr. Manager, Tmt Business Consulting (Focused On B2 B Tech Product Cos.) at a security firm with 11-50 employees
Efficient and intuitive experience facilitates global sales collaboration and optimizes user engagement
Beyond what Dynamics 365 Sales currently provides, any improvement would require a combination of processes, changes, and user behavior modifications on our side coupled with the product. The product has launched numerous features, including AI capabilities, though I haven't found use for many of them. Reducing feature bloat would be beneficial, especially considering different organizational needs. In a federated B2B company, CRM usage is limited to fundamental fields. Performance improvements, such as reducing field loading time from three seconds to one second, don't significantly impact average users. In our B2B organization, which consists of numerous companies each generating several million dollars in revenue, teams only need 5-10 strong features. Additional features are primarily useful for central sales revenue operations teams handling reports and analysis. For average users in a B2B services organization, the current feature set is sufficient. Over the last few months, we have received many AI features and co-pilot integration into Teams. However, additional CRM features are not necessary for our usage.
Mo Sayed - PeerSpot reviewer
SAP enterpise cloud architect at ECC Experienced Certified Consulting
Have built intelligent workflows and accelerated lead conversion through embedded AI and process integration
There's definitely room for process improvement in SAP Service Cloud. In my opinion, what can be better in SAP Service Cloud includes having the data center existence properly implemented. Not all cloud solutions are present in data centers. While we evaluate the product, we have to check the existence of the product in all nearest data centers. For example, while I check the data center through the Trust Center on SAP's website, I found that most cloud solutions are installed in Riyadh, but they are missing some very important tools such as LeanIX, which is not existent in Saudi Arabia. E-commerce solutions are also missing, and some aspects of C4C, such as Customer Data Cloud, are not present in many data centers. Not all components in cloud solutions exist in key centers in the Middle East and North Africa. They evaluate demand before installation, but having all solutions in the center point could encourage sales cycles.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features of Dynamics 365 Sales for us are the standard functional power platform applications for business processes."
"SAP was very complicated, while Dynamics 365 Sales became simple for senior leaders to use, reducing time spent from 2-3 hours per week in SAP to 15-20 minutes in Microsoft Dynamics when done properly."
"It stands out as an exceptional choice for businesses seeking a comprehensive ERP solution that offers a range of features, including finance, payroll, and HR modules, making it more than just a retail tool."
"It allows effective management of the follow-ups of leads and potential opportunities."
"Dynamics 365 Sales assists in streamlining the sales cycle by reducing it by 30%."
"The solution is fast."
"What makes Dynamics 365 Sales interesting is the new AI capabilities through CoPilot, which can help write in NLP and look through what's happening on the opportunities without getting into the details."
"The tool is on the same screen as Microsoft and Windows, which makes it easier for end users to learn. Its features are good, and the solution's integration is without challenges."
"The embedded AI inside SAP, called Business AI, impacts decision-making and resolution times significantly, working as a smart conversational chat in Joule to create dashboards and compare historical data with sales forecasts."
 

Cons

"At the start of the project, we made this mistake by relying on Power Automate. We discovered latency issues and problems related to the limits exist."
"I have not noticed anything that I would recommend for improvement so far."
"The solution needs an improved connection to AI."
"Making it more budget-friendly would be beneficial."
"The pricing must be improved."
"However, having more dashboards and customizable templates, specifically tailored for sales in Dynamics 365, would enhance its usability even further. Being able to create custom dashboards would be particularly beneficial."
"It's very structured, and the out-of-the-box functionality is very limited, meaning you have to do a lot of customizations."
"I found it significantly complex and not user-friendly."
"Not all components in cloud solutions exist in key centers in the Middle East and North Africa."
 

Pricing and Cost Advice

"The platform is expensive."
"The cost of the solution is very similar to that of other solutions like Salesforce CRM."
"Dynamics 365 Sales' pricing is in the middle. It's not expensive like SAP and Oracle."
"The pricing is challenging, which is particularly relevant for countries like Pakistan and others with limited budgets."
Information not available
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Top Industries

By visitors reading reviews
Construction Company
16%
Marketing Services Firm
10%
Comms Service Provider
10%
Media Company
7%
Retailer
15%
Construction Company
12%
Comms Service Provider
9%
Computer Software Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise4
No data available
 

Questions from the Community

What do you like most about Dynamics 365 Sales?
It integrates well with other Microsoft products, enhancing sales workflow.
What needs improvement with Dynamics 365 Sales?
Beyond what Dynamics 365 Sales currently provides, any improvement would require a combination of processes, changes, and user behavior modifications on our side coupled with the product. The produ...
What is your primary use case for Dynamics 365 Sales?
Our organization uses Dynamics 365 Sales for global sales collaboration. Previously, CRM was being treated as Outlook, with everyone in the organization receiving it by default regardless of necess...
What needs improvement with SAP Service Cloud?
There's definitely room for process improvement in SAP Service Cloud. In my opinion, what can be better in SAP Service Cloud includes having the data center existence properly implemented. Not all ...
What is your primary use case for SAP Service Cloud?
I have experience working with Sales Cloud and Service Cloud. I am working as an Enterprise Architect, so I could evaluate whatever is needed in SAP. We are working as a partner with SAP in the Mid...
What advice do you have for others considering SAP Service Cloud?
The pricing for SAP Service Cloud is not the cheapest globally; it is a bit expensive compared to alternatives. The most challenging part about SAP is the pricing because SAP sells their cloud serv...
 

Overview

 

Sample Customers

Information Not Available
INICOM, Dulux
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