Adaptive Insights vs IBM Cognos comparison

Workday and IBM are both solutions in the Reporting category. Workday is ranked #10 with an average rating of 8.2, while IBM is ranked #6 with an average rating of 7.9. Workday holds a 0.6% mindshare in RT, compared to IBM’s 4.5% mindshare. Additionally, 100% of Workday users are willing to recommend the solution, compared to 91% of IBM users who would recommend it.

Adaptive Insights

Read 18 Adaptive Insights reviews

1,332 Views
306 Comparison Views

100% willing to recommend

IBM Cognos

Read 134 IBM Cognos reviews

7,574 Views
3,030 Comparison Views

91% willing to recommend

Adaptive Insights

IBM Cognos

Comparison Buyer's Guide

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Executive SummaryUpdated on Mar 4, 2025

Adaptive Insights and IBM Cognos are competitive solutions in the financial planning and analytics sector. Adaptive Insights is favored for its ease of use and rapid deployment, while IBM Cognos is preferred for its comprehensive feature set and powerful data processing capabilities.

Features: Adaptive Insights offers ease of use, intuitive planning, and reporting tools for financial planning. IBM Cognos provides a broad range of analytics features, including advanced data visualization tools, making it suitable for organizations requiring extensive analytical capabilities.

Room for Improvement: Adaptive Insights could enhance its advanced analytics capabilities and data processing power. It can also work on providing more sophisticated data visualization options. IBM Cognos can improve by simplifying its user interface and reducing its complexity for new users. Additionally, the high cost can be a barrier, and streamlining deployment could be beneficial.

Ease of Deployment and Customer Service: Adaptive Insights offers a straightforward cloud-based deployment model with strong customer support, ideal for businesses needing a quick setup. IBM Cognos involves a more complex implementation process but provides detailed support options to ensure successful integration in data-heavy environments.

Pricing and ROI: Adaptive Insights generally has a lower setup cost, providing a quicker return on investment through simplified implementation and operational effectiveness. IBM Cognos, with higher initial costs, offers significant ROI for businesses that leverage its advanced analytical features over time.

To learn more, read our detailed Adaptive Insights vs. IBM Cognos Report (Updated: July 2025).

Buyer's Guide

Adaptive Insights vs. IBM Cognos

July 2025

Download the complete report

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adaptive Insights

Ranking in Reporting

10th

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Business Performance Management (7th), Financial Performance and Strategy Management (3rd), Data Visualization (10th), ESG Reporting Software (2nd)

IBM Cognos

Ranking in Reporting

6th

Average Rating

8.0

Reviews Sentiment

6.3

Number of Reviews

134

Ranking in other categories

BI (Business Intelligence) Tools (8th)

Mindshare comparison

As of August 2025, in the Reporting category, the mindshare of Adaptive Insights is 0.6%, up from 0.5% compared to the previous year. The mindshare of IBM Cognos is 4.5%, down from 5.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Reporting

Featured Reviews

Andrew Rosenberg

Adaptive Planning Manager at Alight

Adaptive scales well, simple to create new budget versions and models

For the organization I used to work at, it streamlined the process of creating budgets. It's very simple to create a new version and do some more modeling based on your need for planning things like headcount, other expenses, and revenue, everything is configurable within Workday. So that made it easy. Reporting was pretty easy to set up as well. It streamlined the amount of time it took to do the budget as well as kind of making it simple to implement a rolling forecast process. So, it really was more just a productivity increase and time shortening for the budgeting and forecasting process.

Read full review

AMOL JAJU

Senior BI-ETL Consultant at CMA Consulting Services

Offers ad hoc analysis reports and good for operational dashboarding

There used to be many valuable features, but in the last three or four years, whatever IBM is doing with enhancements, it has taken a lot of time to build and develop. But the best usage of Cognos is the ad hoc analysis reports. I really like that. Our customers also like that. But now the usage of Cognos and OBIE is reduced by various business users because people and business users are now more focused on analytics, slice and dice, and the dashboard, and the widgets.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of the solution is its dashboard."

"Changes to corporate structure, account codes are updated in all versions including prior years, hence "one-version of truth" as claimed."

"It helps develop a more unified work format throughout the company."

"The important feature is integration with source data. It connects to various ERP systems, including Workday, Intact, and others. It can also import actuals and compare them to PlanPoint quite easily."

"Automated reporting."

"The integration with our payroll system to complete staff modeling during our budget and forecast processes."

"The biggest feature is the source of truth for all of our budget and forecast versions."

"We utilize planning on a daily basis, therefore we find it to be the most valuable product for our organization."

More Adaptive Insights pros

"IBM Cognos is a robust governed platform with significant security features and provides excellent graphics and reporting."

"When it comes to decision-making, the product is very useful and used in many departments since a lot of people prefer the reports to be generated by IBM Cognos."

"IBM Cognos improves the effectiveness of the sales team."

"The basic platform comes with several meta-modelling tools."

"One of the strong suits of Cognos is its robust corporate reporting capability."

"If they want dashboarding, storytelling, and analyzing why KPIs are met or not, then Cognos is a better candidate than Qlik Sense."

"The solution's initial setup process is easy."

"The Report Studio that is aimed at professional report writers."

More IBM Cognos pros

Cons

"Discovery (the data visualization module): Needs to catch up with BI leaders, such as MS and Tableau. E.g., sorting by amounts in column charts and page slicers to control all visuals."

"Their customer support team is slow to respond and not extremely confident."

"Being able to drill down when using OfficeConnect needs work."

"Adaptive Insights has a limit of 1,00,000 rows for HTML reports. It should be improved because we will have multiple dimensions that need to be populated to enhance the image."

"The product's configuration process could be faster."

"Adaptive Insights could improve the data designer interface to make integrations easier to set up."

"We tried Discovery and OfficeConnect at one point and found them too cumbersome, at the time."

"The upload feature exists, but isn't terribly useful."

More Adaptive Insights cons

"There are many problems with the product's stability part, making it an area where improvements are required."

"I would like for the platform to become more standard. If we make a development on our report and our dashboard, it will not be used in another solution. That means there is no portability for the developers."

"This product could use improvement in terms of usability for those with less technical know how."

"There are some small features that are missing. It would be nice if the graphics were better. You can use external sources for charts, but it's quite complex to use and not easy to implement. If you want a new chart, you can download it from multiple tools and implement it into IBM Cognos."

"One key area for improvement is the need to improve the self-service nature and functionality of the product in terms of visual analytics."

"Extending features on dashboards so it becomes a real dashboard building application, not only a data exploration tool."

"It would be better if it is was easier to implement without extensive training for it."

"The AI-based features could be further enhanced by the solution."

More IBM Cognos cons

Pricing and Cost Advice

"Adaptive Insights' pricing is reasonable."

"It's affordable."

"Adaptive Insights' pricing is relative to its peer competitors. It's certainly competitive compared to a spreadsheet template that you build in Excel. It can be expensive if you need to have 100-500 budget holders giving input and building financial plans. However, in that case, it becomes an extremely good bargain. Compared to its competitors, it offers an excellent value."

"Licensing seems to be worth the cost considering the efficiency Adaptive brings."

"Prior to purchasing licenses, make sure you understand which users will only need planning and which users will need both planning and OfficeConnect."

"Everything is negotiable, but this solution is low cost compared to others."

"Pricing is in line with other cloud-based EPM tools. It is a subscription-based model based upon the number of users and site type if it's an admin or end-user type thing."

"Ensure that you have the proper pricing plan in place."

"It is pretty expensive."

"It is averagely priced."

"On a scale from one to ten where one is low pricing and ten is high pricing, I would rate this solution at eight."

"Pricing should be improved."

"Cognos is super expensive compared to Tableau ($70/month) and Power BI ($20/month) — I think Cognos is roughly $200 a month."

"There is a standard license required to use this solution. There are some additional tools but I am not sure if they are an extra cost."

"It's more expensive than similar solutions like Tableau and Power BI."

"IBM Cognos price is on the higher side of the spectrum. However, with the features that it brings, such as correlation analysis, it's worth the money. They should look at the pricing more clearly because it's a little on the higher side."

More IBM Cognos pricing and cost advice

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Comparison Review

it_user79932

Senior Manager - BI Head at NVidia

Feb 4, 2015

Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho

1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…

Read full review

Top Industries

By visitors reading reviews

Computer Software Company

Financial Services Firm

Real Estate/Law Firm

Non Profit

Financial Services Firm

15%

Insurance Company

10%

Manufacturing Company

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Adaptive Insights?

It's very simple to create a new version and do some more modeling based on your need for planning things like headcount, other expenses, and revenue, everything is configurable within Workday.

See all answers

What is your experience regarding pricing and costs for Adaptive Insights?

12 years ago, it was very affordable. Workday has definitely increased its price since it acquired Adaptive a few years ago. So, it's affordable. But there are other more affordable solutions that ...

See all answers

What needs improvement with Adaptive Insights?

The integrations could be simpler. It takes quite a bit of internal and IT know-how to set up. So, there could be room for just improving the integrations, making it easier to integrate outside sys...

See all answers

Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...

See all answers

What do you like most about IBM Cognos?

The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.

See all answers

What needs improvement with IBM Cognos?

There is room for improvement in self-service analytics and predictiveness.

See all answers

Comparisons

Tableau vs Adaptive Insights

Compared 10% of the time

IBM Planning Analytics vs Adaptive Insights

Compared 10% of the time

Microsoft Power BI vs Adaptive Insights

Compared 10% of the time

Oracle Hyperion vs Adaptive Insights

Compared 9% of the time

Planful vs Adaptive Insights

Compared 8% of the time

More Adaptive Insights Competitors

Microsoft Power BI vs IBM Cognos

Compared 13% of the time

Tableau vs IBM Cognos

Compared 9% of the time

SAP BusinessObjects Business Intelligence Platform vs IBM Cognos

Compared 8% of the time

Oracle Hyperion vs IBM Cognos

Compared 8% of the time

Qlik Sense vs IBM Cognos

Compared 6% of the time

More IBM Cognos Competitors

Product Reports

Buyer's Guide

Adaptive Insights

July 2025

Download Adaptive Insights product report

Buyer's Guide

IBM Cognos

July 2025

Download IBM Cognos product report

Also Known As

Workday Adaptive Planning, Adaptive Discovery , Workday Adaptive Planning

Cognos, Cognos Analytics, IBM Cognos Analytics

Overview

Adaptive Insights is a cloud-based financial planning and analysis software that helps businesses streamline their budgeting, forecasting, and reporting processes.

With its intuitive interface and powerful analytics, it enables organizations to make data-driven decisions and drive business performance.

Workday

IBM Cognos Business Intelligence provides a wide range of tools to help you analyze your organization's data. IBM Cognos BI allows businesses to monitor events and metrics, create and view business reports, and analyze data to help them make effective business decisions.

IBM Cognos applies techniques to describe, summarize, and compare data, and draw conclusions. This allows users to see trends and discover anomalies or variances that may not be evident by simply reading data. Data sources that contain information from different areas of a business can be stored in separate packages. Users can see only information that they have been granted access to, based on their group or role.

IBM Cognos BI consolidates the following business intelligence functions into a single web-based solution:

IBM Cognos Insight: Create personal and managed workspaces for data analysis. Using these interactive workspaces, you can share insight results with managers. Cognos Insight supports write-back, and you can also use these workspaces to capture and integrate management goals, commitments, and forecasts.
IBM Cognos Workspace: With IBM Cognos Workspace, you can create rich, interactive workspaces using IBM Cognos content as well as data from external sources. You can view and open your favorite workspaces and reports, edit content in your workspaces, and share your workspaces via email.
IBM Cognos Analytics: IBM Cognos Analytics utilizes built-in AI and intuitive searches which helps users to quickly create the visualizations and a wide range of reports. Cognos Analytics provides cognitive and managed self-service, enabling you to gain insights from controlled and trusted data.
IBM Cognos Report Studio and IBM Cognos Query Studio: Easily create structured and query reports. IBM Cognos allows users to create application and report templates. In addition, report authors can reuse report objects to apply filters, fields, and styles to reports. Users can set the language of the user interface and report content according to the user's native language.
IBM Cognos Event Studio: Receive notifications of events that occur within your organization in real time. Event Studio enables the creation of agents that detect the occurrence of business events, failures, or anomalies, based on the change of specific events or data conditions. Notification can be sent via email, publication in the portal, or by triggering reports.
IBM Cognos Connection: This is the Web portal for IBM Cognos BI and is the central area for accessing all the IBM Cognos functions. In the web portal, users can schedule and distribute reports, create tasks, administer the server and the access permissions, and more.

Reviews from Real Users

IBM Cognos stands out among its competitors for a number of reasons. Two major ones are its powerful analysis tool and its reporting capabilities.

Prasad B., a senior software engineer at a financial services firm, notes, “The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report. We can receive automated reports as well. They are easy to schedule on a weekly or monthly basis. It is very fast. I mean in means of report output, it's very fast compared to the actual clients involved.”

IBM

Sample Customers

1. Cisco Systems 2. Coca-Cola Bottling Co. Consolidated 3. Deloitte 4. DocuSign 5. Dropbox 6. Electronic Arts 7. Fender Musical Instruments Corporation 8. Fitbit 9. Fossil Group 10. Groupon 11. Hilton Worldwide 12. HP Inc. 13. Intuit 14. Johnson & Johnson 15. LinkedIn 16. Lyft 17. McAfee 18. Medtronic 19. Netflix 20. Oracle 21. Pandora 22. PayPal 23. Pinterest 24. Red Hat 25. Salesforce 26. ServiceNow 27. Slack Technologies 28. Spotify 29. Symantec 30. Tableau Software 31. Twitter 32. Workday

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.

Buyer's Guide

Adaptive Insights vs. IBM Cognos

July 2025

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