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Informatica Intelligent Data Management Cloud (IDMC) vs WinPure Data Quality Platform comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Ranking in Data Integration
2nd
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
185
Ranking in other categories
Data Quality (1st), Business Process Management (BPM) (11th), Business-to-Business Middleware (5th), API Management (8th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
WinPure Data Quality Platform
Ranking in Data Integration
108th
Average Rating
0.0
Reviews Sentiment
8.3
Number of Reviews
1
Ranking in other categories
Master Data Management (MDM) Software (25th)
 

Mindshare comparison

As of June 2025, in the Data Integration category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 4.3%, down from 7.0% compared to the previous year. The mindshare of WinPure Data Quality Platform is 0.0%. It is calculated based on PeerSpot user engagement data.
Data Integration
 

Featured Reviews

Raj Sethupathi - PeerSpot reviewer
Offers profiling and address standardization but can be complicated
Informatica Data Quality has its data warehouse, primarily using Oracle and some SQL databases. You need a database to host the data. The cleansed version of the data is stored in the data warehouse. It integrates with PowerCenter and other Informatica tools. The integration details can be complex, but a regional setup is involved in this process. Profiling smaller datasets, such as 10,000-50,000 records, worked fine. However, unexpected issues could arise with larger datasets, such as thousands of records or more, especially with tables containing many columns. Handling tables with fifty or more columns can be challenging, even in Excel. A mismatch in data types could cause the entire system to crash. Continual enhancements are being made to address these issues, which can be unique to specific industries like finance and healthcare.
reviewer1126923 - PeerSpot reviewer
A solution that offers good performance, good stability, and a straightforward setup
We are a reseller of the solution. We handle on-premises deployment. The solution is very similar to IBM. It may have a bit more integration capabilities that IBM doesn't have yet, but they are similar. In terms of which would be better, it would come down to the customer's requirements. I'd rate the solution nine out of ten. All of our customers are very happy and very impressed with the product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"​The tool manually checks on applying business rules and helps to implement them."
"The most valuable features are data quality, data integrate transformations, match-merge, and a few MDM solutions we build into data quality transformation."
"The most valuable feature is its ability to extract metadata from various sources- be it an old SaaS application or the latest cloud application."
"The features for data quality, data cataloging, and UI are excellent."
"The most valuable feature is the building of mockups and tasks."
"The metadata management of Informatica is great."
"Axon has something called Overlay, which can be used to extend the technical lineage."
"You can extract and transfer your data as you wish it to be consumed later."
"With regards to choosing flash versus traditional storage, it's just so much simpler to manage and users get so much better performance from flash."
 

Cons

"I would rate my experience with the initial setup a two out of ten, with one being difficult and ten being easy."
"We cannot sell the product directly with an additional layer."
"The solution still is a bit manual in its functionality. We want t to be more automation-driven."
"Currently, there are limitations in processing and the interface."
"We'd like to see the microservices, which don't run yet because the solution is not yet fully cloud-based."
"The stability and the integration of the solution have room for improvement."
"They need more feature flexibility, as it is not fully developed."
"The biggest pain point for us is the documentation. Typically, you have to go through knowledge forums and knowledge groups to find out about the syntax issues for interfacing with new products. Typically, you've got to deal with someone who has been through the pain before. Their documents are not really up to date with current innovations happening in the industry. As big as they are, you can't really expect it, but that's our pain point."
"The pricing model could use improvement."
 

Pricing and Cost Advice

"The solution's pricing model is easy, but it is very expensive."
"I have no idea what the price actually is. It is probably not going to be the cheapest, but it is a pretty stable and robust platform from the backend standpoint."
"Informatica MDM's price could be lower."
"Pricing is determined by the number of licensed users as well as the number of Core CPUs."
"The price is comparable."
"Its pricing model can be improved."
"I'm not sure about the most recent pricing trends, but I don't believe it's significantly different from PowerCenter. I believe it is nearly the same."
"It's an expensive solution."
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Computer Software Company
12%
Manufacturing Company
9%
Insurance Company
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
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Also Known As

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
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Overview

 

Sample Customers

The Travel Company, Carbonite
Birmingham Hippodrome, Luton Borough Council, Apex Innovations, Sandia National Laboratories, Clear Blue, Vodafone
Find out what your peers are saying about Microsoft, Informatica, Talend and others in Data Integration. Updated: June 2025.
856,873 professionals have used our research since 2012.