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42Gears SureMDM vs Google Cloud Identity comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
7.3
Number of Reviews
271
Ranking in other categories
Configuration Management (2nd), Remote Access (1st), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
42Gears SureMDM
Ranking in Enterprise Mobility Management (EMM)
9th
Average Rating
8.2
Reviews Sentiment
7.4
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
8th
Average Rating
7.6
Reviews Sentiment
7.1
Number of Reviews
24
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (4th)
 

Mindshare comparison

As of June 2025, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 33.5%, down from 37.7% compared to the previous year. The mindshare of 42Gears SureMDM is 2.4%, up from 1.4% compared to the previous year. The mindshare of Google Cloud Identity is 1.1%, down from 2.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM)
 

Featured Reviews

Joseph Merusi - PeerSpot reviewer
Everything has worked better since we started using it
Sometimes the syncing is inconsistent. I'm confident that the devices are checking in every eight hours, but sometimes the devices aren't picking up the settings as quickly as I would expect. Some features haven't been updated in a while, and Microsoft doesn't seem interested in developing them. Unless you talk to an engineer, you don't know whether there will be an update. There are communication issues, so you might start working with a feature without knowing if it will be deprecated six months from now. Some reporting areas still need development. For example, I noticed that the reporting for driver updates is still confusing.
Giridharan G - PeerSpot reviewer
Used to control mobile devices
Remote Wipe is one of the vital options everybody looks for in 42Gears SureMDM or any MDM product. We are trying to get the latest product updates as much as possible, and it is mostly automated. Two to three engineers are involved in the solution’s maintenance. I would recommend the solution to other users. Overall, I rate the solution an eight or nine out of ten.
EkoNugroho - PeerSpot reviewer
Enhanced security and simplicity in deployment for a holistic protection
The most valuable feature of Google Cloud Identity is its simplicity in deployment. You only need to purchase and assign licenses to users, and there's no need for extensive setup. Another valuable feature is its integration with Google Workspace, which enhances security through context-aware access and allows for geographic and IP-specific restrictions. This ensures secure access to applications and data.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Microsoft Endpoint Manager is not expensive overall, especially for small environments."
"The ability to (somewhat) manage full Windows 10 computers including EXE-based or MSI-based application deployments using Azure Active Directory as Identity."
"Mobile device management is most valuable."
"Intune significantly simplifies application deployment, mobile application management, and policy enforcement, such as restricting user access to specific applications, thereby enhancing overall environment security."
"The interface is user-friendly, and the reporting tool works in real-time."
"The Asset Management and Auto Pilot are valuable features."
"The security features are most definitely valuable. If I have to give an example, the lockdown features that prevent employees from configuring anything or downloading company data are valuable. We get high-quality device protection, malware protection, and information protection at the same time."
"Dynamic groups allow us to set conditions for automatic membership, eliminating the need for user intervention or manual review and ensuring a seamless workflow."
"Payloads, application publishing, and cataloging features are valuable to our customers."
"The tool's most valuable feature is a remote connection to the devices. You can also push and lock applications. It helps us lock devices for professional use to control which applications can be installed."
"This solution is very dynamic. I can do what I need to do with it."
"The most valuable features of 42Gears SureMDM include tracking location and pushing applications."
"We use the solution primarily to control mobile devices."
"Stability-wise, I rate the solution a ten out of ten."
"The solution is stable and reliable."
"The solution's customer support is good."
"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."
"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."
"The initial setup is easy."
"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."
"It is a very stable solution. I would rate it a ten out of ten."
"The most valuable feature of Google Cloud Identity is group access. You are able to assign policies to groups instead of users individually."
"The most valuable feature is the performance."
"The most valuable feature is that you can manage users from one central location."
 

Cons

"Reporting in Microsoft solutions is pathetic. With Intune, I'm getting a free inventory tool, but I don't get a reporting tool. When I go to Intune, I can see one machine's entire data in terms of the hardware and the software running on it, but I cannot generate a report for all the machines in the organization. The reporting is the only feature holding back the functionality that is already there."
"There is no catalog for mobile access management (MAM) security."
"Microsoft Intune needs to improve the initial login process."
"There is room for improvement, particularly in terms of compatibility, extending beyond the well-known major brands."
"Reporting and troubleshooting for the application deployment could be better. It's very difficult to understand."
"The solution could improve by having better integration with Apple."
"If we could remote into a device, it would be great. Currently, we cannot directly connect to the user device. We have to use other tools such as VMware for connecting to devices."
"There is room for improvement in the reporting capabilities, specifically app reporting. It is challenging to report which apps are installed on which device."
"The product is not so convenient to deploy or to configure."
"The solution’s pricing could be made cheaper."
"Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfortably."
"The user interface and customization features are not the best and could be improved."
"The dashboards could be improved."
"As a partner, we consider 42Gears to be a unified endpoint management (UEM) solution. So, we should be able to manage users with this particular solution. This is something that is currently not there. It is probably an area for improvement for 42Gears."
"User creation on Mac must be improved."
"42Gears SureMDM needs to improve support because it may take around one to two days to receive a revert."
"I would like to see more integration in future releases."
"The solution needs to better integrate with Mac's OS."
"The interface could be more user-friendly."
"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."
"Google Cloud Identity the UI could improve."
"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."
"We cannot manage the attributes of SSPR."
"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."
 

Pricing and Cost Advice

"Its price is in the medium range. It is acceptable because you're paying for the features. I am not aware of any additional costs."
"The solution is cost-efficient."
"I would rate the price a four out of ten with ten being the most expensive."
"It's a bit expensive from a licensing perspective, especially as we look to have organizations with tenants across the globe."
"Microsoft Intune is included in the E5 license at no additional cost."
"It's bundled with Business Premium and an E3 license, which is beneficial. If you have to pay extra, it's pricey, but with the bundled package, it's acceptable. They recently increased the Business Premium pricing, which we don't appreciate. The price increase and yearly commitment are causing some problems for us."
"Microsoft Intune has a user-based subscription model. You can go for a monthly or a yearly payment."
"Our Office 365 Business Premium license, including Office 365 and Intune Management, offers excellent value."
"Their pricing structure is very good against the competition. Pricing is definitely not a challenge here."
"There is an option to make yearly or monthly payments towards the licensing costs attached to the solution. Price-wise, the product is okay."
"I rate the tool's pricing a four out of ten."
"I am satisfied with the price of this solution."
"42Gears SureMDM is not an expensive solution."
"The tool is expensive and priced at 39 dollars yearly. The pricing is fixed and I would rate it a seven-point five out of ten."
"We pay a yearly licensing fee for 42Gears SureMDM, which is comparatively expensive for an enterprise license."
"The pricing is a bit expensive."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"The product is billed on a monthly basis depending on the number of users."
"Licensing fees are on a yearly basis."
"We probably spend about $50,000 a year on licensing."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
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Top Industries

By visitors reading reviews
Educational Organization
13%
Computer Software Company
12%
Financial Services Firm
9%
Manufacturing Company
8%
Computer Software Company
22%
Retailer
12%
Manufacturing Company
10%
Hospitality Company
5%
Computer Software Company
17%
Manufacturing Company
10%
Financial Services Firm
8%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What do you like most about 42Gears SureMDM?
Stability-wise, I rate the solution a ten out of ten.
What is your experience regarding pricing and costs for 42Gears SureMDM?
42Gears SureMDM is not an expensive solution. On a scale from one to ten, where one is expensive and ten is cheap, I ...
What needs improvement with 42Gears SureMDM?
Online information regarding used cases specific to 42Gears SureMDM will help us do configuration changes more comfor...
What do you like most about Google Cloud Identity?
The most valuable feature of Google Cloud Identity is its stability.
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
SureMDM
Cloud Identity, Cloud Identity Premium
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
SmartLiberty, Hopi Holding, FIITJEE, Al Dhafra Private School, MRF Limited, Satin Creditcare Network Limited (SCNL), Alkem, Yelp Eat24
ExtraHop Networks, HealthChannels
Find out what your peers are saying about 42Gears SureMDM vs. Google Cloud Identity and other solutions. Updated: June 2025.
856,873 professionals have used our research since 2012.