Qualtrics XM Platform vs Teradata comparison

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Qualtrics XM Platform

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Executive SummaryUpdated on Jan 4, 2026

Teradata and Qualtrics XM Platform compete in the data management and customer experience categories, respectively. Teradata has the upper hand in handling large data volumes and high-speed query execution, while Qualtrics excels in user-friendly survey design and real-time feedback.

Features:Teradata's strengths include robust parallel processing, scalability in handling large data volumes, and efficient integration for complex analytics. It also delivers high-speed query execution, making it suitable for environments requiring sophisticated analytics. Qualtrics XM Platform offers a user-friendly interface with intuitive survey design, real-time feedback capabilities, and advanced AI-driven insights, making it effective for customer experience management and data collection.

Room for Improvement:Teradata needs to address high costs, limitations in managing unstructured data, and challenges in cloud integration. Qualtrics requires better visual analytics, increased survey flexibility, and more cost-effective pricing structures. Both products face pricing challenges, with Teradata criticized for traditional pricing and Qualtrics for its expensive nature.

Ease of Deployment and Customer Service:Teradata offers flexible deployment across on-premises, public, and hybrid clouds, with strong technical support, although some users wish for faster response times. Qualtrics focuses on straightforward cloud-based deployment, praised for its intuitive interface and customer support, with users suggesting more service flexibility and better integration of visual tools.

Pricing and ROI:Teradata is known for its high costs but is recognized for delivering strong ROI especially in large-scale analytics environments, with suggestions for more pricing flexibility. Qualtrics, viewed as expensive, provides valuable survey tools and customizable plans offering ROI, appealing to organizations prioritizing customer experience and insights.

To learn more, read our detailed Qualtrics XM Platform vs. Teradata Report (Updated: December 2025).

Qualtrics XM Platform vs. Teradata

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

7.3

Qualtrics XM Platform enhances brand value through positive feedback, seamless integration, and notable ROI, appealing to big clients.

Sentiment score

6.9

Teradata significantly boosts speed, efficiency, and ROI, with studies showing a 427% average ROI over three years.

No quotes available

For more quotes and insights, download the Qualtrics XM Platform report

At least fifteen to twenty percent of our time has been saved using Teradata, which has positively affected team productivity and business outcomes.

Shugoyal Shugoyal

Senior product analyst at a financial services firm with 10,001+ employees

Independent research showed that Teradata VantageCloud users achieved an average ROI of 427% across three years with payback under a year, demonstrating the platform's ability to deliver a strong financial return.

Engineers at a consultancy with 11-50 employees

We have realized a return on investment, with a reduction of staff from 27 to eight, and our current return on investment is approximately 14%.

For more quotes and insights, download the Teradata report

Interim and Fractional CIO and CTO at a consultancy with 11-50 employees

Customer Service

Sentiment score

6.3

Qualtrics XM Platform's customer support is efficient but shows declining quality recently, with benefits from an active online community.

Sentiment score

7.1

Teradata's support is praised for professionalism and responsiveness, but feedback on speed is mixed; training resources enhance service.

No quotes available

For more quotes and insights, download the Qualtrics XM Platform report

The customer support for Teradata has been great.

Interim and Fractional CIO and CTO at a consultancy with 11-50 employees

They are responsive and knowledgeable, and the documentation is very helpful.

Engineers at a consultancy with 11-50 employees

Customer support is very good, rated eight out of ten under our essential agreement.

For more quotes and insights, download the Teradata report

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

Scalability Issues

Sentiment score

7.8

Qualtrics XM Platform is scalable and adaptable, accommodating diverse organizational needs from small teams to large enterprises efficiently.

Sentiment score

7.5

Teradata offers scalable cloud and on-premise solutions with strong adaptability, overcoming hardware limitations and cost challenges efficiently.

No quotes available

For more quotes and insights, download the Qualtrics XM Platform report

Whenever we need more resources, we can add that in Teradata, and when not needed, we can scale it down as well.

Shugoyal Shugoyal

Senior product analyst at a financial services firm with 10,001+ employees

This flexibility allows organizations to scale according to their needs, balancing performance, cost, and compliance requirements.

For more quotes and insights, download the Teradata report

Engineers at a consultancy with 11-50 employees

This expansion can occur without incurring downtime or taking systems offline.

RajeshKumar25

Principal Consultant & Director at Quensulting

Stability Issues

Sentiment score

7.9

Qualtrics XM Platform is stable and reliable, with minimal downtime and efficient support, though occasional manageable glitches occur.

Sentiment score

8.3

Teradata's robust architecture ensures exceptional stability and reliability, with minimal downtime and high user ratings despite some integration challenges.

No quotes available

For more quotes and insights, download the Qualtrics XM Platform report

Its massively parallel process architecture allows the platform to distribute workload efficiently, enabling organizations to run heavy analytic queries without compromising speed or stability.

Engineers at a consultancy with 11-50 employees

I find the stability to be almost a ten out of ten.

For more quotes and insights, download the Teradata report

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

The workload management and software maturity provide a reliable system.

RajeshKumar25

Principal Consultant & Director at Quensulting

Room For Improvement

Users want better Salesforce integration, dynamic surveys, improved analytics, AI, visuals, and dashboard efficiency in Qualtrics XM Platform.

Teradata requires improvements in transaction processing, scalability, UI, cost-effectiveness, analytics features, integration capabilities, and security measures.

No quotes available

For more quotes and insights, download the Qualtrics XM Platform report

I want to highlight two features for improvement: first, storing data in various formats without requiring a tabular structure, accommodating unstructured data; and second, adding AI ML features to better integrate Gen AI, LLM concepts, and user-friendly experiences such as text-to-SQL capabilities.

Ganesh Verma

Data Engineer at Tredence Inc.

Unlike SQL and Oracle, which have in-built replication capabilities, we don't have similar functionality with Teradata.

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

The most challenging aspect is finding Teradata resources, so we are focusing on internal training and looking for more Teradata experts.

For more quotes and insights, download the Teradata report

Interim and Fractional CIO and CTO at a consultancy with 11-50 employees

Setup Cost

Qualtrics XM Platform's flexible pricing is costly but justified by customization and scalability, with wide-ranging costs and valuable investment.

Teradata offers high-value analytics with flexible pricing, excelling in performance and ROI, ideal for large enterprises and data-intensive sectors.

No quotes available

For more quotes and insights, download the Qualtrics XM Platform report

Teradata is much more expensive than SQL, which is well-performed and cheaper.

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

Initially, it may seem expensive compared to similar cloud databases, however, it offers significant value in performance, stability, and overall output once in use.

RajeshKumar25

Principal Consultant & Director at Quensulting

Role-based access control (RBAC), strong audit and compliance features, high availability, fault tolerance, and encrypted data at rest and in-transit are key features.

For more quotes and insights, download the Teradata report

Engineers at a consultancy with 11-50 employees

Valuable Features

Qualtrics XM Platform provides user-friendly surveys, AI-driven insights, seamless integrations, and automated processes for effective feedback and satisfaction management.

Teradata excels in parallel processing, scalability, and performance, offering robust data management, security, and integration for efficient data warehousing.

No quotes available

For more quotes and insights, download the Qualtrics XM Platform report

Teradata's security helps our organization meet compliance requirements such as GDPR and IFRS, and it is particularly essential for revenue contracting or revenue recognition.

Interim and Fractional CIO and CTO at a consultancy with 11-50 employees

Its architecture allows information to be processed efficiently while maintaining stable performance, even in highly demanding environments.

For more quotes and insights, download the Teradata report

Engineers at a consultancy with 11-50 employees

It facilitates data integration, where we integrate and analyze data from various sources, making it a powerful and high-quality reliable solution for the company.

reviewer2783274

Senior Data Engineer at a media company with 1,001-5,000 employees

Categories and Ranking

Qualtrics XM Platform

Ranking in Customer Experience Management

2nd

Average Rating

8.8

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Social CRM (3rd), Survey Software (1st), Customer Feedback Management (1st), Product Management Software (2nd)

Teradata

Ranking in Customer Experience Management

6th

Average Rating

8.2

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Backup and Recovery (15th), Data Integration (15th), Relational Databases Tools (6th), Data Warehouse (3rd), BI (Business Intelligence) Tools (8th), Marketing Management (5th), Cloud Data Warehouse (3rd), Database Management Systems (DBMS) (3rd)

Mindshare comparison

As of January 2026, in the Customer Experience Management category, the mindshare of Qualtrics XM Platform is 3.0%, down from 6.1% compared to the previous year. The mindshare of Teradata is 1.8%, down from 4.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Customer Experience Management Market Share Distribution
Product	Market Share (%)
Qualtrics XM Platform	3.0%
Teradata	1.8%
Other	95.2%

Customer Experience Management

Featured Reviews

VinayakMishra

Technology Consultant at Zill Consulting

Workflows are very good, integrate with a lot of things and effective real-time feedback mechanism

There is a lot to improve in Qualtrics. 1. The dashboard is quite slow compared to other dashboards like Power BI and Tableau. The attractiveness of the dashboard also needs work. For example, if I want to move widgets from one page to another, I have to do it one by one. If there are many widgets, I cannot multi-select and move them. 2. In workflows, they can be categorized into folders. Currently, there is no folder structure. So, Qualtrics should introduce folders where you can put multiple workflows in one place. 3. Qualtrics can also introduce AI features to suggest how to build a survey. For example, if I make a grammatical error or if I input a query that a client is looking for a particular kind of survey with a specific use case, it should automatically suggest some templates for building a survey. There are a lot of things they can improve on. These are just a few.

Read full review

Delivers consistent performance and enables advanced analytics across complex data environments

Engineers at a consultancy with 11-50 employees

Teradata stands out as a solid platform for managing and analyzing large volumes of data. Its architecture allows information to be processed efficiently while maintaining stable performance, even in highly demanding environments. One of its most notable strengths is the ability to run complex queries at high speed, which is essential for organizations that require timely and reliable analytics. Teradata offers a well-integrated ecosystem that supports working with different types of data and enables scalability as organizational needs grow. Its focus on advanced analytics, integration with modern business intelligence tools, and the ability to operate both on-premise and in the cloud make it a versatile solution for data warehousing and large-scale processing. Teradata's stability, technological maturity, and the availability of strong documentation and best practices are noteworthy. I consider Teradata to be a tool with great potential for any organization looking to enhance its analytical capabilities, optimize data processing, and move toward more data-driven decision-making. Teradata stands out as a solid platform for managing a large volume of data in different projects. Its architecture allows information to be processed efficiently while maintaining stable performance, even in high-demanding environments. A well-integrated AI ecosystem that supports working with different types of data and enables scalability as organizational needs grow across different kinds of enterprises or organizations. The focus on advanced analytics integration with modern business intelligence tools is particularly valuable. Teradata combines a powerful parallel process and optimizing SQL engine with a highly scalable architecture allowing businesses to execute complex queries and analytics in real-time. It supports multi-cloud, hybrid, and on-premise environments, giving organizations flexibility to choose the setup that best aligns with their strategy. One of the biggest strengths is the ability to unify disparate data sources and support high concurrency, enabling different teams, such as analytics, operations, BI, and data science, to access consistent, trusted data across the enterprise.

Read full review

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Comparison Review

it_user232068

Senior Data Architect at a pharma/biotech company with 1,001-5,000 employees

Aug 5, 2015

Netezza vs. Teradata

Original published at https://www.linkedin.com/pulse/should-i-choose-net Two leading Massively Parallel Processing (MPP) architectures for Data Warehousing (DW) are IBM PureData System for Analytics (formerly Netezza) and Teradata. I thought talking about the similarities and differences…

Read full review

Top Industries

By visitors reading reviews

University

13%

Computer Software Company

10%

Educational Organization

Manufacturing Company

Financial Services Firm

24%

Manufacturing Company

Computer Software Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	1
Large Enterprise	6

By reviewers
Company Size	Count
Small Business	28
Midsize Enterprise	13
Large Enterprise	52

Questions from the Community

What do you like most about Delighted by Qualtrics?

The tool's most valuable feature is its setup process. I find it intuitive, especially regarding tasks like randomization and survey logic. Delighted by Qualtrics is intuitive compared to many comp...

What is your experience regarding pricing and costs for Delighted by Qualtrics?

Delighted by Qualtrics is more expensive than the competitor solutions. In my personal experience, even if I imagine that we have a partner running the solution on our behalf, internal resources wi...

What needs improvement with Delighted by Qualtrics?

The process of creating, updating, and importing participants needs to be more flexible in Delighted by Qualtrics. When a new user needs to be added into the system, for instance, if someone joined...

Comparing Teradata and Oracle Database, which product do you think is better and why?

I have spoken to my colleagues about this comparison and in our collective opinion, the reason why some people may declare Teradata better than Oracle is the pricing. Both solutions are quite simi...

Which companies use Teradata and who is it most suitable for?

Before my organization implemented this solution, we researched which big brands were using Teradata, so we knew if it would be compatible with our field. According to the product's site, the comp...

Is Teradata a difficult solution to work with?

Teradata is not a difficult product to work with, especially since they offer you technical support at all levels if you just ask. There are some features that may cause difficulties - for example,...

eXplorance Blue vs Qualtrics XM Platform

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Product Reports

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Qualtrics XM Platform

January 2026

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January 2026

Also Known As

Delighted by Qualtrics, Qualtrics Customer XM, Qualtrics Core XM,

IntelliFlex, Aster Data Map Reduce, , QueryGrid, Customer Interaction Manager, Digital Marketing Center, Data Mover, Data Stream Architecture, Teradata Vantage Enterprise (DIY)

Overview

Qualtrics XM Platform offers AI-driven analytics, seamless integrations, and an intuitive interface for efficient data collection and visualization. Known for its user-friendly design, it supports real-time feedback and sentiment analysis, catering to companies seeking streamlined workflows.

Qualtrics XM Platform enables organizations to create surveys with ease through its drag-and-drop interface. With prebuilt integrations and advanced analytics tools like Text iQ, users efficiently gather insights from data. The platform's comprehensive dashboards facilitate dynamic engagements and amplify decision-making. While the platform excels in many areas, it needs improvements in Salesforce integration, graphical analytics tools, and dashboard speeds to enhance user experience. High costs and data migration limitations are noted as concerns. Qualtrics is utilized across industries for collecting customer experience data, automating surveys, and boosting employee engagement, though some industry-specific functional enhancements are recommended.

What key features does the Qualtrics XM Platform offer?

User-friendly survey creation: Drag-and-drop functionality simplifies design.
AI-driven analytics: Tools like Text iQ offer real-time feedback and sentiment analysis.
Prebuilt integrations: Seamlessly work with existing systems and tools.
Comprehensive data visualization: Enhanced dashboards improve data interpretation.
Automated notifications: Boost engagement with prompt updates and alerts.

What benefits should users expect when reviewing Qualtrics XM Platform?

Simplified tasks: Streamlined workflows reduce complexity in processes.
Improved decision-making: Real-time insights assist with strategic planning.
Enhanced engagement: Features encourage interaction and participation.
Accessibility: Easy for users without technical expertise.

Organizations implement Qualtrics across industries to gather customer insights and automate feedback processes. Retailers use kiosks for in-store feedback, while HR departments leverage the platform for employee onboarding. Banking sectors adopt it for transactional feedback, whereas technology firms assess content effectiveness through in-depth surveys. Enhanced real-time dashboards help access and utilize collected data efficiently.

Qualtrics

Teradata is a powerful tool for handling substantial data volumes with its parallel processing architecture, supporting both cloud and on-premise environments efficiently. It offers impressive capabilities for fast query processing, data integration, and real-time reporting, making it suitable for diverse industrial applications.

Known for its robust parallel processing capabilities, Teradata effectively manages large datasets and provides adaptable deployment across cloud and on-premise setups. It enhances performance and scalability with features like advanced query tuning, workload management, and strong security. Users appreciate its ease of use and automation features which support real-time data reporting. The optimizer and intelligent partitioning help improve query speed and efficiency, while multi-temperature data management optimizes data handling.

What are the key features of Teradata?

Parallel Processing Architecture: Enables efficient handling of substantial data volumes.
Cloud and On-Premise Deployment: Offers seamless adaptability across environments.
Query Tuning: Improves speed and performance of data retrieval processes.
Workload Management: Ensures optimal resource allocation for enhanced performance.
Robust Security: Provides high levels of data protection and system integrity.
Data Integration: Facilitates cohesive data management from multiple sources.
Automation for Real-time Reporting: Enhances timely data insights and decision-making.
Optimizer and Intelligent Partitioning: Further increase query speed and system efficiency.
Multi-Temperature Data Management: Optimizes the handling and retrieval of data.

What benefits and ROI do users look for?

Efficient Data Management: Facilitates smooth integration and processing of diverse data sets.
Scalability: Easy adjustment to increasing or decreasing data requirements.
Improved Performance: Fast query speeds and optimized resource use.
Comprehensive Security: Safeguards data integrity and accessibility.
Ease of Use: Simplifies data handling and operational processes.

In the finance, retail, and government sectors, Teradata is employed for data warehousing, business intelligence, and analytical processing. It handles vast datasets for activities like customer behavior modeling and enterprise data integration. Supporting efficient reporting and analytics, Teradata enhances data storage and processing, whether deployed on-premise or on cloud platforms.

Sample Customers

Aetna, 1 800 Contacts, GE

Netflix