Adobe Experience Manager vs WordPress Business-Enterprise comparison

Adobe Experience Manager vs. WordPress Business-Enterprise

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Helped 879,259 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Experience Manager

Ranking in Web Content Management

2nd

Average Rating

8.2

Reviews Sentiment

6.3

Number of Reviews

Ranking in other categories

Enterprise Content Management (7th), Enterprise Social Software (5th), Digital Experience Platforms (DXP) (1st)

WordPress Business-Enterprise

Ranking in Web Content Management

3rd

Average Rating

8.2

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of December 2025, in the Web Content Management category, the mindshare of Adobe Experience Manager is 9.6%, down from 11.2% compared to the previous year. The mindshare of WordPress Business-Enterprise is 10.7%, down from 15.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Web Content Management Market Share Distribution
Product	Market Share (%)
Adobe Experience Manager	9.6%
WordPress Business-Enterprise	10.7%
Other	79.7%

Web Content Management

Featured Reviews

reviewer2771634

Senior Technical Program Manager /Senior Lead Solution Architech- Product Technology & Gen AI at a insurance company with 10,001+ employees

Have faced challenges with setup and pricing but have found flexibility and support helpful

Adobe Experience Manager needs more optimization. The frequency of components where we have vitals of a page or an app needs to be optimized because these are heavy Java codes along with some AEM developments. The code language should be optimized or they should have some string functions or web plugins to create a lighter version rather than implementing large amounts of code lines. They should start implementing industry best practices which are not currently offered. We perform our internal development for customization at our own pace. We have multiple frameworks that help us in various ways. We are advancing in terms of AI integration. We have already started our own POCs before Adobe implements these features.

Read full review

Linnea Bak

SEO Consultant at comspace GmbH & Co. KG

Facilitates intuitive website management with potential for enhanced performance

Based on my experience, I would recommend WordPress to other people.I would recommend WordPress because it is easy to use and more flexible than a SaaS website such as Wix.I have 10 plus years of experience with WordPress, but we do not implement it. I am an end user and have no relationship with WordPress.I rate WordPress overall a seven.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Adobe Experience Manager is quite a powerful product that you can use to design files and export them."

"Adobe Experience Manager is pretty stable."

"I like the native applications such as Adobe Target, Adobe Analytics, and Adobe Experience Platform. Because of these, it's very easy to connect and obtain reports on how my website is doing, how many have visited it, how frequently, etc. The multiple publisher concept is one of the best parts of this solution."

"Adobe Experience Manager has made document management smoother because many people use Adobe, making it simpler for me to modify and resend PDF documents."

"The integration of customer behavior and website setup is impressive."

"Adobe Experience Manager is one of the best enterprise-level content management and digital experience platforms available."

"Easy to work with the solution."

"The most valuable features of Adobe Experience Manager include its capability to manage content and create reusable fragments."

More Adobe Experience Manager pros

"Good for rapidly turning around all the elements required for online sales funnels."

"The standout feature is its high degree of customization. Creating user-friendly, easily maintainable websites is a breeze, especially with the convenient admin access."

"It has a vast array of themes which could be applied to make the website visually look more appealing to the target market."

"The best feature of WordPress is its user-friendliness and its strong SEO capabilities."

"The best feature of WordPress is its flexibility."

"WordPress offers great flexibility."

"I would recommend WordPress because it is easy to use and more flexible than a SaaS website such as Wix."

"The themes are useful. They change the look and feel of a website with just one click."

More WordPress Business-Enterprise pros

Cons

"Adobe Experience Manager's pricing could be improved."

"Adobe Experience Manager could improve by allowing the reuse of components like a progress bar across multiple pages to make the development process more efficient."

"Adobe Experience Manager is not so simple to use, so others should have some experience with similar programs."

"There is a feature missing where if content is created on the UAT environment and needs to be transferred or synced to the production environment, there is no direct way of doing the sync."

"Many people complain about the price as it's one of the most expensive tools."

"Programming model could be improved, it's a monolithic solution."

"I haven't seen any areas for improvement in Adobe Experience Manager as it's a full-fledged CMS tool, and Adobe is already working on enhancements for the solution. Adobe is working to make Adobe Experience Manager more valuable and easier to use for any user, even non-technical ones, through multiple components and templates. Day by day, Adobe provides the latest update to Adobe Experience Manager, and if my team needs any particular change, it just needs to be reported to the Adobe team. As Adobe Experience Manager has a broad scope and a lot of use cases and features, it's a solution that requires some time and effort from you in terms of learning, especially if you're implementing it for different clients, which could be an area for improvement."

"The latest trend is to render everything in the client-side framework. For example, SPA or single page application. This is a feature that needs improvement. The cloud deployment pipeline needs to be improved as well."

More Adobe Experience Manager cons

"I would like to see a new UI."

"I would recommend dumping the Gutenberg interface, as that is horrible."

"WordPress doesn't automatically scan the website, so we need to install paid plugins for this purpose. Unfortunately, this can lead to slower performance, which is a notable drawback."

"It may be useful to have a downloadable program that you could have on your desktop that allows you to create and maintain the program while offline."

"The backend development process needs improvement."

"WordPress needs to adapt to new technologies. It also needs to improve scalability. We don't have optimized content and plugins in the tech stack."

"WordPress needs to improve its usability."

"WordPress could use improvement in terms of optimization, especially for large websites with extensive databases and many images."

More WordPress Business-Enterprise cons

Pricing and Cost Advice

"There's a free trial for one month for Adobe Experience Manager, which you can use for learning purposes, then, after the trial period, you'll need to purchase the license. Adobe offers a few plans for Adobe Experience Manager, but I'm unaware of how much my company is paying."

"It's really costly."

"Users have to pay a yearly licensing fee to use the solution, which is highly-priced."

"It's a costly solution. I would rate the price at two out of five on a scale from one to five, where one is the most expensive and five is the most competitive."

"Regarding pricing, we have the flexibility to utilize certain themes and plugins across multiple websites for a single one-time cost. However, there are instances where themes come with only one activation key, limiting their use to a single website. Certain plugins and themes come with a significant cost, with the least expensive theme priced at around $120. Additionally, plugins typically range from $80 to $90 per year for a subscription. Consequently, it can be considered somewhat costly in this regard. Conversely, when it comes to WordPress, there is no expenditure involved."

"WordPress can be pricey, ranging from $0 to thousands per month."

"Set up cost is nothing. Pricing is free. You need to pay a cost only for the domains, hosting, and to buy themes."

"It provides a high ROI."

"It is an open-source platform. It doesn't need any license."

"WordPress is a free CMS. Installing WordPress is free. The domain and pushing data costs money."

"WordPress is a free solution."

"WordPress is an open-source product, meaning it is available for free."

More WordPress Business-Enterprise pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Web Content Management solutions are best for your needs.

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879,259 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Financial Services Firm

15%

Computer Software Company

10%

Manufacturing Company

Retailer

Manufacturing Company

11%

Computer Software Company

11%

University

11%

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	2
Large Enterprise	19

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	6
Large Enterprise	3

Questions from the Community

What do you like most about Adobe Experience Manager?

It is easy to learn. You don't need to be an advanced Java developer.

What needs improvement with Adobe Experience Manager?

I think Adobe Experience Manager can be improved by making it simpler to use. I do not have anything specific in mind regarding needed improvements. I chose seven because if the app were simpler, I...

What is your primary use case for Adobe Experience Manager?

My main use case for Adobe Experience Manager is to share papers with colleagues and to edit PDF files. I use Adobe Experience Manager to share or edit documents with my colleagues because we work ...

What is your experience regarding pricing and costs for WordPress?

WordPress is good with search engine optimization if you use the plugins.I use WordPress because it is an inexpensive solution for small projects.

What needs improvement with WordPress?

The area that could be improved in WordPress is the security feature. The security features need to ensure they don't rely too much on external plugins for security. WordPress needs to have its own...

What is your primary use case for WordPress?

I have built more than 14 projects for my clients using WordPress, which include various websites. I also have two personal websites that I am trying to build up but haven't found time to complete....

OpenText Content Management vs Adobe Experience Manager

Comparisons

Compared 7% of the time

Oracle Content Management vs Adobe Experience Manager

Compared 6% of the time

SharePoint vs Adobe Experience Manager

Compared 6% of the time

Liferay Digital Experience Platform vs Adobe Experience Manager

Compared 5% of the time

Tridion the Intelligent Content Platform (CMS & CCMS) vs Adobe Experience Manager

Compared 3% of the time

More Adobe Experience Manager Competitors

SharePoint vs WordPress Business-Enterprise

Compared 18% of the time

FirstSpirit Enterprise CMS vs WordPress Business-Enterprise

Compared 8% of the time

Magnolia CMS vs WordPress Business-Enterprise

Compared 8% of the time

OpenText Web CMS vs WordPress Business-Enterprise

Compared 8% of the time

Joomla vs WordPress Business-Enterprise

Compared 5% of the time

More WordPress Business-Enterprise Competitors

Product Reports

Adobe Experience Manager

Download Adobe Experience Manager product report

WordPress Business-Enterprise

Download WordPress Business-Enterprise product report

Also Known As

Adobe Day CQ5, Ektron Social Marketing, Episerver Content Cloud, Adobe CQ5

No data available

Overview

Adobe Communique 5 (Adobe CQ5), currently manifested as Adobe Experience Manager (AEM), is a web-based content management system which is developed to help businesses in offering high-end digital experience to their customers.

Adobe

WordPress is a popular content management system (CMS) that allows users to create and manage websites easily. It offers a wide range of features and customization options, making it suitable for both beginners and experienced users.

One of the key advantages of WordPress is its user-friendly interface. With its intuitive dashboard, users can easily navigate through various settings and options. Additionally, WordPress offers a vast library of themes and plugins, allowing users to customize their websites to their liking.

WordPress also excels in terms of flexibility and scalability. It can be used to create various types of websites, from simple blogs to complex e-commerce platforms. Its extensive plugin directory enables users to add functionality to their websites without any coding knowledge.

Another notable feature of WordPress is its strong community support. With millions of users worldwide, there is a wealth of resources available, including forums, tutorials, and documentation. This makes it easy for users to find solutions to any issues they may encounter.

Furthermore, WordPress is highly SEO-friendly. It provides built-in tools and features that help optimize websites for search engines, improving their visibility and ranking. This is crucial for businesses and individuals looking to increase their online presence.

Wordpress

Sample Customers

Metra

TIBCO Software, Code for America, Crosswise, Essio Shower, AdLemons, Applied Geographics

Adobe Experience Manager vs. WordPress Business-Enterprise