Adobe Experience Manager vs WordPress Business-Enterprise comparison

Adobe Experience Manager vs. WordPress Business-Enterprise

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Helped 864,155 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Experience Manager

Ranking in Web Content Management

2nd

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Enterprise Content Management (7th), Enterprise Social Software (5th), Digital Experience Platforms (DXP) (1st)

WordPress Business-Enterprise

Ranking in Web Content Management

3rd

Average Rating

8.2

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of August 2025, in the Web Content Management category, the mindshare of Adobe Experience Manager is 12.6%, down from 13.4% compared to the previous year. The mindshare of WordPress Business-Enterprise is 12.6%, down from 14.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Web Content Management

Featured Reviews

Thomas Becker

Managing Partner(Austria) at a integrator with 11-50 employees

Impressive integration of customer behavior with an easy setup and okay support

I've worked with all major content management systems. Currently, I work with the leaders such as Adobe Experience Manager, Sitecore, and Acquia Working with big companies, I help them either consider setting up a new content management system or address issues they might have with their existing…

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RICARDO FILIPO

Wordpress Expert at Codeable

Very customizable, and forms the base for most websites on the Internet

I work in the community, and I'm part of a team making the core of WordPress. We are responsible for creating how WordPress will change in the next version. The main point is concurrency. For example, we have Squarespace, Wix, and a lot of other frameworks with the same features and functionalities. All those frameworks are going to a completely no-code experience. Anyone can then have a website. You're just dragging, dropping, and writing texts very easily. It's like using Facebook. WordPress comes from a node way. There was a time when the webmaster needed to code in HTML, PHP, or some language to have a website. It has changed over time, but we still have some old things inside the backend of WordPress. We are currently removing all those old things. Day by day, WordPress will be easier to use and more user-friendly. WordPress needs to improve its usability. That way, it will be easier to create websites, e-commerce, CRM, platforms for education, or anything else. It would be good if WordPress improved its AI. For example, if you have a blog, the blog will be auto-writing. I'm working on this, and we have some solutions. Another feature should be the identification of users. It's related to AI. For example, if you go to a website like Facebook or another social network, it's possible to learn everything about you if you go to that place. WordPress has something like that, but it's not so deep. I am personally working on that feature. Anyone coming to a WordPress website will be identified. It's tricky because we have a kind of privacy to follow, so we need to balance both things.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It's a complete package. You don't need to look elsewhere for digital marketing."

"I like the native applications such as Adobe Target, Adobe Analytics, and Adobe Experience Platform. Because of these, it's very easy to connect and obtain reports on how my website is doing, how many have visited it, how frequently, etc. The multiple publisher concept is one of the best parts of this solution."

"The integration of customer behavior and website setup is impressive."

"I've used several CMS tools, but Adobe Experience Manager is feature-rich, especially for web security and content management. It's more efficient to manage content on Adobe Experience Manager, and you can do a lot with it, such as updating content at any time, and on any platform, even from mobile or tablet. Adobe Experience Manager is still getting updated daily, and it's the best CMS tool in the market for me. I like that you can manage assets in Adobe Experience Manager. I also like that the solution has an analytics dashboard that shows you where the traffic comes from, how many clicks come from a specific location, the number of clicks and impressions, etc. Adobe Experience Manager can be accessed by other teams, for example, the digital media department of my company, so the solution can be used and updated per each team's requirement. Adobe Experience Manager is more than just a web developer tool, as it also allows visibility tracking and has other uses. I also like that the GUI for Adobe Experience Manager is straightforward and catchy. It has separate folders and icons, so using Adobe Experience Manager isn't tough. The solution is straightforward to use and handle."

"The most valuable features of Adobe Experience Manager include its capability to manage content and create reusable fragments."

"It is easy to learn. You don't need to be an advanced Java developer."

"The integration of customer behavior and website setup is impressive."

"I like the profiling and segmentation."

More Adobe Experience Manager pros

"Ready-made themes speed the design process; a huge number of quality themes are available from several sources."

"I like the tool's plugins."

"Good for rapidly turning around all the elements required for online sales funnels."

"As WordPress is such a popular product, there are many designers and developers available to work on projects."

"The standout feature is its high degree of customization. Creating user-friendly, easily maintainable websites is a breeze, especially with the convenient admin access."

"We use WordPress on two different websites and it solves all of our website issues."

"The themes are useful. They change the look and feel of a website with just one click."

"The best feature in WordPress is Elementor. It lets you easily create one-page landing sites."

More WordPress Business-Enterprise pros

Cons

"Programming model could be improved, it's a monolithic solution."

"The licensing model is opaque, and technical support could be improved, especially for smaller companies."

"The solution's pricing and stability could be improved."

"A little bit of background knowledge of coding and website structure is required."

"The latest trend is to render everything in the client-side framework. For example, SPA or single page application. This is a feature that needs improvement. The cloud deployment pipeline needs to be improved as well."

"The licenses are very expensive."

"Adobe Experience Manager's pricing could be improved."

"There is a feature missing where if content is created on the UAT environment and needs to be transferred or synced to the production environment, there is no direct way of doing the sync."

More Adobe Experience Manager cons

"I would like to see the addition of social media integration features in WordPress."

"WordPress sites do require quite a bit of maintenance: Constant updates to both WordPress and all the various plugins that it requires."

"WordPress doesn't automatically scan the website, so we need to install paid plugins for this purpose. Unfortunately, this can lead to slower performance, which is a notable drawback."

"I would recommend dumping the Gutenberg interface, as that is horrible."

"I think that WordPress is too cool in its contact."

"It may be useful to have a downloadable program that you could have on your desktop that allows you to create and maintain the program while offline."

"WordPress could use improvement in terms of optimization, especially for large websites with extensive databases and many images."

"The basic product is becoming less usable by end users for site maintenance post delivery."

More WordPress Business-Enterprise cons

Pricing and Cost Advice

"It's a costly solution. I would rate the price at two out of five on a scale from one to five, where one is the most expensive and five is the most competitive."

"It's really costly."

"There's a free trial for one month for Adobe Experience Manager, which you can use for learning purposes, then, after the trial period, you'll need to purchase the license. Adobe offers a few plans for Adobe Experience Manager, but I'm unaware of how much my company is paying."

"Users have to pay a yearly licensing fee to use the solution, which is highly-priced."

"It provides a high ROI."

"WordPress can be pricey, ranging from $0 to thousands per month."

"It is an open-source platform. It doesn't need any license."

"WordPress is a free CMS. Installing WordPress is free, although the domain will cost money."

"WordPress is an open-source product, meaning it is available for free."

"I paid to have a WordPress site for two years and didn't just have a free one."

"The pricing is very reasonable because WordPress is an open-source platform."

"WordPress is a free solution."

More WordPress Business-Enterprise pricing and cost advice

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Use our free recommendation engine to learn which Web Content Management solutions are best for your needs.

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864,155 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Financial Services Firm

18%

Computer Software Company

13%

Manufacturing Company

Retailer

University

11%

Computer Software Company

11%

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Adobe Experience Manager?

It is easy to learn. You don't need to be an advanced Java developer.

What needs improvement with Adobe Experience Manager?

The content is created as Adobe Experience Manager has an author, publisher, and dispatcher. However, there is a feature missing where if content is created on the UAT environment and needs to be t...

What is your primary use case for Adobe Experience Manager?

We are working on digital experience platforms such as Adobe Experience Manager or Sitefinity. It's for powering their customer-facing website, not the transaction portal, but the brochureware port...

What do you like most about WordPress?

The best feature of WordPress is its flexibility.

What is your experience regarding pricing and costs for WordPress?

WordPress is good with search engine optimization if you use the plugins.I use WordPress because it is an inexpensive solution for small projects.

What needs improvement with WordPress?

The area that could be improved in WordPress is the security feature. The security features need to ensure they don't rely too much on external plugins for security. WordPress needs to have its own...

Adobe CQ5 vs Adobe Experience Manager

Comparisons

Compared 12% of the time

OpenText Content Management vs Adobe Experience Manager

Compared 9% of the time

Oracle Content Management vs Adobe Experience Manager

Compared 8% of the time

Liferay Digital Experience Platform vs Adobe Experience Manager

Compared 7% of the time

OpenText Web CMS vs Adobe Experience Manager

Compared 6% of the time

More Adobe Experience Manager Competitors

SharePoint vs WordPress Business-Enterprise

Compared 36% of the time

FirstSpirit Enterprise CMS vs WordPress Business-Enterprise

Compared 9% of the time

dotCMS vs WordPress Business-Enterprise

Compared 7% of the time

Liferay Digital Experience Platform vs WordPress Business-Enterprise

Compared 6% of the time

Drupal vs WordPress Business-Enterprise

Compared 5% of the time

More WordPress Business-Enterprise Competitors

Product Reports

Adobe Experience Manager

Download Adobe Experience Manager product report

WordPress Business-Enterprise

Download WordPress Business-Enterprise product report

Also Known As

Adobe Day CQ5, Ektron Social Marketing, Episerver Content Cloud

No data available

Overview

Adobe Communique 5 (Adobe CQ5), currently manifested as Adobe Experience Manager (AEM), is a web-based content management system which is developed to help businesses in offering high-end digital experience to their customers.

Adobe

WordPress is a popular content management system (CMS) that allows users to create and manage websites easily. It offers a wide range of features and customization options, making it suitable for both beginners and experienced users.

One of the key advantages of WordPress is its user-friendly interface. With its intuitive dashboard, users can easily navigate through various settings and options. Additionally, WordPress offers a vast library of themes and plugins, allowing users to customize their websites to their liking.

WordPress also excels in terms of flexibility and scalability. It can be used to create various types of websites, from simple blogs to complex e-commerce platforms. Its extensive plugin directory enables users to add functionality to their websites without any coding knowledge.

Another notable feature of WordPress is its strong community support. With millions of users worldwide, there is a wealth of resources available, including forums, tutorials, and documentation. This makes it easy for users to find solutions to any issues they may encounter.

Furthermore, WordPress is highly SEO-friendly. It provides built-in tools and features that help optimize websites for search engines, improving their visibility and ranking. This is crucial for businesses and individuals looking to increase their online presence.

Wordpress

Sample Customers

Metra

TIBCO Software, Code for America, Crosswise, Essio Shower, AdLemons, Applied Geographics

Adobe Experience Manager vs. WordPress Business-Enterprise