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Azure Automation vs vCenter Orchestrator comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Azure Automation
Ranking in Process Automation
21st
Average Rating
8.0
Reviews Sentiment
6.2
Number of Reviews
4
Ranking in other categories
No ranking in other categories
vCenter Orchestrator
Ranking in Process Automation
14th
Average Rating
8.4
Reviews Sentiment
6.7
Number of Reviews
51
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2026, in the Process Automation category, the mindshare of Azure Automation is 1.0%, down from 1.1% compared to the previous year. The mindshare of vCenter Orchestrator is 0.9%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Process Automation Mindshare Distribution
ProductMindshare (%)
vCenter Orchestrator0.9%
Azure Automation1.0%
Other98.1%
Process Automation
 

Featured Reviews

Gökhan YENİGÜN - PeerSpot reviewer
Microsoft Azure Technical Consultant at Gsy Bilişim
Has improved workflow automation and reduced manual tasks while offering room for simpler deployment
Azure Automation brings many benefits to my company and my customers' companies because many jobs can be converted automatically through an AI agent to complete tasks. PowerShell and Python scripting capabilities assist us significantly in developing tailored automation at 90% efficiency. I have utilized Azure Automation runbooks. We don't create new runbooks because some runbook templates simplify our business processes and tasks effectively.
NB
Hybrid Cloud Engineer at RealPage
Boosts operational efficiency with flexible workflows and reliable cluster management
We currently use vCenter Orchestrator's pre-built workflow templates for our IT processes. The templates are flexible, allowing us to create and convert processes simply and manage patches. Regarding integration capabilities, we do not integrate any third-party tools. We exclusively use VMware products. The integration within the VMware infrastructure is limited to Single Sign-On (SSO). I have not created any workflows in vCenter Orchestrator as workflows are only used for change management. I have not encountered any drag and drop interface. The version control and logging features of vCenter Orchestrator have significantly improved the reliability of our automated processes, particularly during upgrades or patching to the cluster-wise. Previously, it would be done on a one-to-one cluster or one-to-one host basis, but now we only need to monitor it for upgrading or patching the entire cluster. I cannot comment on the pricing and licensing of vCenter Orchestrator as these aspects are managed by our onsite counterpart. Overall, I rate vCenter Orchestrator 8 out of 10. The rating reflects occasional delays in support response times and portal stability issues.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable part of Azure Automation is that it is a platform providing features that can be custom-used, with very wide functionalities, and the user-friendly nature and available technology can be simply applied to different technologies."
"The best features of Azure Automation help us automate tasks for the customer and eliminate a significant amount of manual work."
"Azure Automation brings many benefits to my company and my customers' companies because many jobs can be converted automatically through an AI agent to complete tasks."
"The most valuable feature of Azure Automation is the scripting."
"The most crucial feature of vCenter is its scalability. We can use it to expand our network, so we don't have to report our client devices. The network configuration features are also helpful because we can migrate entire networks."
"The storage motion is a good feature. It is a very good tool."
"I definitely recommend this solution."
"My advice is that Orchestrator will ease your life in your tasks."
"The solution's ability to template and easily implement are the most valuable features, and it offers good replication as well."
"The product's initial setup phase was easy."
"We can scale the solution."
"Effective time saving, diminished manual errors, complex IT workflow, and reduced operational cost has resulted in increasing our IT Application Service value proposition by many folds"
 

Cons

"Technical support could be improved."
"Sometimes when integrating with third-party tools, we cannot find the proper API and must perform manual work, which requires additional development on our end."
"The solution’s user interface could be improved."
"Deployment with Azure Automation can be challenging at times, though sometimes it is very easy."
"There are no good manuals or guidelines on integrations. Hence, you need to be asking someone."
"I think that vSAN can be improved."
"As we work towards more stability on the solution, sometimes we'll try something and it breaks and it's easier to restart the service. That's the only drawback. We've experienced this with other applications as well."
"VMware tools would benefit from more automation. When installing our devices and servers, we often need to install the VMware tools manually. This process should be automated during the VM installation process."
"I liked the previous client better than the current web client of vCenter Orchestrator, though my colleagues like the client now. The technical support for vCenter Orchestrator needs improvement."
"The solution needs to integrate with Cloud facilities like AWS and Azure."
"This is an expensive solution."
"Storage has room for improvement. It's a big problem for our solution. The interface also needs improvement, it should be simplified."
 

Pricing and Cost Advice

Information not available
"My company needs to make yearly payments towards the licensing costs attached to the product."
"The licensing cost is manageable because they have different versions available, standard, essential, and advanced."
"The solution is a bit expensive."
"We pay a yearly fee, based on our entries."
"The product is expensive."
"vCenter Orchestrator is a very expensive solution."
"The licensing module is somewhat complex. Calculating the cost is complicated. Many of our clients are unclear about the billing system and the traffic metering."
"This solution is expensive and the licensing is more attractive for Haveri."
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Top Industries

By visitors reading reviews
Financial Services Firm
21%
Media Company
8%
Construction Company
7%
Computer Software Company
5%
Financial Services Firm
13%
Marketing Services Firm
11%
Construction Company
11%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business18
Midsize Enterprise13
Large Enterprise20
 

Questions from the Community

What needs improvement with Azure Automation?
Any solution has room for improvement, and this one is no exception.In future updates, I believe more AI functionality could be added to Azure Automation, as AI is becoming increasingly prevalent a...
What is your primary use case for Azure Automation?
Azure Automation is typically used for development for the customer. I develop based on requirements rather than for myself.
What advice do you have for others considering Azure Automation?
I cannot identify the weak points of Azure Automation, as I am a director rather than a developer.I do not use Runbooks with Azure Automation. With only one year of experience and a small requireme...
What is your experience regarding pricing and costs for vCenter Orchestrator?
We're running a low-profile budget. This is not our main focus on investment technology, so we're trying to reduce costs due to the change from perpetual to subscription licenses.
What needs improvement with vCenter Orchestrator?
For our environment, I do not see any areas of vCenter Orchestrator that could be improved or enhanced. We are currently satisfied with the orchestrator. If any improvements are needed, I will prov...
What is your primary use case for vCenter Orchestrator?
My usual use cases for vCenter Orchestrator involve managing all the ESXi hosts from the US, as we have almost 1200 to 1500 ESXi hosts.
 

Overview

 

Sample Customers

1. Adobe 2. BMW 3. Coca-Cola 4. General Electric 5. Johnson & Johnson 6. NBCUniversal 7. Pfizer 8. Samsung 9. Siemens 10. Toyota 11. Verizon 12. 3M 13. Accenture 14. Airbus 15. Allianz 16. American Express 17. AT&T 18. Bank of America 19. Boeing 20. Cisco 21. Dell 22. ExxonMobil 23. Ford 24. General Motors 25. IBM 26. Intel 27. JPMorgan Chase 28. Microsoft (self-use) 29. Nestle 30. Procter & Gamble 31. Shell 32. Walmart
Beiersdorf Shared Services
Find out what your peers are saying about Azure Automation vs. vCenter Orchestrator and other solutions. Updated: June 2026.
902,988 professionals have used our research since 2012.