Adobe Experience Manager Reviews

We are working on digital experience platforms such as Adobe Experience Manager or Sitefinity. It's for powering their customer-facing website, not the transaction portal, but the brochureware portal. Currently, we have around three customers who are using Adobe Experience Manager.

I am from the IT infrastructure side, not an actual end user or developer. Feature-wise, I believe the dispatcher module is the best aspect of Adobe Experience Manager. It helps to deliver web pages very fast. I have used products from other competitors of Adobe Experience Manager, but I find the dispatcher very good.

I've worked with all major content management systems. Currently, I work with the leaders such as Adobe Experience Manager, Sitecore, and Acquia.

Working with big companies, I help them either consider setting up a new content management system or address issues they might have with their existing systems. My role involves evaluating the decision for a new CMS and ensuring successful implementation.

I have been using it for CDP, real-time data, CJA, and CJAO (Customer Journey Optimization). My current organization is a product-based company. We have multiple products with a wide user base, both B2B and B2C. 

We have to track their data, including digital and offline data. We have sales and marketing teams who use different sources. We need to club the data through our CDP and give it to the marketing team to utilize for marketing efforts. 

We have a separate team that requires cold calling details, small communications, and push notifications. All these things are required for CJA to optimize our campaigns. 

Before, we were using Eloqua, Salesforce, Adobe, AWS, and many other data sources. It was difficult for stakeholders to make decisions because they had to consult multiple dashboards (marketing, campaign, etc.). They had to create slides and then make decisions. 

Now, with Adobe Experience Manager (AEM), we have all the data sources in one place and can visualize them together. We can make quick decisions, and we started using this in 2024.

I like the CDP capabilities and the real-time data set. You can combine offline and online data and use it as a centralized data set. 

Secondly, I like the profiling and segmentation. Profiling gives the uniqueness of the profile and identity, and segmentation allows you to group people for targeted campaigns or performance analysis.

I am a full stack developer, focusing more on the front end. I work with frameworks like React and JavaScript. I would like to give a review about Adobe Experience Manager, which I have used for managing content for large-scale applications.

Since using Adobe Experience Manager, we have been able to manage content without dumping everything into the code. It allows business people to modify values directly without waiting for deployment times. Additionally, the use of Adobe Experience Manager has helped manage traffic more efficiently through effective scaling and balancing loads.

Adobe Experience Manager is used for user experience, product design, and user journeys.

Adobe Experience Manager is quite a powerful product that you can use to design files and export them.

It's a powerful content management system – there's really no competitor in the market right now. The main use case is digital marketing. 

For example, if you have offers you want to publish immediately, and you want extended functionality like Adobe Target and Adobe Analytics on top of those offers, Adobe Experience Manager (AEM) is perfect. You can publish something in minutes. 

Adobe has other tools like Analytics, Target, Scene7, and now Centra (which is based on artificial intelligence). Integrating these products with your CMS gives you powerful digital marketing and customer journey analytics.

I haven't worked extensively with other content management systems like Sitecore, but from my experience with AEM, managing content is very user-friendly. 

I don't need to be a technical expert to change content, set up Target activities, or use those features in AEM. The whole environment is convenient and easy to use. For example, if you create a page in AEM and want to use it for analytics in Target, you just export it using options within AEM.

We use the solution for e-commerce. For the e-commerce part, we have three types of channels: mobile, web, and tools, both B2B and B2C.

It's a complete package. You don't need to look elsewhere for digital marketing. It has all the necessary features and can integrate with various analytics tools, including Google Analytics. Plus, it's easier to use for designing and related tasks.

They also used personalization. The entire customer journey was designed around it.

Adobe Experience Manager is a content management system, and we use it to create and manage a website.

The solution's pricing and stability could be improved.