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Azul Zing vs Sendbird comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Azul Zing
Ranking in AI Customer Experience Personalization
34th
Average Rating
9.6
Reviews Sentiment
8.2
Number of Reviews
9
Ranking in other categories
Application Infrastructure (16th)
Sendbird
Ranking in AI Customer Experience Personalization
2nd
Average Rating
8.4
Reviews Sentiment
6.1
Number of Reviews
13
Ranking in other categories
Help Desk Software (8th), Enterprise Social Software (5th), AI Customer Support (3rd)
 

Mindshare comparison

As of August 2026, in the AI Customer Experience Personalization category, the mindshare of Azul Zing is 0.9%, down from 16.0% compared to the previous year. The mindshare of Sendbird is 1.9%. It is calculated based on PeerSpot user engagement data.
AI Customer Experience Personalization Mindshare Distribution
ProductMindshare (%)
Sendbird1.9%
Azul Zing0.9%
Other97.2%
AI Customer Experience Personalization
 

Featured Reviews

it_user500349 - PeerSpot reviewer
CTO at a financial services firm with 51-200 employees
It has helped us improve our latency performance drastically
As a large scale high performance trading platform serving the high frequency trading community, latency has always been critical for our clients. Before using Azul Zing JVM, we would have had to spend a lot of effort tuning our JVM GC and profiling our application to minimize latency, which is…
Shadrach Godwish Chukwu - PeerSpot reviewer
SDR and Workflow Automation Specialist at a tech services company with 11-50 employees
Organized real-time customer chats have improved support efficiency and response handling
One thing I found unique about Sendbird is how smooth the real-time chat feels. It does not feel delayed or clunky. Conversations flow naturally, as though you are talking to someone in real time. If I could improve one thing, I would add more built-in analytics around conversations, such as clearer insights on response times, common issues, and agent performance. That would make it much easier to optimize support without relying on external tools. One improvement I see for Sendbird would be more flexibility in customizing the chat interface, especially around how conversations are displayed for agents. Sometimes, when handling multiple chats, having better layout controls or quick filters would make it much easier to stay organized. I also would appreciate more built-in analytics inside the platform itself, such as clearer breakdowns of response times, chat resolution rates, and common customer issues. Right now, you often need external tools to get that level of insights. Overall, it works very well, but those improvements would make the day-to-day support work much smoother and much more efficient.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"With minimal effort, Zing has helped us improve our latency performance dramatically."
"With minimal effort, Zing has helped us improve our latency performance dramatically."
"The non-stop garbage collector (C4 - Continuously Concurrent Compacting Collector) is the most valuable feature."
"With Zing, we've now been able to re-allocate those tuning resources to general product development."
"Zing has completely solved the garbage collection problem for us."
"With minimal effort, Zing has helped us improve our latency performance drastically."
"Performance of the JVM, especially the C4 Pauseless Garbage Collection, for continuous application execution is the most valuable feature."
"GC Pause times are maintained in low milliseconds, which is beneficial for applications with high volume, high memory allocation rate, and a high memory footprint, and it also increases throughput by approximately 20-25% as compared to Oracle Java Development Kit based on some tests that I have done with real applications."
"There are many useful features with Sendbird."
"The most valuable feature for us, besides chat, was file transfer, as we used it for sending files and images in chats."
"Sendbird is a very strong, reliable tool when it comes to real-time communications."
"Sendbird is very flexible, and they have made great strides towards optimization."
"Overall, Sendbird is a solid choice if you are looking for a reliable, scalable chat solution without the overhead of building and maintaining your own messaging infrastructure."
"Features similar to WhatsApp, such as online and offline statuses, message reactions, and replies, add significant value."
"The backend system was managed by Sendbird, eliminating the need for caching systems or local storage on user devices."
"Sendbird positively impacts my organization by reducing our time to create the chat module for the applications over the web and the Android and iOS mobile applications, allowing us to easily integrate this chat feature with less time."
 

Cons

"It is extremely expensive."
"However, like every other great product, there is always something that can be improved."
"Although Azul claims to have a fast warmup, we still experience higher latency for the first trade when our system starts up on Sundays."
"The licensing over non-production environments considerably affects the cost of our solution as a software vendor."
"The profiling tools included with Zing lag behind those available for Oracle's Java implementation."
"We have encounter stability issues and that has been a source of frustration at times."
"Although Azul claims to have a fast warmup, we still experience higher latency for the first trade when our system starts up on Sundays."
"A major issue was the requirement for a separate connection to Sendbird, resulting in a delay when initiating the chat."
"Their teams could be better in sync, as I had a very bad bug wherein all three SDKs had a problematic initialization order that required a bug fix version to be released after 17 email exchanges to finally get them to agree that the fault was on their side, which was pretty painful."
"One area that could be improved is the handling and visibility of unread message counts."
"Sendbird can be improved by looking into the app ID and improvements on a daily basis."
"More analytics tools could be integrated into Sendbird."
"Their pricing is very high compared to competitors, which is a concern for us."
"Impersonating a user or using a template user to send messages for development purposes would be very useful."
"The documentation for integrating with the Flutter framework is lacking detailed information. Initially, I struggled to connect users and manage tokens for active and offline sessions, which caused frustration."
 

Pricing and Cost Advice

Information not available
"There is a starter plan for $399 per month, and a pro plan for $799 dollars."
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Top Industries

By visitors reading reviews
Financial Services Firm
24%
Manufacturing Company
14%
Construction Company
12%
Outsourcing Company
8%
Construction Company
22%
Manufacturing Company
14%
Comms Service Provider
10%
University
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise4
Large Enterprise2
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise5
Large Enterprise3
 

Questions from the Community

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What is your experience regarding pricing and costs for Sendbird?
Compared to other chat providers, Sendbird is not that expensive to integrate and this cost is very low.
What needs improvement with Sendbird?
To improve Sendbird, it could provide features such as those in WhatsApp, including allowing users to share their current location and live location, and enabling users to keep and share their curr...
What is your primary use case for Sendbird?
My main use case for Sendbird is chat with one-to-one persons or group chat, and with other features like audio calling and video calling. For the users we have onboarded in our applications, we ha...
 

Comparisons

 

Also Known As

No data available
Sendbird Calls, Sendbird Desk
 

Overview

 

Sample Customers

Priceline, RBS, Credit Suisse, ING, Creditex, Nielsen, Workday, Saks Fifth Avenue, Entergy, Quotix, Puma and many more.  Visit azul.com for more.
Information Not Available
Find out what your peers are saying about Azul Zing vs. Sendbird and other solutions. Updated: June 2026.
909,725 professionals have used our research since 2012.