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Amplitude vs Joulica Amazon Connect Analytics comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amplitude
Ranking in Customer Data Analysis
1st
Average Rating
8.6
Reviews Sentiment
5.3
Number of Reviews
11
Ranking in other categories
Web Analytics (1st), Mobile Marketing and Advertising (2nd), User Activity Monitoring (5th), AI Data Analysis (12th), AI Customer Experience Personalization (9th)
Joulica Amazon Connect Anal...
Ranking in Customer Data Analysis
7th
Average Rating
8.0
Number of Reviews
6
Ranking in other categories
Customer Data Platforms (CDP) (6th)
 

Mindshare comparison

As of August 2026, in the Customer Data Analysis category, the mindshare of Amplitude is 11.1%, down from 18.6% compared to the previous year. The mindshare of Joulica Amazon Connect Analytics is 1.8%. It is calculated based on PeerSpot user engagement data.
Customer Data Analysis Mindshare Distribution
ProductMindshare (%)
Amplitude11.1%
Joulica Amazon Connect Analytics1.8%
Other87.1%
Customer Data Analysis
 

Featured Reviews

Saurav Bhattacharjee - PeerSpot reviewer
Senior Business Analyst at Arcteryx
Empowers teams to build visualization-rich reports and make faster decisions using historical user behavior data
I think areas for Amplitude's improvement include data retention. The maximum data I have worked with, the clickstream data on Amplitude, is two years, whereas we rely on Tableau for historical data of at least two years. I am not sure whether it was my organization paying for lower retention or not, but having historical data would take away the reliance on Tableau. Secondly, reconciling clickstream data with Databricks or other AWS systems could help analysts spend less time verifying the accuracy of both sources, which would be really helpful. Lastly, a more focused approach on error logs is necessary. I have found that, at least with Intuit, we used Splunk more for error logs than Amplitude. Although Amplitude had the capability, developers seemed to prefer Splunk, so if that could be improved, it would be good.
Sandeep Marwah - PeerSpot reviewer
Vice President, Ccaas Consulting Cct, Bd & Solutions at HGS - Hinduja Global Solutions
Analytics have boosted customer satisfaction and now reduce returns through detailed shoe insights
I believe Amazon Connect Analytics can be improved, especially regarding the interface, as it would be helpful for us since we have to do a lot of development work to make sure the interface looks exactly the way our customers want. I'm talking about the user interface. Further about the needed improvements, the UI does give us the entire pattern, but you have to customize that pattern. What we prefer is that if those patterns or designs can be pre-built or available in the form of stencils, allowing us to leverage each stencil one by one instead of recreating from scratch every time. I choose an eight because, as I said, it gives us a lot of benefits, but the journey to reach that level is a little painful. It took us roughly two months to fine-tune a particular analytics dashboard, and once it's fine-tuned, then it works great. That is the process we have to go through, and that's the reason I suggest maybe we could implement a little bit more stencil-based or pre-ready designs into the analytics dashboards, which would be helpful.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Amplitude is a perfect product that will always fulfill all the data-related needs that your company has, and I would suggest anyone to go for it."
"Other areas like cohort analysis, defining key events, and user properties were also well-suited for Amplitude. It is an easy tool to use."
"Amplitude has positively impacted my organization as it allows us to make decisions based on data and iterate faster."
"Amplitude impacts my organization positively as it serves as a central point that allows everyone within the organization to speak the same language of data."
"We can create charts and bar charts for visualization purposes and check real-time data with the solution."
"Amplitude has impacted my organization positively in a huge way, as everyone uses it to gain insights into user behavior before implementing new features, which leads to massive positive change, data-driven development, lots of learning, and encouragement to use Amplitude in daily work for everyone in the company, not just analysts."
"I loved using Amplitude because it allowed me to dive deep into product usage and analyze different customer segments."
"Amplitude has provided a return on investment, helping us improve campaign targeting and raising personalization accuracy by almost twenty-five percent, while saving us a lot of time since I can see the analysis as quickly as possible in the dashboard, resulting in significant time and money saved."
"With the sentiment analysis and feedback, I've seen measurable improvements in customer satisfaction and efficiency, increasing by about ten percent more than before."
"We have seen a return on investment with Amazon Connect Analytics as we have reduced the number of managers that we need, making us much more cost-efficient."
"Amazon Connect Analytics has positively impacted the organization by enabling call routing changes based on real-time data and allowing decisions to be made immediately."
"Amazon Connect Analytics has positively impacted my organization 100% as the results are phenomenal; now my operations team can actually see how many orders are getting rejected so that they can work on those cases and satisfy the dissatisfied customer."
"Joulica Amazon Connect Analytics has positively impacted my organization, as it was involved in one of the projects I conducted with near real-time analytics and various tools, all consolidated in a single place."
"Thanks to the visibility and flexibility of the dashboards in Amazon Connect Analytics, I can act upon the actual events occurring in the solution."
 

Cons

"Amplitude could be improved by being cheaper."
"We have seen tagging issues with Amplitude in rare scenarios, which can be improved."
"Setting up reports in Amplitude was challenging for me as a newer user."
"The visualization of the properties can also be enhanced. Basically, the visualization could be better, and the real-time analytics can be enhanced."
"We attempted to use their screen recording and session recording capabilities as a replacement for a previous vendor, and we found that the functionality they offered did not stack up to the previous vendor."
"Amplitude is almost perfect, but there are some charts I cannot create due to the large data structure."
"Regarding how Amplitude can be improved, I think that dashboards and charts are ephemeral; people often create dashboards but rarely revisit them, so while a handful of dashboards might survive, the real value lies in the insight derived from them."
"I choose nine because, lately, when I was using it, the more people wanted to improve, the more complex things got—not in a good way, but confusing."
"There are certain things about Joulica Amazon Connect Analytics, such as security, that I am uncertain about."
"I chose eight out of ten because there could be more generic functionalities and giving specific responses."
"I choose an eight because, as I said, it gives us a lot of benefits, but the journey to reach that level is a little painful."
"It would be easier if real-time and historic metrics could be pulled up on the same dashboard."
"The customer support for Amazon Connect Analytics is sometimes not as responsive and helpful as we would prefer, but it is not the worst."
 

Pricing and Cost Advice

"Pricing is a little on the higher end, especially when considering scalability."
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Top Industries

By visitors reading reviews
Construction Company
12%
Insurance Company
8%
Manufacturing Company
8%
Outsourcing Company
8%
Energy/Utilities Company
14%
Financial Services Firm
12%
Transportation Company
10%
Outsourcing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business2
Large Enterprise9
By reviewers
Company SizeCount
Small Business1
Large Enterprise6
 

Questions from the Community

What needs improvement with Amplitude?
Amplitude can be improved by allowing more than a two-year look back window for most analyses. Usually, all they offer is that two-year look back window, and longer form time series analysis seems ...
What is your primary use case for Amplitude?
Amplitude is our main product insights system, and it allows us to view the activity on our website and quantify certain KPIs about how users interact with the site. We measure things such as month...
What advice do you have for others considering Amplitude?
I chose a rating of nine out of ten because Amplitude has virtually every functionality that we need except for the aforementioned lack of long form time series analysis, and their pricing is often...
What is your experience regarding pricing and costs for Joulica Amazon Connect Analytics?
My experience with pricing, setup cost, and licensing was pretty good as it was easy and very clear.
What needs improvement with Joulica Amazon Connect Analytics?
There are certain things about Joulica Amazon Connect Analytics, such as security, that I am uncertain about. The person who set it up mentioned that it is somewhat complex, and the learning curve ...
What is your primary use case for Joulica Amazon Connect Analytics?
My main use case for Joulica Amazon Connect Analytics is for custom reporting and connecting the raw data, where I can query with SQL or use my BI tool, for example, Power BI. An example of how I u...
 

Comparisons

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Also Known As

ClearBrain
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Overview

 

Sample Customers

Nokia, Yik Yak, QuizUp, CrunchBase, Rhapsody, PlanGrid, Acquia, Patreon, SeatGeek, Etermax
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Find out what your peers are saying about Amplitude vs. Joulica Amazon Connect Analytics and other solutions. Updated: August 2026.
909,725 professionals have used our research since 2012.