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Azure Automation vs vCenter Orchestrator comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Azure Automation
Ranking in Process Automation
27th
Average Rating
8.0
Reviews Sentiment
6.1
Number of Reviews
2
Ranking in other categories
No ranking in other categories
vCenter Orchestrator
Ranking in Process Automation
7th
Average Rating
8.4
Reviews Sentiment
6.7
Number of Reviews
51
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2025, in the Process Automation category, the mindshare of Azure Automation is 1.1%, up from 0.3% compared to the previous year. The mindshare of vCenter Orchestrator is 0.3%, down from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Process Automation
 

Featured Reviews

CL
Automation enhances task efficiency and supports innovation
I currently work with SAP, but I haven't stopped working with that vendor at all. My involvement is cross-technology, so I'm exposed to S/4HANA and other technologies, which are very different from a couple of years ago. Currently, I am working for a consultancy that is agnostic to technology, so tactically and strategically we provide implementation or knowledge on various technologies including Microsoft, Business Central, Project Operations, SAP, and Board, which are different and linked to various business areas. Mostly I am working with Microsoft solutions now. In the last recent year, Microsoft is the technology with which we have the most exposure on current implementations, including both Business Central and Project Operations. I have been working with Microsoft Business Operation for approximately a year and a half. I am working with different products on Azure, as it is the platform we use to implement various types of solutions, including automation, IPA, and artificial intelligence. Other colleagues work with Azure File Storage, Blob Storage, and App Services, as these are more related to cloud work. I am working with Azure Automation, which is a process automation tool. While we have used the alerts and scheduling functions in Azure Automation very often, I am not able to judge or review their effectiveness. Integrating Azure Automation with other Azure services is very easy because there are pre-integration tools available that can be easily integrated with different technologies. The main benefits Azure Automation provides include being useful for recurrent tasks, which help reduce manual intervention and allow people to focus on more added value tasks, enhanced by artificial intelligence for more complex duties. I rate Azure Automation an eight out of ten.
Gerhard Gmelch - PeerSpot reviewer
Enhance automation efficiency with cost-effective graphical workflow design
I use vCenter Orchestrator for automation purposes, specifically to run automation workbooks The most valuable features are the graphical UI for designing the workflows and the interfaces that come out of the box. Additionally, it is included in the VMware Vitalization Stack, which means there…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of Azure Automation is the scripting."
"The most valuable feature for us is the performance stability of vCenter Orchestrator, especially in complex situations, making it excellent for managing virtual machines."
"The most valuable feature is affinity rules."
"It's 100% stable, it's always stable. We haven't had any bugs. The solution works very well and we haven't had any problems."
"The most valuable feature is workflow automation."
"The technical support services are excellent."
"We can manage and relocate resources easily."
"The most valuable feature of the solution is availability."
"The most valuable feature is that it's simple and very ergonomic to use the product compared to other virtualizing product. Out of Microsoft, Red Hat, and IBM, we found VMware to be the best one."
 

Cons

"The solution’s user interface could be improved."
"Using this solution requires a lot of experience."
"The solution has a limited count of parallel executions, which can be a bottleneck for larger environments."
"Its technical support team takes a long time to escalate the issues."
"I believe vCenter Orchestrator should be part of VMware vSphere's basic bundle. As a product, vCenter Orchestrator should not be licensed at all because the world has progressed way beyond what it can offer."
"We encounter challenges related to the renewal of support subscriptions."
"This is an expensive solution."
"The price of this product is high and could be improved."
"As we work towards more stability on the solution, sometimes we'll try something and it breaks and it's easier to restart the service. That's the only drawback. We've experienced this with other applications as well."
 

Pricing and Cost Advice

Information not available
"This solution is expensive and the licensing is more attractive for Haveri."
"The price is reasonable, and one of the reasons that this product was selected."
"Our licensing is on a yearly basis. We pay for the license and then we pay the support every year."
"The licensing module is somewhat complex. Calculating the cost is complicated. Many of our clients are unclear about the billing system and the traffic metering."
"vCenter Orchestrator is a very expensive solution."
"My organization didn't have to pay extra for vCenter Orchestrator. It was already included, so it's basically free. Even VMware regular support is included."
"The solution is a bit expensive."
"We renew the solution's license every one or two years."
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Top Industries

By visitors reading reviews
Financial Services Firm
23%
Computer Software Company
8%
Insurance Company
8%
Healthcare Company
6%
Computer Software Company
20%
Government
11%
Financial Services Firm
8%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Azure Automation?
The most valuable feature of Azure Automation is the scripting.
What needs improvement with Azure Automation?
Based on feedback, Azure Automation needs to stay up-to-date with real technology game changers and include new features that meet market demands. It is essential for Azure Automation to capture ne...
What is your primary use case for Azure Automation?
My clients mainly use Azure Automation for back-office processes and operations, as the application of this product is wide-ranging. It depends on their in-house capabilities and the opportunities ...
What do you like most about vCenter Orchestrator?
The stability of the product is very good.
What is your experience regarding pricing and costs for vCenter Orchestrator?
We're running a low-profile budget. This is not our main focus on investment technology, so we're trying to reduce costs due to the change from perpetual to subscription licenses.
What needs improvement with vCenter Orchestrator?
For our environment, I do not see any areas of vCenter Orchestrator that could be improved or enhanced. We are currently satisfied with the orchestrator. If any improvements are needed, I will prov...
 

Overview

 

Sample Customers

1. Adobe 2. BMW 3. Coca-Cola 4. General Electric 5. Johnson & Johnson 6. NBCUniversal 7. Pfizer 8. Samsung 9. Siemens 10. Toyota 11. Verizon 12. 3M 13. Accenture 14. Airbus 15. Allianz 16. American Express 17. AT&T 18. Bank of America 19. Boeing 20. Cisco 21. Dell 22. ExxonMobil 23. Ford 24. General Motors 25. IBM 26. Intel 27. JPMorgan Chase 28. Microsoft (self-use) 29. Nestle 30. Procter & Gamble 31. Shell 32. Walmart
Beiersdorf Shared Services
Find out what your peers are saying about Azure Automation vs. vCenter Orchestrator and other solutions. Updated: August 2025.
865,384 professionals have used our research since 2012.