Salesforce Einstein Analytics vs Tableau comparison

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Comparison Buyer's Guide
Executive Summary

We performed a comparison between Salesforce Einstein Analytics and Tableau based on real PeerSpot user reviews.

Find out in this report how the two BI (Business Intelligence) Tools solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Salesforce Einstein Analytics vs. Tableau Report (Updated: March 2024).
765,234 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"Einstein Analytics provides insights into what we are doing and how we are doing it. It tells us what benchmarks we need to hit consistently to achieve our goals. In sales, there is sometimes a disconnect between actions and objectives. We aren't necessarily going to close a deal because we call X number of people. There are some underlying skills that add nuance to these metrics.""The out-of-the-box features are good for companies that want to try analytics and data science interventions.""It is a comprehensive solution. It has everything in it. I can easily find what I need.""The most valuable feature of Salesforce Einstein Analytics is the reporting tools.""he most valuable feature of the solution is its ease of use.""It's scalable.""The tool is a cloud-based solution capable of integrating any kind of data in the world.""The way Salesforce Einstein Analytics is structured in terms of the work assignments and the user profile is very good."

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"The most valuable feature is the 3D charting.""Its visualizations are good, and its features make the development process a little less time-consuming. It has an in-memory extract feature that allows us to extract data and keep it on the server, and then our users can use it quickly.""Tableau has many good features. It is user-friendly, has a simple-to-use interface, and has a customizable dashboard.""I work for clients. That is my business model. Business people really like to see Tableau. They love Tableau because it is very user-friendly. The platform provides an easy to use interface, which is what most people like about it.""The best thing I like about Tableau is that you don't have to go for creating; it is calculated free.""The action feature which Tableau has is very useful for us. If we click on one visualization, it will pass the value to another visualization. That interactivity within different visualizations is the most valuable feature of Tableau.""It is a very stable product. It doesn't break.""It is very easy to implement and to use."

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Cons
"There are some offerings like Sales Cloud, Service Cloud, and Marketing Cloud that have very useful online learning options. There need to be more avenues for self-learning with this particular solution. That would be useful.""If a user leaves your organization, you shouldn't lose the visibility of all of the records.""If I could improve Tableau CRM I would make it as powerful as Tableau. Tableau CRM is more integrated and it's on the web, but it has less functionality. It is lacking functionality at this time.""They have a lot of opportunity to improve BI tools. With Einstein Analytics, we have a very minimal scope.""Einstein Analytics could incorporate something like SFIA 8 to help users understand the underlying skill sets.""They can provide more end-user customizations. There should be the possibility for the end-users to change some elements in the interface. I have a way of doing my job. My colleague may have his own way of doing his job. If I ask for a change, it'll change for everyone. It'll be good to have some end-user personalizations. I can't see many in Salesforce right now.""All of the timesheets and appraisal management I have not been happy with. There should be some improvements. For example, as a management team, our managers do not have access to see a summary report, such as who is on leave today or how many hours each person logged in. You have to get into individual users and see. You cannot see a summary report, the reporting is missing. There should improve the reports.""When it comes to generating reports, it appears that many users rely on experts to handle technical aspects. For instance, if you require a weekly report displaying accounts transitioning in and out of your modules, it seems challenging to accomplish without consulting experts for assistance. Such tasks should be user-friendly and easily achievable without external assistance."

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"Include forecasting on table calculation fields.""They need a write-back; that is what is missing. If they get the write back to the database, they will be fully automated, but for the time being, they are not.""There are more than a powerful tool in the market, such as Microsoft BI.""The customization in the front end is a bit difficult.""I would like to be able to set the parameters in a more specific manner.""The product needs to allow for better ways to drill down more effectively on the information at hand.""I think Tableau could be improved with cheaper or more flexible licensing, though this is a generic improvement and applies for any product. It would be better if they had more flexible payment and licensing plans so that they could suit small- and mid-sized organizations.""The pricing is a bit expensive."

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Pricing and Cost Advice
  • "Salesforce has a subscription-based licensing structure, where it's between $20 to $75 per month, per user."
  • "The biggest challenge we had was the cost and the licensing. We ended up getting an enterprise licensing agreement(ELA). That took a lot of negotiations and a lot of pressure. We were able to receive a good price for the community licensing they bundled Salesforce Einstein Analytics. They bundled a lot of capabilities with us with the ELA."
  • "Although it was deemed slightly expensive and failed the cost analysis we conducted in our company, we proceeded with the purchase because we desired to have a leading CRM system in the industry."
  • "Price-wise, Salesforce Einstein Analytics is an expensive tool."
  • "I rate the solution's pricing a seven out of ten."
  • "The solution is expensive."
  • More Salesforce Einstein Analytics Pricing and Cost Advice →

  • "For big business, Tableau could be expensive as having a lot of Tableau server users (entering with a browser to reports) could be a bit expensive."
  • "Best advice on pricing is to anticipate the desire for more licenses once the results of this product are acknowledged in other parts of your company."
  • "Paying for users you never setup or buying expensive desktop licenses for users who can solve their users with web editing on the server are the two biggest expenses."
  • "Buy 50 at a time. Project your use base every three months, and project your requirements forward."
  • "Tableau can be costly (but this can be indefinable, such as user experience vs. cheaper etc.)"
  • "I wish there was more of a subscription model with the pricing when it comes to Tableau, so you can get all the latest version upgrades/features if you pay monthly/annually."
  • "The cost is high."
  • "Deployment of dashboards to viewers and unit supervisors can be prohibitively expensive."
  • More Tableau Pricing and Cost Advice →

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    Comparison Review
    Anonymous User
    After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts use to create and share insights. It is also the tool of choice for rapid prototyping of dashboards. Tableau is very flexible with its data import. Tableau's data blending capability is very intuitive. This capability is useful when you have data spread across several different sources that has not gone through ETL processes. This is a problem analysts deal with routinely. They are unable to wait for the data warehouse team to develop ETL processes to provide the physical models they need to build an analysis. The Tableau interface is Excel-like and has a low barrier to entry for analysts that are used to working in Excel. Building a dashboard by mashing up visualizations in a Tableau worksheet is extremely simple. Users are able to build good presentation-quality dashboards in a very short amount time. Tableau's annotations capabilities and its time and geographical intelligence are key differentiators. Tableau has overcome limitations in data sharing with the introduction of a Data Server in Tableau 7.0. The Data server allows Data sources and extracts to be shared securely and opens up interesting new possibilities. If your application can take advantage of the above… Read more →
    Questions from the Community
    Top Answer:The out-of-the-box features are good for companies that want to try analytics and data science interventions.
    Top Answer:There's no transparency in how the models are created. If I give input, the data goes inside the Einstein platform, and it produces the results. I do not know the models the product uses. I do not… more »
    Top Answer:We use Service Cloud. We use it to classify the cases and get the escalation scores correctly. We also use it for knowledge management. We have multiple use cases.
    Top Answer:It depends on the Data architecture and the complexity of your requirement Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos… more »
    Top Answer:Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it… more »
    Top Answer:Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies… more »
    Ranking
    Views
    4,287
    Comparisons
    2,126
    Reviews
    10
    Average Words per Review
    434
    Rating
    8.5
    Views
    26,921
    Comparisons
    23,202
    Reviews
    19
    Average Words per Review
    620
    Rating
    8.6
    Comparisons
    Also Known As
    Einstein Analytics, Salesforce Wave Analytics
    Tableau Desktop, Tableau Server, Tableau Online
    Learn More
    Overview

    Salesforce Einstein Analytics is a customer and business analytics platform that’s optimized for mobile use and brings flexible customer analytics to everyone in the company. It works with many types of data, from many data sources, and it can change the way your company answers critical questions. Einstein Analytics allows you to:

    • Connect directly to your CRM data and execute on insights directly in Chatter.
    • Automatically analyze millions of rows of data and get predictive analytics with Einstein Discovery.
    • Explore data quickly and automate actions with prebuilt apps.
    • Use mobile to act, whether you're on Android or iOS.

    Tableau is a tool for data visualization and business intelligence that allows businesses to report insights through easy-to-use, customizable visualizations and dashboards. Tableau makes it exceedingly simple for its customers to organize, manage, visualize, and comprehend data. It enables users to dig deep into the data so that they can see patterns and gain meaningful insights. 

    Make data-driven decisions with confidence thanks to Tableau’s assistance in providing faster answers to queries, solving harder problems more easily, and offering new insights more frequently. Tableau integrates directly to hundreds of data sources, both in the cloud and on premises, making it simpler to begin research. People of various skill levels can quickly find actionable information using Tableau’s natural language queries, interactive dashboards, and drag-and-drop capabilities. By quickly creating strong calculations, adding trend lines to examine statistical summaries, or clustering data to identify relationships, users can ask more in-depth inquiries.

    Tableau has many valuable key features:

    • Tableau dashboards provide a complete view of your data through visualizations, visual objects, text, and more.
    • Tableau provides convenient, real-time options to collaborate with other users and instantly share data in the form of visualizations, sheets, and dashboards. 
    • Tableau ensures connectivity to both live data sources and data extraction from external data sources as in-memory data. This gives users the flexibility to use data from more than one source without any restrictions. 
    • Tableau gives many data source option, ranging from spreadsheets, big data, on-premise files, relational databases, non-relational databases, data warehouses, and big data, to on-cloud data. 
    • Tableau has a lot of pre-installed information on maps, such as cities, postal codes, and administrative boundaries. 
    • Tableau has a foolproof security system based on authentication and permission systems for data connections and user access. Tableau also gives you the freedom to integrate with other security protocols.

    Tableau stands out among its competitors for a number of reasons. Some of these include its fast data access, easy creation of visualizations, and its stability. PeerSpot users take note of the advantages of these features in their reviews:

    Romil S., Deputy General Manager of IT at Nayara Energy, notes, "Its visualizations are good, and its features make the development process a little less time-consuming. It has an in-memory extract feature that allows us to extract data and keep it on the server, and then our users can use it quickly.

    Ariful M., Consulting Practice Partner of Data, Analytics & AI at FH, writes, “Tableau is very flexible and easy to learn. It has drag-and-drop function analytics, and its design is very good.

    Sample Customers
    ADS Securities, Alstom Grid, American Express, Barclays Bank, Coca-Cola, CoderDojo, Dubai Multi Commodities Centre, Financial Conduct Authority
    Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
    Top Industries
    REVIEWERS
    Computer Software Company30%
    Healthcare Company20%
    Financial Services Firm20%
    Government10%
    VISITORS READING REVIEWS
    Computer Software Company19%
    Financial Services Firm12%
    Manufacturing Company7%
    University5%
    REVIEWERS
    Financial Services Firm12%
    Computer Software Company12%
    University7%
    Healthcare Company7%
    VISITORS READING REVIEWS
    Educational Organization34%
    Financial Services Firm11%
    Computer Software Company8%
    Manufacturing Company6%
    Company Size
    REVIEWERS
    Small Business30%
    Midsize Enterprise20%
    Large Enterprise50%
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise12%
    Large Enterprise65%
    REVIEWERS
    Small Business32%
    Midsize Enterprise18%
    Large Enterprise50%
    VISITORS READING REVIEWS
    Small Business14%
    Midsize Enterprise39%
    Large Enterprise47%
    Buyer's Guide
    Salesforce Einstein Analytics vs. Tableau
    March 2024
    Find out what your peers are saying about Salesforce Einstein Analytics vs. Tableau and other solutions. Updated: March 2024.
    765,234 professionals have used our research since 2012.

    Salesforce Einstein Analytics is ranked 10th in BI (Business Intelligence) Tools with 17 reviews while Tableau is ranked 2nd in BI (Business Intelligence) Tools with 290 reviews. Salesforce Einstein Analytics is rated 8.2, while Tableau is rated 8.4. The top reviewer of Salesforce Einstein Analytics writes "Helpful consistent measurements, high availability, and scales well". On the other hand, the top reviewer of Tableau writes "Provides fast data access with in-memory extracts, makes it easy to create visualizations, and saves time". Salesforce Einstein Analytics is most compared with Microsoft Power BI, Databricks, SAP Analytics Cloud, IBM Watson Explorer and Qlik Sense, whereas Tableau is most compared with Microsoft Power BI, Amazon QuickSight, Domo, SAS Visual Analytics and SAP Analytics Cloud. See our Salesforce Einstein Analytics vs. Tableau report.

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    We monitor all BI (Business Intelligence) Tools reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.