Adobe Campaign vs Teradata comparison

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Adobe Campaign

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Executive SummaryUpdated on Jul 27, 2025

Teradata and Adobe Campaign compete in data management and marketing automation. Adobe Campaign's feature-rich suite gives it an edge despite Teradata's competitive pricing and strong support.

Features: Teradata provides advanced database management, insight generation, and seamless data integration. Adobe Campaign offers sophisticated marketing tools, comprehensive personalization, and enhanced customer engagement.

Ease of Deployment and Customer Service: Adobe Campaign has flexible deployment options for various business sizes and strong customer service. Teradata emphasizes deploying robust data solutions with extensive implementation and technical support for onboarding.

Pricing and ROI: Teradata offers competitive pricing focusing on long-term data solutions benefiting data-centric businesses. Adobe Campaign requires a higher initial investment but delivers substantial ROI through advanced marketing capabilities.

To learn more, read our detailed Adobe Campaign vs. Teradata Report (Updated: July 2025).

Adobe Campaign vs. Teradata

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Helped 865,384 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Campaign

Ranking in Marketing Management

8th

Average Rating

7.6

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Teradata

Ranking in Marketing Management

6th

Average Rating

8.2

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Customer Experience Management (6th), Backup and Recovery (20th), Data Integration (15th), Relational Databases Tools (8th), Data Warehouse (3rd), BI (Business Intelligence) Tools (9th), Cloud Data Warehouse (4th)

Mindshare comparison

As of August 2025, in the Marketing Management category, the mindshare of Adobe Campaign is 5.5%, up from 4.4% compared to the previous year. The mindshare of Teradata is 3.3%, up from 2.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management

Featured Reviews

Pritam Deb

Senior Analyst at Accenture the Netherlands

Easy to learn because it has quite a lot of documentation

Depending on your business scenarios, you can use it, but the initial knowledge of Java scripts, API integrations, and data management. The tool is not a complex platform if you know about the aforementioned areas. Adobe Campaign has features for creating templates, importing templates, and creating various workflows. We used these features to launch the emails, and everything else features. In our company, we integrated Adobe Campaign with Tealium Customer Data Hub. Tealium Customer Data Hub was useful for sending some information to Adobe Campaign for various email campaigns. Whatever data we received in Adobe Campaign was sent back to the Tealium Customer Data Hub for further segmentation. Adobe Campaign can be integrated with other various platforms as well. I think the tool is easy to learn because Adobe has quite a lot of documentation, which includes a broad range of documentation along with various training portals and training materials. The tool is not that complex. From the functionality perspective, it is a very good tool. The tool's UI seems a bit slow, and since it needs enhancement, I rate it a nine out of ten.

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RajeshKumar25

Principal Consultant & Director at Quensulting

Harnessing advanced parallelism for top performance while embracing cloud trends

Teradata is primarily used for data warehousing across all customers. My clients have built-in applications that use Teradata, and their use varies from customer to customer, depending on the industry and database size. The primary function is as an OLAP analytical ecosystem Scalability is…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The tool helps store and manage our data. I don't need to be a pro in SQL, but I can still run queries and get the exact data I want. Some workflows help me get data from any table and send it to any platform without expert SQL knowledge. I can still export complicated data anywhere."

"Analytics was a good part of Adobe Campaign."

"It is a stable solution."

"Teradata can be deployed on-premise, on the cloud, or in a virtual machine, which means customers can move without having to create their architecture all over again."

"It's a pre-configured appliance that requires very little in terms of setting-up."

"In Data Lab, you can schedule any testing you want to do in production. You can take a small subset of data from production, copy it there, and run all your tests. It reduces your testing costs because it's all in the lab."

"We did performance testing. We had a set of real life MicroStrategy reports. Our conditions were: Not allowed to redesign data model, not allowed to rewrite the queries, all queries should be generated by MicroStrategy, no aggregates. Teradata appeared to be way faster than a similarly configured (in terms of hardware) Oracle server."

"The performance is great, we are able to query our data in one operation."

"The data processing, clustering, and distributed computing are impressive."

"It's very mature from a technology perspective."

"We really enjoy the FastLoad, TPump, and MultiLoad features."

More Teradata pros

Cons

"The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty finding options. Since I've been working with it for a while, I don't have that problem."

"The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software."

"Adobe Campaign needs to improve the UI because it is a bit old. Sometimes, the platform is a bit slow."

"Teradata could improve by being less complicated. There are some aspects that are not available on the Unix server and a Unix system is required to access some data, such as in case of an emergency."

"I would like to see an improved Knowledge Base on the web."

"Limited interest and success in some areas make us hesitate about upgrading."

"I would like to see more integration with many different types of data."

"The capability to implement it with comparable performance across various private cloud environments, ensuring adaptability to different infrastructure setups would be beneficial."

"Teradata's UI could be improved."

"The initial setup is complex because there are a lot of factors that come into play, including the amount of software and applications that require access."

"The solution could improve by having a cloud version or a cloud component. We have to use other solutions, such as Amazon AWS, Microsoft Azure, or Snowflake for the cloud."

More Teradata cons

Pricing and Cost Advice

"It will be a bit expensive because it is an Adobe product."

"The solution is cheaper than Salesforce. It is useful for small banks that want to trigger emails."

"Teradata is expensive, so it's typically marketed to big customers. However, there have been some changes, and Teradata is now offering more flexible pricing models and equipment leasing. They've added pay-as-you-go and cloud models, so it's changing, but Teradata is generally known as an expensive high-end product."

"The price needs to be more competitive as Hadoop, Redshift, Snowflake, etc are constantly making way into EDW space."

"We had a lot of parties involved when purchasing from the AWS Marketplace. They are very flexible and aggressive in trying to close the deal. They are good at what they have to offer and listening to the customer. It's a two-way street."

"Make sure you have the in-house skills to design and support the solution, as relying on external sources is extremely costly and tends to lock you into specific platforms, tools, and paradigms."

"Teradata's licensing is on the expensive side."

"In this day and age, we want to get things done quickly. So, we go to the AWS Marketplace."

"The price of Teradata could be less expensive."

"It is still a very expensive solution. While I very much like the pure technological supremacy of the software itself, I believe Teradata as a company needs to become more affordable. They are already losing the market to more flexible or cheaper competitors."

More Teradata pricing and cost advice

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Comparison Review

it_user232068

Senior Data Architect at a pharma/biotech company with 1,001-5,000 employees

Aug 5, 2015

Netezza vs. Teradata

Original published at https://www.linkedin.com/pulse/should-i-choose-net Two leading Massively Parallel Processing (MPP) architectures for Data Warehousing (DW) are IBM PureData System for Analytics (formerly Netezza) and Teradata. I thought talking about the similarities and differences…

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Top Industries

By visitors reading reviews

Financial Services Firm

26%

Comms Service Provider

Healthcare Company

Retailer

Financial Services Firm

26%

Computer Software Company

10%

Manufacturing Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Adobe Campaign?

Analytics was a good part of Adobe Campaign.

What needs improvement with Adobe Campaign?

The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty...

What is your primary use case for Adobe Campaign?

We use Adobe Campaign to trigger emails, set reminders, and manage customer data in an omnichannel environment.

Comparing Teradata and Oracle Database, which product do you think is better and why?

I have spoken to my colleagues about this comparison and in our collective opinion, the reason why some people may declare Teradata better than Oracle is the pricing. Both solutions are quite simi...

Which companies use Teradata and who is it most suitable for?

Before my organization implemented this solution, we researched which big brands were using Teradata, so we knew if it would be compatible with our field. According to the product's site, the comp...

Is Teradata a difficult solution to work with?

Teradata is not a difficult product to work with, especially since they offer you technical support at all levels if you just ask. There are some features that may cause difficulties - for example,...

Salesforce Marketing Cloud vs Adobe Campaign

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Compared 12% of the time

SQL Server vs Teradata

Compared 8% of the time

IBM Db2 Database vs Teradata

Compared 7% of the time

Snowflake vs Teradata

Compared 7% of the time

OpenText Analytics Database (Vertica) vs Teradata

Compared 6% of the time

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Product Reports

Marketing Management

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Also Known As

Neolane Campaign

IntelliFlex, Aster Data Map Reduce, , QueryGrid, Customer Interaction Manager, Digital Marketing Center, Data Mover, Data Stream Architecture

Overview

It's a set of solutions that help you personalize and deliver campaigns across all of your online and offline channels.

- Simplify campaign management

Manage your data and monitor the performance of your cross-channel campaigns from one place.

- Deliver engaging email

Use personalized, contextual and real-time email messages to deliver a compelling customer experience.

- Automate campaigns

Use marketing automation to increase your campaign productivity and reduce your time to market.

Adobe

Teradata is a scalable data analytics platform designed to meet enterprise demands for large-scale data management and processing, focusing on performance, scalability, and security for complex query executions.

As a leading data warehousing solution, Teradata integrates advanced analytics enabling organizations to derive insights from massive datasets. It supports high-volume data workloads with its architecture optimized for analytical queries. Users benefit from its robust scalability, allowing seamless expansion as data grows. Teradata's SQL engine is compatible with a wide range of data types, ensuring flexibility in data analysis. With advanced security measures, it protects sensitive data across various environments, providing peace of mind to users handling critical information.

What are the most important features of Teradata?

Linear Scalability: Easily expands data processing capabilities to handle increasing data loads without performance degradation.
Advanced Analytics: Supports complex analytical operations integrating machine learning and AI for predictive insights.
SQL Compatibility: Offers a comprehensive SQL interface that supports complex queries across diverse data types.
Data Security: Implements rigorous security protocols to protect data integrity and confidentiality.

What benefits and ROI should users look for?

Improved Decision-Making: Derive actionable insights quickly for strategic business decisions.
Cost Efficiency: Optimized resource usage reduces operational costs associated with data processing.
Increased Productivity: Streamlined data operations save time, allowing teams to focus on analysis.
Enhanced Scalability: Seamless growth without significant additional investment as data volumes increase.

Teradata is widely used in industries like finance, telecommunications, and healthcare, where data-driven decisions are critical. Companies leverage its robust analytics capabilities to enhance customer experiences, streamline operations, and ensure compliance with regulatory requirements. In these sectors, quick access to data insights can significantly impact competitive advantage.

Sample Customers

Euromoney Learning Solutions, Cr_dit Agricole Nord-Est, a Synergie GIE regional bank, Renault, HD Supply, Dior, Mercola.com

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Adobe Campaign vs. Teradata