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Google Analytics Reviews

Vendor: Google
4.2 out of 5
1,098 followers
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What is Google Analytics?

Featured Google Analytics reviews

Google Analytics mindshare

As of June 2025, the mindshare of Google Analytics in the Web Analytics category stands at 11.4%, up from 10.4% compared to the previous year, according to calculations based on PeerSpot user engagement data.
Web Analytics
 
 
Key learnings from peers

Valuable Features

Room for Improvement

Pricing

Review data by company size

By reviewers
By visitors reading reviews

Top industries

By visitors reading reviews
Computer Software Company
16%
Financial Services Firm
15%
Educational Organization
13%
Insurance Company
9%
Retailer
5%
Healthcare Company
5%
Real Estate/Law Firm
3%
Manufacturing Company
3%
University
3%
Comms Service Provider
3%
Legal Firm
3%
Hospitality Company
2%
Performing Arts
2%
Wholesaler/Distributor
2%
Construction Company
2%
Energy/Utilities Company
2%
Media Company
2%
Recreational Facilities/Services Company
2%
Transportation Company
2%
Logistics Company
1%
Leisure / Travel Company
1%
Outsourcing Company
1%
Pharma/Biotech Company
1%
Consumer Goods Company
1%
Non Profit
1%
Museum Or Institution
1%
Aerospace/Defense Firm
1%
Government
1%
 

Google Analytics reviews

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PeerSpot user
Head Of Product Management at a tech services company with 11-50 employees
Verified user of Google Analytics
Feb 3, 2020
Provides valuable insight into user behavior and integrates well with G Suite

Pros

"The User Explorer is a definite favorite because it allows us to pinpoint a user and check their entire journey through our website including all the events triggered and the pages visited."

Cons

"The sampling of data is definitely a pain point since we don't have an actual understanding of the data."
JB
Sr. Digital Marketing Strategist at DIRECT ONLINE MARKETING, LLC
Verified user of Google Analytics
Jan 2, 2020
Insights into user behavior and experience help to maximize value

Pros

"As an SEO and digital marketing professional, the two features I have found the most valuable about Google Analytics are the Acquisition tracking and the Goal tracking."

Cons

"An area where I would like to see improvement in Google Analytics is the auto-syncing of functions in Google Tag Manager into Goal tracking. "
Find out what your peers are saying about Web Analytics. Updated May 2025
853,868 professionals have used our research since 2012.
OP
Web analysis consultant at Arco2011, C.A
Verified user of Google Analytics
Aug 15, 2019
Product version discussed: Ultimate version
Provides information to help identify, understand, and make use of our visitor traffic

Pros

"With Google Analytics, we obtain different metrics from all of the clients that enter our web environment. "

Cons

"Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section."
MA
Founder and Chief Editor at Social Positives
Verified user of Google Analytics
Aug 2, 2018
It is packed with many of the same reports you'll find in high-Priced solutions, especially concerning data relating to real-Time visitor tracking

Pros

"It is packed with many of the same reports you'll find in high-priced solutions, especially concerning data relating to real-time visitor tracking."

Cons

"They can improve their Android app."
MB
Dj, Emprendedor y Community Manager en Eventos CAR-YAN at Consejo Federal de Gobierno
Verified user of Google Analytics
May 23, 2018
Provides solid data to analyze the impact of implemented policies

Pros

"Our organization has improved because we have solid data that we can use to analyze the impact of our public policies. "

Cons

"Sometimes, the statistics are not updated in real-time and it takes a little time. There are pages where it updates faster than others."
PeerSpot user
SEO Consultant: Small Businesses & Corporations at a marketing services firm with 51-200 employees
Verified user of Google Analytics
Sep 11, 2016
As an SEO consultant, the most valuable features for me are the channel reporting, the AdWords module and the ability to download customized reports.
KS
SEM(SEO-Organic & PPC Advertising(Adwords)),WEBSITE ANALYST,E-mail Marketing. at qr solutions
Verified user of Google Analytics
Sep 5, 2016
It will clearly give a deep insight about the user location. They should remove spam data.
PeerSpot user
Senior Search Advertising Executive at a media company with 51-200 employees
Verified user of Google Analytics
Sep 29, 2015
We're able to make our website better with its data and analytics about traffic, but the data accuracy needs improvement.