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Azure Automation vs vCenter Orchestrator comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Azure Automation
Ranking in Process Automation
25th
Average Rating
8.0
Reviews Sentiment
5.7
Number of Reviews
4
Ranking in other categories
No ranking in other categories
vCenter Orchestrator
Ranking in Process Automation
10th
Average Rating
8.4
Reviews Sentiment
6.7
Number of Reviews
51
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the Process Automation category, the mindshare of Azure Automation is 1.0%, up from 0.7% compared to the previous year. The mindshare of vCenter Orchestrator is 0.7%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Process Automation Market Share Distribution
ProductMarket Share (%)
vCenter Orchestrator0.7%
Azure Automation1.0%
Other98.3%
Process Automation
 

Featured Reviews

Gökhan YENİGÜN - PeerSpot reviewer
Microsoft Azure Technical Consultant at Gsy Bilişim
Has improved workflow automation and reduced manual tasks while offering room for simpler deployment
Azure Automation brings many benefits to my company and my customers' companies because many jobs can be converted automatically through an AI agent to complete tasks. PowerShell and Python scripting capabilities assist us significantly in developing tailored automation at 90% efficiency. I have utilized Azure Automation runbooks. We don't create new runbooks because some runbook templates simplify our business processes and tasks effectively.
NB
Hybrid Cloud Engineer at RealPage
Boosts operational efficiency with flexible workflows and reliable cluster management
We currently use vCenter Orchestrator's pre-built workflow templates for our IT processes. The templates are flexible, allowing us to create and convert processes simply and manage patches. Regarding integration capabilities, we do not integrate any third-party tools. We exclusively use VMware products. The integration within the VMware infrastructure is limited to Single Sign-On (SSO). I have not created any workflows in vCenter Orchestrator as workflows are only used for change management. I have not encountered any drag and drop interface. The version control and logging features of vCenter Orchestrator have significantly improved the reliability of our automated processes, particularly during upgrades or patching to the cluster-wise. Previously, it would be done on a one-to-one cluster or one-to-one host basis, but now we only need to monitor it for upgrading or patching the entire cluster. I cannot comment on the pricing and licensing of vCenter Orchestrator as these aspects are managed by our onsite counterpart. Overall, I rate vCenter Orchestrator 8 out of 10. The rating reflects occasional delays in support response times and portal stability issues.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of Azure Automation is the scripting."
"Azure Automation brings many benefits to my company and my customers' companies because many jobs can be converted automatically through an AI agent to complete tasks."
"The most valuable part of Azure Automation is that it is a platform providing features that can be custom-used, with very wide functionalities, and the user-friendly nature and available technology can be simply applied to different technologies."
"The best features of Azure Automation help us automate tasks for the customer and eliminate a significant amount of manual work."
"vCenter Orchestrator is easy to use."
"It is the most cost-effective method for moving data between machines."
"The most valuable features are the graphical UI for designing the workflows and the interfaces that come out of the box."
"The platform integration is straightforward, especially with recent updates, making connecting with various systems and streamlining workflows easier."
"The solution's most valuable feature is its good automation features."
"The product's initial setup phase was easy."
"In regards to the workflows, the fact that we can actually have a full dashboard library of all the existing workflows on this is great. We can see all the workflows and what all the actions do and can work with scripts."
"The most valuable feature is affinity rules."
 

Cons

"Deployment with Azure Automation can be challenging at times, though sometimes it is very easy."
"Sometimes when integrating with third-party tools, we cannot find the proper API and must perform manual work, which requires additional development on our end."
"The solution’s user interface could be improved."
"I would like to see, from within the Web Console, being able to define the project and custom templates per user; almost like how CloudSpec has approached the solution."
"The response time of vCenter Orchestrator's support could be improved."
"Storage has room for improvement. It's a big problem for our solution. The interface also needs improvement, it should be simplified."
"The solution has a limited count of parallel executions, which can be a bottleneck for larger environments."
"I liked the previous client better than the current web client of vCenter Orchestrator, though my colleagues like the client now. The technical support for vCenter Orchestrator needs improvement."
"The only point for improvement is the price, which has increased by 135%, making it very expensive."
"This is an expensive solution."
"I would like to see more automation added in the future."
 

Pricing and Cost Advice

Information not available
"We pay a yearly fee, based on our entries."
"My organization didn't have to pay extra for vCenter Orchestrator. It was already included, so it's basically free. Even VMware regular support is included."
"My company needs to make yearly payments towards the licensing costs attached to the product."
"The price is reasonable, and one of the reasons that this product was selected."
"vCenter Orchestrator is an expensive solution."
"The solution is a bit expensive."
"I rate the product price a seven to eight out of ten on a scale of one to ten, where one is low price and ten is high price."
"This solution is expensive and the licensing is more attractive for Haveri."
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Top Industries

By visitors reading reviews
Financial Services Firm
23%
Insurance Company
7%
Computer Software Company
6%
Healthcare Company
6%
Computer Software Company
14%
Manufacturing Company
10%
Financial Services Firm
10%
Performing Arts
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business18
Midsize Enterprise13
Large Enterprise20
 

Questions from the Community

What needs improvement with Azure Automation?
Deployment with Azure Automation can be challenging at times, though sometimes it is very easy. In terms of deployment installation, it requires improvement to be less complicated.
What is your primary use case for Azure Automation?
The typical use cases for Azure Automation are business automations, workflows for virtual machines or cloud environments, and automatic triggers for workflows, which we are currently using.
What advice do you have for others considering Azure Automation?
I'm working with various products. I am familiar with Azure Marketplace and Azure Automation, including Language Understanding. It takes a couple of hours for my team to deploy the product, though ...
What do you like most about vCenter Orchestrator?
The stability of the product is very good.
What is your experience regarding pricing and costs for vCenter Orchestrator?
We're running a low-profile budget. This is not our main focus on investment technology, so we're trying to reduce costs due to the change from perpetual to subscription licenses.
What needs improvement with vCenter Orchestrator?
For our environment, I do not see any areas of vCenter Orchestrator that could be improved or enhanced. We are currently satisfied with the orchestrator. If any improvements are needed, I will prov...
 

Overview

 

Sample Customers

1. Adobe 2. BMW 3. Coca-Cola 4. General Electric 5. Johnson & Johnson 6. NBCUniversal 7. Pfizer 8. Samsung 9. Siemens 10. Toyota 11. Verizon 12. 3M 13. Accenture 14. Airbus 15. Allianz 16. American Express 17. AT&T 18. Bank of America 19. Boeing 20. Cisco 21. Dell 22. ExxonMobil 23. Ford 24. General Motors 25. IBM 26. Intel 27. JPMorgan Chase 28. Microsoft (self-use) 29. Nestle 30. Procter & Gamble 31. Shell 32. Walmart
Beiersdorf Shared Services
Find out what your peers are saying about Azure Automation vs. vCenter Orchestrator and other solutions. Updated: December 2025.
881,114 professionals have used our research since 2012.