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Sendbird vs Sprout Social comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Sendbird
Ranking in AI Customer Experience Personalization
2nd
Average Rating
8.4
Reviews Sentiment
6.1
Number of Reviews
13
Ranking in other categories
Help Desk Software (8th), Enterprise Social Software (5th), AI Customer Support (3rd)
Sprout Social
Ranking in AI Customer Experience Personalization
10th
Average Rating
8.2
Number of Reviews
17
Ranking in other categories
Social CRM (3rd), Social Media Management Solutions (4th), Social Media Analytics Software (1st), AI Content Creation (2nd)
 

Mindshare comparison

As of August 2026, in the AI Customer Experience Personalization category, the mindshare of Sendbird is 1.9%. The mindshare of Sprout Social is 0.6%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AI Customer Experience Personalization Mindshare Distribution
ProductMindshare (%)
Sendbird1.9%
Sprout Social0.6%
Other97.5%
AI Customer Experience Personalization
 

Featured Reviews

Shadrach Godwish Chukwu - PeerSpot reviewer
SDR and Workflow Automation Specialist at a tech services company with 11-50 employees
Organized real-time customer chats have improved support efficiency and response handling
One thing I found unique about Sendbird is how smooth the real-time chat feels. It does not feel delayed or clunky. Conversations flow naturally, as though you are talking to someone in real time. If I could improve one thing, I would add more built-in analytics around conversations, such as clearer insights on response times, common issues, and agent performance. That would make it much easier to optimize support without relying on external tools. One improvement I see for Sendbird would be more flexibility in customizing the chat interface, especially around how conversations are displayed for agents. Sometimes, when handling multiple chats, having better layout controls or quick filters would make it much easier to stay organized. I also would appreciate more built-in analytics inside the platform itself, such as clearer breakdowns of response times, chat resolution rates, and common customer issues. Right now, you often need external tools to get that level of insights. Overall, it works very well, but those improvements would make the day-to-day support work much smoother and much more efficient.
Mirella Karpiesiuk - PeerSpot reviewer
Social Engagement Manager at a healthcare company with 10,001+ employees
Centralized social channels have transformed daily engagement and reporting workflows
Regarding how Sprout Social can be improved, these are very minor areas. Sometimes we have this metric called action rate, which reflects how fast a message has been touched in Sprout Social, whether that is the message being tagged, responded to, or closed out. Apparently, we cannot get a 100% action rate because some responses come in that are auto-replied to, and that action rate misses that. I think this is one thing that can be improved: figuring out how to count those auto-responded messages. This is a niche area. Outside of that, I do not have much advice for improvements in Sprout Social; I truly think it is a hub of value and provides a lot for us. The user interface is great; it is super friendly. For someone who has never touched it before, I knew where everything was and maneuvered through it within a week of using it. The integrations are seamless with all of our social media accounts: Reddit, YouTube, Instagram, Facebook, and all of that. We can also export data and PDF files, which helps us with other projects. I see very minimal improvements needed on my end; I think it is a very valuable program that we use.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Sendbird positively impacts my organization by reducing our time to create the chat module for the applications over the web and the Android and iOS mobile applications, allowing us to easily integrate this chat feature with less time."
"Sendbird provides many features for real-time messaging, such as receipt ID and typing indicators."
"Sendbird is a very strong, reliable tool when it comes to real-time communications."
"Sendbird has positively impacted my organization because we do not have to build custom chatbots with code, and we could do no-code deployment, which is simply straightforward."
"Sendbird has positively impacted my organization by giving the users of my product a feeling of community that we wanted to give, which has really increased the app usage time."
"The backend system was managed by Sendbird, eliminating the need for caching systems or local storage on user devices."
"Sendbird is reliable and generally crash-free."
"Overall, Sendbird is a solid choice if you are looking for a reliable, scalable chat solution without the overhead of building and maintaining your own messaging infrastructure."
"Sprout Social has positively impacted my organization by providing me with reporting capabilities and allowing me to assess how my posts are performing."
"I have definitely seen a return on investment with Sprout Social, as it has led to time savings, improved efficiency, and financial returns since not everything had to be manually posted."
"The only outcome I have seen in my workflow because of Sprout Social is the time, as the same thing if I do manually will cost me around maybe one day or two days, and using Sprout Social this time has shortened to maybe one hour or one and a half hour maximum."
"Using Sprout Social helps us post content within peak active windows; by having that content scheduled in advance, we can better reach our more active audience times, which has a direct correlation to increased engagement and impressions."
"Sprout Social is the best; it is very good, actually, because I have used Intercom and Zendesk, but when I look at the different software I have used as a customer service agent, I would go for Sprout Social as it is more complete and easy to navigate."
"Sprout Social has positively impacted the organizations that I have worked with by helping us to be more efficient and it was much easier to use rather than manually going into these social channels."
"Sprout Social has centralized all of our social media communications, saved us a lot of time, and allowed the team to be more organized and on top of what is going on in social."
"One of the biggest advantages of Sprout Social is its user-friendly dashboard and clear visual reports, which make it easy to interpret data and present insights to clients."
 

Cons

"To improve Sendbird, it could provide features such as those in WhatsApp, including allowing users to share their current location and live location, and enabling users to keep and share their current status with others."
"More analytics tools could be integrated into Sendbird."
"Their pricing is very high compared to competitors, which is a concern for us."
"For Sendbird to be improved, I would say creating more multi-platform SDKs is essential."
"The documentation for integrating with the Flutter framework is lacking detailed information. Initially, I struggled to connect users and manage tokens for active and offline sessions, which caused frustration."
"Impersonating a user or using a template user to send messages for development purposes would be very useful."
"A major issue was the requirement for a separate connection to Sendbird, resulting in a delay when initiating the chat."
"Their teams could be better in sync, as I had a very bad bug wherein all three SDKs had a problematic initialization order that required a bug fix version to be released after 17 email exchanges to finally get them to agree that the fault was on their side, which was pretty painful."
"There is a limitation for us with Sprout Social in publishing boosted content within LinkedIn, and we would appreciate that to be improved."
"As of now, I have been using Sprout Social for almost two years, but there are some glitches in the back-end; sometimes the posts are not integrated or do not come with the proper details, proper dates, or proper content."
"If you do not already have existing solutions and you are using the platform to help schedule out marketing campaigns, it will not be that helpful."
"Realistically, I find the pricing quite high."
"It is not perfect. Sometimes its information or its syncing to platforms is clunky, so you end up having slightly wrong information or data."
"Sprout Social could be improved by being able to schedule out Stories, which is a current limitation."
"Sprout Social can be improved because the user experience of having hundreds of channels to navigate can be quite fiddly, especially when trying to bulk post."
"Maybe trying to figure out the reason why sometimes the engagement could be less when posted through Sprout Social rather than manually."
 

Pricing and Cost Advice

"There is a starter plan for $399 per month, and a pro plan for $799 dollars."
Information not available
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Top Industries

By visitors reading reviews
Construction Company
22%
Manufacturing Company
14%
Comms Service Provider
10%
University
7%
Financial Services Firm
17%
University
10%
Manufacturing Company
10%
Comms Service Provider
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise5
Large Enterprise3
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise2
Large Enterprise18
 

Questions from the Community

What is your experience regarding pricing and costs for Sendbird?
Compared to other chat providers, Sendbird is not that expensive to integrate and this cost is very low.
What needs improvement with Sendbird?
To improve Sendbird, it could provide features such as those in WhatsApp, including allowing users to share their current location and live location, and enabling users to keep and share their curr...
What is your primary use case for Sendbird?
My main use case for Sendbird is chat with one-to-one persons or group chat, and with other features like audio calling and video calling. For the users we have onboarded in our applications, we ha...
What is your experience regarding pricing and costs for Sprout Social?
We do not mind the setup cost because the organization provides whatever we are asking for, and we are just working on it. We do not know much about pricing and setup costs as we have a separate te...
What needs improvement with Sprout Social?
I think enhanced AI features as well as APIs to talk to CRM programs would certainly make Sprout Social more efficient. Regarding Sprout Social's AI capabilities, I currently think they manage it w...
What is your primary use case for Sprout Social?
My main use case for Sprout Social is management of the social media channels at Harman, where we manage it for eight plus brands across key platforms like Facebook, Instagram, LinkedIn, TikTok, an...
 

Comparisons

 

Also Known As

Sendbird Calls, Sendbird Desk
No data available
 

Overview

 

Sample Customers

Information Not Available
Hyatt, Stanford University, Coldwell Banker, Razorfish, UPS, Box, Zipcar, PepsiCo, YogurtLand, Dove, TechSmith
Find out what your peers are saying about Sendbird vs. Sprout Social and other solutions. Updated: June 2026.
909,725 professionals have used our research since 2012.