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Pure Storage FlashArray vs Zadara comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
15th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
Pure Storage FlashArray
Ranking in All-Flash Storage
3rd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
199
Ranking in other categories
No ranking in other categories
Zadara
Ranking in All-Flash Storage
33rd
Average Rating
8.6
Reviews Sentiment
7.6
Number of Reviews
12
Ranking in other categories
Software Defined Storage (SDS) (16th), Compute Service (10th), Public Cloud Storage Services (15th), File and Object Storage (22nd)
 

Mindshare comparison

As of May 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.8% compared to the previous year. The mindshare of Pure Storage FlashArray is 6.3%, down from 8.1% compared to the previous year. The mindshare of Zadara is 0.2%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Nabeel Sayegh - PeerSpot reviewer
Supercharges enterprise storage by way of highly optimized hardware, comprehensive data management and a feature rich interface.
During their early years, I was a member of Pure's Customer Advisory Board. In addition, when we first adopted Pure, they did not have replication GA yet. We got into their beta testing program and help them work out certain issues with that technology. One weakness I can say the array has, still to this day, is limited control on scheduling snapshots. Depending on the type of replication schedule you are building, you may or may not have control on specifying the start time of a given replication schedule. This is not a very big problem in the grand scheme of things, but something nonetheless that has bothered me about the scheduler in general. Another area for improvement would be automatic host alias creation. Other platforms such as EMC Unity/PowerStore will automatically detect the host name, create a alias for it and associate the logged in HBA's to it. Pure does not do this for you and as a result, requires manual configuration. This can be very time consuming especially when you are deploying a large number of new servers.
Kirubel Behailu - PeerSpot reviewer
Enhancing storage management efficiency with user-friendly experience
Our customers are using Zadara for their research and development environments. We provide infrastructure for government projects, but we are often not fully aware of their specific usage.  I typically use it for our infrastructure and offer both Zadara and Microsoft Azure to our customers Zadara…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."
"The most valuable feature of this solution is its ease of use."
"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."
"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."
"The high availability of the product is the most valuable feature."
"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."
"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."
"Technical support has been helpful and responsive."
"The benefits were realized right away. Between the flash array and the compression, you can really see how good it is. Our databases run a lot better now."
"Has also helped simplify storage for us. The other person we put in there, took about a week to implement. And we had both arrays set up within around four hours with a thirty minute drive time between the two locations."
"The most valuable features are the ease of use and support."
"The speed is one of the most valuable features of Pure Storage FlashArray."
"The ease of management is one of the most valuable features of this solution. I would have also said that it's pretty fast but now our SQL servers are starting to beat it up pretty bad."
"The most valuable feature is test performance. It helps us store large amounts of data along with providing us faster retrieval of data."
"We've had to use tech support on a number of occasions. They did everything remotely and talked us all the way through. They fixed the issue within 30 minutes. Every single time we contact them, they're perfect. I would give their technical support a ten out of ten."
"What I like most about this solution, is the speed, resiliency and scalability."
"I find Zadara's user-friendliness from both the customer and engineering perspectives highly appreciated."
"The most valuable features of Zadara are its visibility and simplicity to use."
"The most valuable feature is the flexibility in terms of deployment options."
"The processing is much faster with this product."
"One of the most valuable features is its integration with other cloud solutions. We have a presence within Amazon EC2 and we leverage compute instances in there. Being able to integrate with compute, both locally within Zadara, as well as with other cloud vendors such as Amazon, is very helpful, while also being able to maintain extremely low latency between those connections."
"Zadara saves both time and money."
"The most valuable feature of Zadara is its ease of use and safety. Overall the solution is a complete package, it has all the features needed."
"It provides very satisfactory storage performance."
 

Cons

"There is room for improvement in the pricing of the product."
"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."
"We would like to see VNC integration or be able to use Pure Storage with VNC."
"The software layer has to improve."
"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."
"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."
"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."
"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."
"In the next release I would like to see integration into other third-party player providers like Google."
"The file functionality could be better."
"We haven't seen ROI yet."
"Organizations with security concerns that prevent cloud utilization would benefit from a wider range of instruments available for offline operation. Currently, the limited selection of on-premise instruments hinders Pure Storage FlashArray's ability to compete effectively with other vendors."
"If they could make it cheaper, that would be something."
"Areas for improvement would be the financial operations. In the next release, I would like to see a NAS protocol included."
"The 3PAR SSD arrays that we have are still failing a lot so even though we're under warranty, we still have to get someone out and usually have someone troubleshoot so that usually adds onto the cost. With Pure, we've had a disc fail and we pop it out and you pop it in and it's good to go."
"We do have an issue with the vCenter integration. Pure Storage says it has a lot of free space, but vCenter says its completely full. This is because their dedupes are saved as space, but Vcenter still detects the disk as completely full. So, we do have an issue with that."
"The initial installation was difficult because many steps required the command line interface (CLI). Maintenance can also be complicated, especially when deeper troubleshooting requires navigating the CLI and searching for logs."
"Cost-wise, because it's a pay-per-use model, it may ultimately end up costing us more in the long run than something we developed ourselves."
"In the next release, there can be some improvements to the web console by adding more features because the console is simple. Additionally, the calculator could improve."
"Having iSCSI over the internet using a VPN, the IPSec tunnel is really the only thing that I find missing from this product."
"There is room for improvement in pricing as it is currently quite expensive."
"The cost is not favorable as Zadara does not provide competitive rates for regions like South Africa and Ethiopia."
"Some of the features are a little bit slow to come to market."
"The initial setup of the solution is complex."
 

Pricing and Cost Advice

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"As far as the licensing costs, everything is included in the license."
"We pay approximately $50,000 USD per year in licensing fees."
"The support cost per array is about $20,000 a year for 24/7 support."
"The licensing is on a yearly basis."
"With VMware, we pay $300,000 annually."
"The product is expensive."
"The pricing of Pure Storage FlashArray is reasonable."
"I'm good with the licensing. Of course, pricing can always be less... It's actually not a bad pricing model, considering I don't have to rip-and-replace."
"When I last looked, the prices were reasonable, and we could get an excellent array for about $60,000."
"When you are paying more than you were paying for the storage space, you'd like the cost to be less. If they could get into the spinning disk kind of cost, that would be it."
"You get what you pay for. It is expensive, but it really works."
"Cost-wise, I imagine that the product's price would probably give you a nosebleed if you were a younger company."
"There should be quite a bit of reduction of TCO with just licensing (and stuff) because we run the VM environment off it."
"You can pay extra for Evergreen support, which gives you free upgrades when new features are introduced."
"One of the factors that ruled out several providers was cost. They were way too expensive for the volume of data that we needed and the speed at which we needed to be able to manage it. There aren't a lot of providers that can do that."
"The price of Zadara is very good and it covers everything. There is no subscription needed."
"The pricing and licensing are very simple and the cost is predictable, although, like everything that you pay for as you use, you have to be mindful of what you're using."
"The pricing is very competitive and the fact that they have very compelling discounts for multi-year commitments is great."
"It is a nice licensing model and it makes it quite simple because we just pay for what we use, and the bill that comes shows us exactly what customers are using what resources."
"For our use, it's appropriately priced and overall, it's proved to be very cost-effective against other tier-one vendors."
"If you just take the street price of Zadara Storage Cloud and look up the price or cost per hour, then you could think that Zadara Storage Cloud is extremely expensive or a solution only for enterprise use. That is not true. You need to compare the entire system. This means that you don't stop looking at just the street price, but you need to consider all the features, requirements, and costs of support as well as the extra cost that other vendors have. Other players just play with hidden, additional costs. Everything is included in Zadara Storage Cloud's licensing cost; what you get is what you pay for."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
11%
Government
6%
Educational Organization
33%
Computer Software Company
12%
Manufacturing Company
8%
Financial Services Firm
7%
Computer Software Company
23%
Manufacturing Company
10%
Financial Services Firm
10%
Retailer
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What do you like most about Pure Storage FlashArray?
We consume less physical storage because of the solution’s deduplication and compression.
What is your experience regarding pricing and costs for Pure Storage FlashArray?
The cost of Pure Storage is subjective and determined by your environment. Pure Storage tends to be more expensive th...
What needs improvement with Zadara?
The initial installation was difficult because many steps required the command line interface (CLI). Maintenance can ...
What is your primary use case for Zadara?
I use this product as storage. Specifically, I use it as big storage. That's the main use case for Zadara ( /products...
What advice do you have for others considering Zadara?
As for the pros and cons, the main concerns are the complexity of the initial installation and the complicated mainte...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
No data available
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Time, Inc. A&E Network, The Washington Post, News UK, McGraw Hill, Gilt, Toshiba, Deloitte, VMware
Find out what your peers are saying about Pure Storage FlashArray vs. Zadara and other solutions. Updated: April 2025.
849,686 professionals have used our research since 2012.