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SAP Master Data Governance vs Syniti Master Data Management comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

SAP Master Data Governance
Ranking in Master Data Management (MDM) Software
1st
Average Rating
7.6
Reviews Sentiment
7.6
Number of Reviews
27
Ranking in other categories
No ranking in other categories
Syniti Master Data Management
Ranking in Master Data Management (MDM) Software
12th
Average Rating
9.0
Reviews Sentiment
8.4
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2025, in the Master Data Management (MDM) Software category, the mindshare of SAP Master Data Governance is 23.0%, down from 23.8% compared to the previous year. The mindshare of Syniti Master Data Management is 3.7%, up from 2.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Master Data Management (MDM) Software
 

Featured Reviews

Abhijit Misra - PeerSpot reviewer
Integrates with other third-party solutions, but Bill of materials (BOM) creation needs to be enhanced
We are trying to get the cloud solution of SAP Master Data Governance for multiple clients, which requires more improvement. Bill of materials (BOM) creation in manufacturing needs to be enhanced in SAP Master Data Governance. Clients have also suggested improvements in managing a hierarchy and ensuring that you maintain and work on the hierarchy side.
SG
Deliver short-term projects effectively while aiming for comprehensive customization
Regarding Syniti Master Data Management's features, there is a concept called data as a product. Looking at that term, Syniti Master Data Management lacks a few things as it is a customized solution we provide to the customer. The customer demands include four to five different elements, such as data cataloging or metadata management, data lineage, data quality, Master Data Management, and data freshness, which need to be integrated into one solution that currently I cannot see in any software. The main focus is more on Master Data Management. I recently had an interview where they pointed out that I only own 10% of what they are looking for. This also applies to Syniti Master Data Management, which is more focused on creating golden records, but at an organization level, they need a more concrete solution from just one platform or vendor. Other solutions such as Informatica are moving toward Customer 360 degrees and Product 360 degrees, integrating easily into environments, while Syniti Master Data Management is somewhat lacking in customizing solutions based on customer needs.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"User-friendly and provides customized reports and personalized data."
"Useful for building master data."
"SAP MDG has built-in integration capabilities with multiple systems/streams. We can also create custom interfaces if needed."
"We've found the solution to be quite flexible."
"SAP MDG has extensive data models and good integration with upstream and downstream systems."
"SAP is a closed tool. Integrating with it requires a lot of effort and money. It is also very expensive and not flexible."
"I like how the solution integrates with other SAP tools and third-party solutions."
"This is an all-around good product."
"The central data repository feature in Syniti Master Data Management is wonderful; it is an excellent feature, in my opinion."
 

Cons

"The product is not user-friendly."
"The solution lacks some flexibility."
"RiverFront is a more modern and cost-effective solution compared to MDG. It is flexible and designed to handle big data, which MDG does not support well."
"The implementation could be easier."
"Overall, they just a little bit more flexibility in terms of assigning roles or adding new roles. We have a longer approval process, so we need to break it down into more roles than what is typically available and we need to hard-code it."
"They should improve the solution's performance as sometimes the process consumes much time."
"The user experience can be improved."
"The profiling feature, especially for materials, needs improvement. We faced challenges maintaining specific details for a single material from multiple vendors."
"Syniti Master Data Management is more focused on creating golden records, but at an organization level, they need a more concrete solution from just one platform or vendor."
 

Pricing and Cost Advice

"The licensing cost is reasonable."
"The cloud solution is subscription-based, it is paid monthly or quarterly. If the solution is on-premises, it is a one-time fee. As far as I am aware there are no additional costs."
"SAP Master Data Governance is a licensed product. While there might be no upfront cost for the MDG component itself, you still need to pay for user authorizations."
"SAP Master Data Governance is an expensive solution."
"The cost of the product is not ideal."
"The pricing is a bit too high."
"I rate the tool's pricing a seven out of ten."
"We have an enterprise license. The whole SAP landscape pricing model is based on the number of users, and the number of transactions. The price could be better, there is always room for improvement in the price."
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Top Industries

By visitors reading reviews
Manufacturing Company
14%
Computer Software Company
12%
Financial Services Firm
11%
Energy/Utilities Company
7%
Manufacturing Company
16%
Computer Software Company
10%
Energy/Utilities Company
10%
Wholesaler/Distributor
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about SAP Master Data Governance?
We've managed tens of thousands of updates within 30 to 60 minutes, and we can also replicate these changes to all connected systems.
What is your experience regarding pricing and costs for SAP Master Data Governance?
The challenge with SAP MDG is not only the cost but the resources. The skills required are niche in the market, and while you can purchase the product either one time or on a subscription basis, th...
What needs improvement with SAP Master Data Governance?
SAP could do better in attracting talent and simplifying technology adoption. There's a need for SAP to develop an overall technology stack and bring resources up to speed with new technologies lik...
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Also Known As

SAP MDG
Syniti MDM
 

Overview

 

Sample Customers

Convergent IS, CHIO Aachen, Dell, Hamburg Port Authority (HPA), City of Boston, Mozzart, Mitsui Knowledge Industry (MKI), AOK Bundesverband, eBay
American Airlines, Yell.com, Avnet, Zurich Insurance
Find out what your peers are saying about SAP, Microsoft, TIBCO and others in Master Data Management (MDM) Software. Updated: June 2025.
856,873 professionals have used our research since 2012.