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SAP Master Data Governance vs WinPure Data Quality Platform comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

SAP Master Data Governance
Ranking in Master Data Management (MDM) Software
1st
Average Rating
7.6
Reviews Sentiment
6.9
Number of Reviews
29
Ranking in other categories
No ranking in other categories
WinPure Data Quality Platform
Ranking in Master Data Management (MDM) Software
25th
Average Rating
0.0
Reviews Sentiment
8.3
Number of Reviews
1
Ranking in other categories
Data Integration (108th)
 

Mindshare comparison

As of October 2025, in the Master Data Management (MDM) Software category, the mindshare of SAP Master Data Governance is 20.4%, down from 22.1% compared to the previous year. The mindshare of WinPure Data Quality Platform is 0.2%. It is calculated based on PeerSpot user engagement data.
Master Data Management (MDM) Software Market Share Distribution
ProductMarket Share (%)
SAP Master Data Governance20.4%
WinPure Data Quality Platform0.2%
Other79.4%
Master Data Management (MDM) Software
 

Featured Reviews

UdayReddy - PeerSpot reviewer
Detailed technical support and data integration capabilities create seamless user experience
Regarding SAP Master Data Governance, there is significant room for improvement particularly concerning the replication types. For example, when a vendor master is created in Ariba and a request is submitted from the Ariba system, SAP Ariba directs it to MDG. MDG verifies the details entirely through PI/PO or CPI. Once MDG verifies the data, the request is submitted to the S/4HANA system, the target. After a final approval at all levels, the vendor number is generated, and the vendor code gets passed from source to target system. This number is available in both the Ariba integration in the systems and in SAP BPT code, as well as the S/4HANA system.
reviewer1126923 - PeerSpot reviewer
A solution that offers good performance, good stability, and a straightforward setup
We are a reseller of the solution. We handle on-premises deployment. The solution is very similar to IBM. It may have a bit more integration capabilities that IBM doesn't have yet, but they are similar. In terms of which would be better, it would come down to the customer's requirements. I'd rate the solution nine out of ten. All of our customers are very happy and very impressed with the product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"SAP MDG has extensive data models and good integration with upstream and downstream systems."
"A good solution for large enterprises."
"User-friendly and provides customized reports and personalized data."
"Pricing for SAP Master Data Governance in the latest scenario depends on each version, offering a robust and user-friendly application."
"We've found the solution to be quite flexible."
"The most valuable thing is what it does: data management."
"Useful for building master data."
"SAP is a closed tool. Integrating with it requires a lot of effort and money. It is also very expensive and not flexible."
"With regards to choosing flash versus traditional storage, it's just so much simpler to manage and users get so much better performance from flash."
 

Cons

"In general, I want artificial intelligence added to SAP Master Data Governance since I feel it is one of the areas where the solution has certain shortcomings."
"They should improve the solution's performance as sometimes the process consumes much time."
"RiverFront is a more modern and cost-effective solution compared to MDG. It is flexible and designed to handle big data, which MDG does not support well."
"The technical support should be improved."
"The documentation provided for the MDG extensions by Utopia could be improved."
"SAP could do better in attracting talent and simplifying technology adoption."
"The implementation could be easier."
"There is no clarity and direction on how to manage bills of materials (BOMs) or routing in MDG."
"The pricing model could use improvement."
 

Pricing and Cost Advice

"We have an enterprise license. The whole SAP landscape pricing model is based on the number of users, and the number of transactions. The price could be better, there is always room for improvement in the price."
"I rate the tool's pricing a seven out of ten."
"SAP Master Data Governance is an expensive product."
"The cloud solution is subscription-based, it is paid monthly or quarterly. If the solution is on-premises, it is a one-time fee. As far as I am aware there are no additional costs."
"The pricing is a bit too high."
"The cost of the product is not ideal."
"The product is too expensive."
"SAP Master Data Governance is a licensed product. While there might be no upfront cost for the MDG component itself, you still need to pay for user authorizations."
Information not available
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Top Industries

By visitors reading reviews
Manufacturing Company
14%
Computer Software Company
11%
Energy/Utilities Company
9%
Financial Services Firm
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise5
Large Enterprise21
No data available
 

Questions from the Community

What do you like most about SAP Master Data Governance?
We've managed tens of thousands of updates within 30 to 60 minutes, and we can also replicate these changes to all connected systems.
What is your experience regarding pricing and costs for SAP Master Data Governance?
The challenge with SAP MDG is not only the cost but the resources. The skills required are niche in the market, and while you can purchase the product either one time or on a subscription basis, th...
What needs improvement with SAP Master Data Governance?
I don't see any disadvantages or areas for improvement that I can think of, to be honest. It's sometimes challenging when you have to develop custom fields, but then usually it works, even when dep...
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Also Known As

SAP MDG
No data available
 

Overview

 

Sample Customers

Convergent IS, CHIO Aachen, Dell, Hamburg Port Authority (HPA), City of Boston, Mozzart, Mitsui Knowledge Industry (MKI), AOK Bundesverband, eBay
Birmingham Hippodrome, Luton Borough Council, Apex Innovations, Sandia National Laboratories, Clear Blue, Vodafone
Find out what your peers are saying about SAP, TIBCO, Microsoft and others in Master Data Management (MDM) Software. Updated: September 2025.
870,623 professionals have used our research since 2012.