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Acquia Digital Experience Platform (DXP) vs Adobe Experience Manager comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Acquia Digital Experience P...
Ranking in Digital Experience Platforms (DXP)
7th
Average Rating
8.2
Number of Reviews
4
Ranking in other categories
No ranking in other categories
Adobe Experience Manager
Ranking in Digital Experience Platforms (DXP)
1st
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
23
Ranking in other categories
Enterprise Content Management (8th), Web Content Management (2nd), Enterprise Social Software (5th)
 

Mindshare comparison

As of October 2025, in the Digital Experience Platforms (DXP) category, the mindshare of Acquia Digital Experience Platform (DXP) is 1.5%, up from 0.1% compared to the previous year. The mindshare of Adobe Experience Manager is 17.7%, up from 17.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Digital Experience Platforms (DXP) Market Share Distribution
ProductMarket Share (%)
Adobe Experience Manager17.7%
Acquia Digital Experience Platform (DXP)1.5%
Other80.8%
Digital Experience Platforms (DXP)
 

Featured Reviews

Adrian Campanelli - PeerSpot reviewer
Great digital DXP platform with asset management features and personalization tools but has unclear platform sizing
One area for improvement is how Acquia sizes its platform for customers, which can be ambiguous and often results in penalties after doing business. Issues with defining site requests and visits are not standard in the market. They also need to improve their support and technical advisory services. The manuals provided lacked clear and complete information.
Thomas Becker - PeerSpot reviewer
Impressive integration of customer behavior with an easy setup and okay support
I've worked with all major content management systems. Currently, I work with the leaders such as Adobe Experience Manager, Sitecore, and Acquia Working with big companies, I help them either consider setting up a new content management system or address issues they might have with their existing…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Every user is almost like a mini administrator, which spoke well to how they were connected globally."
"Content Hub provides a centralized way to manage content."
"One of the most valuable aspects is working with a recognized firm, which sometimes surpasses the commercial and marketing requirements for big customers."
"Acquia ensures we always have the latest releases available, which is a positive step forward in growth."
"The integration of customer behavior and website setup is impressive."
"Easy to work with the solution."
"The search capability in Adobe Experience Manager is superior, as search capabilities are determined by the metadata, and it also has metadata automation using AI."
"The most valuable features of Adobe Experience Manager include its capability to manage content and create reusable fragments."
"If you want to use content in a mobile application and you want the content in some other application, you can simply expose it from the CMS to different clients or different systems. It's easy. On top of that, the technology underlying AEM is open-source and is very powerful like Apache Sling and JCR."
"Adobe Experience Manager is pretty stable."
"It is easy to learn. You don't need to be an advanced Java developer."
"Adobe Experience Manager is a content management system, and we use it to create and manage a website."
 

Cons

"In terms of scalability, Acquia is not suitable for e-commerce; it's more suited for content publishing and marketing websites."
"In Site Factory, the provisioning of environments can take time."
"Once the site was originally developed, it needed to be transferred onto Acquia, which was quite a task."
"One area for improvement is the way Acquia sizes their platform for customers, which can be quite ambiguous and often results in penalties after doing business."
"Tool-wise, the Adobe Experience Manager support team is not very responsive when the user face issues in AEM as a Cloud Service."
"The solution's pricing and stability could be improved."
"In comparison to other CMS products, Adobe Experience Manager is missing some capabilities such as proper versioning or a better versioning system and backend connectivity. If something is deleted in AEM, the user cannot recover it. You have to call technical support, and they will need to recover the whole instance. So, it's really difficult. For example, if you delete a page, you cannot recover it. There should be an option to recover it. In AEM, you have to go to the previous state of the instance itself or the virtual machine, and you have to restore everything, which is not good."
"Adobe's technical support is so-so."
"The licenses are very expensive."
"I haven't seen any areas for improvement in Adobe Experience Manager as it's a full-fledged CMS tool, and Adobe is already working on enhancements for the solution. Adobe is working to make Adobe Experience Manager more valuable and easier to use for any user, even non-technical ones, through multiple components and templates. Day by day, Adobe provides the latest update to Adobe Experience Manager, and if my team needs any particular change, it just needs to be reported to the Adobe team. As Adobe Experience Manager has a broad scope and a lot of use cases and features, it's a solution that requires some time and effort from you in terms of learning, especially if you're implementing it for different clients, which could be an area for improvement."
"The latest trend is to render everything in the client-side framework. For example, SPA or single page application. This is a feature that needs improvement. The cloud deployment pipeline needs to be improved as well."
"Adobe Experience Manager could improve by allowing the reuse of components like a progress bar across multiple pages to make the development process more efficient."
 

Pricing and Cost Advice

Information not available
"It's really costly."
"It's a costly solution. I would rate the price at two out of five on a scale from one to five, where one is the most expensive and five is the most competitive."
"There's a free trial for one month for Adobe Experience Manager, which you can use for learning purposes, then, after the trial period, you'll need to purchase the license. Adobe offers a few plans for Adobe Experience Manager, but I'm unaware of how much my company is paying."
"Users have to pay a yearly licensing fee to use the solution, which is highly-priced."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
17%
Computer Software Company
13%
Manufacturing Company
9%
Retailer
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise2
Large Enterprise14
 

Questions from the Community

What is your experience regarding pricing and costs for Acquia Digital Experience Platform (DXP)?
Acquia licensing works on a yearly subscription basis. The subscription amount is typically covered by the client as part of the agreement. I'm not sure about the current pricing, but it was a year...
What needs improvement with Acquia Digital Experience Platform (DXP)?
In terms of scalability, Acquia is not suitable for e-commerce; it's more suited for content publishing and marketing websites. Due to security concerns, Acquia and Drupal have not gained strength ...
What is your primary use case for Acquia Digital Experience Platform (DXP)?
I use Acquia primarily for front-end development and building reusable components. We employ a model approach with the paragraph model to build reusable components and layout builders. We also util...
What do you like most about Adobe Experience Manager?
It is easy to learn. You don't need to be an advanced Java developer.
What needs improvement with Adobe Experience Manager?
Improvements could be made, though it's difficult to pinpoint because Adobe Experience Manager has been part of my world for the past several years. Many people complain about the price as it's one...
What is your primary use case for Adobe Experience Manager?
I am on the Digital Asset Management team and we coordinate projects through Workfront, tracking assets through Workfront and with Adobe Experience Manager. My use cases involve migration within Di...
 

Also Known As

No data available
Adobe Day CQ5, Ektron Social Marketing, Episerver Content Cloud, Adobe CQ5
 

Overview

 

Sample Customers

ABInBev, MARS, Bayer, and more.
Metra
Find out what your peers are saying about Acquia Digital Experience Platform (DXP) vs. Adobe Experience Manager and other solutions. Updated: September 2025.
869,089 professionals have used our research since 2012.