ActiveMQ vs VMware Tanzu Data Solutions comparison

Apache and Broadcom are both solutions in the Message Queue (MQ) Software category. Apache is ranked #2 with an average rating of 8.5, while Broadcom is ranked #5 with an average rating of 8.6. Apache holds a 22.0% mindshare in MQ, compared to Broadcom’s 7.5% mindshare. Additionally, 89% of Apache users are willing to recommend the solution, compared to 89% of Broadcom users who would recommend it.

ActiveMQ

Read 28 ActiveMQ reviews

4,376 Views
4,157 Comparison Views

89% willing to recommend

VMware Tanzu Data Solutions

Read 85 VMware Tanzu Data Solutions reviews

4,732 Views
1,420 Comparison Views

89% willing to recommend

ActiveMQ

VMware Tanzu Data Solutions

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Executive SummaryUpdated on Jan 27, 2025

VMware Tanzu Data Solutions and ActiveMQ are both open-source tools catering to different IT needs. VMware Tanzu leads in database performance and analytics, while ActiveMQ stands out in messaging and ease of use.

Features: VMware Tanzu excels with high performance, scalability, and integration with Hadoop and Big Data. Its robust parallel processing capabilities make it extremely efficient for analytics. ActiveMQ is notable for message queuing, providing features like message persistence, clustering, and support for multiple protocols.

Room for Improvement: VMware Tanzu could improve stability and integration features, and simplify complex administrative tasks. ActiveMQ can refine clustering capabilities, improve its monitoring console, and enhance documentation and support for additional protocols.

Ease of Deployment and Customer Service: VMware Tanzu offers hybrid and public cloud deployment options, with customer service varying in quality. ActiveMQ is mainly deployed on-premises, with support that is generally robust but often reliant on community forums.

Pricing and ROI: Both VMware Tanzu and ActiveMQ are cost-effective due to their open-source nature. VMware Tanzu's paid features offer flexibility and value for advanced functionalities, whereas ActiveMQ's affordability remains appealing, providing significant functionality at no cost.

To learn more, read our detailed ActiveMQ vs. VMware Tanzu Data Solutions Report (Updated: March 2026).

Buyer's Guide

ActiveMQ vs. VMware Tanzu Data Solutions

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ActiveMQ

Ranking in Message Queue (MQ) Software

2nd

Average Rating

8.0

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

VMware Tanzu Data Solutions

Ranking in Message Queue (MQ) Software

5th

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Database Development and Management (5th), Relational Databases Tools (12th), Data Warehouse (10th)

Mindshare comparison

As of March 2026, in the Message Queue (MQ) Software category, the mindshare of ActiveMQ is 22.0%, down from 26.2% compared to the previous year. The mindshare of VMware Tanzu Data Solutions is 7.5%, up from 5.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Message Queue (MQ) Software Mindshare Distribution
Product	Mindshare (%)
ActiveMQ	22.0%
VMware Tanzu Data Solutions	7.5%
Other	70.5%

Message Queue (MQ) Software

Q&A Highlights

Miriam Tover

Service Delivery Manager at PeerSpot

Jun 27, 2019

What is the biggest difference between ActiveMQ and RabbitMQ?

RabbitMQ has a larger installed base and more active OSS community.

See all answers

Featured Reviews

MoumitaDas

Software Engineer III at a financial services firm with 10,001+ employees

Integration capabilities enhance message handling without human interaction

With ActiveMQ there should be more options. If you work with other technologies, for example, Java, there are many options. We can integrate the way we want ActiveMQ. We can create partitions and clusters, but AP is not providing such options currently. It only provides time, request response timing, the number of requests that need to be handled, and protocol types. The configuration needs to be broadened inside AP to perform in a better way. Sometimes issues arise in production with ActiveMQ due to the number of requests. For example, if you have configured one thousand requests at a time and it receives one thousand and one messages at a time, it breaks. The configuration aspect is tricky. When configurations are proper, ActiveMQ almost has zero errors.

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Karthik Shivaram

Sr. Manager at STI INFOTECH PVT LTD

Improved multi-cloud data management has simplified operations and supports seamless Kubernetes

From my perspective, the biggest challenge with VMware right now is the pricing. To be very honest, in many cases I find myself recommending alternative solutions instead of VMware. Even if those alternatives come with a bit more complexity, customers are often more willing to accept that than the current VMware pricing model. In the past, VMware used a socket-based licensing model, which was easier for customers to understand and budget for. Now the shift to a core-based licensing model has significantly increased costs for many environments, especially for organizations running modern high-core CPUs. One positive aspect of the new model is that VMware has bundled several components together. For example, earlier when deploying vSphere, customers also had to purchase vCenter separately for management. Now multiple components are packaged into a single SKU, which simplifies some aspects of procurement and deployment. While this consolidation has its benefits, the overall licensing and commercial costs remain very high. Pricing is not the only issue. I believe Broadcom also needs to reconsider its strategy in light of the current market conditions. The approach they are taking may be strategic from a business perspective, but from what I see in the field, it is leading to lost opportunities. Many customers who previously relied on VMware are now actively exploring alternative virtualization platforms. I’m not sure where this direction will ultimately lead, but based on my experience, it is already affecting adoption. Since you’ve been trying to reach me for some time—and we also had a discussion a couple of years ago—I hope this feedback helps Broadcom understand the current sentiment in the market and potentially make adjustments. Another important concern is the way features are bundled. In many cases, customers only need basic virtualization and high availability capabilities. However, the current packaging often includes additional features that they may not need. A good analogy is that if a customer only needs an entry-level car, we shouldn’t be forced to sell them a Rolls-Royce. VMware could benefit from adopting a more modular or à la carte licensing model, where customers can choose only the components they truly require. For example, if a customer only needs core virtualization functionality, they should be able to purchase just that. This would allow partners and solution providers to better align solutions with customer requirements and position VMware more competitively in the market. Another challenge I want to highlight is the pricing model based on U.S. dollars and the way multi-year licensing is handled. In many enterprise and government projects, customers prefer to commit to three-year or five-year licenses and pay the full amount upfront. However, in approximately 20% of the deals I work on, we lose opportunities because VMware only provides dollar-based pricing for the first year. When it comes to the following years, the contract requires renewals annually rather than allowing a fixed multi-year upfront payment. This approach is particularly problematic for government and public sector customers. Many of them are ready and willing to pay for three or five years in advance, but the current VMware model does not support that structure effectively. Because pricing is tied to the U.S. dollar and subject to yearly adjustments, VMware does not lock in pricing for the full term. From a customer’s perspective, this introduces uncertainty and makes procurement more complicated. Ideally, if a price is quoted—for example, $100 per year—it should remain consistent across a multi-year agreement. Customers would be comfortable committing to a five-year term if the price were fixed and predictable. Unfortunately, that flexibility is currently not available across VMware products, whether it is vSphere, VMware Tanzu solutions, or other offerings. For large enterprise environments, one-year commitments are usually not practical. Many enterprise customers prefer longer-term agreements for budgeting and procurement reasons. Even when they are willing to accept the higher cost associated with the core-based licensing model, the lack of a clear multi-year upfront option often becomes a deal-breaker.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The main function I find valuable in ActiveMQ is facilitating message transfer within the client's internal network. ActiveMQ handles the message transfer from the internal network to the cloud. Regarding multi-protocols, we use different approaches based on client capabilities. Some clients connect for real-time data transfer, using database queries for periodic updates every ten minutes. We collect data from multiple clients, ensuring we get real-time sensor values where possible and periodic updates for others."

"I am impressed with the tool’s latency. Also, the messages in ActiveMQ wait in a queue. The messages will start to move when the system reopens after getting stuck."

"The initial setup and first deployment of ActiveMQ is fairly simple."

"The most important feature is that it's best for JVM-related languages and JMS integration."

"Message broadcasting: There could be a use case sending the same message to all consumers. So as a producer, I broadcast the message to a topic. Then, whichever consumers are subscribed to the topic can consume the same message."

"Most people or many people recommended using ActiveMQ on small and medium-scale applications."

"The ability to store the failed events for some time is valuable."

"Reliable message delivery and mirroring."

More ActiveMQ pros

"We use VMware RabbitMQ to transfer information from one point to another."

"Very sophisticated routing control and priority messaging capabilities"

"The product is not complex."

"The most valuable feature for us is horizontal scaling."

"The solution improved our site reliability."

"It's one of the fastest databases in the market. It's easy to use. From a maintenance perspective it's a good product. The segmentation, or architecture of the product is different than other databases such as Oracle. So even in 10 years, the data distribution for such segments will not affect other segments. The query performance of the product, for complex queries, is very good. It has good integration with Hadoop."

"The stability of this solution was very good."

"The product is not complex; I do not have to create stored procedures, functions, or views."

Cons

"I would like the tool to improve compliance and stability. We will encounter issues while using the central applications. In the solution's future releases, I want to control and set limitations for databases."

"The UI. It's both a good thing and a bad thing. The UI is too simple. Sometimes you wanna see the messages coming to the queue, and you have to refresh the dashboard, the console of the product."

"Message Management: Better management of the messages. Perhaps persist them, or put in another queue with another life cycle."

"Needs to focus on a certain facet and be good at it, instead of handling support for most of the available message brokers."

"One potential area would be the complexity of the initial setup."

"The solution's stability needs improvement."

"There are some stability issues."

"The solution can improve the other protocols to equal the AMQ protocol they offer."

More ActiveMQ cons

"They should add more analytics. Their documentation could also be improved so that I don't have to bother my co-workers and tech support so often."

"The user interface could be improved."

"The next release should include some of the flexibility and features that Kafka offers."

"Extra filters would be helpful."

"They should improve on the ability to scale your queues in a very simple and elegant way with the same power that they have would be great."

"Lacks sufficient inbuilt machine-learning functions for complex use cases."

"This solution struggled with multi-regional synchronization."

"When you have complex tasks, RabbitMQ is hard to use."

Pricing and Cost Advice

"We use the open-source version."

"It’s open source, ergo free."

"ActiveMQ is open source, so it is free to use."

"The solution is less expensive than its competitors."

"I think the software is free."

"There are no fees because it is open-source."

"I use open source with standard Apache licensing."

"The tool's pricing is reasonable and competitive compared to other solutions."

More ActiveMQ pricing and cost advice

"It’s an open-source solution."

"Since the tool is an open-source product, there is no need to pay anything."

"The price is pretty good."

"The solution's pricing is cost-effective as it does not involve significant expenses. Licensing is required only for the server, while clients do not need any licensing. Therefore, it proves to be a cost-efficient option."

"It is an open-source product."

"It is an open-source platform. Although, we have to pay for additional features."

"The product is available for free use since it is an open-source technology."

"Pricing is good compared to other products. It's fine."

More VMware Tanzu Data Solutions pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

29%

Computer Software Company

10%

Manufacturing Company

Government

Financial Services Firm

15%

Manufacturing Company

Outsourcing Company

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	4
Large Enterprise	17

By reviewers
Company Size	Count
Small Business	30
Midsize Enterprise	11
Large Enterprise	49

Questions from the Community

What do you like most about ActiveMQ?

For reliable messaging, the most valuable feature of ActiveMQ for us is ensuring prompt message delivery.

See all answers

What needs improvement with ActiveMQ?

Pricing is something to consider with ActiveMQ, though cloud pricing is not costly and depends upon the compute selection. Focusing on AI is essential nowadays. AI capabilities require improvement ...

See all answers

What is your primary use case for ActiveMQ?

In my current organization, I'm only working with ActiveMQ. I previously worked with IBM WebSphere MQ.

See all answers

How does IBM MQ compare with VMware RabbitMQ?

IBM MQ has a great reputation behind it, and this solution is very robust with great stability. It is easy to use, simple to configure and integrates well with our enterprise ecosystem and protocol...

See all answers

What do you like most about VMware RabbitMQ?

RabbitMQ provides access to SDKs for development and the ability to raise and log tickets if we encounter issues. We can integrate RabbitMQ using various languages like Java or Python using the pro...

See all answers

What is your experience regarding pricing and costs for VMware RabbitMQ?

The product is free of cost.

See all answers

Comparisons

IBM MQ vs ActiveMQ

Compared 53% of the time

Red Hat AMQ vs ActiveMQ

Compared 11% of the time

MuleSoft Anypoint Platform vs ActiveMQ

Compared 8% of the time

Amazon SQS vs ActiveMQ

Compared 5% of the time

PubSub+ Platform vs ActiveMQ

Compared 4% of the time

More ActiveMQ Competitors

Nutanix Database Service vs VMware Tanzu Data Solutions

Compared 6% of the time

IBM MQ vs VMware Tanzu Data Solutions

Compared 5% of the time

Oracle Exadata vs VMware Tanzu Data Solutions

Compared 5% of the time

Snowflake vs VMware Tanzu Data Solutions

Compared 5% of the time

Oracle Database Appliance vs VMware Tanzu Data Solutions

Compared 4% of the time

More VMware Tanzu Data Solutions Competitors

Product Reports

Buyer's Guide

ActiveMQ

March 2026

Download ActiveMQ product report

Buyer's Guide

VMware Tanzu Data Solutions

February 2026

Download VMware Tanzu Data Solutions product report

Also Known As

AMQ

Greenplum, Pivotal Greenplum, VMware RabbitMQ, VMware Tanzu GemFire, VMware Postgres

Overview

Apache ActiveMQ is the most popular and powerful open source messaging and Integration Patterns server.

Apache ActiveMQ is fast, supports many Cross Language Clients and Protocols, comes with easy to use Enterprise Integration Patterns and many advanced features while fully supporting JMS 1.1 and J2EE 1.4. Apache ActiveMQ is released under the Apache 2.0 License

Apache

VMware Tanzu is a robust platform tailored for data warehousing, complex analytics, BI applications, and predictive analytics. It excels in scalability, performance, and parallel processing, enhancing data handling efficiency. Users report significant productivity improvements and streamlined operations, making it ideal for comprehensive data solutions.

Broadcom

Sample Customers

University of Washington, Daugherty Systems, CSC, STG Technologies, Inc.

General Electric, Conversant, China CITIC Bank, Aridhia, Purdue University

Buyer's Guide

ActiveMQ vs. VMware Tanzu Data Solutions

March 2026

Free Report: ActiveMQ vs. VMware Tanzu Data Solutions

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