You need to sign in or sign up before continuing.

Adobe Campaign vs Marketo vs Salesforce Marketing Cloud comparison

Adobe Campaign and Marketo are both solutions in the Marketing Management category. Adobe Campaign is ranked #8 with an average rating of 7.7, while Marketo is ranked #5 with an average rating of 8.4. Adobe Campaign holds a 8.1% mindshare in MM, compared to Marketo’s 9.4% mindshare. Additionally, 100% of Adobe Campaign users are willing to recommend the solution, compared to 96% of Marketo users who would recommend it.

Adobe Campaign

Read 3 Adobe Campaign reviews

866 Views
857 Comparison Views

100% willing to recommend

Marketo

Read 25 Marketo reviews

2,747 Views
961 Comparison Views

96% willing to recommend

Salesforce Marketing Cloud

Read 62 Salesforce Marketing Cloud reviews

5,146 Views
1,904 Comparison Views

98% willing to recommend

Adobe Campaign

Marketo

Salesforce Marketing Cloud

Comparison Buyer's Guide

Download the report

Executive Summary

We performed a comparison between Adobe Campaign, Marketo, and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Microsoft, SAP and others in Marketing Management.

To learn more, read our detailed Marketing Management Report (Updated: March 2026).

Buyer's Guide

Marketing Management

March 2026

Download the complete report

Helped 885,376 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

As of April 2026, in the Marketing Management category, the mindshare of Adobe Campaign is 8.1%, up from 4.4% compared to the previous year. The mindshare of Marketo is 9.4%, down from 10.8% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 15.9%, up from 15.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management Mindshare Distribution
Product	Mindshare (%)
Salesforce Marketing Cloud	15.9%
Marketo	9.4%
Adobe Campaign	8.1%
Other	66.6%

Marketing Management

Featured Reviews

Pritam Deb

Senior Analyst at Accenture the Netherlands

Easy to learn because it has quite a lot of documentation

Depending on your business scenarios, you can use it, but the initial knowledge of Java scripts, API integrations, and data management. The tool is not a complex platform if you know about the aforementioned areas. Adobe Campaign has features for creating templates, importing templates, and creating various workflows. We used these features to launch the emails, and everything else features. In our company, we integrated Adobe Campaign with Tealium Customer Data Hub. Tealium Customer Data Hub was useful for sending some information to Adobe Campaign for various email campaigns. Whatever data we received in Adobe Campaign was sent back to the Tealium Customer Data Hub for further segmentation. Adobe Campaign can be integrated with other various platforms as well. I think the tool is easy to learn because Adobe has quite a lot of documentation, which includes a broad range of documentation along with various training portals and training materials. The tool is not that complex. From the functionality perspective, it is a very good tool. The tool's UI seems a bit slow, and since it needs enhancement, I rate it a nine out of ten.

Read full review

Anika Gaur

Senior Digital Solutions Analyst at Rich Products

Effective lead management and useability with room for reporting improvements

Customer support could be more helpful. The reporting could be better, with more engaging reports and the ability to collaborate more objects, like opportunities. Incorporating AI features similar to tools like HubSpot and Salesforce account engagement would be beneficial. Additionally, Marketo should work on automating tools and updating the product since it looks similar to how it did five years ago.

Read full review

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Targeted email journeys have boosted campaign insight and now need better data access and support

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS. Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The tool helps store and manage our data. I don't need to be a pro in SQL, but I can still run queries and get the exact data I want. Some workflows help me get data from any table and send it to any platform without expert SQL knowledge. I can still export complicated data anywhere."

"Analytics was a good part of Adobe Campaign."

"It is a stable solution."

"This solution gives me a qualified lead, it will drive your sales even faster."

"The most valuable features are the Marketo emails, both sending and tracking."

"Automated customer outreach from sign up to upgrade"

"I have a good special setup and a huge NetFlow to the sales channel."

"The most valuable features are the Marketo emails, both sending and tracking."

"It's pretty good at handling customization and templates. We can put in different variables, so even someone without coding knowledge can create and develop emails that look good on different browsers."

"One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler."

"The main highlights of Marketo are its support structure, the documentation available, and the features mainly related to forms, landing pages, and leads. Although other platforms like Oracle Eloqua have similar features, Marketo's support structure, lead generation, and segmentation features are easier than those of different platforms."

More Marketo pros

"The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features."

"This solution has improved organization brand awareness with prospects and clients."

"The Journey and CloudPages and automation are all great."

"What is most valuable is that you can schedule reports, there are a lot of supporting tools, and you have access to all that information."

"Salesforce Marketing Cloud is a stable solution."

"Marketing Cloud has improved our productivity and our team enjoy using it."

"We use it to communicate with our customers, look at the reports to see the communication engagement, and then do sequencing to make sure that there are continuous touchpoints with the client."

"The scalability of the solution is perfect."

More Salesforce Marketing Cloud pros

Cons

"The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software."

"The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty finding options. Since I've been working with it for a while, I don't have that problem."

"Adobe Campaign needs to improve the UI because it is a bit old. Sometimes, the platform is a bit slow."

"I have encountered issues when I had to use filters repeatedly. It would have been helpful if I could duplicate them directly, instead of dragging them. Also, having an option to save filters for future use would have saved a lot of time, especially when dealing with multiple filters."

"I had an issue while integrating JavaScript with forms."

"Customer support could be more helpful."

"Takes time to setup and manage."

"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."

"Technical support is not good. I would rate them a two out of five."

"Our experience with the renewal process has been frustrating. Marketo bakes a substantial price increase into each contract which has required renegotiation every year."

"Some modern Marketo features could be improved."

More Marketo cons

"In terms of marketing, I don't think Salesforce invests the same level of intensity in promoting Marketing Cloud...Pricing is a concern and needs improvement, as some customers find the product a bit too expensive."

"Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step."

"The product could use a little bit of BI in the sense of rule-based building."

"An additional feature needed for the next release of Marketing Cloud would be better capacity for personalization."

"The analytics feature needs some improvement."

"The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered."

"Customer support could be improved, especially for new features where I do not always receive proper solutions from the platform provider."

"I've noticed on one-to-one leads, the customer objection option is not available."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

"The solution is cheaper than Salesforce. It is useful for small banks that want to trigger emails."

"It will be a bit expensive because it is an Adobe product."

"The licensing cost usually depends on the users."

"It is expensive. We have a yearly license."

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

"Marketo is used a lot because it's cheaper and preferred by many firms."

"The solution is expensive compared to others."

"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."

"The initial pricing was excellent, but the pricing for renewals is not as good."

More Marketo pricing and cost advice

"Salesforce is an expensive solution."

"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."

"This is a low cost solution suited to larger organizations."

"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."

"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."

"Licensing fees are paid on a yearly basis."

"The solution is a bit expensive."

More Salesforce Marketing Cloud pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Marketing Management solutions are best for your needs.

See recommendations

885,376 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Financial Services Firm

17%

Construction Company

12%

Comms Service Provider

Retailer

No data available

Financial Services Firm

12%

Construction Company

Manufacturing Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	5
Large Enterprise	10

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	31

Questions from the Community

What needs improvement with Adobe Campaign?

The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who k...

See all answers

What is your primary use case for Adobe Campaign?

We use Adobe Campaign to trigger emails, set reminders, and manage customer data in an omnichannel environment.

See all answers

What advice do you have for others considering Adobe Campaign?

If you're considering using Adobe Campaign for the first time, I would ask about your requirements. If your focus is ...

See all answers

What do you like most about Marketo?

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM...

See all answers

What needs improvement with Marketo?

The user interface could be improved. I would like to see an updated UI for 2025.

See all answers

What is your primary use case for Marketo?

As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confide...

See all answers

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have...

See all answers

Comparisons

SAP CRM vs Adobe Campaign

Compared 17% of the time

Zeta Marketing Platform vs Adobe Campaign

Compared 8% of the time

HCL Campaign vs Adobe Campaign

Compared 6% of the time

Amazon Pinpoint vs Adobe Campaign

Compared 5% of the time

smartFOCUS Message Cloud vs Adobe Campaign

Compared 5% of the time

More Adobe Campaign Competitors

HubSpot Marketing Hub vs Marketo

Compared 29% of the time

Oracle Eloqua vs Marketo

Compared 20% of the time

Pardot vs Marketo

Compared 5% of the time

SAS Customer Intelligence 360 vs Marketo

Compared 4% of the time

Autopilot HQ vs Marketo

Compared 2% of the time

More Marketo Competitors

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 16% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 12% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 6% of the time

BloomReach vs Salesforce Marketing Cloud

Compared 2% of the time

Voyado Engage vs Salesforce Marketing Cloud

Compared 2% of the time

More Salesforce Marketing Cloud Competitors

Product Reports

Buyer's Guide

Marketing Management

March 2026

Download Adobe Campaign product report

Buyer's Guide

Marketo

March 2026

Download Marketo product report

Buyer's Guide

Salesforce Marketing Cloud

March 2026

Download Salesforce Marketing Cloud product report

Also Known As

Neolane Campaign

No data available

ExactTarget

Overview

It's a set of solutions that help you personalize and deliver campaigns across all of your online and offline channels.

- Simplify campaign management

Manage your data and monitor the performance of your cross-channel campaigns from one place.

- Deliver engaging email

Use personalized, contextual and real-time email messages to deliver a compelling customer experience.

- Automate campaigns

Use marketing automation to increase your campaign productivity and reduce your time to market.

Adobe

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Adobe

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

Euromoney Learning Solutions, Cr_dit Agricole Nord-Est, a Synergie GIE regional bank, Renault, HD Supply, Dior, Mercola.com

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Find out what your peers are saying about Salesforce, Microsoft, SAP and others in Marketing Management. Updated: March 2026.

DOWNLOAD NOW

885,376 professionals have used our research since 2012.