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Adaptive Insights vs IBM Cognos comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adaptive Insights
Ranking in Reporting
12th
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
18
Ranking in other categories
Business Performance Management (8th), Financial Performance and Strategy Management (3rd), Data Visualization (11th), ESG Reporting Software (4th)
IBM Cognos
Ranking in Reporting
4th
Average Rating
8.0
Reviews Sentiment
6.3
Number of Reviews
134
Ranking in other categories
BI (Business Intelligence) Tools (7th)
 

Mindshare comparison

As of May 2025, in the Reporting category, the mindshare of Adaptive Insights is 0.4%, down from 0.6% compared to the previous year. The mindshare of IBM Cognos is 4.5%, down from 5.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting
 

Featured Reviews

Andrew Rosenberg - PeerSpot reviewer
Adaptive scales well, simple to create new budget versions and models
For the organization I used to work at, it streamlined the process of creating budgets. It's very simple to create a new version and do some more modeling based on your need for planning things like headcount, other expenses, and revenue, everything is configurable within Workday. So that made it easy. Reporting was pretty easy to set up as well. It streamlined the amount of time it took to do the budget as well as kind of making it simple to implement a rolling forecast process. So, it really was more just a productivity increase and time shortening for the budgeting and forecasting process.
AMOL JAJU - PeerSpot reviewer
Offers ad hoc analysis reports and good for operational dashboarding
There used to be many valuable features, but in the last three or four years, whatever IBM is doing with enhancements, it has taken a lot of time to build and develop. But the best usage of Cognos is the ad hoc analysis reports. I really like that. Our customers also like that. But now the usage of Cognos and OBIE is reduced by various business users because people and business users are now more focused on analytics, slice and dice, and the dashboard, and the widgets.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The important feature is integration with source data. It connects to various ERP systems, including Workday, Intact, and others. It can also import actuals and compare them to PlanPoint quite easily."
"The most valuable feature of the solution is its dashboard."
"It's very simple to create a new version and do some more modeling based on your need for planning things like headcount, other expenses, and revenue, everything is configurable within Workday."
"We utilize planning on a daily basis, therefore we find it to be the most valuable product for our organization."
"Reports are allowed to be edited for aesthetic purposes, which is lacking in a lot of other dashboard tools."
"It's very stable."
"The integration with our payroll system to complete staff modeling during our budget and forecast processes."
"Automated reporting."
"The solution's initial setup process is easy."
"The comprehensiveness or broadness of the software functions or business intelligence functions that it provides is valuable. It is also quite easy to use and user-friendly."
"Dashboarding, reporting, and ad hoc reporting are the valuable features of IBM Cognos."
"IBM Cognos is a robust governed platform with significant security features and provides excellent graphics and reporting."
"Using custom controls, it is possible to extend the application with even more functionality and make the application intuitive and attractive."
"We use IBM Cognos for enterprise analytics and reporting."
"One of the strong suits of Cognos is its robust corporate reporting capability."
"The initial setup is quite straightforward."
 

Cons

"It's a Workday product; they could do a little bit better to integrate a pure-play integration with Workday, which really doesn't do that."
"Discovery (the data visualization module): Needs to catch up with BI leaders, such as MS and Tableau. E.g., sorting by amounts in column charts and page slicers to control all visuals."
"Being able to drill down when using OfficeConnect needs work."
"Adaptive Insights has a limit of 1,00,000 rows for HTML reports. It should be improved because we will have multiple dimensions that need to be populated to enhance the image."
"The upload feature exists, but isn't terribly useful."
"Their customer support team is slow to respond and not extremely confident."
"Better user interface (UI)."
"We tried Discovery and OfficeConnect at one point and found them too cumbersome, at the time."
"We would like to see development of the product's UI function, to make it more of a UI tool that can be configured as required."
"One key area for improvement is the need to improve the self-service nature and functionality of the product in terms of visual analytics."
"Cognos is quite slow - it's missing the performance of the PowerPlay cubes."
"There are many problems with the product's stability part, making it an area where improvements are required."
"IBM Cognos's error messages seem to be a bit ambiguous. An error will be encountered and a message will be sent out very ambiguous and after investigating the error message it could be any number of issues. There was never a direct answer to the question or a direct answer to the error messages. Sometimes it would be a generic error message for 21 different solutions. It wasn't very specific, which required a lot of digging around and trial and error trying to fix the problem. The messaging in their error messaging is something needing improvement."
"I would like to see the introduction of mapbooks for supporting some geographical information."
"This product could use improvement in terms of usability for those with less technical know how."
"The AI-based features could be further enhanced by the solution."
 

Pricing and Cost Advice

"Everything is negotiable, but this solution is low cost compared to others."
"Ensure that you have the proper pricing plan in place."
"Prior to purchasing licenses, make sure you understand which users will only need planning and which users will need both planning and OfficeConnect."
"Pricing is in line with other cloud-based EPM tools. It is a subscription-based model based upon the number of users and site type if it's an admin or end-user type thing."
"Licensing seems to be worth the cost considering the efficiency Adaptive brings."
"It's affordable."
"Adaptive Insights' pricing is reasonable."
"Adaptive Insights' pricing is relative to its peer competitors. It's certainly competitive compared to a spreadsheet template that you build in Excel. It can be expensive if you need to have 100-500 budget holders giving input and building financial plans. However, in that case, it becomes an extremely good bargain. Compared to its competitors, it offers an excellent value."
"It is averagely priced."
"IBM Cognos price is on the higher side of the spectrum. However, with the features that it brings, such as correlation analysis, it's worth the money. They should look at the pricing more clearly because it's a little on the higher side."
"The cost of IBM Cognos it's more or less the same as most of the other solutions on the market. They're very competitive with the rest of the market and it is not the most expensive product."
"It is my understanding that the cost is very low. It's not very expensive."
"On a scale from one to ten where one is low pricing and ten is high pricing, I would rate this solution at eight."
"My company uses IBM Cognos with another IBM product, so I think only one license is used."
"Cognos is super expensive compared to Tableau ($70/month) and Power BI ($20/month) — I think Cognos is roughly $200 a month."
"There is need to assess the purchase license accordingly so as to avoid audit penalties."
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Comparison Review

it_user79932 - PeerSpot reviewer
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Real Estate/Law Firm
8%
Healthcare Company
6%
Educational Organization
54%
Financial Services Firm
7%
Computer Software Company
4%
Manufacturing Company
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Adaptive Insights?
It's very simple to create a new version and do some more modeling based on your need for planning things like headcount, other expenses, and revenue, everything is configurable within Workday.
What is your experience regarding pricing and costs for Adaptive Insights?
12 years ago, it was very affordable. Workday has definitely increased its price since it acquired Adaptive a few years ago. So, it's affordable. But there are other more affordable solutions that ...
What needs improvement with Adaptive Insights?
The integrations could be simpler. It takes quite a bit of internal and IT know-how to set up. So, there could be room for just improving the integrations, making it easier to integrate outside sys...
Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
What do you like most about IBM Cognos?
The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
What needs improvement with IBM Cognos?
There is room for improvement in self-service analytics and predictiveness.
 

Also Known As

Workday Adaptive Planning, Adaptive Discovery , Workday Adaptive Planning
Cognos, Cognos Analytics, IBM Cognos Analytics
 

Overview

 

Sample Customers

1. Cisco Systems 2. Coca-Cola Bottling Co. Consolidated 3. Deloitte 4. DocuSign 5. Dropbox 6. Electronic Arts 7. Fender Musical Instruments Corporation 8. Fitbit 9. Fossil Group 10. Groupon 11. Hilton Worldwide 12. HP Inc. 13. Intuit 14. Johnson & Johnson 15. LinkedIn 16. Lyft 17. McAfee 18. Medtronic 19. Netflix 20. Oracle 21. Pandora 22. PayPal 23. Pinterest 24. Red Hat 25. Salesforce 26. ServiceNow 27. Slack Technologies 28. Spotify 29. Symantec 30. Tableau Software 31. Twitter 32. Workday
More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
Find out what your peers are saying about Adaptive Insights vs. IBM Cognos and other solutions. Updated: April 2025.
850,028 professionals have used our research since 2012.