Amplitude vs Segment comparison

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Amplitude Logo
1,004 views|906 comparisons
Twilio Logo
857 views|774 comparisons
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"I loved using Amplitude because it allowed me to dive deep into product usage and analyze different customer segments."

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"I like the straightforward way of connecting with various data sources and destinations. That's the most valuable feature. It has built-in integrations for a lot of them, so the overall effort required for integrations is relatively low."

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Cons
"Setting up reports in Amplitude was challenging for me as a newer user."

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"The challenge is the lack of flexibility in the SDKs, given the capabilities of the destinations."

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Pricing and Cost Advice
Information Not Available
  • "The pricing was on the higher side but it wasn't excessively high."
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    Top Answer:I like the straightforward way of connecting with various data sources and destinations. That's the most valuable feature. It has built-in integrations for a lot of them, so the overall effort… more »
    Top Answer:The pricing was on the higher side but it wasn't excessively high. It's definitely not tailored for the smallest businesses, but it's well-suited for setups that anticipate significant growth.
    Top Answer:The main challenge is that the SDKs are pretty similar across programming languages, and they're not super flexible. They might not support certain use cases. It has a set of functions that work well… more »
    Ranking
    5th
    out of 32 in Web Analytics
    Views
    1,004
    Comparisons
    906
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    4th
    out of 32 in Web Analytics
    Views
    857
    Comparisons
    774
    Reviews
    1
    Average Words per Review
    1,635
    Rating
    8.0
    Comparisons
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    Compared 7% of the time.
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    Compared 5% of the time.
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    Compared 11% of the time.
    Tealium logo
    Compared 10% of the time.
    Also Known As
    ClearBrain
    Segment.io
    Learn More
    Overview

    Whether you want to understand how users are navigating through your application, which features engage them the most, or how to improve long-term user retention, Amplitude helps you answer questions critical to your product development strategy.

    Segment is a customer data platform that helps organizations collect, unify, and analyze customer data from various sources. Its primary use case is to provide a single view of the customer across different touchpoints, enabling businesses to deliver personalized experiences.

    The most valuable functionality of Segment is its ability to integrate with numerous data sources, such as websites, mobile apps, and third-party tools. It simplifies the process of data collection and unification, allowing organizations to easily access and analyze customer data in real time.

    Segment helps organizations by providing a comprehensive understanding of their customer's behavior, preferences, and interactions. This valuable insight enables businesses to make data-driven decisions, optimize marketing campaigns, and improve customer engagement. By leveraging Segment's capabilities, organizations can enhance customer experiences, increase customer satisfaction, and drive business growth.

    Sample Customers
    Nokia, Yik Yak, QuizUp, CrunchBase, Rhapsody, PlanGrid, Acquia, Patreon, SeatGeek, Etermax
    Nokia, rdio, Bonobos, LiveNation, Atlassian
    Top Industries
    VISITORS READING REVIEWS
    Computer Software Company18%
    Financial Services Firm12%
    Media Company7%
    Comms Service Provider6%
    VISITORS READING REVIEWS
    Computer Software Company16%
    Financial Services Firm11%
    Real Estate/Law Firm8%
    Comms Service Provider7%
    Company Size
    VISITORS READING REVIEWS
    Small Business33%
    Midsize Enterprise12%
    Large Enterprise55%
    VISITORS READING REVIEWS
    Small Business28%
    Midsize Enterprise14%
    Large Enterprise59%

    Amplitude is ranked 5th in Web Analytics with 1 review while Segment is ranked 4th in Web Analytics with 2 reviews. Amplitude is rated 8.0, while Segment is rated 8.6. The top reviewer of Amplitude writes "Offers depth of analytics and powerful visualization capabilities". On the other hand, the top reviewer of Segment writes "Simplify data management and analysis and offers built-in integrations for many data sources and destinations, reducing effort required for custom integrations". Amplitude is most compared with Matomo, Google Analytics, Braze, Snowflake Analytics and mParticle, whereas Segment is most compared with Google Analytics, Pendo, Heap, Adobe Analytics and Tealium.

    See our list of best Web Analytics vendors.

    We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.