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Pure Storage FlashArray vs Zadara comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
15th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
Pure Storage FlashArray
Ranking in All-Flash Storage
3rd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
199
Ranking in other categories
No ranking in other categories
Zadara
Ranking in All-Flash Storage
33rd
Average Rating
8.6
Reviews Sentiment
7.6
Number of Reviews
12
Ranking in other categories
Software Defined Storage (SDS) (18th), Compute Service (9th), Public Cloud Storage Services (15th), File and Object Storage (20th)
 

Mindshare comparison

As of June 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of Pure Storage FlashArray is 6.4%, down from 8.0% compared to the previous year. The mindshare of Zadara is 0.2%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Nabeel Sayegh - PeerSpot reviewer
Supercharges enterprise storage by way of highly optimized hardware, comprehensive data management and a feature rich interface.
During their early years, I was a member of Pure's Customer Advisory Board. In addition, when we first adopted Pure, they did not have replication GA yet. We got into their beta testing program and help them work out certain issues with that technology. One weakness I can say the array has, still to this day, is limited control on scheduling snapshots. Depending on the type of replication schedule you are building, you may or may not have control on specifying the start time of a given replication schedule. This is not a very big problem in the grand scheme of things, but something nonetheless that has bothered me about the scheduler in general. Another area for improvement would be automatic host alias creation. Other platforms such as EMC Unity/PowerStore will automatically detect the host name, create a alias for it and associate the logged in HBA's to it. Pure does not do this for you and as a result, requires manual configuration. This can be very time consuming especially when you are deploying a large number of new servers.
Kirubel Behailu - PeerSpot reviewer
Enhancing storage management efficiency with user-friendly experience
Our customers are using Zadara for their research and development environments. We provide infrastructure for government projects, but we are often not fully aware of their specific usage.  I typically use it for our infrastructure and offer both Zadara and Microsoft Azure to our customers Zadara…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Overall stability is very good. It is a very stable solution."
"Everything, especially the VMs inside, is pretty fast."
"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."
"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."
"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."
"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."
"We are satisfied with the performance as it is significantly faster compared to traditional storage options."
"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."
"The cost of Pure FlashArray is a bit high compared to peers, but its sustainability and features justify the price."
"The technical support is very good."
"The solution is very reliable."
"The most valuable feature is its speed."
"This solution has improved our organization. In the past, we had reports that were taking up to two hours and after switching to SSD storage the overall processing power dropped to half an hour. The end users saw an immediate performance gain."
"Performance, deduplication, compression, and fast response time for requests from servers and applications."
"It allows engineers to focus on other things rather than doing the more manual tasks. It automates tasks, so the ease of use is extreme. It simplifies the storage."
"The most valuable feature of Pure Storage FlashArray is the complete set of functions it provides."
"The most valuable feature of Zadara is its ease of use and safety. Overall the solution is a complete package, it has all the features needed."
"A nice feature is the immutable object storage, which can be used in conjunction with Veeam."
"It provides very satisfactory storage performance."
"I find Zadara's user-friendliness from both the customer and engineering perspectives highly appreciated."
"Zadara saves both time and money."
"Being able to scale on demand, and being able to get out of our security operation center, and not having to purchase hardware upfront, has drastically reduced the overhead that was required to maintain our information. We have also gained additional capabilities in terms of speed of replicating that information."
"The most valuable feature is the flexibility in terms of deployment options."
"The most valuable features of Zadara are its visibility and simplicity to use."
 

Cons

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."
"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."
"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."
"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."
"It is on the expensive side."
"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."
"The tool's portfolio is minimal. It is expensive."
"The UI for this solution needs to be improved."
"I’d love to view the average, minimum and maximum performance in the reports (Analysis tab - Performance) but it is only graphics and you need to export data in CSV to find this information."
"The way Pure Storage does the controller storage warranty or replacement has been an issue for some people who just replace the controllers every couple of years, and that's where some of the confusion with pricing and support has come in. They should be clear on the way the controller replacements happen, as it is important to know whether or not you can get a good return on them, because it can be a little confusing."
"I would like some form of QoS implemented. As a service provider, it would be beneficial to have it."
"The file functionality could be better."
"It is way in excess of what we need. If anything, we could see a bit more speed. I'm just comparing it with what some of my colleagues who are implementing their own systems do."
"The primary drawback is the cost, which can be prohibitive for small configurations."
"One thing I'd like to see in a future release is integration between their main storage array and what they call their FlashBlade product; to be able to snapshot directly from the primary array into multiple different backup copies on FlashBlade."
"A three wave application or multi wave application synchronization would be an improvement."
"I would like to see them be a little bit more proactive in terms of the patches and updates that are available. I would like to see more disclosure and information around what fixes or what enhancements are available within a patch, and help in coordinating and scheduling that. Right now, it's driven more by the customer in reaching out via a support ticket."
"Some of the features are a little bit slow to come to market."
"Having iSCSI over the internet using a VPN, the IPSec tunnel is really the only thing that I find missing from this product."
"The cost is not favorable as Zadara does not provide competitive rates for regions like South Africa and Ethiopia."
"Currently, when we do firmware upgrades, it sometimes causes issues and is not as nondisruptive as desired."
"The initial setup of the solution is complex."
"The initial installation was difficult because many steps required the command line interface (CLI). Maintenance can also be complicated, especially when deeper troubleshooting requires navigating the CLI and searching for logs."
"There are still some storage features that they lack. For example, other vendors implemented the auto-tiering feature a long time ago, while Zadara Storage Cloud is just coming out with this feature today. So, they are a little bit late compared to the market."
 

Pricing and Cost Advice

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."
"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."
"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"Our licensing fees are $500,000+ USD."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"The product is expensive."
"As far as the licensing costs, everything is included in the license."
"I think that the pricing is less expensive compared to other standard products in the market today. Even the support contract and maintenance services cost less when compared to market-leading products like EMC."
"We have a seen a reduction in TCO. It is definitely a cost-effective solution for us. We have seen ROI."
"Our Evergreen Storage subscription is supposed to be good when we go to upgrade."
"FlashArray is expensive, but the quality justifies the price."
"The guaranty that Pure Storage provides when you purchase it doesn't meet the overall capacity needs to provide extra storage, if needed. Thus, it is not meeting our expectations."
"The pricing is very attractive and it delivers performance for the money."
"Once you purchase Pure Storage FlashArray it is all-inclusive, you receive all the licenses needed."
"All storage is expensive so any price improvement would help."
"If you just take the street price of Zadara Storage Cloud and look up the price or cost per hour, then you could think that Zadara Storage Cloud is extremely expensive or a solution only for enterprise use. That is not true. You need to compare the entire system. This means that you don't stop looking at just the street price, but you need to consider all the features, requirements, and costs of support as well as the extra cost that other vendors have. Other players just play with hidden, additional costs. Everything is included in Zadara Storage Cloud's licensing cost; what you get is what you pay for."
"The pricing is very competitive and the fact that they have very compelling discounts for multi-year commitments is great."
"It is a nice licensing model and it makes it quite simple because we just pay for what we use, and the bill that comes shows us exactly what customers are using what resources."
"The pricing and licensing are very simple and the cost is predictable, although, like everything that you pay for as you use, you have to be mindful of what you're using."
"For our use, it's appropriately priced and overall, it's proved to be very cost-effective against other tier-one vendors."
"One of the factors that ruled out several providers was cost. They were way too expensive for the volume of data that we needed and the speed at which we needed to be able to manage it. There aren't a lot of providers that can do that."
"The price of Zadara is very good and it covers everything. There is no subscription needed."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
10%
Government
6%
Educational Organization
26%
Computer Software Company
13%
Manufacturing Company
9%
Financial Services Firm
8%
Computer Software Company
23%
Manufacturing Company
11%
Financial Services Firm
8%
Retailer
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What do you like most about Pure Storage FlashArray?
We consume less physical storage because of the solution’s deduplication and compression.
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I don't have the billing details right now, but the pricing is high.
What needs improvement with Zadara?
The initial installation was difficult because many steps required the command line interface (CLI). Maintenance can ...
What is your primary use case for Zadara?
I use this product as storage. Specifically, I use it as big storage. That's the main use case for Zadara ( /products...
What advice do you have for others considering Zadara?
As for the pros and cons, the main concerns are the complexity of the initial installation and the complicated mainte...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
No data available
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Time, Inc. A&E Network, The Washington Post, News UK, McGraw Hill, Gilt, Toshiba, Deloitte, VMware
Find out what your peers are saying about Pure Storage FlashArray vs. Zadara and other solutions. Updated: June 2025.
856,873 professionals have used our research since 2012.