Reltio Cloud vs Tealium Customer Data Hub comparison

Reltio and Tealium are both solutions in the AI Customer Experience Personalization category. Reltio is ranked #7 with an average rating of 8.7, while Tealium is ranked #4 with an average rating of 8.6. Reltio holds a 0.1% mindshare in ACEP, compared to Tealium’s 0.1% mindshare. Additionally, 100% of Reltio users are willing to recommend the solution, compared to 100% of Tealium users who would recommend it.

Reltio Cloud

Read 12 Reltio Cloud reviews

2,136 Views
0 Comparison Views

100% willing to recommend

Tealium Customer Data Hub

Read 14 Tealium Customer Data Hub reviews

862 Views
17 Comparison Views

100% willing to recommend

Reltio Cloud

Tealium Customer Data Hub

Comparison Buyer's Guide

Download the report

Executive Summary

We performed a comparison between Reltio Cloud and Tealium Customer Data Hub based on real PeerSpot user reviews.

Find out in this report how the two AI Customer Experience Personalization solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Reltio Cloud vs. Tealium Customer Data Hub Report (Updated: December 2025).

Buyer's Guide

Reltio Cloud vs. Tealium Customer Data Hub

December 2025

Download the complete report

Helped 881,114 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Reltio Cloud

Ranking in AI Customer Experience Personalization

7th

Average Rating

8.6

Reviews Sentiment

7.6

Number of Reviews

Ranking in other categories

Cloud Master Data Management (MDM) (2nd), AI Data Analysis (3rd)

Tealium Customer Data Hub

Ranking in AI Customer Experience Personalization

4th

Average Rating

8.6

Number of Reviews

Ranking in other categories

Tag Management (1st)

Mindshare comparison

As of January 2026, in the AI Customer Experience Personalization category, the mindshare of Reltio Cloud is 0.1%. The mindshare of Tealium Customer Data Hub is 0.1%. It is calculated based on PeerSpot user engagement data.

AI Customer Experience Personalization Market Share Distribution
Product	Market Share (%)
Tealium Customer Data Hub	0.1%
Reltio Cloud	0.1%
Other	99.8%

AI Customer Experience Personalization

Featured Reviews

Amrita Guha

Human Resources Head at AN INFOSYSTEMS BV

Consulting team maximizes cloud features while seeking workflow improvements

We are quite satisfied with the solution. The only issue we face is with the workflow feature. Every time we need to deploy our workflows, we must contact the Reltio Support Center. We have to rely on their availability and write to them to receive the required JAR files. They are slow to respond to these requests.

Read full review

Mihai Milea

Digital Strategy Manager - Tealium SME at Indegene

Used for tag management and its CDP capabilities

I really enjoy Tealium as a whole, including its tag management part and its CDP capability. I'll break it down into two parts. Tealium is the only tool available on the market for tag management designed properly for enterprise users. It already has a lot of ready-made integrations that you can customize according to your needs. Tealium's system combines tags with the concept of extensions. The way in which you can scope these extensions will allow you to greatly simplify your work when it comes to managing complex implementations. You could theoretically do the same things with Google tag manager. Generally, simple things are easier to do in Google Tag Manager. Very complicated things are done in a much easier, much smoother, and much more logical way Tealium compared to other tag management tools. Tealium is a complex tool. Although it's advertised as a no-code platform, that is really not the case. If you use your tag management system at a high enough level, you cannot rely just on the ready-made integrations and the out-of-the-box features. The same thing applies to Google Tag Manager. In many cases, you will also need to write code. However, Tealium allows you to deploy that code and control it throughout your implementation at a much more granular level, allowing you to do complicated things in a very streamlined fashion. For the Tealium CDP part, the tool has many ready-made integrations, and the concept of Webhooks allows you to integrate with pretty much anything else. The available consent manager integrations also make sending consent values across your entire tech stack much easier. It's part of the same platform and designed to be easily integrated with most consent management platforms. This consent integration feature is great for integration between your tag management and your CMP. You will still need to develop your own CMP or consent manager for extremely complicated scenarios. However, developing your own consent manager is much easier because Tealium has the consent manager API, which allows you to use a lot of ready-made functionality within your own code. The heavy lifting of that technical solution is handled through the API. For that sort of work, you need a developer. You won't be able to use someone who just analyzes data. You need someone technical who understands the JavaScript behind it to deliver this solution. It will be much quicker for a developer to deliver this solution using Tealium's APIs rather than coding everything from scratch and doing DevOps work to build the infrastructure. With Tealium, you can use your own infrastructure alongside Tealium's API. You need to write your own custom functionalities that you can integrate with Tealium's API capabilities.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"There are default limitations and considerations. For instance, Reltio can store a maximum of 200 values for a single attribute. If your data exceeds this limit, you can request Reltio support to increase the limit. However, be aware that increasing this limit may impact performance, potentially slowing down data loading times."

"The matching feature of Reltio Cloud is highly effective compared to many other tools available. Additionally, it is almost ready to use out-of-the-box, reducing the implementation time."

"The most valuable feature of Reltio Cloud is the customization we can make in its functionality."

"Its user interface is different from that of other MDM solutions like Informatica"

"The solution saves 30% to 40% of our time."

"It is very easy to learn. The"

"It is a scalable product, and the scalability is good. We can configure users."

"The survivorship feature is great because we can define it, prioritize the sources, and only allow those sources to survive when making the golden record."

More Reltio Cloud pros

"I really enjoy Tealium as a whole, including its tag management part and its CDP capability."

"The tool offers a wide variety of extension stacks."

"The product's deployment phase is really easy."

"The tool helps us see the audience's journey."

"The product's initial setup phase is very easy."

"Tealium's ease of use and multiple out-of-the-box integrations set it apart from other tools."

"The best thing about Tealium is that we can customize the tracking features."

"The product is super easy for anyone to learn."

More Tealium Customer Data Hub pros

Cons

"The solution's UI could be enhanced, and its record filtering could be expanded."

"The deployment is difficult."

"We need manual data modeling and configuration to tailor the platform to our requirements."

"Reltio Cloud could be improved in two specific areas. Firstly, the API capability needs to be enhanced, as when utilizing the REST API and posting a significant amount of data, there are multiple rejections from the MDM side. This can be due to the MDM server not responding or being unable to process the request. Therefore, I suggest that the API capacity should be increased to handle larger amounts of data. Additionally, I have noticed that the response time from the servers can take up to a minute or a few seconds, which can be improved for a faster response time."

"The support team is slow to respond when we need assistance with workflow deployments. We must rely on their availability and contact them to receive the required JAR files."

"Sometimes, the service goes down for maintenance or when we run a lot of jobs so things get pushed to the queue and results don't get delivered on time."

"The download process can be quite slow"

"Initially, the UI was limited in features."

More Reltio Cloud cons

"Tealium Customer Data Hub does not provide any reporting analytics."

"In terms of the tool's real-time data capabilities, I think there are a few issues where improvements are required."

"We did have a couple of incidences where the CDN was possibly not resolving."

"The solution’s user interface could be improved."

"Tealium lags is in the tag templates."

"Sometimes, the trace ID does not work properly."

"Tealium AudienceStream does not support concurrent development."

"In the UI, some data is not visible. I think improvements related to bug fixing are needed in the tool."

More Tealium Customer Data Hub cons

Pricing and Cost Advice

Information not available

"The price is based on event volume."

"In Tealium, there is something called events, and the pricing is dependent on the event. You will be charged only if you have active data flowing it in and out."

"Tealium's pricing can be expensive compared to others, but it's worth the investment due to its extensive features and capabilities."

"Tealium Customer Data Hub is an expensive solution, but it is not more expensive than Adobe."

"It's not as expensive as other tools."

"The tool's price is somewhere in the middle, meaning it is not too expensive and not too cheap either. The pricing model comes with flexibility."

See which vendors are best for you

Use our free recommendation engine to learn which AI Customer Experience Personalization solutions are best for your needs.

See recommendations

881,114 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

14%

Financial Services Firm

13%

Manufacturing Company

10%

Healthcare Company

Energy/Utilities Company

15%

Manufacturing Company

Computer Software Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	2
Midsize Enterprise	2
Large Enterprise	8

By reviewers
Company Size	Count
Small Business	3
Midsize Enterprise	1
Large Enterprise	10

Questions from the Community

What needs improvement with Reltio Cloud?

See all answers

What is your primary use case for Reltio Cloud?

We are currently using Reltio Cloud. We are consultants based in Europe, and we are using it for ourselves and our clients.

See all answers

What advice do you have for others considering Reltio Cloud?

Our team consists of 35 plus members spread across India, Vietnam, and Portugal in Europe. The solution runs on AWS Cloud and is a well-known platform. TIBCO EBX has suffered some losses last year....

See all answers

What is your experience regarding pricing and costs for Tealium Customer Data Hub?

In Tealium, there is something called events, and the pricing is dependent on the event. You will be charged only if you have active data flowing it in and out. We try to do the development that my...

See all answers

What needs improvement with Tealium Customer Data Hub?

Everything in Tealium is pre-built, and it is customizable to play around with the data. The data that I get has little room to be enriched or modified. A little bit of coding would be helpful, esp...

See all answers

What is your primary use case for Tealium Customer Data Hub?

My company is into CDP tools. Based on user behavior, my company chooses the next best action that needs to be done. All the data my company has, even before we had Adobe or some other different sy...

See all answers

Comparisons

Semarchy xDM vs Reltio Cloud

Compared 25% of the time

Informatica Intelligent Data Management Cloud (IDMC) vs Reltio Cloud

Compared 20% of the time

TIBCO EBX vs Reltio Cloud

Compared 18% of the time

Stibo STEP MDM vs Reltio Cloud

Compared 9% of the time

SAP Master Data Governance vs Reltio Cloud

Compared 7% of the time

More Reltio Cloud Competitors

Google Analytics 360 vs Tealium Customer Data Hub

Compared 31% of the time

Segment vs Tealium Customer Data Hub

Compared 26% of the time

Qubit Opentag vs Tealium Customer Data Hub

Compared 16% of the time

Signal vs Tealium Customer Data Hub

Compared 11% of the time

Ensighten vs Tealium Customer Data Hub

Compared 11% of the time

More Tealium Customer Data Hub Competitors

Product Reports

Buyer's Guide

Reltio Cloud

January 2026

Download Reltio Cloud product report

Buyer's Guide

Tealium Customer Data Hub

January 2026

Download Tealium Customer Data Hub product report

Overview

Reltio Cloud excels in Master Data Management (MDM), offering real-time data synchronization and a unified data view across diverse sources. Praised for its scalable architecture and user-friendly interface, it enhances operational efficiency and compliance management, making it ideal for handling large volumes of data and improving organizational productivity.

Reltio

Tealium Customer Data Hub is a versatile tool acclaimed for its effective tag management, seamless data integration, accurate audience segmentation, and real-time data processing. It boosts organizational efficiency, enhances personalization, and supports dynamic decision-making, making it a vital asset for improving digital marketing efforts and data governance in various enterprises.

Tealium

Sample Customers

iMiDiA, Slalom, MeritDirect, Cognizant

L.L. Bean, Tripping.com, Charter Communications, Lincoln Financial Group, Citrix, Luxottica, Electronic Arts, HARMAN International, ALM Media, American Eagle, Ancestry.com, Brand New Day

Buyer's Guide

Reltio Cloud vs. Tealium Customer Data Hub

December 2025

Free Report: Reltio Cloud vs. Tealium Customer Data Hub

Find out what your peers are saying about Reltio Cloud vs. Tealium Customer Data Hub and other solutions. Updated: December 2025.

DOWNLOAD NOW

881,114 professionals have used our research since 2012.

See our Reltio Cloud vs. Tealium Customer Data Hub report.

See our list of best AI Customer Experience Personalization vendors.

We monitor all AI Customer Experience Personalization reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.