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Adobe Experience Manager Reviews

Vendor: Adobe
4.1 out of 5
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What is Adobe Experience Manager?

Adobe Communique 5 (Adobe CQ5), currently manifested as Adobe Experience Manager (AEM), is a web-based content management system which is developed to help businesses in offering high-end digital experience to their customers. 

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Adobe Experience Manager is the #1 ranked solution in top Digital Experience Platforms, #3 ranked solution in top Web Content Management solutions, #5 ranked solution in top Enterprise Social Software, and #7 ranked solution in top Enterprise Content Management solutions. PeerSpot users give Adobe Experience Manager an average rating of 8.2 out of 10. Adobe Experience Manager is most commonly compared to SharePoint: Adobe Experience Manager vs SharePoint. Adobe Experience Manager is popular among the large enterprise segment, accounting for 64% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a financial services firm, accounting for 17% of all views.
Buyer's Guide
Adobe Experience Manager
August 2025
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Featured Adobe Experience Manager reviews

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Adobe Experience Manager mindshare

Product category:
Enterprise Content Management
As of August 2025, the mindshare of Adobe Experience Manager in the Enterprise Content Management category stands at 3.3%, up from 3.0% compared to the previous year, according to calculations based on PeerSpot user engagement data.
Enterprise Content Management Market Share Distribution
ProductMarket Share (%)
Adobe Experience Manager3.3%
SharePoint15.9%
OpenText Documentum Content Management11.4%
Other69.4%
Enterprise Content Management

PeerResearch reports based on Adobe Experience Manager reviews

TypeTitleDate
CategoryEnterprise Content ManagementAug 31, 2025Download
ProductReviews, tips, and advice from real usersAug 31, 2025Download
ComparisonAdobe Experience Manager vs SharePointAug 31, 2025Download
ComparisonAdobe Experience Manager vs OpenText Documentum Content ManagementAug 31, 2025Download
ComparisonAdobe Experience Manager vs OpenText Content ManagementAug 31, 2025Download
Suggested products
TitleRatingMindshareRecommending
SharePoint3.915.9%79%162 interviewsAdd to research
OpenText Documentum Content Management3.811.4%83%32 interviewsAdd to research
 
 
Key learnings from peers

Valuable Features

Adobe Experience Manager's most valuable features include its seamless integration with Adobe Marketing Cloud, user-friendly content authoring, multisite management, digital asset management, reusable components, and e-commerce capabilities. It excels in analytics, search capability, and metadata automation. Users appreciate its content management efficiency, ease of website modification, and powerful framework architecture. They also value the dispatcher module for fast webpage delivery and appreciate its ability to manage 3D and user-generated content. Its open-source technology and easy external system integration are noted benefits.
  • "The search capability in Adobe Experience Manager is superior, as search capabilities are determined by the metadata, and it also has metadata automation using AI."
  • "Adobe Experience Manager is pretty stable."
  • "The integration of customer behavior and website setup is impressive."

Room for Improvement

Adobe Experience Manager faces challenges in documentation, support response, efficiency, and cost-effectiveness for smaller businesses. Its complex integration, heavy deployment, difficult IDE support, and synchronization issues also frustrate users. JavaScript dependencies complicate content publishing, and lack of lightweight versions increases difficulty for targeted use cases. Improved API support and component reuse could streamline processes. The opaque licensing model and high total cost of ownership limit accessibility for companies. Skills shortage adds to development challenges.
  • "Many people complain about the price as it's one of the most expensive tools."
  • "There is a feature missing where if content is created on the UAT environment and needs to be transferred or synced to the production environment, there is no direct way of doing the sync."
  • "Adobe's technical support is so-so."

ROI

Users experienced a measurable return on investment with Adobe Experience Manager, appreciating its user-friendly interface, efficient website content management, and structural improvements. They valued its role as a market leader and its robust analytics capabilities. Adobe Experience Manager delivered considerable returns, particularly for large audience applications. Users highlighted its advantageous ability to modify content without deploying updates, emphasizing its cost-effectiveness and leadership position in digital content management.

Pricing

Adobe Experience Manager is viewed as an expensive solution, with costs varying based on usage, number of sites, and users. Pricing models are often seen as unclear and can require significant investment. Enterprise users note its efficiency for large dynamic data projects but suggest starting with basic licenses and scaling as needed. A free one-month trial is available, followed by mandatory licensing. Considered costly, users emphasize managing architecture and cash flow to optimize value.
  • "It's really costly."
  • "Users have to pay a yearly licensing fee to use the solution, which is highly-priced."
  • "It's a costly solution. I would rate the price at two out of five on a scale from one to five, where one is the most expensive and five is the most competitive."

Popular Use Cases

Adobe Experience Manager is utilized primarily for content management, digital marketing, and user experience customization. Companies use it to manage complex web portals, integrating various digital marketing tools like Adobe Target and Analytics. It supports enterprise-level web development and allows for seamless publishing and third-party data integration. Teams benefit from its capabilities in digital asset management, handling large-scale data, and optimizing customer journeys across B2B and B2C channels.

Service and Support

Adobe Experience Manager's customer service and support vary significantly. Scores range from high ratings to dissatisfaction due to slow response times. Adobe hires skilled personnel, which is appreciated by clients, yet some find communication challenging. Support prioritizes larger companies and licenses include managed services with dedicated representatives. Response times depend on issue complexity, and while support is generally helpful, there are limitations in handling custom code problems. Transitioning to cloud services poses additional challenges.

Deployment

Adobe Experience Manager's initial setup is described as straightforward by most, involving a simple execution of a JAR file. Users note the requirement for some prior technical knowledge, and while documentation is deemed helpful, the process can be complex for beginners, especially regarding integrations and customizations. Some mention that a collaborative approach aids the setup phase, while others emphasize the ease linked to Adobe AEM as a cloud service, highlighting automation benefits.

Scalability

Many find Adobe Experience Manager scalable for enterprise-level use, though challenges exist in cloud migration and licensing. Up to thousands of employees use it efficiently without significant issues. Customization and horizontal scaling are highlighted, with some noting responsibilities in configuration. AWS auto-scaling is limited due to customization, but cloud versions scale easily. Despite complexity in server additions, teams across marketing and engineering leverage its capabilities. Its adaptability supports extensive design activities and content management.

Stability

Adobe Experience Manager is often described as stable, with quick response times and high performance. Some report occasional stability problems related to custom code, hardware specs, or older versions. AEM's cloud version has resolved many past issues, featuring automatic upgrades. Challenges such as memory leaks or server load are mentioned, but others find it reliable for large-scale use. Stability concerns include integrations with Adobe Marketing Cloud products, but improvements are ongoing.
These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.
Download our Adobe Experience Manager Buyer's Guide for additional reliable information.

Review data by company size

By reviewers
Company SizeCount
Small Business4
Midsize Enterprise2
Large Enterprise13
By reviewers
By visitors reading reviews
Company SizeCount
Small Business89
Midsize Enterprise40
Large Enterprise233
By visitors reading reviews

Top industries

By visitors reading reviews
Financial Services Firm
17%
Computer Software Company
13%
Manufacturing Company
8%
Retailer
7%
Government
5%
Media Company
4%
Comms Service Provider
4%
Insurance Company
3%
Real Estate/Law Firm
3%
Wholesaler/Distributor
3%
Energy/Utilities Company
3%
Outsourcing Company
3%
University
3%
Performing Arts
2%
Transportation Company
2%
Construction Company
2%
Educational Organization
2%
Healthcare Company
2%
Non Profit
2%
Hospitality Company
2%
Logistics Company
1%
Recreational Facilities/Services Company
1%
Aerospace/Defense Firm
1%
Consumer Goods Company
1%
Legal Firm
1%
Non Tech Company
1%
Pharma/Biotech Company
1%
Renewables & Environment Company
1%
Marketing Services Firm
1%
Recruiting/Hr Firm
1%

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Learn more about Adobe Experience Manager

Adobe Experience Manager was previously known as Adobe Day CQ5, Ektron Social Marketing, Episerver Content Cloud, Adobe CQ5.

Adobe Experience Manager customers

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Product Categories

Product Categories
Enterprise Content Management
Web Content Management
Enterprise Social Software
Digital Experience Platforms (DXP)

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Adobe Experience Manager Reviews Summary
Author infoRatingReview Summary
Infra At Idealake IT Pvt Ltd Head at Idealake Information Technology Pvt. Ltd.4.0We use Adobe Experience Manager for digital experience platforms, particularly for customer-facing sites. From an IT perspective, its dispatcher module excels in speeding web page delivery. However, direct syncing between UAT and production environments needs improvement. We deploy with AWS.
Managing Partner(Austria) at a integrator with 11-50 employees4.0I've worked with many content management systems, including Adobe Experience Manager, which impresses with its integration of customer behavior insights similar to real-time heat maps. However, its opaque licensing model and technical support need improvement, especially for smaller companies.
Digital Asset Specialist at a retailer with 10,001+ employees4.0I use Adobe Experience Manager for digital asset management and content migration; its search and metadata features are strong, though costly. It's ideal for large companies, but AI-generated metadata often needs review for accuracy.
Engineer - Product and Platform Engineering at Altimetrik4.5As a full stack developer, I've found Adobe Experience Manager valuable for its content management and reusable fragments. The Asset Manager enhances efficiency, though component reuse needs improvement. It's superior to libraries I've used, offering significant ROI and user-friendly benefits.
Consultant at BP4.0Adobe Experience Manager enhances user experience, product design, and user journeys with its powerful design and export capabilities. Although its pricing could improve, it offers a good return on investment and surpasses other tools like Pencil or Sketch.
Architect at Endeavour Group4.0Adobe Experience Manager is a powerful, user-friendly CMS ideal for digital marketing with seamless integration options like Adobe Target and Analytics. However, the high costs and support issues, especially in Cloud Service, need improvement for a smoother user experience.
Associate at Red Hat5.0I use Adobe Experience Manager for integrating and visualizing data from various sources, enhancing marketing decisions. Its CDP capabilities and real-time data are valuable. There's room for improvement in support, but it's worth the investment.
Sr. Information Architect and Principal Consultant UX at Tech Mahindra Limited4.5We use Adobe Experience Manager for e-commerce across mobile, web, and tools for both B2B and B2C. It's a comprehensive digital marketing package that integrates well with analytics. However, the licenses are quite expensive. I've also used Liferay.