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Azure Automation vs Nintex Process Platform comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Azure Automation
Ranking in Process Automation
26th
Average Rating
8.0
Reviews Sentiment
6.3
Number of Reviews
3
Ranking in other categories
No ranking in other categories
Nintex Process Platform
Ranking in Process Automation
9th
Average Rating
7.8
Reviews Sentiment
6.9
Number of Reviews
24
Ranking in other categories
Business Process Management (BPM) (12th), Workload Automation (10th)
 

Mindshare comparison

As of October 2025, in the Process Automation category, the mindshare of Azure Automation is 1.1%, up from 0.5% compared to the previous year. The mindshare of Nintex Process Platform is 1.9%, down from 2.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Process Automation Market Share Distribution
ProductMarket Share (%)
Nintex Process Platform1.9%
Azure Automation1.1%
Other97.0%
Process Automation
 

Featured Reviews

Gökhan YENİGÜN - PeerSpot reviewer
Has improved workflow automation and reduced manual tasks while offering room for simpler deployment
Azure Automation brings many benefits to my company and my customers' companies because many jobs can be converted automatically through an AI agent to complete tasks. PowerShell and Python scripting capabilities assist us significantly in developing tailored automation at 90% efficiency. I have utilized Azure Automation runbooks. We don't create new runbooks because some runbook templates simplify our business processes and tasks effectively.
Satya Singh - PeerSpot reviewer
Offers good integration capabilities and easy to learn and good stability
Nintex is still at the starting point of integrating with AI. It has integrated with a very small piece of artificial intelligence., like only integrated with the Google Cloud. There is a benefit, like a no-code and low-code solution. But, again, if you are a developer, especially if you are a hardcore developer, you are using your code knowledge, its skills, and all. And, suddenly, you are moving into the low-code solution, and then you will feel, like, so many things you can't achieve with the low-code solution. And in that case, you are looking for some custom development. And it's a little bit difficult in the Nintex area. Because they are totally dependent on the low-code solution, and you are looking at where you can implement your custom things. However, you can do that thing, but that will be a difficult task. Also, the outcome, whatever you are trying to get from such kind of custom development, will be a little bit difficult. Let's suppose, like, if you are working with a medium level of data or a small level of data that will be easier to handle with the Nintex. However, the bulk data on a high level of data would be difficult. I have been working with Nintex for the past three years. I've been able to create some really good products in different domains, including banking and insurance. Everything seems achievable, but there are a few things I'm missing. First, debugging can be a bit difficult in Nintex. You can't debug forms and workflows easily. This is something that could be improved in future releases. It requires some R&D. Second, I would like to see more integration with AI. There is some custom integration available through the gateway, but it would be great to have more AI-related features built into the platform.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Azure Automation brings many benefits to my company and my customers' companies because many jobs can be converted automatically through an AI agent to complete tasks."
"The most valuable feature of Azure Automation is the scripting."
"It's easy to configure your set of rules to make the form controls work perfectly, removing manual work and making processes seamless."
"Easily maintained and customization is quite simple."
"The workflow engine of K2 is its main strength. Its workflow engine is probably one of the best, and that's the reason why Nintex bought K2. It can clearly handle any complex process or scenario. K2 is almost low-code. It is a no-code or low-code solution. You don't have to read a whole lot of code. It is pretty much GUI based. Their support is also excellent. The biggest advantage of K2 is SmartObjects, which allow you to separate the data from the application. It is a standalone application that allows you to build a data source from different places, which a lot of other applications also do. It is called SmartObjects technology, which is pretty powerful. If I have data from different applications, such as JD and ServiceNow, I can just create a SmartObject based on a data source and use it. I have some forms that have six, seven, or eight applications in a single form with data from different places."
"It has helped us a lot, especially during the initial phase of a project where most of the things are done on paper."
"This solution is very easy to use and customize, using almost zero coding. It's built on SharePoint which many companies in our country have experience with. This made it easy to adapt the application in our environment."
"The capacity to integrate with external platforms. It's great to be able to call web services or other external services."
"It saves time as tasks are automated."
"We were able to meet all of the requirements for functionality that were specified, and we did not experience challenges where we had to compromise on functionality."
 

Cons

"Deployment with Azure Automation can be challenging at times, though sometimes it is very easy."
"The solution’s user interface could be improved."
"While Nintex Workflow has pretty robust troubleshooting abilities, I think that improving the default logging and notifications would be helpful."
"The license pricing is too high currently for Nintex Workflow."
"I think it was lacking a little bit in its multiple in-house processes and other processes. So there is a little bit of a gap in collaboration."
"The tool lacks to offer support for the Arabic language, and it needs consideration."
"There is room for improvement in the user experience in the forms."
"The user interface in Nintex needs improvement. It is not very intuitive and requires changes."
"The licensing needs to be improved. Right now, we find it's getting more expensive to use the product."
"The solution needs more RPA and AI features."
 

Pricing and Cost Advice

Information not available
"The price of this solution is affordable but the problem in Algeria is our community is a bit slower. The new clients might feel the solution is a bit expensive."
"The annual support costs are expensive."
"The initial investment in K2 is heavy. Currently, the expenditure is $28,000 for a year. After we go to the cloud, it is going to be per seat and probably cheaper. Currently, there are unlimited users."
"Our maintenance costs are reduced."
"For the initial hundred users, the cost is $21,000 per year, which I find too high."
"Comparatively, it's expensive."
"Nintex products are expensive, but valuable. Licensing in on-premise was historically based on a perpetual model, where you’d license per Web front-end. However, they are switching exclusively to a consumption (subscription) model, where you purchase the number of workflows you think you’ll use in your environment, and can scale up from there."
"Nintex Workflow is more expensive than Microsoft's native products, but it is still considered moderately priced when compared to higher-end products such as K2."
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Top Industries

By visitors reading reviews
Financial Services Firm
23%
Computer Software Company
7%
Insurance Company
7%
Healthcare Company
6%
Financial Services Firm
18%
Computer Software Company
17%
Manufacturing Company
6%
Educational Organization
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise6
Large Enterprise24
 

Questions from the Community

What do you like most about Azure Automation?
The most valuable feature of Azure Automation is the scripting.
What needs improvement with Azure Automation?
Based on feedback, Azure Automation needs to stay up-to-date with real technology game changers and include new features that meet market demands. It is essential for Azure Automation to capture ne...
What is your primary use case for Azure Automation?
My clients mainly use Azure Automation for back-office processes and operations, as the application of this product is wide-ranging. It depends on their in-house capabilities and the opportunities ...
What do you like most about K2?
The latest version of Nintex has many features. We have a clear roadmap and the necessary application to integrate it into our platform.
What is your experience regarding pricing and costs for K2?
Nintex Process Platform is expensive. Prices relate to both features and the professional services necessary due to our lack of an implementation team.
What needs improvement with K2?
The user interface in Nintex needs improvement. It is not very intuitive and requires changes. Additionally, the deployment process should be easier.
 

Also Known As

No data available
K2 blackpearl, K2 Five, Nintex Workflow
 

Overview

 

Sample Customers

1. Adobe 2. BMW 3. Coca-Cola 4. General Electric 5. Johnson & Johnson 6. NBCUniversal 7. Pfizer 8. Samsung 9. Siemens 10. Toyota 11. Verizon 12. 3M 13. Accenture 14. Airbus 15. Allianz 16. American Express 17. AT&T 18. Bank of America 19. Boeing 20. Cisco 21. Dell 22. ExxonMobil 23. Ford 24. General Motors 25. IBM 26. Intel 27. JPMorgan Chase 28. Microsoft (self-use) 29. Nestle 30. Procter & Gamble 31. Shell 32. Walmart
SEA Corp, Omnicom Group, Verizon, STIHL
Find out what your peers are saying about Azure Automation vs. Nintex Process Platform and other solutions. Updated: September 2025.
869,566 professionals have used our research since 2012.