ActiveCampaign vs monday.com comparison

Read 239 monday.com reviews

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98% willing to recommend

ActiveCampaign

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Executive SummaryUpdated on Jan 11, 2026

Mondy.com and ActiveCampaign compete in project management and marketing automation categories, respectively. ActiveCampaign offers more functionality and perceived value compared to monday.com's affordability and support.

Features: Monday.com offers task tracking, collaboration tools, and project management capabilities. ActiveCampaign includes email marketing, CRM integration, and customer segmentation, emphasizing its marketing automation strengths.

Ease of Deployment and Customer Service: Monday.com's deployment is straightforward with strong customer support. ActiveCampaign involves complex integration but offers comprehensive resources and helpful customer service for advanced needs.

Pricing and ROI: Monday.com's lower setup costs and efficient ROI make it appealing for project-focused teams, while ActiveCampaign's higher prices deliver significant ROI with advanced marketing features, benefiting businesses enhancing marketing strategies.

To learn more, read our detailed ActiveCampaign vs. monday.com Report (Updated: April 2026).

ActiveCampaign vs. monday.com

April 2026

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Helped 896,298 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ActiveCampaign

Ranking in CRM

28th

Average Rating

8.6

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

monday.com

Ranking in CRM

4th

Average Rating

9.4

Reviews Sentiment

7.3

Number of Reviews

239

Ranking in other categories

Project Portfolio Management (3rd), Project Management Software (2nd), Marketing Management (3rd), Opportunity Management (4th)

Mindshare comparison

As of May 2026, in the CRM category, the mindshare of ActiveCampaign is 0.6%, up from 0.3% compared to the previous year. The mindshare of monday.com is 1.1%, down from 4.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
monday.com	1.1%
ActiveCampaign	0.6%
Other	98.3%

CRM

Featured Reviews

Laura Oosterbroek

Head of Markting at Vanderkamp

Easy to use, efficient marketing automation and CRM tool

AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.

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Shreyans Parekh

Vice President, Finance and Operations at Fruitist

Centralized workflows have boosted cross-team collaboration and made complex projects manageable

monday.com can continue to improve their AI capabilities. When comparing monday.com to several alternatives when I was evaluating a project and project management, product road mapping, and workflow management platform for us, I looked at competitors such as Asana, ClickUp, SmartSheet, Airtable, and Notion. In my opinion, competitors such as Airtable and SmartSheet, especially followed by Asana and ClickUp, have worked on their AI and generative AI roadmap to combine database functionality with a very user-friendly interface for knowledge management and project tracking, essentially combining both worlds. Their AI is more sophisticated than what monday.com has released thus far. They provide a cleaner task-focused workflow management platform and I think that monday.com can still improve on this core piece of their technology. I think monday.com could also seek to be more process-oriented and intuitive. Other alternatives such as Asana and SmartSheet offer that approach. There is a steeper learning curve to learn monday.com in my opinion compared to Airtable, Asana, and others because I have also used those tools and platforms at other organizations. There is a bit of a learning curve with new users on monday.com because it is not as streamlined as I have experienced with competitors such as SmartSheet or Airtable. The capability sets are great, however, you may need to be hand-held via a monday.com rep when you get started within your organization or view the library of tutorials that monday.com has available. You can also view them on YouTube and that will help you get started on monday.com.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."

"Since we started to use Monday, we have been able to have a clear view of how organized we are, we have created a board for the important things that the school has to do, and we assign responsibilities for each activity and they receive an email about it, it is awesome."

"We have been able to keep our projects and acquisitions more organized by using the automation features to move line items over new sections based on the status."

"Automations are the most useful aspect of the solution, I do half the workload I used to do and can now spend time fine-tuning the process."

"The solution has improved our organization in terms of efficiencies in communication, project management, and openness and transparency (both internally and externally) as to the progress of items, while also assisting with recognizing bottlenecks and operational issues that stall progress."

"Being able to see your own personal specific projects makes it that much more accessible a program and is great for work productivity."

"The most valuable features are the way we could easily add tasks and track the timelines of tasks through a Gantt chart. That made it easier for us to see which crucial tasks were finished."

"Being able to keep track of everything has never been so easy."

"I use the templates function to create standard templates for my project plans that I can easily duplicate and disperse organizationally."

More monday.com pros

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."

"I'd like better CRM integrations."

"Monday.com doesn’t have subtasks or task dependencies, meaning that users can’t break down project plans to a granular level or allow tasks to be dependent on the completion of others."

"The exporting function could be improved to offer more raw data instead of being formatted like the online view."

"I'd like to see more integration with outside software such as social media publishing sites and cloud services."

"We run into technical issues a lot with monday.com, where certain errors just pop up randomly, and we would want to have a little bit more developer-friendly part from monday.com."

"It spams my inbox with many unwanted emails."

"I find that I sometimes have used the "status" column as input values other than done, working on it, etc., which conflicts with this bigger picture, and over the years is building up in a way that looks daunting as I'm not sure how to go back and mark it another way, so I skip it."

"We have difficulties playing with automation."

More monday.com cons

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."

"I think monday.com's paywalls are a little too high. Some basic features are locked behind the premium subscription. Some applications they offer within their subscription model are locked in an expensive package. These applications provide functionality that would benefit small teams, but it's too much money for a startup or a small business."

"It was fairly reasonable. For everything we were using it for, it was fairly reasonable."

"monday.com is pretty affordable. It's cheaper than Asana. There are four tiers, including a free version. The free version is fine if you don't have any complex projects. One of the most advanced plans is around $16 per month per user."

"It's quite expensive when it goes to the enterprise license. Other tools like Jira cost 5 a month, and then their enterprise license is 38 a month, which is quite expensive for what we can do. It's £500 for a tool on a large enterprise. I'd have hoped that enterprise costs go down, not up. The pro license is £14, and then everything else is much more expensive, which is another barrier for us to adopt because other comparable tools are much more affordable when you have such a high multiplier as well."

"The enterprise plan looks expensive because we don't understand the value as monday.com users. The pro level and other packages seem reasonable."

"The licensing cost is not that high for monday.com. However, if you need an implementer, the cost is high because there aren't so many monday.com professionals."

"The pricing is totally fair. I don't have any issues with it."

"The pricing of monday.com was a little bit high for us, especially here in South Africa, compared to Basecamp."

More monday.com pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Construction Company

10%

Manufacturing Company

10%

Outsourcing Company

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	181
Midsize Enterprise	28
Large Enterprise	32

Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?

The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.

What needs improvement with ActiveCampaign?

What is your primary use case for ActiveCampaign?

I use it For marketing automation purposes and for share repurpose purposes.

Do you recommend Monday.com?

Monday.com is one of the best project management softwares available on the market. It lets you create and customize the tools you need to run every aspect of your work. I particularly favor it bec...

What needs improvement with monday.com?

I think monday.com can be improved by having more integration to other applications. Integration is needed because some of our clients want to have a native integration in their monday.com and exis...

What is your primary use case for monday.com?

My main use case for monday.com is CRM and people management. Most of what we use is as a CRM. One specific example of how I use monday.com for CRM and people management is that one of our clients ...

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Product Reports

Download ActiveCampaign product report

CRM

May 2026

Download monday.com product report

May 2026

Overview

ActiveCampaign provides marketing automation, email marketing, and CRM capabilities tailored for businesses looking to enhance customer engagement. Known for its rich feature set, it offers flexible solutions to help businesses streamline processes and improve marketing efforts.

ActiveCampaign serves as a key tool for businesses aiming to integrate automation with CRM functions. Its platform offers a robust range of features that help businesses engage effectively with their audience. Known for its flexibility, ActiveCampaign helps create personalized customer experiences. The platform is continually updated, reflecting feedback from a diverse user base. Some areas for improvement include intuitive navigation and analytics capabilities. Despite these, ActiveCampaign remains a popular choice among professionals who desire comprehensive marketing solutions.

What are the essential features of ActiveCampaign?

Marketing Automation: Offers sophisticated workflows for scheduling messages and segmenting contacts.
Email Marketing: Provides customizable templates and advanced reporting tools.
CRM Integration: Automates customer data management for efficient workflow processing.
Customer Experience Automation: Creates personalized experiences with data-driven insights.
Sales Automation: Streamlines sales processes through task management and deal updates.

What benefits should users look for in reviews of ActiveCampaign?

Enhanced Efficiency: Saves time through automation of repetitive tasks.
Improved Engagement: Increases interaction rates with personalized communications.
Scalable Solutions: Grows alongside business needs, adapting to larger campaigns.
Comprehensive Support: Provides extensive resources and support for seamless use.

In specific industries like e-commerce, ActiveCampaign is implemented to manage customer journeys from lead generation to purchase conversion. Retail businesses leverage its automation features to target promotions and optimize customer retention strategies. In the service sector, companies use its CRM functionality to maintain client relationships and streamline communication. These tailored approaches demonstrate the adaptability of ActiveCampaign across different market needs.

ActiveCampaign

Monday.com enhances project management with automation, customization, and a user-friendly design, featuring Gantt charts, real-time updates, and extensive tool integrations.

Monday.com offers automation, customization, and user-friendly interfaces to improve project management capabilities. Its features, including Gantt charts, real-time updates, and integrations with tools like Slack and Google Suite, help teams streamline workflows. Users benefit from color coding, task assignments, subitems, and dashboards for a comprehensive project overview. Notifications, file-sharing, and forms increase collaboration, while templates simplify processes. However, it requires enhancements in user experience, speed, and mobile features. Challenges include limited boards, excessive notifications, and integration issues with Google Calendar and QuickBooks. Businesses use Monday.com for CRM tasks, sales tracking, marketing, and creative projects across fields like architecture, biotech, and nonprofits.

What are the key features of Monday.com?

Automation: Automate repetitive tasks to focus on more strategic activities.
Customization: Tailor workflows with adaptable templates and settings.
Integrations: Seamlessly connect with popular tools for enhanced functionality.
Gantt Charts: Visualize project timelines and dependencies with ease.
Real-Time Updates: Receive instant updates to stay informed and agile.

What benefits or ROI should users expect?

Enhanced Efficiency: Streamlined workflows lead to better time management.
Improved Collaboration: Active communication and file-sharing reduce email dependencies.
Adaptability: Customization options cater to diverse project needs.
Comprehensive Overview: Dashboards offer clear insights into project progress.
Resource Management: Efficient scheduling and task allocation optimize resources.

In industries like architecture, biotech, and nonprofit, Monday.com facilitates communication, task tracking, and collaboration for remote teams. It is commonly utilized for CRM, sales tracking, marketing, and creative project management, ensuring workflow organization and client management are streamlined.

Sample Customers

Information Not Available

Raw Digital, Wix, Discovery, Frost & Sullivan, Adidas, Asos, Uber