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Sendbird vs Sprout Social comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Sendbird
Ranking in AI Customer Experience Personalization
2nd
Average Rating
8.2
Reviews Sentiment
5.7
Number of Reviews
7
Ranking in other categories
Help Desk Software (12th), Enterprise Social Software (6th), AI Customer Support (2nd)
Sprout Social
Ranking in AI Customer Experience Personalization
112th
Average Rating
8.8
Number of Reviews
12
Ranking in other categories
Social CRM (6th), Social Media Management Solutions (5th), Social Media Analytics Software (2nd), AI Content Creation (66th)
 

Mindshare comparison

As of March 2026, in the AI Customer Experience Personalization category, the mindshare of Sendbird is 3.2%. The mindshare of Sprout Social is 0.1%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AI Customer Experience Personalization Mindshare Distribution
ProductMindshare (%)
Sendbird3.2%
Sprout Social0.1%
Other96.7%
AI Customer Experience Personalization
 

Featured Reviews

Pranay Koley - PeerSpot reviewer
Junior Software Developer at Weavers Web Solutions Private Limited
Facilitates user communication with rich features
In our company, we are using Sendbird for building a chat feature within our salon application.  I am using the Flutter framework to implement the chat feature, which facilitates communication between users and businesses, specifically salon shops There are many useful features with Sendbird. I…
Joyce Mayor - PeerSpot reviewer
Project Manager at Procter & Gamble
Unified social workflows have transformed reporting, listening, and engagement across channels
The best features Sprout Social offers are exceptional reporting capabilities and an intuitive user interface. I have several colleagues who use it to create posts, and the training takes about five minutes, especially for new users. Excellent customer service and a great social listening tool stand out as well. Aggregating mentions, quickly assessing the competitive landscape by channel, and excellent and highly responsive customer service are key strengths. I love the Sprout Social link feature to connect Instagram users with the URLs I am directing them to, and the flexibility to schedule across platforms in bulk or individually at optimal post times is valuable.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"There are many useful features with Sendbird."
"Features similar to WhatsApp, such as online and offline statuses, message reactions, and replies, add significant value."
"Sendbird provides many features for real-time messaging, such as receipt ID and typing indicators."
"The Sendbird developer portal provides each step, including methods, making it easy to implement."
"Sendbird is reliable and generally crash-free."
"The backend system was managed by Sendbird, eliminating the need for caching systems or local storage on user devices."
"The most valuable feature for us, besides chat, was file transfer, as we used it for sending files and images in chats."
"Sendbird is very flexible, and they have made great strides towards optimization."
"Sprout Social is a great and top-notch tool primarily for scheduling and planning our social media content on different pages, with really great support and it is a very cost-effective tool."
"Sprout Social has positively impacted my organization through time saving, quick reporting, and easy connection to our social media platforms."
"Sprout Social has positively impacted my organization by facilitating seamless content planning and publishing, allowing us to engage with our clients and the public with well-timed and relevant posts."
"Sprout Social has positively impacted my organization by saving us time and effort."
"Sprout Social has positively impacted my organization by helping support steady follower growth through consistent posting, improving efficiency with easy content planning and scheduling, and enabling us to track everything, which is something we could not do before."
"Sprout Social has saved us a lot of time, provided the convenience of a single login to multiple socials, and requires less time for training, making it very easy to use and start using it."
"Sprout Social is the best; it is very good, actually, because I have used Intercom and Zendesk, but when I look at the different software I have used as a customer service agent, I would go for Sprout Social as it is more complete and easy to navigate."
"Switching to Sprout Social saved our business and helped us achieve all we needed to achieve."
 

Cons

"The documentation for integrating with the Flutter framework is lacking detailed information."
"At times, there are unexpected behaviors where the documentation suggests something different from how the SDK actually behaves, requiring us to create workarounds."
"Impersonating a user or using a template user to send messages for development purposes would be very useful."
"More analytics tools could be integrated into Sendbird."
"Their pricing is very high compared to competitors, which is a concern for us."
"The documentation for integrating with the Flutter framework is lacking detailed information. Initially, I struggled to connect users and manage tokens for active and offline sessions, which caused frustration."
"I thought that there should be the audio and the video call functionality as well."
"A major issue was the requirement for a separate connection to Sendbird, resulting in a delay when initiating the chat."
"Sprout Social can be improved as it lacks native support for every social network."
"Additionally, it does not always support high-quality images or videos, and it is difficult to figure out how to get them into the platform."
"Sprout Social can be improved because the user experience of having hundreds of channels to navigate can be quite fiddly, especially when trying to bulk post."
"I wish the ability to tag other Facebook pages was a reality with Sprout Social."
"I sometimes find it difficult to drill down into deeper analytics when using Sprout Social."
"There were definitely a lot of issues with billing regarding how Sprout Social bills, and that actually is my biggest issue with the platform."
"Sprout Social could be improved in several areas. The user interface could be more user-friendly and intuitive for new users."
"I believe technical support must be improved in Sprout Social."
 

Pricing and Cost Advice

"There is a starter plan for $399 per month, and a pro plan for $799 dollars."
Information not available
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Top Industries

By visitors reading reviews
Construction Company
19%
Healthcare Company
11%
Media Company
7%
Financial Services Firm
7%
Financial Services Firm
23%
Manufacturing Company
11%
Outsourcing Company
10%
Construction Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise4
By reviewers
Company SizeCount
Midsize Enterprise1
Large Enterprise12
 

Questions from the Community

What is your experience regarding pricing and costs for Sendbird?
Testing Sendbird is challenging due to the trial limitations of only one hundred users. The subscription cost is quite high, which prevents us from subscribing before the project completion and use...
What needs improvement with Sendbird?
The documentation for integrating with the Flutter framework is lacking detailed information. Initially, I struggled to connect users and manage tokens for active and offline sessions, which caused...
What is your primary use case for Sendbird?
In our company, we are using Sendbird for building a chat feature within our salon application. I am using the Flutter framework to implement the chat feature, which facilitates communication betwe...
What is your experience regarding pricing and costs for Sprout Social?
My experience with pricing, setup cost, and licensing is that Sprout Social delivers good value for the price, making it very cost-effective.
What needs improvement with Sprout Social?
I wish the ability to tag other Facebook pages was a reality with Sprout Social. I think a partnership with unavailable platforms like Nextdoor would be a great improvement for my experience with S...
What is your primary use case for Sprout Social?
My main use case for Sprout Social is social media scheduling, posting, and analytic reports, as it is a helpful tool with comprehensive reporting on social media accounts, detailing the campaign's...
 

Comparisons

 

Also Known As

Sendbird Calls, Sendbird Desk
No data available
 

Overview

 

Sample Customers

Information Not Available
Hyatt, Stanford University, Coldwell Banker, Razorfish, UPS, Box, Zipcar, PepsiCo, YogurtLand, Dove, TechSmith
Find out what your peers are saying about Sendbird vs. Sprout Social and other solutions. Updated: March 2026.
885,311 professionals have used our research since 2012.