SAP Master Data Governance vs WinPure Data Quality Platform comparison

SAP and WinPure are both solutions in the Master Data Management (MDM) Software category. SAP is ranked #1 with an average rating of 7.3, while WinPure is ranked #25. SAP holds a 22.0% mindshare in MDM, compared to WinPure’s 0.1% mindshare. Additionally, 90% of SAP users are willing to recommend the solution.

SAP Master Data Governance

Read 28 SAP Master Data Governance reviews

2,737 Views
1,341 Comparison Views

90% willing to recommend

WinPure Data Quality Platform

Read 1 WinPure Data Quality Platform review

120 Views
7 Comparison Views

0% willing to recommend

SAP Master Data Governance

WinPure Data Quality Platform

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between SAP Master Data Governance and WinPure Data Quality Platform based on real PeerSpot user reviews.

Find out what your peers are saying about SAP, TIBCO, Microsoft and others in Master Data Management (MDM) Software.

To learn more, read our detailed Master Data Management (MDM) Software Report (Updated: July 2025).

Buyer's Guide

Master Data Management (MDM) Software

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

SAP Master Data Governance

Ranking in Master Data Management (MDM) Software

1st

Average Rating

7.6

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

No ranking in other categories

WinPure Data Quality Platform

Ranking in Master Data Management (MDM) Software

25th

Average Rating

0.0

Reviews Sentiment

8.3

Number of Reviews

Ranking in other categories

Data Integration (109th)

Mindshare comparison

As of July 2025, in the Master Data Management (MDM) Software category, the mindshare of SAP Master Data Governance is 22.0%, down from 23.7% compared to the previous year. The mindshare of WinPure Data Quality Platform is 0.1%. It is calculated based on PeerSpot user engagement data.

Master Data Management (MDM) Software

Featured Reviews

UdayReddy

Lead at LTI - Larsen & Toubro Infotech

Detailed technical support and data integration capabilities create seamless user experience

Regarding SAP Master Data Governance, there is significant room for improvement particularly concerning the replication types. For example, when a vendor master is created in Ariba and a request is submitted from the Ariba system, SAP Ariba directs it to MDG. MDG verifies the details entirely through PI/PO or CPI. Once MDG verifies the data, the request is submitted to the S/4HANA system, the target. After a final approval at all levels, the vendor number is generated, and the vendor code gets passed from source to target system. This number is available in both the Ariba integration in the systems and in SAP BPT code, as well as the S/4HANA system.

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reviewer1126923

Systems Architect at a tech services company with 1,001-5,000 employees

A solution that offers good performance, good stability, and a straightforward setup

We are a reseller of the solution. We handle on-premises deployment. The solution is very similar to IBM. It may have a bit more integration capabilities that IBM doesn't have yet, but they are similar. In terms of which would be better, it would come down to the customer's requirements. I'd rate the solution nine out of ten. All of our customers are very happy and very impressed with the product.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable thing is what it does: data management."

"It is a stable solution...The initial setup of SAP Master Data Governance is very easy."

"SAP MDG has extensive data models and good integration with upstream and downstream systems."

"Some of the features that I have found to be beneficial are the search and uploads functions."

"The ability to identify and manage duplicate data is valuable. The solution automatically checks for duplication possibilities based on criteria like name matching."

"I am satisfied with the solution's customer service."

"SAP MDG has built-in integration capabilities with multiple systems/streams. We can also create custom interfaces if needed."

"The data capturing and data governance features are valuable."

More SAP Master Data Governance pros

"With regards to choosing flash versus traditional storage, it's just so much simpler to manage and users get so much better performance from flash."

Cons

"The product is not user-friendly."

"The documentation provided for the MDG extensions by Utopia could be improved."

"Overall, they just a little bit more flexibility in terms of assigning roles or adding new roles. We have a longer approval process, so we need to break it down into more roles than what is typically available and we need to hard-code it."

"There is no clarity and direction on how to manage bills of materials (BOMs) or routing in MDG."

"The multidomain MDM feature is based on EIP systems, which may not be a good model for all master data."

"RiverFront is a more modern and cost-effective solution compared to MDG. It is flexible and designed to handle big data, which MDG does not support well."

"The UI could improve by being more neat and clean. Sometimes users find it difficult to use it."

"The technical support should be improved."

More SAP Master Data Governance cons

"The pricing model could use improvement."

Pricing and Cost Advice

"The licensing cost is reasonable."

"We have an enterprise license. The whole SAP landscape pricing model is based on the number of users, and the number of transactions. The price could be better, there is always room for improvement in the price."

"The solution is costly."

"I rate the tool's pricing a seven out of ten."

"The cloud solution is subscription-based, it is paid monthly or quarterly. If the solution is on-premises, it is a one-time fee. As far as I am aware there are no additional costs."

"The product is too expensive."

"The cost of the product is not ideal."

"The pricing is a bit too high."

More SAP Master Data Governance pricing and cost advice

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Top Industries

By visitors reading reviews

Manufacturing Company

13%

Computer Software Company

12%

Financial Services Firm

10%

Energy/Utilities Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about SAP Master Data Governance?

We've managed tens of thousands of updates within 30 to 60 minutes, and we can also replicate these changes to all connected systems.

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What is your experience regarding pricing and costs for SAP Master Data Governance?

The challenge with SAP MDG is not only the cost but the resources. The skills required are niche in the market, and while you can purchase the product either one time or on a subscription basis, th...

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What needs improvement with SAP Master Data Governance?

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Comparisons

Informatica Intelligent Data Management Cloud (IDMC) vs SAP Master Data Governance

Compared 24% of the time

TIBCO EBX vs SAP Master Data Governance

Compared 12% of the time

Reltio Cloud vs SAP Master Data Governance

Compared 11% of the time

Syniti Master Data Management vs SAP Master Data Governance

Compared 10% of the time

Microsoft MDS vs SAP Master Data Governance

Compared 9% of the time

More SAP Master Data Governance Competitors

No data available

Product Reports

Buyer's Guide

SAP Master Data Governance

June 2025

Download SAP Master Data Governance product report

Buyer's Guide

Master Data Management (MDM) Software

July 2025

Download WinPure Data Quality Platform product report

Also Known As

SAP MDG

No data available

Overview

Your company wants accurate, complete, and trusted data to master your digital business processes and business models. The SAP® Master Data Governance application provides ready-to-run, domain-specific master data governance, enabling you to decentrally own and consolidate and to centrally create, change, and distribute master data across your enterprise system landscape. Tight integration with other SAP solutions supports the reuse of data models, business logic, and validation frameworks with open integration to third-party products and services to support your entire technology stack. It supports cleansing, standardization, duplicate detection, and best-record calculation. It then lets you synchronize clean and standardized data across cloud and on-premise applications.

SAP

Winpure Data Cleaning Matrix provides a method of applying a whole host of cleaning processes onto your data. Containing an array of tools to help clean, correct, standardize and transform your data the matrix is divided into 7 sections, each section focusing on a specific data cleaning operation. All settings can then be stored and used on other similar data sets thus saving a lot of time.

WinPure

Sample Customers

Convergent IS, CHIO Aachen, Dell, Hamburg Port Authority (HPA), City of Boston, Mozzart, Mitsui Knowledge Industry (MKI), AOK Bundesverband, eBay

Birmingham Hippodrome, Luton Borough Council, Apex Innovations, Sandia National Laboratories, Clear Blue, Vodafone

Buyer's Guide

Master Data Management (MDM) Software

July 2025

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