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Salesforce Einstein Analytics vs Tableau comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
5.8
Salesforce Einstein Analytics provides varied ROI experiences, with smaller companies and implementation stages influencing overall satisfaction and value.
Sentiment score
7.1
Tableau improves decision-making and efficiency, offering quick adoption and high ROI, especially when replacing outdated systems.
This saves a significant amount of time, particularly for reports that would have needed around fifty people.
The ROI of using Tableau extends to its seamless integration across various platforms, as it's from Salesforce and thus not limited to any specific cloud provider.
 

Customer Service

Sentiment score
7.1
Salesforce Einstein Analytics' customer service is praised for effective support, professionalism, and satisfactory response time despite occasional delays.
Sentiment score
7.1
Tableau's customer and sales support is praised for responsiveness, with technical assistance valued but needing improvement in some areas.
Tech support for Salesforce Einstein Analytics is generally good.
They provide quick email and phone responses and have Thai-speaking personnel.
I find Tableau's technical support to be good with elite support, but it struggles with usual, general support.
Rating it nine out of ten.
 

Scalability Issues

Sentiment score
7.7
Salesforce Einstein Analytics is highly scalable, integrating well and accommodating large user bases efficiently, despite licensing cost challenges.
Sentiment score
6.7
Tableau's scalability is influenced by server setup, workbook design, and is improved with new releases, despite pricing concerns.
Tableau is easy to scale.
Tableau is easy to use across various dimensions, whether on-premises or on the cloud.
The solution is fully scalable and performs well even with large datasets, provided there is proper supporting hardware.
 

Stability Issues

Sentiment score
8.2
Salesforce Einstein Analytics is praised for stability and reliability, with minor issues resolved quickly and rated highly by users.
Sentiment score
7.3
Tableau is generally stable, with improvements in newer versions, but issues may occur with heavy loads or poor infrastructure.
The application hangs after continuous use due to the buildup of cache.
I rate the stability a five or six because Tableau updates very often with new versions or patches.
 

Room For Improvement

Salesforce Einstein Analytics needs improved usability, affordability, and integration, with enhanced reporting, customization, and transparency features.
Tableau needs enhanced data integration, advanced analytics, cost-effective licensing, and improved enterprise features for user experience and performance.
There is a learning curve associated with Salesforce Einstein Analytics, particularly since users need to learn a new language.
It sometimes requires extensive investigation to determine why the data does not appear correctly.
Tableau currently lacks some modern features like AI generative approaches, video type analytics, voice command, and some predictive analytics features.
Pricing is also a concern for me as it is expensive compared to TIBCO Spotfire Enterprise licensing and Microsoft Power Platform.
 

Setup Cost

Salesforce Einstein Analytics is subscription-based, perceived as costly, but value can be found in bundled pricing agreements.
Enterprise buyers should consider Tableau's varied licensing, higher costs, and flexible options compared to alternatives like Power BI.
A benefit is that the pricing is available online, ensuring there are no hidden costs.
Power BI as a much cheaper alternative.
A license for 150 users costs around $17,000 USD per year.
The cost for viewer rights is around $60, but it can vary based on the business and is usually for a year.
 

Valuable Features

Salesforce Einstein Analytics provides intuitive data handling, AI-powered insights, seamless integration, and scalable solutions for efficient decision-making and workflow management.
Tableau offers a user-friendly interface, dynamic visualizations, and integrates diverse data sources for effective, real-time data analysis.
It allows for a personalized customer experience by providing insights.
Building hyper extracts and visualization capabilities make Tableau a robust tool for data analysis.
The real-time data processing eliminates the lack of timely reports or dashboards, allowing for hour-by-hour updates instead of monthly or weekly ones.
Tableau serves as a stable dashboarding tool for higher management, aiding in quick decision-making.
 

Categories and Ranking

Salesforce Einstein Analytics
Ranking in BI (Business Intelligence) Tools
11th
Average Rating
8.2
Reviews Sentiment
7.2
Number of Reviews
20
Ranking in other categories
No ranking in other categories
Tableau
Ranking in BI (Business Intelligence) Tools
2nd
Average Rating
8.4
Reviews Sentiment
6.4
Number of Reviews
303
Ranking in other categories
Reporting (2nd), Data Visualization (1st), Embedded BI (1st)
 

Mindshare comparison

As of May 2025, in the BI (Business Intelligence) Tools category, the mindshare of Salesforce Einstein Analytics is 1.2%, down from 1.8% compared to the previous year. The mindshare of Tableau is 17.1%, down from 19.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools
 

Featured Reviews

Parker Goodson - PeerSpot reviewer
Helpful consistent measurements, high availability, and scales well
When it comes to generating reports, it appears that many users rely on experts to handle technical aspects. For instance, if you require a weekly report displaying accounts transitioning in and out of your modules, it seems challenging to accomplish without consulting experts for assistance. Such tasks should be user-friendly and easily achievable without external assistance. It would be beneficial to have visibility into any changes made to your account by individuals other than yourself or your team. It is also important to clearly track the history of these modifications and identify the responsible parties.
Nattawat Choosuwan - PeerSpot reviewer
Real-time data connection enhances workflow and decision-making process
An area for improvement in Tableau is the Explorer license type. It is not as useful, and the product owner should enhance its benefits or clarify its role. Additionally, the frequent updates with many versions available for download can be confusing and could affect stability. They should avoid providing access to older versions on their website.
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849,686 professionals have used our research since 2012.
 

Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Computer Software Company
18%
Financial Services Firm
13%
Manufacturing Company
8%
Healthcare Company
6%
Educational Organization
43%
Financial Services Firm
10%
Computer Software Company
6%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Salesforce Einstein Analytics?
The tool is valuable. It's one of the greatest programs I'm currently working with, and I believe it will continue to be crucial in the next four to five years. It's the future of our operations. I...
What needs improvement with Salesforce Einstein Analytics?
Salesforce is working very rigorously on improvements with each release.
What is your primary use case for Salesforce Einstein Analytics?
I am a Salesforce CPQ developer. I have also worked on Einstein Analytics for reporting purposes.
Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...
 

Also Known As

Einstein Analytics, Salesforce Wave Analytics
Tableau Desktop, Tableau Server, Tableau Online
 

Overview

 

Sample Customers

ADS Securities, Alstom Grid, American Express, Barclays Bank, Coca-Cola, CoderDojo, Dubai Multi Commodities Centre, Financial Conduct Authority
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Find out what your peers are saying about Salesforce Einstein Analytics vs. Tableau and other solutions. Updated: April 2025.
849,686 professionals have used our research since 2012.